What Yokel Local does

Yokel Local, now operating as MindShift Digital, is a Las Vegas-based full-service digital marketing agency founded in 2011 by Darrell Evans (co-founder and CEO) and Stormie Andrews. The firm targets established U.S. businesses with $1M–$30M+ in revenue, delivering inbound marketing programs that combine SEO, paid search (Google Ads), paid social (Facebook, Instagram, LinkedIn), content marketing, email automation, social media management, and website development on HubSpot and WordPress CMSs. The company also offers HubSpot CRM consulting, implementation, and migration services, plus fractional CMO engagements.

The service stack is anchored by two proprietary methodologies: the "World's Best Buyer Persona System" — codified in a published book and audiobook — and a six-step inbound marketing framework covering personas, traffic, conversion, lead nurturing, customer delight, and scaling. Technology backbone is HubSpot's CRM and marketing platform, supported by Google and Meta/Facebook advertising partner credentials; the firm is the first HubSpot Platinum Solutions Partner in Nevada and the HubSpot User Group leader for Las Vegas. The company has logged Forbes Agency Council membership (2020) and "Best Inbound Marketing Agency in Las Vegas" recognition.

Revenue is generated through retainer-based professional services and project fees on a quote basis; pricing is not publicly disclosed. Go-to-market is consultative sales-led, anchored on free 15-minute introduction calls and free 30-minute strategy sessions with senior strategists, with a hub-and-spoke distribution model that combines direct outreach in the Las Vegas region with national reach enabled by the HubSpot partner marketplace. The reported outcome metric — $300M+ in client revenue generated since inception — sits across a diversified base of case-study clients spanning HVAC, financial services, wholesale distribution, printing, solar/electrical, and shipping/logistics.

Name

Yokel Local

Legal name

MindShift Digital

Website

https://yokellocal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Yokel Local (now MindShift Digital) is a Las Vegas-based digital marketing agency serving $1M-$30M+ U.S. businesses with SEO, paid media, content, HubSpot consulting, and inbound marketing programs built on proprietary buyer-persona and 6-step inbound frameworks, operating as the first HubSpot Platinum partner in Nevada.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing ongoing marketing services to established businesses. Revenue generated through service retainers and project fees for services including SEO, PPC, content marketing, social media, HubSpot consulting, and website design.
2. HubSpot Consulting & Implementation: HubSpot CRM implementation, migration, setup, training, and ongoing consulting services. Includes onboarding, sales and marketing alignment, integrations, and website development on HubSpot CMS.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Yokel Local (now operating as MindShift Digital) is a full-service digital marketing agency that delivers inbound marketing, SEO, PPC, content, social media, email, and HubSpot consulting/implementation services to established businesses. The company combines CMO-level strategy with an in-house execution team (strategy, creative, tech, analytics) and ties its service delivery to proprietary methodologies including the World's Best Buyer Persona System and a 6-Step Inbound Marketing Framework.

Product overview

MindShift Digital (formerly Yokel Local) is a full-service digital marketing agency offering a comprehensive portfolio of services for established businesses (typically $1M–$30M+ revenue). The core offering centers on an integrated inbound marketing approach combining Search Engine Optimization (SEO), Pay Per Click Advertising (PPC) across Google and Facebook, Content Marketing, Email Marketing, Social Media Marketing, and HubSpot Consulting/Website Development. These services are anchored by proprietary methodologies including The World's Best Buyer Persona System, the C.O.R.E. Facebook Ads Strategy, and a 6-Step Inbound Marketing Framework covering Buyer Personas, Drive Traffic, Convert Traffic, Nurture Leads, Customer Delight, and Scale for Growth. Additional offerings include WordPress Website Development, HubSpot CRM consulting, Fractional CMO Services, and educational resources such as The Digital Marketing Handbook book. The company operates as a Platinum HubSpot Solutions Partner and serves clients across Professional Services, Software & Technology, E-commerce, and Manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Organic search optimization service to improve website rankings, drive non-branded keyword visibility, and attract qualified inbound traffic for businesses.
• Pay Per Click Advertising (PPC) Paid search advertising management for Google AdWords and Bing Ads including advanced keyword research, ad copy creation, landing page optimization, and ROI tracking to drive immediate qualified traffic.
• Facebook Advertising Social media advertising campaigns on Facebook and Instagram targeting ideal buyer personas, including audience targeting, retargeting, and conversion optimization aligned with the C.O.R.E. framework.
• Content Marketing Strategic content creation including blogs, articles, videos, and ebooks designed to attract and engage target audiences and support inbound lead generation.
• HubSpot Consulting HubSpot CRM implementation, migration, setup, training, and optimization services to support inbound marketing and sales alignment for businesses adopting the HubSpot platform.
• HubSpot Website Development Website design and development services built on the HubSpot Content Management System (CMS Hub) for businesses adopting the HubSpot ecosystem.
• WordPress Website Development Custom WordPress website design and development services for businesses that prefer or already operate on the WordPress platform.
• Email Marketing and Marketing Automation Email campaign creation and marketing automation services to nurture leads through multi-step email sequences and the sales cycle.
• Social Media Marketing Social media presence management and organic content distribution across platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Fractional CMO Services CMO-level strategic leadership providing marketing direction, prioritization, and investment guidance for established businesses that need senior marketing leadership without a full-time hire.
• The World's Best Buyer Persona System Proprietary psychological buyer persona methodology that provides deep insight into ideal customer mindset and customer journey, used to craft specific digital growth strategies for clients.
• C.O.R.E. Facebook Ads Strategy Facebook advertising strategy framework: Create an item of value, Offer to cold prospects, Retarget non-converters, and Engage converters to convert.
• 6-Step Inbound Marketing Framework Step-by-step methodology covering Buyer Personas, Drive Traffic, Convert Traffic, Nurture Leads, Customer Delight, and Scale for Growth; provides a systematic approach to demand generation for client engagements.
• The Digital Marketing Handbook (Book) Published book documenting the company's buyer persona methodology and marketing approach, available on Amazon in print and audiobook formats.
• Free Strategy Session Complimentary 30-minute consultation with a senior marketing strategist to discuss business challenges and inbound marketing opportunities, used as the primary lead-conversion offer.

Quantifiable outcome

• Clients generated over $300M+ in revenue through marketing efforts
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationPlatinum Solutions Partner since 2015 (first in Nevada). Provides HubSpot CRM implementation, migration, consulting, and website development services. Team members are HubSpot certified. HubSpot User Group (HUG) Leader for Las Vegas.
• GooglecoreTechnology or IntegrationOfficial Google Partner with Google Ads management capabilities. Badged partner for pay-per-click advertising services.
• Facebook/MetacoreTechnology or IntegrationFacebook Advertising partner with capabilities across Facebook Ads, Instagram Advertising, and LinkedIn Advertising for client campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LYFE Marketing: Social media and digital marketing agency serving SMBs with content, ads, and email. Comparable SMB target and full-service digital model, particularly strong on social media execution.
• WebFX: Full-service digital marketing agency offering SEO, PPC, content, and web design for SMB and mid-market clients. Closely comparable to Yokel Local/MindShift in service breadth, target customer profile ($1M–$30M+ revenue businesses), and full-funnel agency model.
• SmartSites: Full-service digital agency with Google Premier Partner status serving SMBs across web design, SEO, and PPC. Comparable service mix and SMB customer profile, though larger headcount.
• KlientBoost: PPC and conversion-rate-optimization agency with content and SEO services. Overlaps with MindShift on paid acquisition (Google, Facebook) and performance-accountability positioning for growth-stage businesses.
• Disruptive Advertising: Performance digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market and enterprise. Comparable in agency model, paid-media expertise, and buyer-persona-driven approach to client engagements.
• Coalition Technologies: Full-service digital marketing and web design agency focused on e-commerce and growth-stage brands. Overlaps on SEO, PPC, and design services for performance-driven businesses.
• SEO.com: SEO and inbound marketing agency with broader digital services. Comparable inbound-marketing methodology emphasis and mid-market client focus.
• Thrive Internet Marketing Agency: Full-service digital marketing agency covering SEO, PPC, social media, and web design for SMBs. Comparable end-to-end agency offering and SMB-to-mid-market customer profile.

Regional players

• Huify Agency: Smaller full-service digital marketing agency in the Western U.S. with comparable SMB-to-mid-market focus, similar service portfolio, and regional orientation analogous to MindShift's Las Vegas roots.

Broad incumbents

• Power Digital Marketing: Larger, PE-backed full-service digital marketing agency with proprietary technology (Nova) and broader service portfolio. Comparable in mid-market targeting but materially larger scale and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YokelLocal
• YouTubeyoutube.com/@mindshiftdigital
• Facebookfacebook.com/yokellocalinc
• LinkedInlinkedin.com/company/mindshift-digital-co
• Instagraminstagram.com/mindshiftdigital.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yokel Local