Nanos

What Nanos does

Nanos is an AI-powered digital advertising platform that automates the creation, targeting, and daily optimization of ad campaigns across Google Ads, Facebook, and Instagram from a single dashboard. The company's patented machine learning technology was co-developed at ETH Zürich and Disney Research; it reads a customer's website, generates ad copy (headlines, descriptions, keywords, and interests) without human input, and reshuffles budgets and targeting autonomously each day. Founded in 2017 by former Disney Research technologists, Nanos is legally incorporated as NANOS AI AG in Berlin, Germany, with R&D operations centered in Zurich, Switzerland.

The company serves three customer segments. Its primary segment is small and medium-sized businesses that lack marketing expertise and need to launch campaigns with only a website URL as input. Two secondary segments — advertising agencies and publishers/media companies — are served through a white-label platform that lets partners rebrand the AI engine, customize the payment gateway, and offer Nanos-powered advertising under their own brand. Pricing for direct SMB customers is a three-tier subscription (Basic €499/month, Premium €699/month, Premium Plus €799/month) plus a variable percentage of ad spend ranging from 12% to 3% as annual ad spend scales past €7M. White-label pricing starts at CHF 150/month, and a separate catalog of professional services (installation, onboarding, training, account assistance, Nanos Care) adds implementation revenue.

The business is asset-light, with approximately 10 technical FTEs supported by 30 international sales partners, and is backed by European investors including a $4.41M round from Constructor Capital in October 2023. Leadership comprises Markus Echternach (CEO), Lars Schriewer (COO), and Mike Greuloch (Chairman of the Supervisory Board). Customer logos are exclusively SMBs across food & beverage, training, e-commerce, and retail, and the company has been featured in Bloomberg, Handelszeitung, Swiss IT Magazine, digital.switzerland, and startupticker.ch.

Name

Nanos

Legal name

NANOS AI AG

Website

https://nanos.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nanos is an AI-powered digital advertising platform that automates campaign creation and daily optimization across Google, Facebook, and Instagram for SMBs lacking marketing expertise, with white-label offerings for agencies and publishers.

Ownership category

akta.pro rank

Headquarters

HQ city

Meilen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model (Basic €499/month, Premium €699/month, Premium Plus €799/month) with additional percentage-based fees on ad spend. Lower percentages apply as yearly ad spend increases, from 12% down to 3% for spending over €7M annually
2. Ad Spend Percentage: Variable percentage of ad spend (12% down to 3% based on volume) added to monthly/annual subscription fees for Premium and Premium Plus tiers
3. White-Label Platform: White-label advertising platform for agencies and publishers, starting from CHF 150/month, enabling partners to offer AI-powered advertising under their own brand
4. Professional Services: Optional add-on services including Installation & Technical Setup (€2,290), User Onboarding & Training (€2,990), 3-Month Account Assistance (€1,490), and Nanos Care ongoing support (€799/month)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nanos sells an AI-powered advertising platform that automatically creates, manages, and optimizes digital ad campaigns across Google, Facebook, Instagram, and additional networks from a single dashboard. Customers only need to provide their website URL, define an audience, and set a budget — the AI generates ad copy, launches campaigns, and reshuffles spend daily. A separate white-label edition enables agencies and publishers to resell the platform under their own brand with custom payment gateway and corporate design.

Product overview

Nanos is an AI-powered digital advertising platform built around a core advertising management system. The platform offers a main Advertising Platform for direct customers with three pricing tiers (Basic, Premium, Premium Plus), plus a White-Label Platform for agencies and publishers who want to offer Nanos-powered advertising under their own brand. Additional professional services include Installation & Technical Setup, User Onboarding & Training, 3-Month Account Assistance, and ongoing Nanos Care support. The platform integrates with Google Ads, Facebook, and Instagram for cross-channel campaign management, using patented machine learning technology to automate ad creation and optimize campaigns in real-time.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanos Advertising Platform Core AI-powered advertising platform that reads a customer's website, generates ad copy, and creates and optimizes digital ad campaigns across Google, Facebook, Instagram, and additional networks from a single dashboard. Patented machine learning performs daily campaign optimization, AI-generated ad copy and creative testing, and real-time performance tracking. Offered in three subscription tiers (Basic, Premium, Premium Plus).
• Nanos White-Label Advertising Platform Fully customizable version of the Nanos Advertising Platform that lets agencies and publishers rebrand the product under their own corporate design, logo, colors, and payment gateway, with royalty-free content for ad creation. Starting from CHF 150/month.
• White Label for Agencies White-label edition of the Nanos platform tailored for advertising agencies to manage client campaigns under their own brand. Provides unified multi-platform campaign management, direct control interface, AI-powered creative generation, and a client self-service portal.
• White Label for Publishers White-label edition of the Nanos platform for publishers and media companies to offer AI-powered advertising services to their clients under their own brand. Enables sales-team-led implementation in 5–10 minutes, with campaign flexibility and real-time monitoring.
• Installation & Technical Setup One-time professional service covering white-label creation and customization, secure authentication domain setup, and platform account linking and testing. Priced at €2,290.
• User Onboarding & Training One-time training package including a digital marketing introduction, platform procedure training, Google/Meta/LinkedIn function training, and Q&A on ad sales objections. Priced at €2,990.
• 3-Month Account Assistance Three-month priority support package providing priority email support (9am–6pm), 24-hour response time, 2 hours/month tech team web access, and privileged platform communication access. Priced at €1,490 for three months.
• Nanos Care Ongoing monthly support package providing the same benefits as the 3-Month Account Assistance on a continuous basis. Priced at €799/month.

Quantifiable outcome

• Customers have achieved ROI of 500% – 2000% over 2–4 week periods with small budgets
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ETH Zürich (Eidgenössische Technische Hochschule)coreTechnology or IntegrationResearch and development partnership with ETH Zürich. The company has support from research advisors, PhD and postgraduate students from one of the world's leading technical universities. This partnership provides access to cutting-edge machine learning research and technical talent.
• Disney ResearchcoreTechnology or IntegrationFounders and core technology team originated from Disney Research, bringing expertise in machine learning and AI developed at Disney's research division. Patented technology was co-developed at Disney Research alongside ETH Zürich.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smartly.io: AI-powered cross-channel ad management platform with creative automation across Meta, Google, TikTok, and Snapchat. Direct competitor to Nanos in serving agencies and multi-platform advertisers with automated campaign optimization at scale.
• Madgicx: AI advertising platform focused on Meta/Facebook campaigns with autonomous optimization and ad creative generation. Closely comparable to Nanos' SMB-focused, AI-driven, multi-platform ad management offering.
• Adzooma: AI-powered advertising management platform for Google, Facebook, and Microsoft Ads aimed at SMBs and agencies. Targets the same automation-without-expertise value proposition Nanos sells.
• Revealbot: Automation and optimization tool for paid social and Google Ads, with rule-based and AI optimization and bulk management for agencies and in-house teams. Comparable automation layer atop major ad platforms.
• Albert.ai: Autonomous AI marketing platform that manages digital ad campaigns end-to-end across paid channels. Closely comparable to Nanos' 'fully autonomous, no humans required' positioning.
• Trapica: AI-driven audience targeting and campaign optimization for Facebook, Instagram, and Google Ads, targeting growth marketers and SMBs. Comparable autonomous-optimization positioning for SMB advertisers.

Broad incumbents

• Marin Software: Long-established cross-channel ad management and optimization SaaS for enterprises and agencies. Operates in the same category as Nanos but at higher ACVs, longer sales cycles, and broader portfolio features.
• AdRoll: Multi-channel digital advertising and retargeting platform with AI-driven campaign optimization. Operates at a much larger scale than Nanos in adjacent SMB-to-enterprise advertising use cases.
• StackAdapt: Programmatic advertising platform with AI-driven native and display campaign management across many channels. A larger, more established player in the AI-assisted media-buying category.

Emerging players

• AdCreative.ai: Generative AI platform that produces ad creatives and copy for paid social campaigns. Partial overlap with Nanos' AI ad-copy generation capability, but focuses primarily on creative rather than full campaign orchestration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nanos_ai
• Xx.com/nanos_ai
• Facebookfacebook.com/nanosapps
• LinkedInlinkedin.com/company/nanos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanos