Tradesmarter
- Company typePrivate
- Founded2010
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Tradesmarter firmographics
Firmographics- Name
- Tradesmarter
- Legal name
- Smarter Holdings Ltd
- Website
- https://tradesmarter.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tradesmarter industry classification
Industry- Product category
- White Label Trading Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (52321), Commodity Contracts Intermediation (52316), Commodity Contracts Intermediation (523160)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Institutional Multi-Asset Trading Platforms (OTC/RFQ) (FSAFAEAB)
- akta.pro secondary industries
- Retail Multi-Asset Exchanges (FSAFAEAA), Derivatives Liquidity Provision, Market Making & RFQ Desks (FSADAGAJ), FX & Spot Metals Brokerage (FSAEACAK), FX Swaps & Forwards Trading Venues (FSAFADAG)
Keywords
Where Tradesmarter is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Tradesmarter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- White Label Platform Licensing: Monthly subscription fees for white label trading platform licensing. Operators pay fixed monthly rates to access branded trading platform with back-office, CRM, and payment integrations. Revenue model based on tiered pricing (Light, Basic, Pro) with additional per-active-trader fees.
- Platform Hold / House Edge: Digital options revenue through platform hold (8-15% house edge). Dynamic pricing engine maintains optimal house edge across market conditions. Fixed-payout structure generates rake from binary outcomes without hedging requirements.
- Software Implementation Services: Professional services for platform deployment, technical setup, risk parameter configuration, and operator dashboard training. Part of white glove onboarding process.
- Prop Trading Package Fees: Fees per package sold for prop trading challenges. Operators offering funded trading account programs pay transaction fees per challenge package sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Light - Standalone platform without back-office for smaller operators |
| Subscription | Monthly | Basic - Embedded platform with full back-office for growing operators |
| Subscription | Monthly | Pro - Multi-brand with IB/Affiliate system for established operators |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tradesmarter product offering
Product offeringCore offering
Tradesmarter provides turnkey white label trading platform infrastructure for brokers, financial institutions, iGaming operators, and crypto exchanges. The company delivers a unified multi-asset platform with back-office CRM, covering FX/CFD trading, digital options, high-leverage crypto futures, tap trading, prop trading, and prediction markets, deployable in 2-4 weeks. Operators license the proprietary technology stack under their own brand and add multiple trading verticals through a single integration.
Product overview
Tradesmarter is a white label trading platform provider offering a modular, platform-plus-modules architecture. The core offering centers on the WOW TRADER platform (margin/FX/CFD trading) which serves as the primary interface, supplemented by specialized vertical products: 1000X for high-leverage crypto futures (up to 1000x), Digital Options Platform for iGaming/crypto operators with short-duration fixed-payout contracts, Simple Trader for CFD Options, Tap Trading for mobile-first gamified price-touch predictions, and FX & CFD Platform for traditional forex trading. Supporting modules include Trading CRM Software, IB/Affiliate System, Prop Trading Solution, MT4 Trading Platform integration, and White Label Payment Gateway (300+ PSP integrations). The unified back-office connects all products, allowing operators to add verticals in weeks rather than months through a single integration. The company powers 300+ operators globally and deploys platforms in 2-4 weeks.
Differentiator
Problem solved
Functional benefit
Brands
- TapTrading.com: Consumer-facing brand for tap trading products. Live-chart crypto prediction game built on Tradesmarter technology, allowing users to predict price-touch events on BTC, ETH, SOL, and XRP with multipliers.
- WOW Trader
- Simple Trader
- 1000X
- Tap Trading
Products and services
- WOW TRADER All-in-one margin trading platform for FX, CFD, and crypto with social trading features, copy trading, advanced charting, and mobile PWA support. Delivers leverage up to 1:500 with professional trading tools and real-time margin calls for broker operators and their end-trader clients.
- 1000X Crypto Futures Platform High-leverage crypto futures trading platform offering up to 1000x leverage on Bitcoin, Ethereum, and altcoins with liquidation protection, real-time market data, and a gamified trading experience. Built for crypto exchanges and crypto-native operators.
- Digital Options Platform White label platform for fixed-payout digital options (binary and high-low) targeting iGaming and crypto operators. Features Up/Down trading, 30s-5m short-duration markets, house risk automation, and USDT settlement on 200+ instruments.
- Simple Trader CFD Options trading platform enabling traders to predict whether price will end higher or lower than the current target with short-duration trades, no slippage, and negative balance protection.
- Tap Trading Mobile-first gamified one-tap trading platform for price-touch events. Users select assets, tap price targets, choose duration and multiplier, predicting if the market will touch the target before expiration. Available as a Telegram mini-app.
- FX & CFD Platform Full-featured forex and CFD trading platform offering 200+ instruments with variable leverage, supporting both simulated and live accounts for traditional retail trading operators.
- Prediction Markets Event-driven binary contracts platform enabling Yes/No markets on real-world events as a Polymarket alternative for operators seeking to launch branded prediction markets.
- TapTrading.com Consumer Brand Consumer-facing live-chart crypto prediction game built on Tradesmarter technology, allowing users to predict price-touch events on BTC, ETH, SOL, and XRP with multipliers.
Quantifiable outcome
- Platform hold 8-15% on digital options
- +4 more outcomes
Companies that use Tradesmarter
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Tradesmarter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature6 records
Tradesmarter partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and regional.
- D24corePayment service provider offering comprehensive payment solutions across 25+ countries in Africa, Latin America, and Asia with 250+ local payment methods. Integrated into Tradesmarter's 300+ PSP network.
- CoinspaidcoreGlobal cryptocurrency solution allowing businesses to receive USDT, BTC and other coin payments. Provides crypto payment processing for Tradesmarter operators.
- Help2PayregionalSpecialized solution for Southeast Asia providing direct online banking transfers. Integrated as regional payment option.
- PraxiscoreModular cashier with 300+ PSP integrations, responsive design, intelligent routing, high-risk administrative rules. Core payment infrastructure partner.
- TradingViewcoreAdvanced charting platform for traders and investors with real-time data, comprehensive financial reports, stock screener, and economic calendar. Integrated for advanced charting in WOW platform.
- One ZerocoreLiquidity provider hub offering broadest range of CFD asset classes with forex and digital asset liquidity via direct FIX API or via One Zero hub.
- Global PaymentsregionalComplete global trade ecosystem for international processing across multiple regions.
- StripecoreProgrammable API and tools for facilitating payments and paying sellers globally. Integrated for prop trading payment processing.
- BridgerPaycorePaaS (Payment as a Service) company allowing businesses to use one API for payments from any connected method or provider within BridgerPay ecosystem.
- ChartIQcoreData visualization tool and chart solution using interactive graphics displays developed for the financial industry. Alternative charting provider.
- HighchartscoreLibrary for creating reliable and secure data visualizations. All chart libraries based on JavaScript and TypeScript compatible with any backend database.
- VoicespincoreEnd-to-end solution for call centers optimizing resource and information management. Integrated chat and telephony solution.
- Vonage (Nexmo)coreSMS functionality for sending text messages with instant customer contact and individual or bulk messaging. Used for campaigns and event messaging.
- Sui BankregionalJapanese PSP dedicated to Japanese banking with bank transfers, credit cards, and other local payment methods.
- GcashregionalPhilippines dedicated transfer solution for online deposits to Mastercard, bank accounts, digital wallets, or cash pickup.
- PayretailerscoreInternational processing accepting traditional and local payments through cash, credit cards, and digital alternatives.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Tradesmarter competitors and assessment
Company assessmentDirect peers
- MetaQuotes Software: Developer of MetaTrader 4 and MetaTrader 5, the dominant white-label trading platforms globally used by thousands of forex/CFD brokers. Direct competitor in the same B2B white-label trading infrastructure space, though with a much larger incumbent broker base and more limited crypto/digital options exposure.
- Spotware Systems: Developer of cTrader, a multi-asset white-label trading platform for FX, CFD, and crypto brokers. Closely comparable offering to Tradesmarter's WOW Trader, with similar B2B white-label licensing model targeting brokerages and prop firms.
- B2Broker: Provider of turnkey brokerage solutions including white-label trading platforms, liquidity, and crypto payment processing for FX, crypto, and CFD brokers. Direct competitor targeting the same multi-asset broker operator segment with similar white-label platform-plus-modules architecture.
- Leverate: White-label FX and CFD trading technology provider offering trading platforms, liquidity solutions, CRM, and back-office tools for brokerages. Directly comparable B2B infrastructure offering targeting the same retail broker segment as Tradesmarter.
- Match-Trade Technologies: Provider of white-label trading platforms, liquidity, and crypto exchange infrastructure. Competes directly with Tradesmarter in offering multi-asset trading platforms and brokerage infrastructure on a white-label licensing model.
- Devexperts: Trading software provider offering DXtrade (white-label multi-asset platform), dxFeed (market data), and brokerage solutions for FX, CFD, crypto, and equities brokers. Direct competitor in white-label trading platform technology serving brokerages and exchanges.
- Centroid Solutions: Multi-asset brokerage infrastructure provider offering white-label trading platforms, liquidity aggregation, risk management, and CRM for retail brokers. Comparable offering targeting similar FX/CFD/crypto broker segments with turnkey deployment.
- oneZero Financial Systems: Provider of institutional liquidity hub, MT4/MT5 bridge technology, and trading infrastructure for multi-asset brokers. Tradesmarter integrates with One Zero hub for liquidity distribution, positioning it as both partner and partial competitor in broker infrastructure layer.
- PrimeXM: Institutional FX/CFD technology provider offering white-label aggregation, hosting, and matching engine solutions for brokers and prime of primes. Comparable B2B infrastructure serving the institutional end of the same broker market Tradesmarter targets.
Broad incumbents
- Trading Technologies: Established institutional trading platform provider offering TT platform across futures, FX, and options with broader asset class coverage. Larger incumbent serving institutional and professional traders rather than the white-label retail broker focus of Tradesmarter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Tradesmarter social profiles
Digital presenceTradesmarter compliance and trust
Trust signalCompliance1 record
Tradesmarter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tradesmarter leadership team
Management profileNumber of profiles
Tradesmarter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tradesmarter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tradesmarter
What does Tradesmarter do?
Tradesmarter provides turnkey white label trading platform infrastructure for brokers, financial institutions, iGaming operators, and crypto exchanges. The company delivers a unified multi-asset platform with back-office CRM, covering FX/CFD trading, digital options, high-leverage crypto futures, tap trading, prop trading, and prediction markets, deployable in 2-4 weeks. Operators license the proprietary technology stack under their own brand and add multiple trading verticals through a single integration.
Is Tradesmarter a public or private company?
Tradesmarter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tradesmarter founded?
Tradesmarter was founded in 2010. It employs 11 to 50 people.
Where is Tradesmarter based?
Tradesmarter is headquartered in Singapore, Singapore, in the Asia region.
How does Tradesmarter make money?
Four revenue lines are on record. White Label Platform Licensing is the primary driver. The others are platform Hold / House Edge, software Implementation Services and prop Trading Package Fees.
Who are Tradesmarter's main competitors?
Direct peers on record are MetaQuotes Software, Spotware Systems, B2Broker, Leverate, Match-Trade Technologies, Devexperts, Centroid Solutions, oneZero Financial Systems and PrimeXM. Trading Technologies is listed as a broad incumbent.
Does Tradesmarter have an API?
Yes. Tradesmarter offers a white label API solution for brokers. The API enables partners to integrate trading functionality, access market data, manage user balances, settlements, and reporting into their existing backend systems. API availability varies by pricing tier: Light package includes 1 API user, Pro package includes 3 API users. Integration is described as a powerful API for stand-alone, embedded platform, widgets, or API deployment.
What industry is Tradesmarter in?
Tradesmarter's product category is White Label Trading Platform. Its primary akta.pro industry code is FSAFAEAB, Institutional Multi-Asset Trading Platforms (OTC/RFQ), with a secondary code of FSAFAEAA, Retail Multi-Asset Exchanges. Its NAICS code is 5231 and its SIC code is 6199.