What Synergy Marketing does

Synergy Marketing Co., Ltd. (シナジーマーケティング株式会社) is a Japan-based, privately held marketing-SaaS company founded in 2006 and headquartered in Osaka, operating three core products: Synergy!, a modular cloud CRM with approximately 9,300 installations covering customer database management, email delivery, forms, LINE messaging, app push notifications, surveys, and inquiry management; Synergy!LEAD, a native Salesforce AppExchange B2B marketing automation application with usage-based pricing; and DAYS GRAPHY, an AI-driven customer insight platform built on a proprietary 52-factor Societas consumer values model that generates virtual customer personas and enables AI-moderated conversational interviews. The company serves primarily BtoC and BtoB Japanese enterprises across retail, finance, real estate, media, pharmaceuticals, energy, sports, and cosmetics, with named customers including Japan Exchange Group, Cosmo Oil, Kobayashi Pharmaceutical, L'Oréal (La Roche-Posay), UCC Coffee, Hankyu Hanshin Real Estate, Sendai Bank, JTB Media Retailing, Shogakukan-Shueisha Production, Zojirushi, Hiraki, Alpenrose, and Nagoya Grampus.

The business combines a PLG motion (free trial signup, self-serve onboarding, freephone contact center, modular feature selection) with an enterprise field-sales layer providing implementation and account management. Revenue streams are (1) recurring subscription across Synergy! modules and DAYS GRAPHY, (2) usage-based billing for Synergy!LEAD email delivery and forms (with a 2025 pay-per-use spot plan), and (3) lower-margin professional services including digital marketing support, CRM consulting, Synergy!ACADEMY seminars, DX BOOSTER talent development, and content production. Distribution is domestic-Japan focused through direct channels and a partner/reseller program, complemented by ecosystem integrations with Salesforce, LINE, Google Analytics, and Microsoft Clarity. Adjacent platforms include FAVTOWN, a regional government support platform expanding across Japanese municipalities.

Strategically, Synergy Marketing is leveraging its ITReview CRM category #1 ease-of-use and ease-of-installation rankings (2024 Spring), a 20-year email-marketing award program (Karakau Email Award), and ISO 27001 + Privacy Mark certifications to compete against global CRM/marketing-automation vendors in the Japanese mid-market. Under CEO Hiroshi Okudaira, the company is pursuing product-led AI augmentation across its core CRM, geographic/vertical expansion via FAVTOWN, and ecosystem partnerships (Future Shop production partner, June 26, 2026) to anchor customer lock-in across CRM and commerce.

Name

Synergy Marketing

Legal name

シナジーマーケティング株式会社

Website

https://synergy-marketing.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Synergy Marketing is a Japan-based marketing-SaaS company offering Synergy! cloud CRM (9,300+ installations), Synergy!LEAD Salesforce-integrated B2B marketing automation, and DAYS GRAPHY AI customer-insight platform, serving Japanese BtoB and BtoC enterprises across retail, finance, real estate, and media with subscription, usage-based, and professional services revenue.

Ownership category

akta.pro rank

Product category

Marketing automation and CRM software

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Cloud CRM platform
• Marketing automation software
• Email marketing tools
• B2B marketing automation
• AI customer insight

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Synergy! Cloud CRM Subscription: Modular cloud CRM subscription service where customers select and pay for specific functional modules (database management, email delivery, forms, LINE integration, analytics). Revenue is recurring based on selected features and usage volume.
2. Synergy!LEAD Subscription: Salesforce-integrated B2B marketing automation with usage-based pricing model including spot/usage-based billing option. Includes email delivery, forms, web tracking, and optional add-on features.
3. DAYS GRAPHY Subscription: AI customer insight platform with monthly subscription model (¥59,400/month for 3 users base) or annual plans offering 11-month value. Additional users at ¥19,800/month each.
4. Digital Marketing Services: Professional services including digital advertising management, website development, content production (writing), and CRM consulting for implementation and optimization support

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Synergy Marketing is a Japanese SaaS company that sells the Synergy! cloud-based CRM platform, the Synergy!LEAD Salesforce-integrated B2B marketing automation app, and the DAYS GRAPHY AI-driven customer insight platform, complemented by digital marketing support services, CRM consulting, and marketing education programs. The company's offerings are aimed at Japanese enterprises seeking customer relationship management, email and LINE marketing automation, Salesforce-native marketing operations, and AI-based customer persona research, with approximately 9,300 installations across 5,500+ client companies.

Product overview

Synergy Marketing offers a comprehensive CRM-based marketing platform consisting of core cloud services and specialized solutions. The main product family includes Synergy! (cloud-based integrated CRM system with customer management, email delivery, forms, LINE distribution, and analytics), Synergy!LEAD (Salesforce-integrated B2B marketing app for email, forms, and web tracking), and DAYS GRAPHY (AI-driven customer understanding system using generative AI). These core products are complemented by digital marketing support services, CRM consulting, educational programs (Synergy!ACADEMY), and DX BOOSTER for marketing talent development. The company also provides industry-specific solutions for BtoB, sports, real estate, finance, and education sectors, along with targeted solutions for customer acquisition, retention, and reactivation. FAVTOWN offers regional government support. The platform supports approximately 9,300 implementations and holds ISO 27001 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy!（シナジー）: Cloud-based CRM system for customer management, email delivery, form creation, and analytics.
• Synergy!LEAD（シナジーリード）
• DAYS GRAPHY（デイズグラフィ）
• FAVTOWN

Products and services

• Synergy! (Cloud CRM Platform) Modular cloud-based CRM system for Japanese businesses, combining customer database management, email marketing, form creation, LINE messaging, app push notifications, web parts, surveys, and inquiry management in a unified platform. Customers select and pay for only the functional modules they need.
• Synergy!LEAD (Salesforce Marketing Automation) Salesforce AppExchange B2B marketing automation application providing email delivery, form creation, web tracking, flow trigger emails, and access reporting natively inside Salesforce for B2B companies using Salesforce CRM.
• DAYS GRAPHY (AI Customer Insight Platform) AI-driven customer understanding platform that generates virtual customer personas from customer reviews and feedback and enables conversational research interviews via the AI Moderator 'Dai-kun' for product development and marketing planning teams.
• Digital Marketing Support Services Professional services including digital advertising management, website construction, email marketing operations, SNS operations, and CRM consulting to support marketing execution for businesses.
• Synergy!ACADEMY (Marketing Education) Marketing education and seminar services providing practical CRM knowledge, customer case studies, and digital marketing training for marketing professionals.
• DX BOOSTER (Marketing Human Resource Development) Marketing human resource development service providing practical consultant-led support for acquiring and solidifying marketing skills inside client organizations.
• FAVTOWN (Regional Support Platform) Regional support platform helping Japanese local governments design and implement population relationship policies using objective indicators and citizen engagement data.
• CRM Consulting Consulting services helping businesses design, plan, and implement CRM strategies including customer analysis, campaign planning, and implementation support.

Quantifiable outcome

• Hiraki Co., Ltd. achieved 2x year-over-year sales through email channel via One-to-One email improvement and CRM strategies
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core, minor and standard.

• Future Shop Co., Ltd. (株式会社フューチャーショップ)coreStrategic or Co-development Partner · 26 June 2026Synergy Marketing certified as production partner for Future Shop e-commerce platform. Partnership combines Synergy Marketing's CRM expertise supporting 5,500+ companies with Future Shop's SaaS e-commerce platform to help online retailers improve customer retention and lifetime value through creative marketing, member site construction, and data-driven improvement proposals.
• Masato ItominorOthers · 1 February 2026Advisory contract with Masato Ito, lecturer at International University Global Communication Center (GLOCOM) and expert in regional policy and mobility research, to help FAVTOWN regional support platform establish objective judgment indicators for local government population policies.
• SalesforcecoreTechnology or IntegrationTechnology integration partnership through Synergy!LEAD - a Salesforce AppExchange marketing automation application enabling email delivery, form creation, and web tracking directly within Salesforce for B2B marketing automation.
• Google AnalyticsstandardTechnology or IntegrationWeb analytics integration using Google Analytics for website traffic analysis and improvement insights on Synergy Marketing's corporate website.
• Microsoft ClaritystandardTechnology or IntegrationUser behavior analytics integration using Microsoft Clarity for website usability analysis and optimization on FAVTOWN platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce Marketing Cloud: Salesforce's full-stack marketing automation and customer engagement platform. Direct competitor in Japanese enterprise CRM/marketing automation and the platform Synergy!LEAD is built upon via AppExchange.
• HubSpot: Global inbound marketing, CRM, and customer engagement platform with growing Japan presence. Competes for the same mid-market B2B and B2C customers with bundled marketing automation.
• Adobe Marketo Engage: Enterprise B2B marketing automation platform owned by Adobe. Competes with Synergy!LEAD for B2B lead nurturing, email, and Salesforce-integrated marketing workflows.
• Mailchimp: Email-first marketing automation platform with broad SMB reach and growing Japan localization. Competes with Synergy!'s email delivery, form, and automation modules in the Japanese SMB segment.
• Oracle Marketing Cloud (Eloqua): Oracle-owned B2B marketing automation and email platform with established enterprise install base in Japan. Competes for large-enterprise B2B marketing automation budgets that overlap with Synergy!LEAD's enterprise segment.
• Zoho CRM: Global low-cost CRM suite with broad feature coverage including email, forms, and workflow automation. Competes for price-sensitive Japanese SMB customers evaluating Synergy!'s modular subscription.

Direct peers

• Repro: Tokyo-based customer engagement and marketing automation platform focused on mobile and web analytics with email/SMS/push. Most direct Japan-headquartered competitor to Synergy! for mid-market B2C CRM.
• finds.jp: Japan-based e-commerce marketing automation platform (CRM, email, LINE, analytics). Direct domestic competitor to Synergy! in the Japan e-commerce and D2C CRM segment.

Emerging players

• Braze: Customer engagement platform specializing in cross-channel messaging (email, push, in-app, SMS). Competes with Synergy!'s multi-channel messaging stack and is expanding its enterprise Japan footprint.
• Klaviyo: E-commerce-focused CRM and marketing automation platform with strong email/SMS capabilities. Adjacent competitor to Synergy!'s repeat-purchase and retention solutions for online retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xmobile.twitter.com/sym101_jp
• Facebookfacebook.com/SynergyMarketingOfficial
• LinkedInlinkedin.com/company/synergy-marketing-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Marketing