What Shiftbase does

Shiftbase B.V. is a Zoetermeer-headquartered SaaS provider of workforce management software targeting shift-based, deskless businesses across Europe. Founded in 2011 and operating with 51-100 employees, the company delivers a unified platform covering employee scheduling, time tracking via punch clock (app, web, kiosk, or POS), absence management, HRM, payroll export, and reporting, plus a premium HR PRO add-on for digital onboarding and e-signatures. The platform is offered as a freemium and subscription product (Starter, Premium) with self-serve onboarding, mobile apps on iOS and Android, and is localized in English, German, Spanish, French, and Dutch. In May 2026, Fortino Capital Partners acquired a majority stake to fund expansion.

The core technical differentiator is an AI layer applied to structured shift-data: an AI Forecasting module went live in 2025, and an Intelligent Auto-Scheduling module is rolling out in 2026, with a stated long-term vision of a continuous AI assistant for scheduling, time tracking, payroll, and compliance. Shiftbase maintains 25+ integrations with regional payroll systems (SD Worx, Nmbrs, AFAS, Exact Online, Loket.nl, DATEV), POS vendors (Lightspeed, Vectron, HioPOS), HR suites (Personio, Datafox), and reservation and fleet platforms, giving it deep workflow lock-in in Benelux, the UK, DACH, and Iberia.

Shiftbase's go-to-market is product-led growth: free trial with no credit card, freemium tier, SEO-optimized multi-language landing pages, customer-story-driven content marketing, and partner co-marketing through an integration marketplace. The company serves primarily the SMB and lower mid-market (10-500 employees) across hospitality, retail, transport & logistics, recreation, hotels, restaurants, production, security, facility management, and healthcare. Disclosed scale metrics include 8,000+ customers and 250,000+ employees scheduled daily across 16,000+ locations; named enterprise logos (Marriott, Taco Bell, McDonald's, Superdry, Flying Tiger Copenhagen) supplement the predominantly SMB base.

Name

Shiftbase

Legal name

Shiftbase B.V.

Website

https://shiftbase.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Shiftbase is a European cloud-based workforce management SaaS that provides employee scheduling, time tracking, absence management, payroll integration, and AI forecasting for shift-based businesses with 10-500 employees across hospitality, retail, transport, and related verticals.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Workforce Management & Scheduling (BPACAPAI)

akta.pro secondary industries

Time, Attendance & Scheduling Administration (BPACAIAE), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Employee scheduling software
• Workforce management platform
• Time tracking software
• Absence management software
• Shift planning tools

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Access): Cloud-based workforce management software sold as a subscription, with tiered plans (Free, Starter, Premium) billed monthly or annually. Access is provided via web, mobile app, and terminal.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Shiftbase is a cloud-based workforce management SaaS platform that provides employee scheduling, time tracking, absence management, HRM, punch clock, mobile apps, reporting, and payroll integration for shift-based businesses with 10–500 employees. The platform also includes AI-powered demand forecasting (live) and intelligent auto-scheduling (rolling out 2026), with 25+ integrations to payroll, POS, HR, and reservation systems across European markets.

Product overview

Shiftbase is a workforce management software provider offering a unified platform for shift-based businesses. The core platform includes Employee Scheduling, Time Tracking, Absence Management, HRM, Punch Clock, Mobile App, Reports, and Payroll Integration modules. The product is designed for deskless teams across industries like hospitality, retail, transport, recreation, hotels, and production. Shiftbase also offers AI-powered add-ons including Forecasting (live) and Intelligent Scheduling (rolling out 2026). An optional HR PRO add-on provides premium HR features including paperless onboarding, digital signatures, and enhanced payroll integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Scheduling Core scheduling module for creating optimal work schedules by taking into account employee availability, skills, and labor law requirements. Built for shift-based businesses replacing Excel/WhatsApp-based rotas.
• Time Tracking Employee time tracking module that automatically logs worked hours using the punch clock in the app, with minimal risk of error and automatic surcharge/overtime calculation.
• Absence Management Module for managing employee leave requests and absence balances from a central overview with digital approval workflows.
• HRM Human resource management module for managing employee records, contracts, and HR documentation.
• Punch Clock Time recording feature for clocking in and out via app, desktop terminal, or POS integration, with geolocation and IP-based access controls and automatic surcharge/overtime calculation.
• Mobile App iOS and Android mobile application enabling employees to view schedules, request time off, swap shifts, share availability, and track worked hours on the go.
• Reports Reporting and analytics module providing insights into workforce costs, productivity, and scheduling metrics.
• Payroll Integration Integration module for exporting accurate worked hours and labor costs directly to payroll systems (SD Worx, Nmbrs, DATEV, Exact Online, Loket.nl, AFAS) for seamless salary processing.
• AI Forecasting AI-powered demand forecasting feature that uses sales data to predict busy periods and expected revenue per day, helping managers plan optimal staffing levels.
• Intelligent Scheduling (Auto-Scheduling) AI-powered automatic scheduling feature that translates revenue forecasts into optimized shift assignments based on availability, skills, and cost optimization, rolling out in 2026.
• HR PRO Premium HR add-on combining contracts, digital signatures, paperless onboarding, team communication, and payroll integrations in one place.

Quantifiable outcome

• 250,000+ employees scheduled daily on the platform
• +8 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• LightspeedcoreTechnology or IntegrationLightspeed POS integration enables shift-based businesses to automatically sync sales data with Shiftbase for more accurate scheduling based on expected busy periods. Featured prominently on the integrations marketplace.
• NmbrscoreTechnology or IntegrationNmbrs payroll integration allows Dutch businesses to export accurate time tracking data directly from Shiftbase to Nmbrs for seamless payroll processing.
• Exact OnlinecoreTechnology or IntegrationExact Online integration enables Dutch businesses to export worked hours from Shiftbase directly to Exact Online accounting and payroll systems.
• Loket.nlcoreTechnology or IntegrationLoket.nl integration provides Dutch payroll export functionality, enabling seamless handoff of time tracking data from Shiftbase to Loket.nl payroll processing.
• AFAScoreTechnology or IntegrationAFAS Software integration allows Dutch businesses to connect Shiftbase time tracking and scheduling data with AFAS HR and payroll systems.
• SD WorxcoreTechnology or IntegrationSD Worx integration (available across BE/NL markets) enables European businesses to export worked hours and scheduling data from Shiftbase directly to SD Worx payroll processing platform.
• DATEVcoreTechnology or IntegrationDATEV interface integration connects Shiftbase with the German DATEV accounting and payroll system, enabling businesses in Germany to export time and scheduling data for payroll processing.
• PersoniocoreTechnology or IntegrationPersonio HRM integration enables businesses to synchronize employee data between Shiftbase and Personio's HR management platform, supporting seamless onboarding and employee data management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deputy: Deputy is a leading workforce management SaaS platform offering employee scheduling, time tracking, and auto-scheduling for shift-based businesses. Closest direct competitor to Shiftbase in target customer (10-500 employee SMBs), core functionality, and PLG go-to-market motion.
• Planday: Planday (owned by Xero) provides shift planning, time tracking, and employee scheduling for hourly workers across hospitality, retail, and healthcare. Directly competes with Shiftbase in European SMB shift-based verticals with similar functionality and price points.
• When I Work: When I Work offers employee scheduling, time tracking, and team messaging for shift-based SMBs. Strong PLG motion comparable to Shiftbase's self-serve funnel, with primary market presence in North America and growing European footprint.
• Homebase: Homebase provides free and paid employee scheduling, time tracking, and payroll for small shift-based businesses. Closely comparable to Shiftbase in target segment (SMBs under 500 employees), freemium model, and emphasis on replacing Excel-based scheduling.
• Humanity: Humanity (by TCP Software) offers cloud-based employee scheduling and workforce management for shift-based industries including healthcare, retail, and hospitality. Directly comparable to Shiftbase on scheduling and time tracking functionality.
• Sling: Sling provides free and paid employee scheduling, shift swapping, and time tracking primarily for restaurants and hospitality. Directly comparable to Shiftbase's restaurant and hospitality vertical focus with a similar SMB freemium positioning.
• Connecteam: Connecteam offers an all-in-one employee app with scheduling, time tracking, and communication for deskless teams. Directly comparable to Shiftbase on target customer (deskless, shift-based SMBs) and mobile-first delivery model.

Broad incumbents

• UKG (Ultimate Kronos Group): UKG is a large enterprise workforce management and HCM provider with scheduling, timekeeping, and labor compliance capabilities. Targets larger enterprises than Shiftbase, but its broader suite and procurement bundling pose competitive risk to Shiftbase's enterprise upsell motion.
• Workday: Workday provides enterprise HCM, financials, and workforce planning with embedded scheduling and time tracking. A broad incumbent that competes with Shiftbase primarily at the larger end of its customer base and through partner ecosystems.

Regional players

• Personio: Personio is a European HRM and people operations platform with growing workforce management capabilities. A Shiftbase integration partner but also a regional competitor in the SMB HCM space across Germany, Spain, UK, and the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ShiftBaseApp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiftbase