What RedTree does

RedTree (legal entity: RedTree Web Design, LLC) is a privately held, women-led web design and development agency founded in August 2015 by Meesha Gerhart and headquartered in Pittsburgh, Pennsylvania. The firm builds and optimizes custom websites primarily on WordPress and Shopify platforms, serving B2B professional services firms, nonprofit organizations, eCommerce brands, and startups across the United States. Its service portfolio is anchored by two flagship offerings: ROOT, a custom new-website build product (WordPress, Shopify, templated, or directory), and BLOSSOM, a proprietary four-phase iterative methodology (Plan, Develop, Learn, Transfer) that delivers ongoing website optimization as a monthly retainer. Supporting sub-services include UX design, web development, SEO strategy, GA4/Search Console data analysis, managed WordPress hosting with hardened security, and website maintenance.

RedTree operates with a 10-person fully women-led team spanning design, development, SEO, project management, delivery, and operations. The business model blends project-based revenue (custom builds priced via scope-based quotes, often multi-year engagements) with recurring subscription revenue (BLOSSOM retainers and managed WordPress hosting). Distribution is exclusively direct sales — prospects engage via website contact forms, phone (412-438-3090), and email ([email protected]), with no marketplace, self-serve, or reseller channels. Event-driven sales tactics, including the WBENC conference, are used to access Fortune 500 procurement teams.

Technology architecture centers on WordPress and Shopify with custom integrations (ShopWP for WordPress-Shopify hybrid commerce, QuickBooks and UPS integrations for eCommerce clients). RedTree holds no patents and discloses no proprietary AI/ML models; its sole AI deployment is a ChatGPT-API-powered engagement tool. Recognition includes Awwwards Site of the Day (2017), CSS Design Awards Website of the Year (2017), Pittsburgh Business Choice Awards (2019), and CEO Meesha Gerhart's 40 Under 40 award (2024). The company is bootstrapped with no institutional funding or parent company, and serves 200+ clients since founding.

Name

RedTree

Legal name

RedTree Web Design, LLC

Website

https://redtreewebdesign.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

RedTree is a women-led web design agency in Pittsburgh that builds and optimizes custom WordPress and Shopify websites for B2B professional services firms, nonprofits, and eCommerce brands using its proprietary BLOSSOM methodology and direct-sales engagement model.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web Design & Development: RedTree generates revenue through custom website design and development projects. Services include UX design, web development, SEO, and data analysis, typically delivered as project-based engagements for mid-market B2B and nonprofit clients. Projects range from new website builds to redesigns, with ongoing optimization via the BLOSSOM retainer program.
2. BLOSSOM Ongoing Optimization (Retainer): Recurring revenue through the BLOSSOM program — a monthly retainer for ongoing website optimization, SEO performance monitoring, UX enhancements, and strategic growth support. Clients receive dedicated developer and strategist access under long-term partnership agreements.
3. Managed WordPress Hosting & Security: Monthly managed hosting services for WordPress websites, including platform maintenance, security hardening, nightly backups, uptime monitoring, and SSL certificates. Provides recurring subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

RedTree is a women-led web design and development agency that builds custom WordPress and Shopify websites and delivers ongoing website optimization, SEO, and managed hosting for B2B professional services firms, nonprofits, and eCommerce brands. Its flagship BLOSSOM program is a four-phase iterative retainer (Plan, Develop, Learn, Transfer) for sustained website growth, while ROOT covers new custom website builds. Supporting services include UX design, SEO strategy, data analysis via GA4 and Search Console, custom development, WordPress hosting, and maintenance.

Product overview

RedTree is a women-owned web design agency offering a comprehensive portfolio of website design and development services. The core offerings consist of BLOSSOM (ongoing website optimization with a cyclical methodology) and ROOT (new website development from scratch). These are supported by platform-specific solutions including WordPress Custom websites and Shopify eCommerce stores. Additional services include UX design, web development, SEO, data analysis, web hosting, and maintenance. The agency specializes in serving B2B, professional services, and nonprofit clients.

Differentiator

Problem solved

Functional benefit

Brands

• BLOSSOM: Brand-led approach to sustained growth, recapturing brand identity through long-lasting partnerships with ongoing website optimization
• ROOT
• SEED

Products and services

• BLOSSOM Brand-led ongoing website optimization program using a proprietary four-phase cyclical methodology (Plan, Develop, Learn, Transfer). Delivered as a monthly retainer providing continuous SEO performance monitoring, UX enhancements, strategic growth support, and dedicated developer and strategist access for B2B, nonprofit, and eCommerce clients.
• ROOT (Build My Site) Comprehensive new website design and development solution covering custom WordPress, Shopify eCommerce, templated startup sites, and directory platforms. Includes UX design, web development, SEO basics, and branded design alignment.
• WordPress Custom Website Development Custom WordPress website design and development services for B2B websites with strong growth potential, functionality, and flexibility, leveraging access to 60,000+ plugins and a hardened WordPress hosting environment.
• Shopify eCommerce Website Design Shopify-based eCommerce website design services focused on driving sales through beautiful UX, simple backend management, conversion-optimized experiences, and integrations with QuickBooks and UPS shipping.
• Startups and Small Business Website Packages Affordable pre-packaged website designs for startups and small businesses using a proprietary RedTree drag-and-drop templated builder, customizable to a client's vision and goals.
• Directory Website Design Directory website design services for membership organizations and Chambers of Commerce, prioritizing user experience, SEO best practices, profile creation systems, user-generated content management, and meaningful data tracking.
• UX Web Design Standalone user experience-focused web design service creating beautiful, user-friendly websites that prioritize user needs and increase conversions, drawing on RedTree's deep UX background.
• Web Development Standalone custom web development service building intentional websites that blend forward-thinking ideas with user-friendly designs, SEO best practices, and custom integrations for B2B and eCommerce clients.
• SEO Services Standalone professional SEO services combining user experience with search engine optimization strategy for B2B and eCommerce clients, focused on increasing organic traffic and conversions.
• Data Analysis Standalone strategic data analysis consulting using Google Analytics (GA4) and Google Search Console to monitor site performance, analyze user behavior, and inform strategic website and SEO decisions.
• Managed WordPress Hosting WordPress-specific managed hosting with dedicated servers, free SSL via Let's Encrypt, nightly backups, object cache, IPv6, web application firewall, and 24/7 RedTree support, billed as a monthly subscription.
• Website Maintenance Regular website maintenance service keeping web presence running smoothly with proactive updates, security monitoring, and performance optimization for WordPress and other CMS sites.

Quantifiable outcome

• 42% revenue growth year-over-year for Fastener Depot; 972% increase in search impressions; 598% increase in active users
• +7 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered notable.

• Catalyst Marketing AgencynotableStrategic or Co-development PartnerRedTree collaborated with Catalyst Marketing Agency on the CAI website redesign project. The two firms worked together to reimagine CAI's brand strategy, user experience, and web presence across its Life Sciences and Mission Critical divisions. The partnership combined RedTree's design and development expertise with Catalyst Marketing Agency's brand strategy capabilities.
• Branding Partner (for Henderson Brothers redesign)notableStrategic or Co-development PartnerRedTree collaborated with an external branding partner during the Henderson Brothers website redesign, aligning the new website visuals with brand guidelines developed jointly. The project combined RedTree's web design expertise with the branding partner's visual identity work.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huemor: Web design and development agency specializing in B2B websites with emphasis on UX, conversion optimization, and brand storytelling. Closely matches RedTree's positioning and service stack.
• Ironpaper: B2B web design and inbound marketing agency focused on industrial and professional services firms. Directly comparable in B2B segment focus, lead-generation outcomes, and custom build model.
• Lounge Lizard: Boutique digital agency offering web design, development, branding, and SEO services to mid-market and enterprise clients. Directly comparable in service mix and target customer profile to RedTree.
• SmartSites: Award-winning web design and digital marketing agency with WordPress and Shopify expertise, serving SMB to mid-market clients. Overlapping platform specialization and SEO-led service offering.
• Viget: Digital agency combining strategy, design, and custom development for mission-driven and B2B brands. Comparable in mid-market positioning, custom builds, and emphasis on long-term partnerships.
• Big Drop Inc: Full-service web design and development agency serving mid-market and enterprise clients with branding, custom web development, and digital marketing services. Comparable service breadth and customer profile.
• Coalition Technologies: Web design and SEO agency with Shopify and WordPress specialization serving eCommerce and B2B clients. Comparable platform expertise and eCommerce segment overlap.
• FreshySites: WordPress-focused web design and development agency serving SMBs and mid-market clients. Comparable in WordPress specialization, managed hosting offering, and project-based delivery model.
• The Creative Momentum: Boutique web design and branding agency serving B2B professional services and industrial clients. Closely comparable in client verticals, custom project delivery model, and team size profile.

Broad incumbents

• WebFX: Larger full-service digital marketing and web design agency offering SEO, web design, and integrated marketing at scale. Operates in the same space but with significantly broader portfolio and headcount than RedTree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/byredtree

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedTree