WinePOS
WinePOS is a vertical SaaS provider of point-of-sale, inventory management, integrated payments, and eCommerce software purpose-built exclusively for U.S. wine and liquor retailers, serving 700+ stores across 38+ states as a subsidiary of Jonas Software / Constellation Software Inc.
- Company typePrivate
- Founded1980
- HeadquartersManasquan, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WinePOS does
WinePOS is a U.S.-based vertical SaaS company that provides point-of-sale, inventory management, payment processing, and eCommerce software purpose-built exclusively for wine and liquor retailers. Founded in 1980 as Innovative Computer Solutions and headquartered in Manasquan, New Jersey, the company has served the beverage alcohol retail industry for over 40 years and operates as a subsidiary of Jonas Software, an operating group of Constellation Software Inc., since its 2017 acquisition. Its platform handles liquor-specific operational complexities including case/pack/singles inventory conversions, age verification, 50-state regulatory compliance, multi-location data synchronization, and supplier invoice workflows. In October 2025 the company announced a rebrand to WineSuite, repositioning as a unified retail platform for liquor stores nationwide.
The platform architecture combines core POS, an integrated payments solution (WinePOS Payments processing over $1.7B in annual transaction volume across 31+ states), and a suite of add-on modules including VisionLink for native eCommerce, V-Connect for remote access, V-Droid for Android-based mobile operations, and Docupiler for AI-powered invoice automation. The system integrates with QuickBooks for accounting, DoorDash, UberEats, and Postmates for delivery, WooCommerce, CityHive, and BottleCapp for eCommerce, and UPS and FedEx for shipping. Pricing is delivered through five tiered SaaS subscriptions (Lite at $79/month through Enterprise), with payment processing offered as bundled flat-rate or cost-plus, and additional fees for premium add-ons and professional services. The company reports a self-stated 9.3/10 customer satisfaction score across its 700+ customer base.
WinePOS sells exclusively through a direct sales motion (website, phone, email) targeting wine and liquor store owners and operators, supported by inside sales for mid-market prospects and a self-serve Lite tier for small independents. Its 17+ named team members include a President/CEO, R&D director, professional services managers, support staff, implementation specialists, and software engineers. Marketing is content-led, anchored by an SEO-driven blog, active LinkedIn and Facebook presence, email campaigns, and customer testimonials. The October 2025 WineSuite rebrand signals a strategic intent to consolidate the fragmented liquor retailer technology stack into a single commerce platform spanning in-store POS, payments, eCommerce, delivery, shipping, and AI-driven back-office automation.
WinePOS firmographics
Firmographics- Name
- WinePOS
- Legal name
- WinePOS
- Website
- https://winepos.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WinePOS is a vertical SaaS provider of point-of-sale, inventory management, integrated payments, and eCommerce software purpose-built exclusively for U.S. wine and liquor retailers, serving 700+ stores across 38+ states as a subsidiary of Jonas Software / Constellation Software Inc.
- Ownership category
- akta.pro rank
WinePOS industry classification
Industry- Product category
- Liquor Store Point-of-Sale Software
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
Keywords
Where WinePOS is headquartered
LocationHeadquarters
- HQ city
- Manasquan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WinePOS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (POS Software): WinePOS generates primary revenue through tiered SaaS subscription plans (Lite, Basic, Standard, Premium, Enterprise) priced based on software tier, number of registers, and average volume processed. Starting at $79/month. Includes software licenses, support, onboarding, and training depending on tier.
- Payment Processing (WinePOS Payments): Integrated payment processing revenue from processing wine and liquor store transactions. WinePOS Payments processes over $1.7B in transaction volume annually across 31+ states. Revenue derived from flat rate and cost-plus transaction fees. Competing with third-party processors by offering integrated solution with no gateway fees.
- Add-Ons and Optional Features: Additional revenue from optional add-ons including V-Connect Remote Access, V-Droid Mobile functionality, Docupiler Invoice Automation, seasonal licenses, club cards, gift cards, self-checkout, mobile register, and third-party shipping integrations. Some features included at higher tiers; others available as optional extras with additional fees.
- Professional Services: One-on-one onboarding, implementation/migration services, and dedicated Account Manager support. 1:1 Training hours included in Standard (4 hours/year) and Enterprise (8 hours/year) tiers. Additional training hours available as optional add-ons with fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Simple, fast POS for small liquor stores needing the essentials |
| Subscription | Annual | For stores wanting customer management, price control, and efficiency |
| Subscription | Annual | Advanced inventory control and integrations — most popular tier |
| Subscription | Annual | For stores looking to scale up sales and speed up inventory management |
| Subscription | Annual | Perfect for chains and superstores with multi-site operations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
WinePOS product offering
Product offeringCore offering
WinePOS provides a cloud-based SaaS point-of-sale and inventory management platform purpose-built exclusively for wine and liquor retail stores. The platform combines POS, inventory management, integrated payment processing (WinePOS Payments), eCommerce integration (VisionLink), and add-on modules for remote access (V-Connect), mobile operations (V-Droid), and AI-powered invoice automation (Docupiler) on a unified real-time data layer.
Product overview
WinePOS is a comprehensive, modular POS and retail management system purpose-built for wine and liquor stores. The platform consists of a core WinePOS Point of Sale system integrated with WinePOS Payments for processing, with optional add-on modules including VisionLink (eCommerce), V-Connect (Remote Access), V-Droid (Mobile), and Docupiler (Invoice Automation). The software is offered across five pricing tiers (Lite, Basic, Standard, Premium, Enterprise) providing scalability from small single-store operations to large multi-location chains. In October 2025, WinePOS announced its rebrand to WineSuite, representing a unified commerce platform for serious liquor retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- WinePOS Point of Sale The core point-of-sale system for wine and liquor stores featuring fast checkout, barcode scanning, age verification, customizable registers, custom hot keys, full audit trail, and management of singles, packs, and cases. Supports multi-location operations with centralized inventory, pricing, and reporting. Built for wine and liquor store owners and operators seeking industry-specific POS functionality.
- WinePOS Payments Integrated payment processing solution built directly into the WinePOS platform for liquor retailers. Offers flat rate and cost-plus pricing with no gateway fees, pre-configured plug-and-play EMV terminals, customizable merchant portal, daily settlement, surcharge and cash discount capabilities. PCI-compliant across all 50 states.
- VisionLink eCommerce Integration
Quantifiable outcome
- Customer Satisfaction Score of 9.3/10
- +3 more outcomes
Companies that use WinePOS
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
WinePOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature10 records
WinePOS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- QuickbookscoreQuickbooks accounting integration launched by WinePOS, allowing liquor stores to sync sales, inventory, and financial data directly between WinePOS and Quickbooks. Integrated as part of the Standard tier and above.
- DoorDashcoreDoorDash delivery app integration enabling liquor stores using WinePOS to sync inventory and process delivery orders through DoorDash. Standard tier supports integration with 2 delivery apps; Premium supports 3+ apps.
- UberEatscoreUberEats delivery app integration enabling liquor stores using WinePOS to process delivery orders through UberEats. Standard tier supports integration with 2 delivery apps; Premium supports 3+ apps.
- PostmatescorePostmates delivery app integration enabling liquor stores using WinePOS to process delivery orders through Postmates. Available on Standard tier and above (2+ delivery app integrations).
- VisionLinkcoreVisionLink is WinePOS's proprietary eCommerce integration platform that enables wine and liquor store websites to interface directly with WinePOS for real-time inventory sync and customer order management. Specifically designed for wine and liquor stores with a comprehensive suite of features for online selling. Part of the unified WineSuite ecosystem.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
WinePOS competitors and assessment
Company assessmentOthers
- Stripe: Stripe is a leading internet-native payments processor and a primary competitor to WinePOS Payments for the transaction-fee layer. While not a POS, its low-friction developer-first pricing and brand compete directly with the embedded payments offering WinePOS bundles into its platform.
- Toast: Toast is a dominant POS, payments, and digital operations platform for restaurants, with growing retail and on-premise alcohol presence. It is adjacent rather than directly competitive with WinePOS, but represents the bar for cloud-native vertical SaaS+payments execution in food/beverage.
Broad incumbents
- Shopify POS: Shopify POS extends Shopify's commerce platform into physical retail with inventory sync, payments, and multi-location tools. It is used by some specialty retail and DTC-leaning liquor/wine merchants, making it a broad incumbent competitor as WinePOS expands eCommerce/omnichannel functionality.
- SpotOn: SpotOn delivers POS, payments, and marketing software to restaurants and retail, including beverage and specialty retailers. It competes with WinePOS on integrated payments and SMB/mid-market retail, with a heavier hospitality tilt.
- Clover (Fiserv): Clover, owned by Fiserv, is a widely deployed POS and payments platform used across retail including liquor stores, with hardware bundles and an app marketplace. It competes with WinePOS at the small/independent retailer level on integrated payments and ease of setup.
- Lightspeed Commerce: Lightspeed provides cloud-based POS and commerce platforms for retail and restaurants, including multi-location inventory, eCommerce, and payments. It serves wine and liquor retailers as part of a much broader retail portfolio, competing with WinePOS primarily at the multi-location mid-market and enterprise tiers.
- NCR Voyix: NCR Voyix provides enterprise POS, payments, and store technology used by larger retail and convenience chains, including multi-site retailers. It competes with WinePOS at the enterprise/multi-location chain end of the liquor retail market.
- Square (Block): Square offers a horizontally-positioned POS, payments, and software ecosystem used by many small and independent liquor stores as a low-friction default. While not liquor-specific, its aggressive pricing and brand recognition make it the principal low-end competitive threat to WinePOS's Lite tier.
Direct peers
- POS Nation: POS Nation provides cloud-based POS systems for specialty retail verticals including liquor stores, wine shops, and beverage retailers, with inventory management, eCommerce, and multi-location features. It targets the same SMB and mid-market liquor/wine retailer customer base as WinePOS.
- National Retail Solutions: National Retail Solutions (NRS) provides POS and back-office software purpose-built for liquor stores and convenience stores in the US, including age verification, inventory, and compliance features. It is the closest direct vertical competitor to WinePOS in the off-premise alcohol retail POS category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WinePOS social profiles
Digital presenceWinePOS compliance and trust
Trust signalCompliance1 record
WinePOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinePOS leadership team
Management profileNumber of profiles
Profiles8 records
WinePOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinePOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinePOS
What does WinePOS do?
WinePOS provides a cloud-based SaaS point-of-sale and inventory management platform purpose-built exclusively for wine and liquor retail stores. The platform combines POS, inventory management, integrated payment processing (WinePOS Payments), eCommerce integration (VisionLink), and add-on modules for remote access (V-Connect), mobile operations (V-Droid), and AI-powered invoice automation (Docupiler) on a unified real-time data layer.
Is WinePOS a public or private company?
WinePOS is a private company. It is classified as corporate owned and is currently operating.
When was WinePOS founded?
WinePOS was founded in 1980. It employs 11 to 50 people.
Where is WinePOS based?
WinePOS is headquartered in Manasquan, United States, in the North America region.
How does WinePOS make money?
Four revenue lines are on record. SaaS Subscription (POS Software) is the primary driver. The others are payment Processing (WinePOS Payments), add-Ons and Optional Features and professional Services.
Who are WinePOS's main competitors?
Others on record are Stripe and Toast. Broad incumbents are Shopify POS, SpotOn, Clover (Fiserv), Lightspeed Commerce, NCR Voyix and Square (Block). Direct peers are POS Nation and National Retail Solutions.
Does WinePOS have an API?
Yes. WinePOS offers an API for integrating new or existing platforms. The API enables merchants to set up FTP file transfers for inventory uploads to online channels. A data extract service provides an interface whereby web or delivery app developers can receive current item or inventory data from WinePOS, monitored daily to ensure developers have the most current information. The platform also offers Carrier API Access for UPS and FedEx shipping rate integration directly within the order management dashboard.
What industry is WinePOS in?
WinePOS's product category is Liquor Store Point-of-Sale Software. Its primary akta.pro industry code is CRANABAA, Liquor Stores (Off-Premise Spirits Retail). Its NAICS code is 445320 and its SIC code is 2080.