Staffomatic

What Staffomatic does

Staffomatic is a Hamburg-based software-as-a-service provider of workforce management tools for small and medium-sized businesses, primarily in the German-speaking DACH region. The platform consolidates shift planning (Schichtplaner), absence and vacation management (Urlaubsplaner), time tracking (Zeiterfassung), working time accounts (Arbeitszeitkonto), surcharge calculations, and a digital personnel file (Digitale Personalakte) into a single cloud product accessible via web browser and native iOS/Android apps. Domain-specific features such as Minijob limit monitoring, qualification-based shift assignment, project time tracking, and German-language interfaces are tailored to retail, gastronomy, healthcare, trades, and other shift-heavy verticals, with all data hosted in Germany for DSGVO/GDPR compliance.

The company operates a tiered subscription model (Basic at €2/user/month, Professional at €4, Premium at €6) with annual billing discounts and a 14-day free trial requiring no payment data, distributing the product through a self-serve product-led growth motion complemented by a demo-request path for mid-market prospects. Reported scale includes 1,500+ customer teams and 40,000+ individual users across 60+ industries, with named customers such as Breuninger and Maritim Hotelgesellschaft alongside long-tail SMB accounts in gastronomy, bakeries, pharmacies, and kindergartens. Distribution is direct-to-buyer via the company website, with integrations extending the platform's reach to Personio (HR), Datafox (time clock hardware), and a public developer API for Professional and Premium customers.

The business is privately held, has 1-10 employees, has not disclosed any venture funding, and historically operated under the Easypep brand before rebranding. A 2025 platform and website relaunch (Staffomatic 2.0) refreshed the product UI/UX and introduced new feature presentations, while ongoing vertical-specific landing pages and Papershift comparison content sustain a content-led SEO acquisition engine targeting DACH SMBs.

Name

Staffomatic

Legal name

Staffomatic

Website

https://staffomatic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Staffomatic is a Hamburg-based SaaS provider of shift planning, time tracking, and absence management software for small and medium-sized businesses across 60+ industries in the DACH region, delivered as a tiered per-user cloud subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Per User): Staffomatic operates on a per-user per-month subscription model with multiple tiers (Basic, Professional, Premium). Customers pay monthly or annually, with annual billing offering savings. The product is delivered as a cloud SaaS service, generating recurring revenue from SMBs across DACH region.
2. 14-Day Free Trial (Lead Generation): A free 14-day trial with no payment data required serves as the primary acquisition funnel, converting free-trial users into paid subscribers across the three pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels15 records

Core offering

Staffomatic is a cloud-based workforce management SaaS platform that combines shift planning, vacation/absence management, and digital time tracking into a single integrated solution for SMBs. It enables managers to create, swap and apply for shifts, track hours (including minijob compliance), manage absences, calculate shift surcharges, and store employee documents, with native iOS/Android apps and Personio HR software integration. The product is sold on a per-user per-month subscription in three published tiers (Basic €2, Professional €4, Premium €6) with a 14-day free trial.

Product overview

Staffomatic is an all-in-one workforce management platform designed for small and medium-sized businesses, offering a unified system that combines shift scheduling (Schichtplaner), absence/vacation planning (Urlaubsplaner), and time tracking (Zeiterfassung) into a single integrated solution. The platform architecture consists of core modules (Schichtplaner, Urlaubsplaner, Zeiterfassung, Arbeitszeitkonto) complemented by add-on capabilities including the Stempeluhr App for mobile clocking, Dienstplaner App for employee self-service, Zuschläge for premium pay calculations, and Digitale Personalakte for document management. Staffomatic operates on a tiered subscription model with Basic, Professional, and Premium plans, where higher tiers unlock integrations (Personio) and API access. The platform is accessible via web browser, mobile apps (iOS/Android), and supports integration with existing Datafox time clock hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• Schichtplaner (Shift Planner) Central shift scheduling module for managers to create, edit, and manage employee shift schedules with templates for weekly/monthly plans, shift swap, shift application, and real-time detection of absences and double-bookings.
• Urlaubsplaner (Vacation Planner) Digital absence management module covering vacation, sick leave, and other absence types, with approval workflows, automatic weekly plan updates, and team notifications.
• Zeiterfassung (Time Tracking) Digital time recording module enabling employees to clock in/out with a click on any mobile device, providing real-time overview of overtime and working hours, with integrated payroll preparation and Datafox terminal integration.
• Stempeluhr App (Punch Clock App) Mobile application for iOS and Android that enables employees to clock in/out directly from their smartphones, serving as a digital replacement for physical punch clocks and available anywhere.
• Dienstplaner App (Schedule Planner App) Mobile companion app allowing employees to view schedules, submit availability, apply for shifts, and swap shifts directly from their mobile devices.
• Arbeitszeitkonto (Working Time Account) Time balance management module automatically tracking worked hours, overtime, and compensatory time off with real-time balance visibility and automatic synchronization of recorded times.
• Zuschläge (Shift Allowances) Module for automatically calculating surcharges for night, Sunday, and holiday work integrated into the time tracking and payroll process, based on configurable company policies.
• Digitale Personalakte (Digital Employee File) Digital personnel document management module for centralized, DSGVO-compliant storage of employment contracts, certificates, credentials, and employee records accessible anytime.

Named customers12 records

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature16 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PersoniocoreTechnology or IntegrationStaffomatic offers a direct integration with Personio, one of Europe's leading HR management platforms. This integration enables seamless data synchronization between Staffomatic's scheduling and time tracking modules and Personio's HR software, allowing customers using both platforms to maintain consistent employee records and streamline their HR workflows.
• Papershift (Competitive Positioning)minorOthersPapershift is explicitly identified as Staffomatic's primary competitive alternative and direct competitor in the DACH SMB workforce management market. Staffomatic positions itself as a cost-effective Papershift alternative, claiming near feature parity at up to 50% lower cost. This is a competitive positioning rather than a partnership, but is documented as Staffomatic's main competitive benchmark.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sage HR: Sage HR is the HR and people management module of Sage's broader business software suite, including shift planning and time tracking features. It is a broader incumbent that competes with Staffomatic for SMB HR/WFM buyers, often as part of larger Sage bundles.
• Personio: Personio is a leading European HR platform that includes scheduling and time tracking features and integrates natively with Staffomatic. It operates broadly across HR, payroll, and recruiting rather than specializing in WFM, making it a larger incumbent adjacent to Staffomatic's niche.
• BambooHR: BambooHR is a leading broader HRIS platform for SMB and mid-market, increasingly adding time tracking and scheduling capabilities. It competes with Staffomatic indirectly by bundling WFM-adjacent features into a wider HR suite, particularly as it expands into European markets.

Direct peers

• Planday: Planday is a European shift planning and employee scheduling platform serving hospitality, retail, and healthcare SMBs. It overlaps with Staffomatic on scheduling, time tracking, and employee communication, and has strong DACH presence.
• TimeTac: TimeTac is a DACH-based time tracking and workforce management provider focused on German-speaking SMB and mid-market customers. It overlaps with Staffomatic on time tracking, attendance, and project time recording, and shares the DACH regulatory compliance positioning.
• Deputy: Deputy is an international workforce management SaaS offering shift scheduling, time tracking, and workforce compliance across multiple verticals. It competes with Staffomatic for multi-site shift-intensive customers, though it lacks Staffomatic's DACH-specific localization and Minijob features.
• Kenjo: Kenjo is a European HR and shift scheduling platform for SMBs with a strong presence in DACH. It competes with Staffomatic on shift planning, time tracking, and absence management for small service-based businesses.
• Calamari: Calamari (formerly Calamari HR) is a European (Polish-headquartered) HR and workforce management platform offering shift scheduling, time off, and time tracking. It serves similar SMB segments to Staffomatic across Europe including DACH.
• Shiftbase: Shiftbase is a DACH-focused shift planning and workforce management SaaS for SMBs in retail, hospitality, and healthcare — directly overlapping Staffomatic's vertical mix and DACH SMB go-to-market.
• Papershift: Papershift is Staffomatic's explicitly named primary competitor in the DACH SMB shift planning and time tracking market. It offers near feature parity (scheduling, time tracking, absence management) at a higher price point, which Staffomatic directly compares against in its marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnMOVzjBbeW44p-QNVSkNtQ
• Facebookfacebook.com/staffomatic
• LinkedInlinkedin.com/company/staffomatic
• Instagraminstagram.com/staffomatic
• Xx.com/staffomatic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staffomatic