What Lightspeed does

Lightspeed DMS (Lightspeed DMS LLC) is a privately held dealer management software company serving more than 4,500 dealer, distributor, and manufacturer locations across six recreational verticals: Powersports, Marine, RV, Trailer, Outdoor Power Equipment (OPE), and Golf Car in North America. Founded approximately 40 years ago (around 1985), the company operates from Utah and positions itself as the #1 Dealer Management System in the recreation industry based on its customer footprint and OEM relationships.

Name

Lightspeed

Legal name

Lightspeed DMS LLC

Website

https://lightspeeddms.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Lightspeed DMS provides cloud-based dealer management software to 4,500+ recreational vehicle dealerships across Powersports, Marine, RV, Trailer, OPE, and Golf Car verticals in North America, integrating sales, service, parts, accounting, CRM, and payments on one platform.

Ownership category

akta.pro rank

Product category

Dealer Management Software

NAICS

Recreational Vehicle Dealers (44121)

akta.pro primary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Dealer management software
• POS systems
• Dealership CRM
• Inventory management
• Service management

Headquarters

HQ city

Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Modular Subscription (Core DMS): Modular subscription pricing scales from $450 to $3,000+ per month based on the size and complexity of the dealership operation. Dealers pay only for the specific tools and integrations used. Setup/implementation included with about 6 weeks typical go-live for standard implementations and 4 weeks for Starter projects.
2. Integrated Payment Processing (Lightspeed + Worldpay/Global Payments): Credit card processing integrated into the DMS through partnership with Worldpay (acquired by Global Payments). Generates transaction-based revenue with point-to-point encryption, tokenized storage, and Click-to-Pay remote payment capabilities. Also includes ePay for vendor payments which generates credit card rebates.
3. Multi-Store / Premium Module Subscriptions: Premium add-on modules such as Multi-Store Premium features (cross-location lead management, parts transfer, standard job sharing) and specialized Rental module billed as additional subscriptions on top of the core DMS.
4. Subscription Add-ons (Rental, EmailMarketing, Texting, etc.): Specialized add-on modules including Rental management, EmailMarketing with AI copywriter, Texting (98% open rate), eSignature, Tech Video, Credit Reporting (700Credit), and Industry Benchmarking, billed as modular subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lightspeed DMS is a cloud-based, all-in-one dealer management system purpose-built for recreational dealerships across Powersports, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. It unifies Sales, Service, Parts, Accounting, CRM, Rental, Multi-Store, Mobile, and Reporting modules into a single platform with 475+ third-party integrations, serving 4,500+ North American dealerships from a single source of truth with AI-powered marketing, benchmarking, and embedded payments.

Product overview

Lightspeed DMS is a single unified all-in-one dealer management platform (with modular add-ons) tailored to six recreational vehicle industries: Powersports, Marine, RV, Trailer, Outdoor Power Equipment (OPE), and Golf Car. The core Lightspeed DMS platform unifies sales, service, parts, CRM, rental, mobile, accounting, and multi-store operations across 4,500+ North American dealerships with 475+ third-party integrations (OEMs, lenders, F&I platforms, payments, payroll, and parts suppliers). Around this core, Lightspeed offers tightly integrated module add-ons — Lightspeed Sales (with F&I, Industry Benchmarks, and Smart Restructuring), Lightspeed Service (with visual Scheduler, Tech Video, RECT reporting), Lightspeed Parts (with serialized inventory and a 4,500+ dealer parts network), Lightspeed Accounting (GAAP-compliant GL with QuickBooks/ADP/Corpay integrations and ePay), Lightspeed CRM (with automated text/email sequences), Lightspeed Mobile App (free iOS/Android with barcode scanning and eSignature), Lightspeed Rental, Lightspeed Multi-Store Premium (cross-location leads, parts transfer, Standard Job sharing, consolidated P&L), and Lightspeed EmailMarketing (AI-assisted copy/image generation). Highlighted features include Lightspeed Texting, Lightspeed eSignature, Lightspeed Tech Video, Lightspeed Credit Card Processing (with Worldpay), and Lightspeed Credit Report (700Credit integration with Cudl/Dealertrack/RouteOne/AppOne). Newer 2026 launches include the Lightspeed AI Command Center (predictive analytics on 40+ years of dealership data), InsightHub (centralized role-based dashboards), and an announced Sales Video capability.

Differentiator

Problem solved

Functional benefit

Brands

• Lightspeed Mobile: Mobile companion app for the Lightspeed DMS, providing iOS and Android access for service check-in, technician workflows, customer communication, sales/CRM, parts lookup, rental workflows, and management reporting.
• Lightspeed EmailMarketing
• InsightHub
• Lightspeed AI Command Center

Products and services

• Lightspeed DMS An all-in-one cloud-based dealer management system (DMS) tailored to Powersports, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car dealerships. Connects sales, service, parts, rentals, CRM, mobile, and accounting into one unified platform with 475+ integrations and used by 4,000+ dealerships across 40+ years of operation.
• Lightspeed Sales Sales and F&I module that integrates quoting, negotiating, financing, real-time customer texting, single-screen desking, smart restructuring, AI-powered marketing, and industry benchmark pricing into one workflow to maximize deal profitability for recreational dealerships.
• Lightspeed Service Service department module with a visual service scheduler, technician productivity tracking, Repair Event Cycle Time (RECT) reporting, standard job libraries, warranty claim tracking, document management up to 1 TB, and Tech Video for walk-around video sharing with customers.
• Lightspeed Parts Parts management module providing serialized parts inventory tracking, mobile barcode scanning, dealer-network parts locator across 4,500+ dealers, electronic capture, automated reorder recommendations, and customer text alerts for special orders.
• Lightspeed Accounting Fully integrated GAAP-compliant accounting module with P&L, Balance Sheet, AR/AP aging, bank reconciliation, General Ledger, flooring/trade-in/consignment/demo accounting, multi-store consolidated financials, and ADP/QuickBooks/Corpay integrations.
• Lightspeed CRM Built-in CRM module providing lead tracking, pipeline management, automated text and email follow-up sequences, appointment setting, communication history logging, and ROI/retention reporting directly tied to the DMS database.
• Lightspeed Mobile App Free iOS and Android mobile application included with the DMS subscription. Provides service check-in, technician workflow, customer communication, sales/CRM lead capture, parts lookup with barcode scanning, rental workflows, and DOC management reporting from any mobile device with no per-user license.
• Lightspeed Rental Rental and storage management add-on supporting marinas, RV dealerships, campgrounds, and multi-location rental operations with graphical availability views, online reservations, deposits, billing automation, and asset-to-sales-inventory lifecycle tracking.
• Lightspeed Multi-Store Multi-location premium tier providing unified inventory visibility, cross-location lead management, parts transfer between sister stores via PO integration, Standard Job sharing, consolidated P&L, centralized Accounts Payable, and a universal customer list.
• Lightspeed EmailMarketing AI-powered email marketing tool launched from inside the DMS, offering AI-assisted subject line and copy drafting, AI image generation, drag-and-drop templates, audience segmentation by purchase history/service status/unit type/brand, and Merge Tags for personalized messaging.
• Lightspeed Texting SMS messaging module integrated within the DMS supporting two-way customer texts with picture and video sharing, automated triggered messages, dealership alert notifications, and 98% open rate communication tied to customer accounts.
• Lightspeed eSignature Electronic signature capability for sending sales and service forms via email or text, with customers able to sign contracts and approve repair orders remotely. Includes customized unit inspection forms and reduces turnaround time by approximately 80% versus paper.
• Lightspeed Tech Video Service technician video tool allowing techs to record up to 5-minute walk-around inspections from the mobile app and share them with customers via text or email. Reported to deliver 30% uptick in service sales and 50-100% increases in approved RO revenue.
• Lightspeed Credit Card Processing

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration58 records

Feature8 records

Partnerships

36 partnerships are on record, tiered flagship, core and minor.

• Global Payments (formerly Worldpay)flagshipTechnology or Integration · 8 May 2026Renewed and expanded partnership dating back to 2009 (originally through Worldpay, acquired by Global Payments in January 2026). Global Payments will provide embedded payments offering through Payrix Pro technology for Lightspeed's 4,500+ dealership customers across Powersports, Marine, RV, Trailer, and Golf Car industries in North America. Partnership enables dealerships to manage payments directly within the Lightspeed DMS platform.
• Worldpay / Global Payments (Credit Card Processing)flagshipTechnology or IntegrationLightspeed + Worldpay integrated credit card processing solution tailored to dealership needs. Provides faster transactions, increased accuracy, simplified reconciliation, Click-to-Pay feature for remote payments, point-to-point encryption, Apple Pay, and tokenized credit card storage. Includes 700Credit integration for credit checks.
• 700CreditcoreTechnology or IntegrationCredit reporting integration enabling smoother credit check processing. Supports QuickApplication functionality on dealer websites with soft credit pull pre-approval, FICO score, and full credit file. Additional integrations enabled include Cudl, Dealertrack, RouteOne, and AppOne.
• ADP Payroll PluscoreTechnology or IntegrationPayroll integration that automates direct deposit, handles federal and state tax calculations, and reduces administrative workload. Closes the loop by pushing transactional data directly back into Lightspeed's General Ledger, eliminating manual journal entries.
• QuickBooks OnlinecoreTechnology or IntegrationIntegration that syncs dealership data automatically with QuickBooks Online for accounting within a preferred platform while leveraging the full power of Lightspeed DMS. Reduces manual entry and maintains compliance across systems.
• NivelcoreStrategic or Co-development PartnerStrategic partnership in the golf car and outdoor power equipment industries. Seamless integrations streamline operations for golf car dealers. Highlighted in dedicated webinar.
• BRP (Bombardier Recreational Products)flagshipTechnology or IntegrationOEM integration partner for Powersports dealerships. Provides seamless connectivity with BRP's manufacturer systems, including Health Check digital inspection forms.
• PolarisflagshipTechnology or IntegrationOEM integration partner for Powersports dealerships. Direct integration with Polaris Marine and powersports systems enables streamlined dealer operations.
• YamahaflagshipTechnology or IntegrationOEM integration partner for both Powersports and Golf Car dealerships. Supports Yamaha-equivalent digital inspection forms for service.
• Honda (Powersports)coreTechnology or IntegrationOEM integration partner for Powersports dealerships. Direct integration enables streamlined dealer operations.
• Harley Davidson MotorcyclescoreTechnology or IntegrationOEM integration partner for Powersports dealerships.
• Brunswick CorporationflagshipTechnology or IntegrationOEM integration partner for Marine dealerships. Brunswick Dealer Advantage program. Direct integration with Brunswick's marine manufacturer systems.
• Volvo PentaflagshipTechnology or IntegrationOEM integration partner for Marine dealerships. Direct integration with Volvo Penta marine propulsion systems.
• Barletta BoatscoreTechnology or IntegrationOEM integration partner for Marine dealerships. Direct integration with Barletta marine manufacturer systems.
• BenningtoncoreTechnology or IntegrationOEM integration partner for Marine dealerships. Direct integration with Bennington pontoon boat manufacturer systems.
• Correct CraftcoreTechnology or IntegrationOEM integration partner for Marine dealerships. Direct integration with Correct Craft marine manufacturer systems.
• Forest River (Marine / RV)flagshipTechnology or IntegrationOEM integration partner for both Marine and RV dealerships. Provides direct integration with Forest River unit bulletins for RV dealers and marine operations.
• WinnebagoflagshipTechnology or IntegrationOEM integration partner for RV dealerships. Winnebago price book available in Lightspeed for streamlined pricing access.
• Keystone RVcoreTechnology or IntegrationOEM integration partner for RV dealerships. VIN Decoding integration available for Keystone RV brands.
• Dutchmen RVcoreTechnology or IntegrationOEM integration partner for RV dealerships. VIN Decoding integration available for Dutchmen RV brands.
• Crossroads RVcoreTechnology or IntegrationOEM integration partner for RV dealerships. VIN Decoding integration available for Crossroads RV brands.
• CoachmencoreTechnology or IntegrationOEM integration partner for RV dealerships.
• Club CarflagshipTechnology or IntegrationOEM integration partner for Golf Car dealerships. Direct integration with Club Car's golf cart manufacturer systems.
• EZGO (Textron)flagshipTechnology or IntegrationOEM integration partner for Golf Car dealerships. Direct integration with EZGO's golf cart manufacturer systems.
• Denago EVcoreTechnology or IntegrationOEM integration partner for Golf Car dealerships. Direct integration with Denago EV systems.
• Parts UnlimitedcoreTechnology or IntegrationParts supplier integration partner for dealerships.
• National Powersport Auctions (NPA)coreTechnology or IntegrationAuction integration partner for Powersports dealerships.
• DealersCirclecoreTechnology or IntegrationMore robust, all-inclusive solution for dealer networks across various industries. Integration with Lightspeed DMS.
• AIMExpocoreGTM or Marketing PartnerIndustry association partnership for the Powersports industry. Lightspeed is an active member and exhibits at AIMExpo trade shows.
• National Powersports Dealer Association (NPDA)coreGTM or Marketing PartnerIndustry association partnership for the Powersports industry. Active member.
• Marine Retailers Association of the Americas (MRAA)coreGTM or Marketing PartnerIndustry association partnership for the Marine industry. Active member.
• National Marine Manufacturers Association (NMMA)coreGTM or Marketing PartnerIndustry association partnership for the Marine industry. Active member.
• Boating OntariominorGTM or Marketing PartnerIndustry association partnership for the Marine industry in Canada. Active member.
• National RV Dealers Association (RVDA)coreGTM or Marketing PartnerIndustry association partnership for the RV industry. Active member.
• RV Industry Association (RVIA)coreGTM or Marketing PartnerIndustry association partnership for the RV industry. Active member.
• North American Trailer Dealers Association (NATDA)coreGTM or Marketing PartnerIndustry association partnership for the Trailer industry. Active member.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Tekion: Tekion is a cloud-native automotive retail platform offering a modern alternative to legacy DMS providers. While currently focused on automotive, its AI-forward, cloud-native architecture and well-funded position (significant venture backing) make it a credible future entrant into recreational dealership verticals.
• CDK Global: CDK Global is a major provider of DMS and dealership technology solutions primarily for automotive (car) dealerships. While not specialized in recreational verticals, its broad portfolio and scale (serving ~15,000 dealerships) make it an adjacent incumbent that could expand into recreational segments.
• Cox Automotive (Dealertrack): Cox Automotive's Dealertrack division provides DMS, F&I, and dealer technology solutions across automotive retail. It serves a broader automotive customer base but operates adjacent to Lightspeed's recreational verticals through shared dealer F&I and lending integrations.
• Reynolds and Reynolds: Reynolds and Reynolds is a major DMS provider for automotive dealerships, with a broad portfolio of dealer retailing solutions. While primarily focused on automotive, its scale and recent acquisition of Auto/Mate make it a broad incumbent adjacent to Lightspeed's recreational verticals.

Direct peers

• Dominion DMS: Dominion DMS provides cloud-based dealer management software for powersports, marine, RV, and trailer dealerships. It directly competes with Lightspeed in the same verticals with similar SaaS-based delivery and OEM integration coverage.
• Integrated Dealer Systems (IDS): IDS is a long-standing provider of DMS software for the powersports industry, with direct integrations to many of the same OEMs (Honda, Yamaha, Kawasaki, Suzuki, BRP, Polaris) that Lightspeed serves. It competes on similar modules — sales, service, parts, accounting, F&I — within the same powersports dealership niche.
• Spader Business Management: Spader provides business management software specifically designed for powersports and outdoor power equipment dealerships. Its product overlaps Lightspeed's Sales, Service, Parts, and Accounting modules in the powersports vertical and is a recognized competitor among independent dealers.
• PBS Systems: PBS Systems is a direct competitor providing dealer management software for powersports, marine, RV, and OPE dealerships. It serves a similar customer base with overlapping product capabilities (DMS, accounting, CRM, parts, service) and represents Lightspeed's most direct head-to-head competitor in the recreational dealership vertical.
• Frazer DMS: Frazer provides dealer management software for independent auto, RV, and powersports dealerships. It serves overlapping customer segments with Lightspeed, particularly in the RV and powersports verticals, with comparable accounting, parts, and service functionality.

Emerging players

• Tekmetric: Tekmetric is a cloud-based shop management platform focused on auto repair shops with modern, mobile-first UX. While primarily automotive, its growth trajectory and modern architecture position it as a potential emerging competitor that could expand into recreational service departments adjacent to Lightspeed's Service module.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lightspeed