Seven20
Seven20.io Ltd is a UK-headquartered software company that builds a recruitment-specific CRM and ATS natively on Salesforce, serving agencies of all sizes across permanent, contract, executive search and RPO/MSP engagements in 23 countries.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Seven20 does
Seven20.io Ltd, founded in 2020 by Max Flowerdew and Josh White, is a UK-headquartered (Liverpool) software company that builds a recruitment-specific CRM and Applicant Tracking System natively on the Salesforce platform. Its product consists of four modular components — CRM (business development, pipeline, forecasting), ATS (candidate sourcing, applicant management, drag-and-drop workflows), Mid & Back Office (compliance, timesheets, pay and bill, invoicing), and a white-labeled Client/Candidate Portal — covering the full recruitment lifecycle for permanent, contract/temporary, executive search, and RPO/MSP engagements. The platform is differentiated by its customisability and by access to the broader Salesforce ecosystem of 3,500+ AppExchange applications and Einstein AI.
The company serves recruitment agencies of all sizes — from two-person startups (TechTalent Resourcing, Recruit with Purpose) through mid-market firms (Hunter Phillips, Bailrigg+, Acre) to enterprises with multi-region operations (X4 Group 201–500 employees, Jarvis, Proco Group, Tangent International, A1 Personnel). It operates across 23 countries with offices in Liverpool, London, Manila and Sydney, supported by dedicated Account Executives for emerging/growth and scaling/enterprise accounts and a Sales Director for APAC. Distribution is direct, consultative enterprise sales via a 'Book a Demo' motion, complemented by a seven-plus partner channel of Salesforce-focused SIs led by Platinum-tier Vanguard Cloud Consulting.
Revenue is generated primarily through quote-based, annual CRM/ATS SaaS subscriptions priced by agency size, user count and module selection, augmented by implementation and consulting services revenue. The company is privately held, founder-led, with no disclosed external funding, no parent company and no public listing. Marketing and demand generation are anchored on the Salesforce AppExchange (only 5-star reviews across 70+ ratings), LinkedIn-led social, and a steady cadence of named customer case studies.
Seven20 firmographics
Firmographics- Name
- Seven20
- Legal name
- Seven20.io Ltd
- Website
- https://seven20.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seven20.io Ltd is a UK-headquartered software company that builds a recruitment-specific CRM and ATS natively on Salesforce, serving agencies of all sizes across permanent, contract, executive search and RPO/MSP engagements in 23 countries.
- Ownership category
- akta.pro rank
Seven20 industry classification
Industry- Product category
- Recruitment Software (CRM & ATS)
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), CRM Implementation & Customization Services (BPAEAGAC)
Keywords
Where Seven20 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Seven20 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM/ATS SaaS Subscription: Recruitment-specific CRM/ATS software delivered as a subscription on the Salesforce platform. Pricing is quote-based and tailored to agency size and requirements.
- Implementation and Consulting Services: Expert consultants help build and implement bespoke solutions tailored to each client's business requirements. Onboarding, configuration, and ongoing change request services are provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Seven20 product offering
Product offeringCore offering
Seven20 sells a recruitment-specific CRM and Applicant Tracking System built natively on Salesforce, covering the full recruitment lifecycle from business development and candidate sourcing through applicant tracking, placement, compliance, timesheets, billing and invoicing. The modular platform combines CRM, ATS, Mid & Back Office operations, and a self-service Client/Candidate Portal, supplemented by consultative implementation and ongoing configuration services.
Product overview
Seven20 is a modular recruitment CRM and ATS platform built on Salesforce, the world's #1 CRM platform. The platform consists of a core Platform offering, supplemented by four integrated modules: CRM (for business development, accounts/contact management, pipeline management, and forecasting), ATS (for candidate sourcing, management, search, job management, and applicant/placement management), Mid & Back Office (for compliance, timesheet management, billing & invoicing, and pay & bill), and a Client/Candidate Portal (for self-service compliance, timesheet submission, and white-labeled collaboration). The platform supports multiple recruitment types including Permanent, Contract/Temporary, Executive Search, and RPO/MSP through customisable solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Seven20 Platform
Quantifiable outcome
- Companies report direct revenue correlation after switching to Seven20, reduced manual administrative tasks, and increased team productivity
- +2 more outcomes
Companies that use Seven20
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Seven20 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration52 records
AI capability8 records
Feature7 records
Seven20 partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- SalesforcecoreCore platform partner. Seven20 is built entirely on Salesforce as the foundational CRM platform. Salesforce is the world's #1 CRM and Seven20 is one of Salesforce's fastest growing AppExchange Partners, delivering a recruitment-specific solution native to the Salesforce ecosystem.
- Vanguard Cloud ConsultingflagshipAward-winning Salesforce consulting partner specialising in Recruitment, partnering with Seven20 to deliver excellent outcomes. Platinum-level partner. Specialises in combining Seven20 with Salesforce clouds (Marketing Cloud, Agentforce) and integrations to finance and HR platforms.
- PARQAcoreStrategic implementation partner transforming staffing firms with Salesforce through Strategy, Implementation, and Optimization. Deep Seven20 partnership.
- HelpstonecoreCertified Salesforce partner specialising in staffing and recruiting, focused on establishing long-term relationships to meet business goals.
- Amelio CloudcoreSalesforce solutions specialist for the recruitment industry through dedicated partnership with Seven20, empowering agencies to excel and optimise performance.
- XerocorePre-built Xero integration for billing line item conversion and automated financial processes. Xero is a cloud-based accounting platform with 3 million+ subscribers globally.
- DataMigratorcoreDelivered over 1,000 successful recruitment data migration projects, working with 110+ different recruitment systems globally over 15 years. Specialist in moving recruitment data into Salesforce seamlessly.
- DocuSigncoreMost downloaded electronic signature app on AppExchange. Enables sending, signing, tracking and saving agreements directly within Salesforce.
- SourceWhalecoreRecruitment Productivity Platform for engaging, connecting, and converting candidates and clients. Integrates with Salesforce for streamlined recruitment workflows.
- CognismcoreProvides high-quality, globally compliant B2B contact data. Integrates with Salesforce to generate leads and identify opportunities from existing CRM records.
- DaxtracoreWorld-leading specialist in high-accuracy, multilingual job and resume parsing, semantic search, matching and recruitment automation. Competitive edge in finding talent while minimising cost-per-hire.
- CloudmuscleminorAccelerates business with Salesforce through implementation excellence.
- Convectus SolutionsminorSalesforce consultancy meaning 'To Carry Together', helping companies become more efficient.
- Twistellarminor#1 Salesforce Consulting Partner from Denmark, integrated into the Seven20 ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Seven20 competitors and assessment
Company assessmentDirect peers
- Bullhorn: Bullhorn is the dominant recruitment CRM/ATS provider for staffing agencies globally, serving tens of thousands of agencies. Seven20 directly competes for the same customers (e.g., Jarvis and Tangent International migrated from Bullhorn) and overlaps on core ATS, pipeline, and candidate management functionality.
- JobAdder: JobAdder is a recruitment CRM/ATS platform serving SMB and mid-market staffing agencies across ANZ, UK, and beyond. It is a direct competitor to Seven20's Permanent and Contract recruitment offerings with comparable pipeline, candidate, and placement management features.
- Vincere: Vincere is a recruitment CRM/ATS designed for staffing agencies, offering sales, ATS, and back-office workflows in a single platform. It targets the same mid-market recruitment agency segment as Seven20 and competes head-to-head on platform consolidation and automation.
- Crelate: Crelate is a recruitment CRM and ATS for staffing, RPO, and executive search firms. It is highly comparable to Seven20's vertical CRM/ATS offering, with overlapping features around pipeline, candidate management, and reporting tailored to recruitment workflows.
- Loxo: Loxo is an AI-powered recruitment CRM/ATS built for staffing agencies and executive search firms. It competes with Seven20 on AI-driven candidate matching and sourcing automation, though it is not Salesforce-native.
- JobVite: JobVite is a recruitment ATS and CRM platform serving corporate talent acquisition and staffing agencies. It overlaps with Seven20's ATS features (candidate management, workflows, reporting) and competes for recruitment technology budgets.
Broad incumbents
- Greenhouse: Greenhouse is a broad ATS/recruiting platform primarily serving corporate in-house talent acquisition teams rather than external staffing agencies. While overlapping with Seven20 on ATS functionality, it targets a different buyer (HR leaders vs. agency owners).
- Salesforce (Sales Cloud): Salesforce is the underlying platform on which Seven20 is built and the broader CRM incumbent. While not a recruitment-specific competitor, its general CRM capabilities and potential vertical extensions represent both Seven20's foundation and a strategic threat.
Emerging players
- 2cloudnine: 2cloudnine is a Salesforce-native staffing application suite focused on AI capabilities for recruitment. It overlaps with Seven20's Salesforce-native positioning and competes in mid-market staffing agency deals.
Others
- Vanguard Cloud Consulting: Vanguard Cloud Consulting is a Platinum Salesforce Consulting Partner specialising in recruitment that also acts as Seven20's flagship implementation partner. It is an SI/channel partner rather than direct competitor, but represents the Salesforce recruitment-ecosystem in which Seven20 operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seven20 social profiles
Digital presenceSeven20 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven20 leadership team
Management profileNumber of profiles
Profiles9 records
Seven20 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven20 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven20
What does Seven20 do?
Seven20 sells a recruitment-specific CRM and Applicant Tracking System built natively on Salesforce, covering the full recruitment lifecycle from business development and candidate sourcing through applicant tracking, placement, compliance, timesheets, billing and invoicing. The modular platform combines CRM, ATS, Mid & Back Office operations, and a self-service Client/Candidate Portal, supplemented by consultative implementation and ongoing configuration services.
Is Seven20 a public or private company?
Seven20 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seven20 founded?
Seven20 was founded in 2020. It employs 11 to 50 people.
Where is Seven20 based?
Seven20 is headquartered in London, United Kingdom, in the Europe region.
How does Seven20 make money?
Two revenue lines are on record. CRM/ATS SaaS Subscription is the primary driver. The others are implementation and Consulting Services.
Who are Seven20's main competitors?
Direct peers on record are Bullhorn, JobAdder, Vincere, Crelate, Loxo and JobVite. Broad incumbents are Greenhouse and Salesforce (Sales Cloud). 2cloudnine is listed as an emerging player. Vanguard Cloud Consulting is listed as an others.
Does Seven20 have an API?
No public API is recorded for Seven20.
What industry is Seven20 in?
Seven20's product category is Recruitment Software (CRM & ATS). Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 541511 and its SIC code is 7372.