What OiSTER Denmark does

OiSTER Denmark is a 100% online mobile virtual network operator (MVNO) founded in 2008 and headquartered in Copenhagen, operating exclusively as a consumer-facing brand under Hi3G Denmark ApS, which is jointly owned by CK Hutchison Holdings and Investor AB. The company retails mobile subscriptions, mobile broadband, and 5G home internet over Hi3G's (3 Denmark) nationwide 4G and 5G network, with no owned spectrum or physical retail footprint. The product portfolio spans entry-level plans (12 timer / 12 GB at 69 kr/month) through unlimited plans (Fri tale – Fri GB at 199 kr/month), usage-based "OiSTER Basic", mobile broadband tiers from 6 GB to 1,000 GB, and a 5G home internet product with free router lending. A distinctive feature of the offer is the bundling of third-party streaming services (Disney+, Viaplay, TV 2 Play, Podimo, Deezer) directly into mobile plan tiers, alongside loyalty programs (OiSTER+, OiSTER Bonus) and a growing business sub-brand (OiSTER Erhverv) that adds IoT and SME volume-discount plans.

OiSTER's go-to-market is direct-to-consumer, with all sales, onboarding, plan changes, and support delivered through oister.dk, the Mit OiSTER self-service portal, phone, and chatbot — no physical stores. Underlying technology is essentially a digital distribution layer on top of Hi3G's network, augmented by eSIM provisioning, WiFi-opkald (VoWiFi), automated quarterly "Abonnementstjek" plan-fit emails, and parental controls (Sladrehank, Saldokontrol). The company monetizes primarily via monthly recurring subscription fees, hardware sales (phones, tablets, accessories, often via interest-free 30-month "OiSTER Afdrag" installments), add-on data and travel packs, mobile insurance, and affiliate commissions from the OiSTER Bonus partner network. Customer segments include price-sensitive individuals and families (multi-line volume discounts), seniors, teenagers, children (OiSTER KiDS), and SMEs via OiSTER Erhverv. Current leadership (Director Anthony Lim, since January 2021) oversees a small team of 11–50 employees, with the e-mæærket Danish e-commerce trust certification as its primary disclosed compliance credential.

Name

OiSTER Denmark

Legal name

Hi3G Denmark ApS

Website

https://oister.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

OiSTER Denmark is a 100% online MVNO that sells consumer and SME mobile subscriptions, mobile broadband, and 5G home internet over Hi3G's nationwide 4G/5G network, targeting Danish price-sensitive households with streaming-bundled plans.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO)

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

akta.pro secondary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Consumer mobile subscriptions
• Mobile broadband services
• 5G home internet
• Streaming bundle plans

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Subscription Services: Monthly recurring subscription fees for mobile plans with varying levels of talk time, data, and streaming services. Plans range from basic (12 hours, 12 GB) to premium (unlimited talk and data). Business plans also available.
2. Internet and Mobile Broadband: Monthly subscription fees for home internet (5G) and mobile broadband plans with various data allowances. Includes free router lending for 5G internet.
3. Hardware Sales: Sales of mobile phones, tablets, accessories through the Kundeshop. Phones available for outright purchase or via 30-40 month installment plans (OiSTER Afdrag) with 0% interest and no fees.
4. Add-on Services: Additional charges for extra data packs, travel packages (OiSTER Travel), mobile insurance, and international roaming beyond included allowances.
5. OiSTER Bonus Partner Commissions: Revenue derived from partnerships with retail and restaurant brands where customers earn points on purchases. Commission structure from partner transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

OiSTER Denmark is a 100% online mobile virtual network operator (MVNO) selling consumer and business mobile subscriptions, mobile broadband, and 5G home internet on top of Hi3G/3 Denmark's nationwide 4G and 5G network. The offering spans tiered mobile plans (from basic 12 timer/12 GB to unlimited talk and data), bundled streaming services (Disney+, Viaplay, TV 2 Play, Podimo, Deezer), mobile broadband data packs, and a device/accessory shop. Operations are fully digital with no physical retail stores.

Product overview

OiSTER Denmark is a 100% online mobile virtual operator (MVNO) offering consumer and business mobile subscriptions, home internet, mobile broadband, and device sales. The core product portfolio includes mobile subscription plans ranging from basic (12 timer - 12 GB data at 69 kr./month) to unlimited (Fri tale - Fri GB data at 199 kr./month), with many plans including bundled streaming services (Disney+, TV 2 Play, Viaplay Film & Serier, Podimo, Deezer Musik). The internet offering includes 5G home internet with unlimited data and mobile broadband in multiple data tiers (6 GB to 1000 GB). A customer shop sells mobile devices (Apple iPhone, Samsung Galaxy, Motorola) and accessories. The business segment (OiSTER Erhverv) provides specialized business subscriptions and IoT solutions. Key differentiating services include Mit OiSTER self-service portal, eSIM, WiFi-opkald, Sladrehank parental controls, OiSTER Mobilforsikring insurance, OiSTER Afdrag installment payments, and loyalty programs OiSTER+ and OiSTER Bonus.

Differentiator

Problem solved

Functional benefit

Brands

• OiSTER KiDS: Mobile subscription plans designed for children with parental controls over subscription and costs.
• OiSTER+
• OiSTER Bonus
• OiSTER Erhverv

Products and services

• Mobilabonnement (Mobile Subscription Plans)
• 5G Internet (Home Internet)
• Mobilt bredbånd (Mobile Broadband)
• OiSTER Erhverv (Business Mobile & Internet)

Quantifiable outcome

• Up to 180 kr/month savings through volume discounts for families with multiple subscriptions
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Røde Kors (Red Cross Denmark)minorStrategic or Co-development Partner · 1 January 2024Community partnership supporting Red Cross national fundraising campaigns. In 2024-2025, donated 100 kr per OiSTER customer who participated in the October collection. In 2025, donated 2 months of mobile subscription to all volunteers.
• C21minorStrategic or Co-development Partner · 1 January 2024Concert partnership organizing two large 00s-themed concerts in Aarhus and Copenhagen with Boblberg and C21 to celebrate pop music communities.
• BoblbergminorStrategic or Co-development Partner · 1 January 2023Social community platform partnership supporting New Year's Friends and Christmas Friends initiatives, connecting people for social events and holidays.
• Disney+coreChannel Partner/ Reseller/ Distributor · 1 January 2022Streaming partnership offering Disney+ Standard bundled with mobile plans. Multiple plan tiers available with Disney+ included at various price points.
• ViaplaycoreChannel Partner/ Reseller/ Distributor · 1 January 2022Streaming partnership offering Viaplay Film & Serier bundled with mobile plans, including options with and without ads.
• TV 2 PlaycoreChannel Partner/ Reseller/ Distributor · 1 January 2022Streaming partnership offering TV 2 Play (Basis and Favorit packages) bundled with mobile plans, including options with sports channels.
• DeezerminorChannel Partner/ Reseller/ Distributor · 1 January 2022Music streaming partnership offering Deezer Musik and Deezer Family bundled with mobile plans.
• PodimominorChannel Partner/ Reseller/ Distributor · 1 January 2022Podcast and audiobook partnership offering Podimo Podcast and Podimo Premium bundled with mobile plans.
• Dansk Surf & Rafting ForbundminorStrategic or Co-development Partner · 1 January 2022Environmental partnership in the Clean initiative supporting beach cleanup events and ocean conservation awareness, supported by the Danish Environmental Protection Agency.
• Norton (Symantec)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Offered as a promotional add-on with home internet and mobile broadband plans, providing Norton 360 Deluxe security package for 0 kr (1 year value 829 kr).
• OiSTER Bonus Partner NetworkminorChannel Partner/ Reseller/ Distributor · 1 January 2019Network of Danish retail stores, restaurants, cafes, and online shops where OiSTER Bonus customers earn points on purchases. Includes major Danish retail chains and local businesses.
• 3 (Hi3G Denmark)coreTechnology or Integration · 1 January 2008OiSTER is a wholly-owned subsidiary of Hi3G (3 Denmark) and operates as an MVNO using 3's nationwide 4G and 5G network infrastructure. This is the core technology partnership providing all network services to OiSTER customers.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Telmore: Telmore is a Danish MVNO owned by Telia, offering online-first mobile and broadband subscriptions directly to Danish consumers. Highly comparable to OiSTER's MVNO model, target audience (price-sensitive Danish consumers), and digital-first GTM.
• CBB Mobil: CBB is a Danish low-cost MVNO offering mobile subscriptions and broadband, owned by Telia. Competes directly with OiSTER in the budget mobile segment and shares the D2C, no-physical-stores positioning.
• Plenti (3 Select): Plenti is a Danish MVNO positioned as a value carrier on the 3/Hi3G network—the same MNO host OiSTER uses—offering mobile plans and streaming bundles. Especially comparable given the shared host-network relationship and similar product structure.

Emerging players

• Everk: Everk is a Danish online MVNO targeting budget-conscious consumers with simple mobile subscriptions. Comparable as a digital-first challenger competing with OiSTER on price and simplicity in the Danish mobile market.
• Lebara Denmark: Lebara is a European MVNO focused on international/ethnic segments with prepaid mobile offerings. Comparable as an MVNO competitor in Denmark targeting price-sensitive consumers, though with a narrower demographic focus.
• Lycamobile Denmark: Lycamobile is a European MVNO offering low-cost mobile services targeting international calling and migrant segments in Denmark. Comparable as a low-cost MVNO peer competing in price-sensitive Danish mobile market.

Broad incumbents

• Telia Denmark: Telia is a Tier-1 MNO in Denmark operating mobile, broadband, and streaming services. Comparable as the full-MNO benchmark for the market OiSTER serves, including parent of MVNO peers Telmore and CBB.
• Telenor Denmark: Telenor Denmark is a Tier-1 MNO offering mobile, broadband, TV and streaming services with strong retail distribution. Comparable as a Danish full-service telecom incumbent and direct competitor to OiSTER's mobile and home-internet offerings.
• 3 Denmark (Hi3G): 3 Denmark is the host MNO whose network OiSTER uses, and OiSTER is a wholly-owned subsidiary of Hi3G Denmark. Comparable both as OiSTER's network supplier and as a competing retail mobile brand in Denmark.
• YouSee: YouSee is a major Danish broadband and MVNO operator under TDC NET, offering fixed broadband, mobile, and streaming bundles. Comparable as a Danish telecom provider bundling broadband with mobile, overlapping with OiSTER's 5G home internet and streaming bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bedst.til.prisen
• LinkedInlinkedin.com/company/oister

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OiSTER Denmark