Corporate Traditions
Corporate Traditions is a privately-held employee gifting platform offering digital gift cards (Gift Card+™), a physical gift catalog (GiftYouPick™), and grocery vouchers to 3,000+ organizations under a zero-fee, no-contract transaction model.
- Company typePrivate
- Founded2014
- HeadquartersPleasant Grove, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Corporate Traditions does
Corporate Traditions is a privately-held employee gifting platform founded in 2014 and headquartered in Lehi, Utah. The company sells three core products to HR leaders and people managers at enterprise, mid-market, and SMB organizations: Gift Card+™ (a digital gift card program offering 500+ brand options including VISA and Mastercard, redeemable in 70+ countries with codes delivered in 1–2 business days), GiftYouPick™ (a physical gift catalog described as the largest in the market, with millions of items shipped directly to recipients and qualified as a tax-free de minimis fringe benefit), and Turkey & Grocery Vouchers (holiday meal vouchers valid at 15,000+ grocery stores nationwide). The platform is web-based, with recipients redeeming codes via the app.corporatetraditions.com redemption page and no account creation required.
The business model is transaction-based with a zero-fee, zero-contract, zero-minimum pricing structure — organizations pay per gift card or physical gift ordered with no platform fees, monthly minimums, or annual contracts. Pricing is quote-based and customized by order volume. Distribution is hybrid: a self-serve direct-ordering website app serves smaller and mid-market buyers, while an enterprise field-sales motion (demo requests, custom quotes, and a free $25 sample offer) addresses larger accounts. Demand generation relies primarily on content marketing through a Company Culture blog, HR & Rewards Glossary, and HR Calendar, supplemented by SEO-optimized organic search and email newsletter engagement.
Corporate Traditions has built a customer base of 3,000+ organizations spanning healthcare (Duke Health, U-of-U Health), hospitality (Hilton), automotive (Mercedes-Benz), food & beverage (PepsiCo, Chobani, Chick-fil-A), retail (Kohl's, Backcountry), and manufacturing/building materials (Kohler, Builders FirstSource). The company is incorporated in Delaware as Corporate Traditions DE, Inc., appears to be bootstrapped with no disclosed venture capital or private equity backing, and operates at 11–50 employees. No public listing, acquisition activity, or leadership changes are disclosed in the available data.
Corporate Traditions firmographics
Firmographics- Name
- Corporate Traditions
- Legal name
- Corporate Traditions DE, Inc.
- Website
- https://corporatetraditions.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Corporate Traditions is a privately-held employee gifting platform offering digital gift cards (Gift Card+™), a physical gift catalog (GiftYouPick™), and grocery vouchers to 3,000+ organizations under a zero-fee, no-contract transaction model.
- Ownership category
- akta.pro rank
Corporate Traditions industry classification
Industry- Product category
- Employee Gifting Services
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
- akta.pro secondary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
Keywords
Where Corporate Traditions is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Corporate Traditions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Gift Card Sales: Transaction-based revenue from selling gift cards to organizations for employee recognition. Organizations pay per gift card ordered with no platform fees, contracts, or minimums.
- Physical Gift Catalog (GiftYouPick): Revenue from physical gift orders where employees choose from a catalog of millions of items shipped to their doors.
- Turkey & Grocery Vouchers: Bulk voucher orders for holiday employee recognition, valid at 15,000+ grocery stores nationwide with volume discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No-fee transaction model with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Corporate Traditions product offering
Product offeringCore offering
Corporate Traditions operates a web-based employee gifting platform that enables organizations to reward employees through three core programs: Gift Card+™ (digital gift cards with 500+ brand options including VISA/Mastercard redeemable in 70+ countries), GiftYouPick™ (a physical gift catalog with millions of options shipped to recipients, qualifying as a tax-free de minimis fringe benefit), and Turkey & Grocery Vouchers (holiday meal vouchers valid at 15,000+ grocery stores nationwide). The platform charges no platform fees, contracts, or minimums, delivering codes digitally in 1-2 business days with no recipient account creation required.
Product overview
Corporate Traditions offers a no-fee employee gifting platform consisting of three core products: Gift Card+™ (digital gift cards with 500+ brand options, VISA/Mastercard, redeemable in 70+ countries), GiftYouPick™ (physical gift catalog with millions of options shipped to recipients with tax-free de minimis fringe benefit status), and Turkey & Grocery Vouchers (holiday meal vouchers valid at 15k+ grocery stores nationwide). All programs feature no contracts, no minimums, and no fees—codes deliver in 1–2 business days with no account creation required for redemption.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Card+™
Quantifiable outcome
- 22% average performance improvement and up to 44% for employees in reward programs
- +3 more outcomes
Companies that use Corporate Traditions
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Corporate Traditions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Corporate Traditions partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Corporate Traditions competitors and assessment
Company assessmentDirect peers
- Tango Card: Tango Card operates a digital rewards and gift card platform serving enterprise HR and incentive buyers. It is one of the most direct competitors to Corporate Traditions' Gift Card+ offering, with overlapping product, customer base, and go-to-market motion.
- Awardco: Awardco provides an employee recognition platform that combines service anniversary programs, spot recognition, and a global gift card catalog. It competes with Corporate Traditions for HR recognition budgets at enterprise and mid-market organizations.
- Reward Gateway: Reward Gateway offers an employee engagement platform with recognition, rewards, and benefits modules targeting HR leaders. Its rewards and recognition capabilities directly overlap with Corporate Traditions' employee gifting products.
- Snappy Gifts: Snappy is a digital gifting platform focused on letting recipients choose from a curated gift catalog. It competes with Corporate Traditions' GiftYouPick product in the corporate gifting and employee recognition market.
- Blueboard: Blueboard provides experiential rewards and employee recognition programs, including gift card and merchandise options. It targets HR leaders at mid-market and enterprise companies in a similar motion to Corporate Traditions.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a large, established gift card and payments network serving consumer, corporate incentive, and rewards programs. It overlaps with Corporate Traditions as both a fulfillment partner and a competitor in the corporate gifting space.
- Workhuman: Workhuman (formerly Globoforce) is an enterprise recognition and rewards platform with global reach. It competes for the same enterprise HR recognition budget as Corporate Traditions, though at a much larger scale.
- BI WORLDWIDE: BI WORLDWIDE is a large global loyalty, engagement, and rewards provider serving enterprise clients. Its merchandise and gift card rewards offerings overlap with Corporate Traditions, especially for multinational employers.
Emerging players
- Giftogram: Giftogram is a digital corporate gifting platform that lets businesses send gift cards without recipient account creation. It is closely comparable to Corporate Traditions' Gift Card+ product and competes in the same SMB/mid-market segment.
- Thanks Again: Thanks Again is a loyalty and gift card platform focused on customer and employee incentives, often in retail and travel. It overlaps with Corporate Traditions' corporate gifting use cases in adjacent segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Corporate Traditions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corporate Traditions leadership team
Management profileNumber of profiles
Corporate Traditions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corporate Traditions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corporate Traditions
What does Corporate Traditions do?
Corporate Traditions operates a web-based employee gifting platform that enables organizations to reward employees through three core programs: Gift Card+™ (digital gift cards with 500+ brand options including VISA/Mastercard redeemable in 70+ countries), GiftYouPick™ (a physical gift catalog with millions of options shipped to recipients, qualifying as a tax-free de minimis fringe benefit), and Turkey & Grocery Vouchers (holiday meal vouchers valid at 15,000+ grocery stores nationwide). The platform charges no platform fees, contracts, or minimums, delivering codes digitally in 1-2 business days with no recipient account creation required.
Is Corporate Traditions a public or private company?
Corporate Traditions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Corporate Traditions founded?
Corporate Traditions was founded in 2014. It employs 11 to 50 people.
Where is Corporate Traditions based?
Corporate Traditions is headquartered in Pleasant Grove, United States, in the North America region.
How does Corporate Traditions make money?
Three revenue lines are on record. Gift Card Sales are the primary driver. The others are physical Gift Catalog (GiftYouPick) and turkey & Grocery Vouchers.
Who are Corporate Traditions's main competitors?
Direct peers on record are Tango Card, Awardco, Reward Gateway, Snappy Gifts and Blueboard. Broad incumbents are Blackhawk Network, Workhuman and BI WORLDWIDE. Emerging players are Giftogram and Thanks Again.
Does Corporate Traditions have an API?
No public API is recorded for Corporate Traditions.
What industry is Corporate Traditions in?
Corporate Traditions's product category is Employee Gifting Services. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online).