Cirrus Solutions

What Cirrus Solutions does

Cirrus Solutions is a privately held, founder-owned software company headquartered in Palm City, Florida, founded in 2012 by Patrick West, a former RV dealership operator. The company develops and sells a cloud-based, fully-integrated Dealer Management System (DMS) purpose-built for two narrow verticals: Recreational Vehicle (RV) dealers and Manufactured Housing (MH) dealers. Its core Cirrus DMS platform consists of nine integrated modules (Accounting, Inventory, Dealer Maintenance, Document Manager, Parts, Sales, Service, Service Tech, and Website) plus newer add-on modules including eZ Deal, DocuSign integration, SMS Manager, Land Asset Module, and Rental Module, all sharing a single underlying database. The system is browser- and mobile-accessible, hosted in the cloud on Microsoft infrastructure (Microsoft Partner), and supports multi-location dealership operations with integrations to credit bureaus (700Credit, CRS Credit), payment processing (Century Business Solutions), payroll (Gusto, ADP Run, WebClock), SMS (Message Media), warranty services (AGWS), and electronic signature (DocuSign).

The company monetizes primarily through annual SaaS subscriptions with quote-based pricing, supplemented by transaction-based card-processing fees (up to 3.2% plus $0.50 per transaction) routed through Century Business Solutions. Its go-to-market is sales-led and dealer-centric, leveraging a free DMS demo as the primary conversion mechanism, a corporate website with SEO-driven content, Google and Microsoft partner paid media, and presence at industry trade shows (RVDA, RVIA, RVT, NATDA, RECT). Customer testimonials and named accounts are exclusively SMB RV and MH dealers, with two named testimonials (Shane Upshaw and Emma Smith) and no disclosed enterprise or large dealer logos. The firm employs 1-10 people, has no disclosed funding rounds or institutional investors, and remains under the founder's operational leadership with Mark Magnacca as VP of Business Development.

Name

Cirrus Solutions

Legal name

Cirrus Solutions

Website

https://cirrussolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cirrus Solutions is a privately held, founder-owned SaaS company that provides a cloud-based, fully-integrated Dealer Management System purpose-built for small and mid-sized RV and manufactured home dealerships in the United States.

Ownership category

akta.pro rank

Product category

Dealer Management Software (DMS)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Dealer management software
• Cloud-based DMS
• RV dealership software
• Manufactured housing software
• Dealership accounting system

Headquarters

HQ city

Palm City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription / SaaS DMS Licensing: Cirrus Solutions generates revenue primarily through a cloud-based SaaS subscription model for its Dealer Management System. The platform is offered as a fully integrated dealer management solution with multiple modules (Accounting, Inventory, Sales, Service, Parts, Document Manager, Website, etc.). Pricing is quote-based and not publicly disclosed on the website. The company also generates revenue from payment processing services (card merchant fees up to 3.2% + $0.50 per transaction).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cirrus Solutions sells a cloud-based, fully-integrated Dealer Management System (DMS) designed specifically for Recreational Vehicle and manufactured housing dealerships. The platform combines accounting, CRM, inventory, sales, service, parts, document management, and website modules in a single shared database. It is offered primarily as a SaaS subscription with quote-based pricing, supplemented by payment processing fees and a standalone eZ Deal module for deal form generation.

Product overview

Cirrus Solutions offers a cloud-based, fully-integrated Dealer Management System (DMS) designed specifically for Recreational Vehicle and Manufactured Housing dealers. The core Cirrus DMS platform includes nine integrated modules: Accounting, Inventory, Dealer Maintenance, Document Manager, Parts, Sales, Service, Service Tech, and Website. Additional add-on modules extend functionality including eZ Deal for deal form generation, Document Signing via DocuSign, SMS Manager for text messaging, Land Asset Module for manufactured home land-home deals, and Rental Module for RV fleet management. The platform is accessible via web-based Dealer Manager portal and mobile apps (Dealer-Pro and Dealer-Pad). All modules share data entered once and are immediately accessible throughout the platform, supporting multi-location dealer operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cirrus DMS (Dealer Management System) Cloud-based, fully-integrated Dealer Management System designed for Recreational Vehicle and Manufactured Housing dealerships, providing complete dealership management from sales to back-end accounting, payroll, AP, and AR in a single platform.
• eZ Deal Module Standalone deal form generation and funding package tool available to dealers who do not want the full DMS. Generates entire deal sale and funding packages with a single button press, including over 100 state and bank forms.
• Rental Module RV rental management solution for RV dealers that manages inventory, bookings, customer agreements, real-time availability updates, and work orders for repairs and maintenance.
• Dealer-Pro App Mobile application for iPhone and iPad providing real-time inventory updates, price changes, availability information, and keeps the dealer website updated with current unit images.
• Dealer Manager (Web Portal) Web-based dealer management portal providing authenticated access to the Cirrus DMS modules with login and password reset functionality.

Quantifiable outcome

• Over 100 state and bank forms available through eZ Deal, added to daily
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature13 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• CRS CreditcoreTechnology or Integration · 1 July 2023CRS Credit allows manufactured home dealers to pull customer credit easily and inexpensively from any of the 3 major credit bureaus. Credit pulls are soft pulls and do not affect the customer credit score, enabling dealers to quickly structure deals and identify the most suitable bank for financing.
• ADP Run PayrollsupportingTechnology or Integration · 1 September 2021ADP Run Payroll was announced as a compatible payroll solution for Cirrus dealers, providing an additional payroll integration option alongside Gusto and WebClock.
• GustosupportingTechnology or Integration · 1 August 2018Gusto provides comprehensive payroll, benefits, and HR solutions. Cirrus dealers can integrate Gusto's payroll platform with their DMS for seamless employee payroll processing.
• Zamp SolarminorStrategic or Co-development Partner · 1 August 2018Cirrus partnered with Zamp Solar for technician training, specifically targeting RV dealers who sell and service solar-equipped recreational vehicles.
• Century Business SolutionscoreTechnology or Integration · 1 February 2018Century Business Solutions is a merchant services provider developing fully integrated payment solutions for ERP/CRM and accounting systems. Partnered with Cirrus to offer payment integration within the DMS, allowing users to process payments directly in the software using EMV terminals.
• Microsoft Partner NetworkcoreTechnology or IntegrationCirrus Solutions is a Microsoft Partner, certified for deep knowledge of Microsoft products and services. As a Microsoft Partner, Cirrus leverages the Microsoft cloud for deploying and managing dealership business operations. The partnership provides credibility and infrastructure backbone for the cloud-hosted DMS platform.
• RVDA (National RV Dealers Association)coreStrategic or Co-development PartnerRVDA is the only national association dedicated to advancing RV retailer interests through education, member services, industry leadership, and market expansion programs. Cirrus's partnership with RVDA positions it as an industry-aligned solution provider for RV dealerships.
• Google PartnersupportingGTM or Marketing PartnerCirrus Solutions operates as a Google Partner, utilizing Google's advertising platform for digital marketing. The partnership provides access to Google's advertising tools and platforms for targeting RV and manufactured home dealers online.
• 700 CreditcoreTechnology or Integration700Credit is the leading source of credit reporting and compliance solutions for the automotive industry. Their platform provides quick access to customer credit information and dealer personnel performance data, integrated into Cirrus's sales and F&I workflows.
• Message MediasupportingTechnology or IntegrationMessage Media is a leading provider of enterprise and business SMS services, serving over 15,300 customers and 145,500 users worldwide. Their SMS platform powers Cirrus's SMS Manager module for dealer-customer text messaging communications.
• WebClock (ITCS)supportingTechnology or IntegrationWebClock software provides flexible employee time-tracking with both clocking methods and shifts, department-level customization. ITCS-WebClock integrates with Cirrus DMS to import payroll data directly, reducing manual payroll processing for dealerships.
• AGWS (American Guardian Warranty Services)supportingTechnology or IntegrationAmerican Guardian Warranty Services provides administration services for vehicle service contracts, limited warranties, and aftermarket products across the U.S. Their products are integrated into Cirrus's F&I and service workflows for dealer back-end product offerings.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Frazer Computing: Frazer Computing provides dealer management software for used car, RV, and manufactured home dealerships. Direct competitor to Cirrus in the RV/MH dealer segment with comparable feature scope across accounting, inventory, and sales.
• PBS Systems: PBS Systems offers DMS solutions for RV, automotive, marine, and powersports dealerships. Directly comparable to Cirrus in the RV dealer vertical with similar module-based architecture.
• Dominion Dealer Solutions: Dominion Dealer Solutions (Dominion Enterprises) provides DMS for RV, marine, and powersports dealerships. Direct competitor to Cirrus in the RV dealer space with overlapping customer profile.
• Lightspeed DMS: Lightspeed DMS provides cloud-based dealer management for RV and powersports dealerships. Direct competitor to Cirrus with a similar modern, browser-based delivery model.

Broad incumbents

• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, is a major dealer technology platform primarily serving automotive dealers but extending into RV-adjacent markets. Broad incumbent with overlapping capabilities and substantially larger resources.
• CDK Global: CDK Global is one of the largest automotive DMS providers globally with integrated dealer technology. Broad incumbent that could move into the RV/MH vertical with adapted products.
• Reynolds and Reynolds: Reynolds and Reynolds is a major automotive DMS provider with comprehensive dealer management solutions. Broad incumbent with resources to enter adjacent verticals like RV/MH.
• DealerSocket: DealerSocket provides CRM and dealer management technology for automotive and adjacent dealer verticals. Broader incumbent with an overlapping customer base of franchise and independent dealers.

Emerging players

• Tekion: Tekion is a cloud-native automotive DMS challenger backed by significant venture funding. Represents the same modern cloud architecture philosophy as Cirrus, but at substantially greater scale and capital.

Others

• RouteOne: RouteOne provides credit application routing and F&I solutions for automotive dealers, including RV dealers. Functionally adjacent — Cirrus integrates with similar credit bureau providers (CRS Credit, 700 Credit).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cirrussolution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirrus Solutions