Ender Technology Corporation
Ender Technology Corporation (Endertech) is a Los Angeles-based, senior-led digital agency of approximately 20 people that designs, builds, and supports Shopify-based ecommerce platforms, custom software, and integrations for enterprise and mid-market clients, with a primary focus on furniture and home retail.
- Company typePrivate
- Founded2000
- HeadquartersTorrance, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ender Technology Corporation does
Ender Technology Corporation, operating as Endertech, is a Los Angeles-based, privately held digital agency founded in 2000 that designs, builds, and supports websites, ecommerce platforms, and custom software for enterprise and mid-market clients. The firm operates with a fully remote, senior-led team of approximately 20 people, many with 10+ years of tenure together, and emphasizes disciplined phased delivery from strategy through ongoing production support rather than transactional project handoffs.
Its core technology stack centers on modern web and commerce frameworks: React, Next.js, Shopify (including headless Hydrogen), Symfony, NestJS, TypeScript, PHP, Node.js, GraphQL, and REST APIs, with headless CMS platforms (Plasmic, Contentful) and infrastructure partners (Vercel, AWS, GitLab). The firm has developed proprietary assets including a custom middleware/CMS bridge architecture that normalizes STORIS ERP data into Shopify, an in-store Sales Rep App with BedMatch integration, and AI-assisted engineering workflows built around Cursor, LLMs, and Model Context Protocol (MCP) servers. It also maintains vertical-specific solutions for furniture/home omnichannel commerce (STORIS + Shopify), AI conversational search, and platform migrations (nopCommerce, WooCommerce, Magento 1 to Shopify).
The business model combines professional services (custom software development, strategy consulting, UX design, digital marketing) with recurring managed services (application support, managed hosting) on multi-year contracts. Customer concentration is heaviest in furniture and home retail, with named enterprise engagements including Mattress Warehouse (300+ stores), Home Zone Furniture, Today's Patio, and Berríos Furniture, alongside longer-tail work in higher education (CSUN), nonprofits (Safe Refuge), beauty (iS Clinical, Kulfi Beauty), manufacturing (Brake Performance), and freight forwarding (Current International). GTM is sales-led with senior team review of inquiries, content marketing, SEO, vertical solutions pages, and webinars, supported by a remote collaboration model that extends reach beyond Southern California.
Ender Technology Corporation firmographics
Firmographics- Name
- Ender Technology Corporation
- Legal name
- Ender Technology Corporation
- Website
- https://endertech.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ender Technology Corporation (Endertech) is a Los Angeles-based, senior-led digital agency of approximately 20 people that designs, builds, and supports Shopify-based ecommerce platforms, custom software, and integrations for enterprise and mid-market clients, with a primary focus on furniture and home retail.
- Ownership category
- akta.pro rank
Ender Technology Corporation industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- UI/UX Engineering & Front-End Modernization (BPAEAFAH), End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)
Keywords
Where Ender Technology Corporation is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ender Technology Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development: Design and build of custom systems, portals, applications, and integrations for businesses. Fixed-scope build engagements and ongoing product development. Engagement types include planning & architecture, fixed-scope builds, and ongoing product development.
- Application Support & Maintenance: Ongoing support engagements providing triage, fixes, releases, monitoring, and continuous improvement. Options include stabilization sprints, business-hours support, extended coverage, and continuous improvement programs.
- Strategy & Consulting: Technology strategy engagements including discovery workshops, technical due diligence, platform fit assessment, and roadmap planning. Offered as strategy sprints, ongoing advisory, or workshop facilitation.
- Managed Hosting & Operations: Production hosting, monitoring, releases, backups, patching, and incident response for client systems. Monthly care programs with patching, monitoring tuning, and change windows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements scoped to requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ender Technology Corporation product offering
Product offeringCore offering
Endertech is a professional services firm that designs, builds, markets, and supports custom ecommerce systems, web platforms, and bespoke software applications for enterprise and mid-market businesses. The company delivers end-to-end engagements including strategy consulting, UX design, custom software and headless commerce development, AI-accelerated engineering, digital marketing programs, managed hosting, and ongoing application support, with deep specialization in complex ERP integrations such as STORIS-to-Shopify middleware bridges for omnichannel retailers.
Product overview
Endertech is a services firm, not a software product company. They offer a comprehensive portfolio of professional services organized around digital commerce, custom software, and web platforms. The core service offerings include: Ecommerce Development (Shopify/Magento/headless), Custom Software Development, Website Development, Digital Marketing, Application Support, Technology Strategy & Consulting, UX Design, AI-Accelerated Development, AI SEO Services, and Managed Hosting. These services are complemented by vertical solutions for Furniture & Omnichannel Commerce, STORIS+Shopify Integration, Headless CMS, AI Conversational Search, Platform Migrations, Shopify Hydrogen, MCP Servers, Database-Driven Web Apps, and Custom LMS Development. The firm has also developed proprietary products including a Sales Rep App for retail associates and Notary Track for notary order and credential management. The portfolio is unified by their engineering discipline, AI-assisted workflows, and senior-led delivery model established in 2000.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecommerce Development Full-service ecommerce development including Shopify, Magento, and headless commerce implementations with complex catalog, checkout, and ERP integrations for enterprise and mid-market retailers.
- Custom Software Development Custom systems, portals, applications, and API integrations for businesses launching digital products, modernizing legacy tools, or replacing workflows that no longer scale.
- Website Development Marketing sites and web platforms engineered for speed, conversion, and content teams, including Plasmic visual CMS integration for governed page editing without developer dependency.
- Digital Marketing Search, content, paid, and measurement programs connected to the client's stack, including AI SEO services, Google Ads management, and lifecycle CRM programs.
- Application Support Proactive care, fixes, releases, and lifecycle support from engineers who know production, including AI-assisted triage, monitoring, stabilization sprints, and continuous improvement programs.
- Technology Strategy & Consulting Senior technical judgment for clarifying roadmaps, platform fit, integration paths, and build-versus-buy tradeoffs before major engineering spend, delivered as strategy sprints, ongoing advisory, or workshops.
- UX Design Product, brand, and UX design shaped for real implementation with prototypes, design systems, and AI-assisted exploration refined into handoffs engineers can build from.
- AI-Accelerated Development Modern builds pairing senior engineers with AI-assisted workflows including Cursor, LLM-assisted planning, documentation, testing support, and MCP-enabled workflows.
- Managed Hosting & Operations Reliable hosting, monitoring, releases, backups, patching, and incident response for production systems with AI-assisted checks supporting senior operators.
- Furniture & Omnichannel Commerce Solutions Vertical-specific solution for furniture retailers including showrooms, configuration, delivery, inventory, and digital buying flows tied to fulfillment operations, with STORIS ERP integration expertise.
- STORIS + Shopify Integration Custom middleware bridge connecting STORIS ERP to Shopify with reliable sync logic, reconciliation, and operational visibility so inventory, orders, and storefront data stay aligned.
- Shopify Hydrogen Headless Storefront Development Headless Shopify Hydrogen storefront development using React-based framework for custom ecommerce experiences with optimized Core Web Vitals and modern frontend architecture.
Quantifiable outcome
- Substantial growth in online sales for Mattress Warehouse compared to previous implementation on more scalable foundation
- +2 more outcomes
Companies that use Ender Technology Corporation
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Ender Technology Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature5 records
Ender Technology Corporation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- STORIScoreSTORIS is an ERP platform used by Mattress Warehouse and furniture retailers for product data, inventory, pricing, orders, and fulfillment. Endertech builds custom middleware bridges connecting STORIS to Shopify storefronts, normalizing data flows and enabling reliable synchronization across locations.
- ShopifycorePrimary ecommerce platform for storefront development. Endertech builds Shopify Online Stores, custom themes, headless Hydrogen storefronts, and Shopify apps. Deep expertise in Shopify ecosystem including B2B environments and DTC optimization.
- ContentfulsupportingHeadless CMS integrated with Shopify Hydrogen storefronts for Mattress Warehouse, enabling marketing teams to create and preview content-driven pages and campaigns without developer intervention.
- BedMatchsupportingMattress recommendation system integrated into Sales Rep App for guided mattress selection, profile search, product matching, and saved favorites functionality.
- Salesforce/SAML SSOsupportingEnterprise SSO integration using SAML for campus-wide access to CSUN Pathways platform, allowing students to access with university credentials while maintaining single authenticated session.
- VercelsupportingEdge and CDN hosting platform used for Next.js and React frontend deployments with caching rules, TLS, and traffic shaping for global users.
- AWSsupportingCloud compute and datastore infrastructure for production systems with right-sizing, autoscaling, and backup verification capabilities.
- GitLabsupportingCI/CD pipelines, secrets management, and environment promotion for automated deployment and release workflows.
- PowerReviewssupportingProduct review platform integrated for Mattress Warehouse with PowerReviews feeds and product ID migrations to carry forward existing reviews into new Shopify product IDs.
- TwiliosupportingSMS messaging provider for Sales Rep App lead capture and follow-up reminder functionality with careful attention to double opt-in and responsible messaging.
- KlaviyosupportingEmail marketing automation integrated for customer follow-up reminders and lifecycle communication flows in retail applications.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ender Technology Corporation competitors and assessment
Company assessmentBroad incumbents
- Vaimo: Vaimo is a global ecommerce agency specializing in Adobe Commerce, Shopify, and composable commerce implementations. Overlaps significantly on the Shopify Hydrogen, Magento, and platform migration capabilities Endertech offers, but at much larger scale across multiple geographies.
- Hero Digital: Hero Digital is a large US digital agency covering strategy, design, engineering, and marketing for enterprise clients. Competes for the same enterprise and mid-market engagements Endertech targets but with substantially larger headcount and broader service portfolio.
Direct peers
- DockYard: DockYard is a US-based custom software and product engineering consultancy working in React, Elixir, and modern web stacks with enterprise clients. Comparable boutique scale, custom dev emphasis, and remote delivery model.
- Blue Label Labs: Blue Label Labs is a Los Angeles-based digital product agency of similar size building custom web and mobile applications for enterprise and growth-stage clients. Geographic and operational overlap with Endertech's LA footprint.
- 10up: 10up is a distributed WordPress and React engineering agency of comparable size that builds, designs, and supports content-driven web platforms. Like Endertech, it pairs senior engineers with long-term managed support engagements rather than competing on price.
- thoughtbot: thoughtbot is a US design and development consultancy pairing senior practitioners with product teams for custom software engagements. Similar boutique scale, senior-only delivery model, and discovery-led sales motion.
- Plank: Plank is a Montreal-based digital product agency building custom web platforms, ecommerce, and software for enterprise clients. Similar boutique size, custom engineering emphasis, and integrated strategy/design/build offering.
- Table XI: Table XI is a custom software consultancy that designs, builds, and supports digital products for mid-market and enterprise clients. Similar discovery-to-delivery model and vertical expertise in commerce and content platforms.
- Fresh Consulting: Fresh Consulting is a Bellevue-based product design and development firm with a comparable senior-led, multi-disciplinary team structure serving enterprise clients across commerce and software.
- Savas Labs: Savas Labs is a US digital agency building custom web platforms, Drupal solutions, and integrations for mission-driven and enterprise organizations. Comparable in size, CMS expertise, and systems integration depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ender Technology Corporation social profiles
Digital presenceEnder Technology Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ender Technology Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Ender Technology Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ender Technology Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ender Technology Corporation
What does Ender Technology Corporation do?
Endertech is a professional services firm that designs, builds, markets, and supports custom ecommerce systems, web platforms, and bespoke software applications for enterprise and mid-market businesses. The company delivers end-to-end engagements including strategy consulting, UX design, custom software and headless commerce development, AI-accelerated engineering, digital marketing programs, managed hosting, and ongoing application support, with deep specialization in complex ERP integrations such as STORIS-to-Shopify middleware bridges for omnichannel retailers.
Is Ender Technology Corporation a public or private company?
Ender Technology Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ender Technology Corporation founded?
Ender Technology Corporation was founded in 2000. It employs 11 to 50 people.
Where is Ender Technology Corporation based?
Ender Technology Corporation is headquartered in Torrance, United States, in the North America region.
How does Ender Technology Corporation make money?
Four revenue lines are on record. Custom Software Development is the primary driver. The others are application Support & Maintenance, strategy & Consulting and managed Hosting & Operations.
Who are Ender Technology Corporation's main competitors?
Broad incumbents on record are Vaimo and Hero Digital. Direct peers are DockYard, Blue Label Labs, 10up, thoughtbot, Plank, Table XI, Fresh Consulting and Savas Labs.
Does Ender Technology Corporation have an API?
No public API is recorded for Ender Technology Corporation.
What industry is Ender Technology Corporation in?
Ender Technology Corporation's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its NAICS code is 541512 and its SIC code is 7373.