aNinja
aNinja (Acquisition Ninja Inc.) is a Boston-based, bootstrapped SaaS company offering an AI-powered CRM that unifies SMS, email, calling, and chatbot automation in one inbox for small businesses, B2B firms, and local merchants, sold via tiered subscriptions from $39 to $189 per month.
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What aNinja does
aNinja (legal entity: Acquisition Ninja Inc., Delaware) is a privately held, Boston-based SaaS company that provides an AI-powered CRM platform for small and mid-sized sales teams. The product combines contact and pipeline management with multi-channel communication—SMS, email, voice calling, and AI chatbot—into a single unified inbox, supported by workflow automation, drip campaigns, and a 5-minute AI chatbot trainer. The company maintains two product surfaces: aNinja AI (the current AI-native platform) and aNinja Classic (legacy version retained for existing users).
The technology stack centers on text and audio AI capabilities (generative AI messaging, autonomous lead-qualification chatbot, call recording/analytics) layered on a standard CRM data model (Dashboard, Tasks, Notes, Reporting, Forms, Teams, Workflows). A2P 10DLC carrier registration is bundled into the subscription to streamline US business-SMS compliance. Mobile clients are published on iOS App Store and Google Play, and social-login integrations with Facebook and Twitter are the only confirmed third-party connectors. No public API, SDK, or proprietary model is disclosed.
The business model is a hybrid of self-serve product-led growth and inside sales. aNinja offers tiered monthly subscriptions (Starter $39, Advanced $129, Pro $189, Enterprise custom) with a 25% annual discount, usage-based add-ons for SMS ($15/1,000), MMS ($20/500), and call minutes, plus a $300 one-time Professional Onboarding service. The customer base targets local businesses, B2B companies, eCommerce brands, and small businesses, but no customer logos are publicly disclosed. The company is bootstrapped (no funding rounds reported), operates with 1–10 employees, and is incorporated in Delaware with its principal office in Boston, MA.
aNinja firmographics
Firmographics- Name
- aNinja
- Legal name
- Acquisition Ninja Inc.
- Website
- https://aninja.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- aNinja (Acquisition Ninja Inc.) is a Boston-based, bootstrapped SaaS company offering an AI-powered CRM that unifies SMS, email, calling, and chatbot automation in one inbox for small businesses, B2B firms, and local merchants, sold via tiered subscriptions from $39 to $189 per month.
- Ownership category
- akta.pro rank
aNinja industry classification
Industry- Product category
- Sales CRM Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)
Keywords
Where aNinja is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
aNinja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: aNinja generates recurring revenue through tiered monthly and annual subscription plans (Starter, Advanced, Pro, Enterprise). Annual billing offers a 25% discount. Additional per-user charges apply on higher tiers.
- SMS and MMS Usage: Usage-based charges for SMS (2000 texts per month included, then add-on rates) and MMS (1000 MMS per month included, then add-on rates). Add-ons available: 1,000 SMS for $15 one-time, 500 MMS for $20 one-time.
- Professional Onboarding: One-time professional onboarding service priced at $300, offering personalized setup, bulk lead import, chatbot playbook build-out, email integration, contact form integration, text and email triggers, and 30 days of white-glove support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - $39/month (or $29.25/month annually) |
| Subscription | Monthly | Advanced Plan - $129/month (or $96.75/month annually) |
| Subscription | Monthly | Pro Plan - $189/month (or $141.75/month annually) |
| Subscription | Annual | Enterprise Plan - Custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
aNinja product offering
Product offeringCore offering
aNinja sells an AI-powered sales CRM platform (aNinja AI) that combines core CRM tools (dashboard, tasks, notes, reporting, lead management, workflows) with AI-driven automation across SMS, email, voice calling, and chatbot in a single unified inbox. The product targets small and midsize sales teams and is sold through tiered monthly/annual subscriptions with usage-based add-ons for SMS/MMS and an optional one-time professional onboarding service.
Product overview
aNinja is an all-in-one AI-powered CRM platform designed for small and midsize sales teams. The product portfolio consists of two versions: aNinja AI (current AI-powered platform) and aNinja Classic (legacy version). The main offering is the aNinja AI platform which combines CRM tools with AI-powered automation, managing text, email, chatbots, and calls in one unified system. Subscription tiers include Starter ($39/mo), Advanced ($129/mo), Pro ($189/mo), and Enterprise (custom), with corresponding yearly plans. Add-on features include additional SMS, MMS, call minutes, phone numbers, and email integrations. Professional Onboarding ($300) provides hands-on setup assistance. The platform targets local businesses, B2B companies, eCommerce brands, and small businesses seeking to automate sales outreach and lead management.
Differentiator
Problem solved
Functional benefit
Brands
- aNinja AI: AI-powered version of the CRM platform featuring automated messaging, chatbots, and advanced AI tools for sales automation.
- aNinja Classic
Products and services
- aNinja AI All-in-one AI-powered sales CRM platform combining CRM core tools (dashboard, tasks, notes, reporting, lead management, workflows) with AI-driven automation across SMS, email, voice calling, and chatbot in a single unified inbox. Designed for small and midsize sales teams to automate follow-ups, qualify leads 24/7, and personalize multi-channel outreach at scale.
- aNinja Classic Legacy version of the aNinja CRM platform, retained for existing customers and accessed via the aninja.com/login portal. Pre-dates the AI-powered rebrand of the main product.
- Add-Ons Optional usage-based add-ons for aNinja AI subscriptions, including additional SMS (1,000 texts for $15 one-time), MMS (500 MMS for $20 one-time), call minutes, additional phone numbers, and email integrations ($5/month). A2P 10DLC registration submission fees are covered by aNinja as part of the subscription.
- Professional Onboarding One-time white-glove onboarding service priced at $300, including a 1-hour intro screenshare with a dedicated onboarding specialist, 30 days of white-glove support, bulk import of leads, chatbot playbook build-out, email and contact form integration, and text and email triggers setup. Designed to accelerate time-to-value for new aNinja AI customers.
Quantifiable outcome
- 3x higher lead conversion using chatbots vs. forms
- +1 more outcomes
Companies that use aNinja
Customer profileSegments4 records
Ideal customer profiles3 records
aNinja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
aNinja partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
aNinja competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a leading CRM platform with marketing automation, sales hub, and AI tools spanning SMB through enterprise. It directly overlaps aNinja's CRM-plus-automation positioning for small businesses, but operates far broader in scale, scope, and pricing tiers.
- Zoho CRM: Zoho CRM is a broad, established CRM with built-in email, telephony, workflow automation, and AI (Zia), targeting SMB through enterprise. It competes with aNinja across multi-channel communication, lead capture, and AI-assisted selling.
- Freshsales (Freshworks): Freshsales is a sales CRM with built-in phone, email, chat, and Freddy AI for SMB and mid-market. Its integrated phone/email/chat/AI assistant suite overlaps with aNinja's unified inbox and AI messaging approach.
- Salesforce: Salesforce is the dominant CRM incumbent with Sales Cloud, Marketing Cloud, and Einstein AI. While its core focus is enterprise and mid-market, Salesforce's SMB push (via Starter Suite) makes it a broad incumbent competitor to aNinja.
- Mailchimp: Mailchimp is a leading email-first marketing automation and customer engagement platform that has expanded into basic CRM and multi-channel campaigns. It competes with aNinja for SMB marketing and customer engagement spend.
Direct peers
- Pipedrive: Pipedrive is a sales-focused CRM for small and midsize sales teams with workflow automation, email integration, and increasingly AI features. It targets the same ICP as aNinja (SMB sales teams) and competes head-on in pipeline management and follow-up automation.
- ActiveCampaign: ActiveCampaign is a CRM and marketing-automation platform offering email, SMS, and now conversational AI tools for SMBs. Its customer-experience automation stack closely mirrors aNinja's email/SMS/chatbot unified playbook for small businesses.
- Keap (Infusionsoft): Keap is a CRM and marketing-automation platform purpose-built for small businesses, combining contact management, email/SMS sequences, and sales pipelines. Its positioning and pricing structure for SMBs make it a direct competitor to aNinja's sales-automation offering.
Emerging players
- Bitrix24: Bitrix24 is a CRM and collaboration suite with built-in telephony, email, and automation for SMBs. Its bundled CRM-plus-communication approach is conceptually similar to aNinja's unified inbox, particularly for small teams seeking an all-in-one tool.
- ClickUp: ClickUp is a productivity platform that has expanded into CRM and AI-powered automation. While broader than aNinja, its AI assistant and customizable workflows bring it into adjacency for SMBs evaluating aNinja's AI-driven sales automation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
aNinja social profiles
Digital presenceaNinja financial estimates
Financial estimateRevenue estimate
Valuation estimate
aNinja leadership team
Management profileNumber of profiles
aNinja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aNinja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aNinja
What does aNinja do?
aNinja sells an AI-powered sales CRM platform (aNinja AI) that combines core CRM tools (dashboard, tasks, notes, reporting, lead management, workflows) with AI-driven automation across SMS, email, voice calling, and chatbot in a single unified inbox. The product targets small and midsize sales teams and is sold through tiered monthly/annual subscriptions with usage-based add-ons for SMS/MMS and an optional one-time professional onboarding service.
Is aNinja a public or private company?
aNinja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aNinja founded?
aNinja was founded in 2015. It employs 1 to 10 people.
Where is aNinja based?
aNinja is headquartered in Boston, United States, in the North America region.
How does aNinja make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are SMS and MMS Usage and professional Onboarding.
Who are aNinja's main competitors?
Broad incumbents on record are HubSpot, Zoho CRM, Freshsales (Freshworks), Salesforce and Mailchimp. Direct peers are Pipedrive, ActiveCampaign and Keap (Infusionsoft). Emerging players are Bitrix24 and ClickUp.
Does aNinja have an API?
No public API is recorded for aNinja.
What industry is aNinja in?
aNinja's product category is Sales CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 5132 and its SIC code is 7372.