Djubo - 360-degree Hotel Sales Platform

What Djubo - 360-degree Hotel Sales Platform does

Djubo, legally Saaranya Hospitality Technologies Private Limited, is a cloud-based SaaS hotel technology platform founded in 2014 and headquartered in Noida, India. The company serves over 2,500 independent hotels, boutique properties, growing chains, and government tourism properties across 19 countries, with named customers including Robinsons Hotels in the Philippines (3,000+ room keys), Madhya Pradesh Tourism (72 government properties), and a long tail of independent operators. Djubo's core function is to provide a unified operational and commercial layer for properties that lack the scale to deploy enterprise stacks from vendors like Oracle Hospitality or Sabre.

The platform comprises roughly 20 integrated modules organized into three pillars. Distribution covers the channel manager / central reservation system, booking engine, and Fireball metasearch advertising. Operations covers the property management system (PMS), point-of-sale (POS), inventory, web check-in, self check-in kiosks, and web menu. Intelligence covers revenue management, business intelligence, demand forecasting, and review analytics. Technical infrastructure includes 100+ OTA integrations and an AWS Singapore data center supporting Southeast Asia. AI/ML is embedded in two products—Cerebrum for 90-day demand forecasting with scenario modeling, and Starsight for guest review sentiment analysis—though AI is not the foundation of the platform.

Djubo's commercial model is a per-room, per-month SaaS subscription tiered by feature set, supplemented by commission-based revenue from Fireball metasearch advertising and a curated Revenue Management Service introduced in December 2023 that adds human advisory on top of the technology stack. The company employs 80+ people and processes over $250M in annual gross merchandise value on its platform—a transaction-volume figure distinct from recognized revenue. Only one external investment is publicly disclosed: a minority stake from iBiBo Group in April 2016. Since then, Djubo has operated largely as a bootstrapped, cash-flow-funded business.

Name

Djubo - 360-degree Hotel Sales Platform

Legal name

Saaranya Hospitality Technologies Private Limited

Website

https://djubo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Djubo is a cloud-based SaaS hotel technology platform serving 2,500+ independent hotels, boutique properties, and chains across 19 countries through ~20 integrated modules spanning distribution, operations, and intelligence, anchored by channel management with 100+ OTA integrations.

Ownership category

akta.pro rank

Product category

Hotel Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Channel Managers & Distribution (THALACAC)

Keywords

• Hotel management software
• Channel management
• Property management system
• Revenue management software
• Hospitality SaaS platform

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS revenue model where hotels pay a recurring fee based on the number of rooms and selected tier. Billed annually with tiered pricing plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Djubo offers a fully integrated cloud-based hotel technology platform with 20 products organized across three pillars: Distribution, Operations, and Intelligence. Its core offerings include a Property Management System (PMS), Central Reservation System (CRS), Channel Manager connecting 100+ OTAs, Booking Engine, Automated Revenue Manager, Point of Sale, and Reputation Management, sold primarily as SaaS subscriptions to hotels and chains.

Product overview

DJUBO is a fully integrated hotel technology platform operated by Saaranya Hospitality Technologies Pvt Ltd, offering 20 products organized across three pillars: Distribution, Operations, and Intelligence. The Distribution pillar includes DJUBO CRS (Central Reservation System), DJUBO Instaconnekt (Channel Manager syncing 100+ OTAs), DJUBO Direct Book (Booking Engine for direct website bookings), DJUBO Fireball (Metasearch Advertising on Google Hotel Ads and TripAdvisor), and DJUBO Agentconnekt (Booking Engine for offline travel agents). The Operations pillar covers DJUBO PMS (cloud-based Property Management System), DJUBO Mobile App (iOS/Android), DJUBO Housekeeping (real-time task management), DJUBO POS with Web Menu (Point of Sale with digital QR menu), DJUBO Petty Cash, DJUBO Web Check-in (contactless pre-arrival registration), DJUBO Xpress (Self Check-in Kiosk), DJUBO Cockpit (Hotel Chain Head Office Solution), DJUBO Learn (Staff Training via Moodle LMS), DJUBO Material Management, and DJUBO Banquet & Events. The Intelligence pillar includes DJUBO Insight (Hotel Sales Analytics with custom reporting), DJUBO Cerebrum (Automated Revenue Manager with ML-based demand forecasting and rate optimization), DJUBO Starsight (Reputation & Review Management with sentiment analysis), and DJUBO Foresight (Competitor Rate Shopper with 90-day demand forecasting). The platform is cloud-native, accessible via browser and mobile apps, serving 2,500+ hotels across 19 countries.

Differentiator

Problem solved

Functional benefit

Brands

• DJUBO CRS: Central Reservation System - Control all offline and online revenue sources through one smart reservation chart.
• DJUBO Instaconnekt
• DJUBO Direct Book
• DJUBO Fireball
• DJUBO Agentconnekt
• DJUBO PMS
• DJUBO Mobile App
• DJUBO Housekeeping
• DJUBO POS
• DJUBO Petty Cash
• DJUBO Web Check-in
• DJUBO Xpress
• DJUBO Cockpit
• DJUBO Learn
• DJUBO Material Management
• DJUBO Banquet
• DJUBO Insight
• DJUBO Cerebrum
• DJUBO Starsight
• DJUBO Foresight

Products and services

• DJUBO CRS (Central Reservation System) Centralized reservation system for hotels to control all offline and online revenue sources through a single smart reservation chart, providing centralized booking management and inventory control.
• DJUBO PMS (Property Management System) Cloud-based property management system for hotels to run operations end-to-end including front desk, reservations, billing, and guest management from a single dashboard.
• DJUBO Instaconnekt (Channel Manager) Channel manager that syncs rooms and rates across 100+ OTAs instantly with no overbookings and no manual updates, providing real-time inventory synchronization.
• DJUBO Direct Book (Booking Engine) Booking engine that enables guests to book and pay directly on the hotel website, fully integrated with CRS and channel manager. Reduces OTA commission costs by 15-20%.
• DJUBO Insight (Hotel Sales Analytics) Real-time sales analytics and reporting tool to track revenue, occupancy, and booking trends across all channels. Includes custom report builder with Excel export.
• DJUBO Cerebrum (Automated Revenue Manager) Automated revenue manager that uses machine-learning demand forecasting to adjust room rates based on occupancy, competitor pricing, and demand signals. Includes 90-day demand forecast with confidence bands, event and holiday impact modelling, and RevPAR/ADR optimization.
• DJUBO Fireball (Metasearch Advertising) Metasearch advertising product that places hotels on Google Hotel Ads and TripAdvisor with automated bid management to drive direct bookings. Commission-based program.
• DJUBO Mobile App Hotel management mobile app providing full PMS access, reservations, room status, and revenue reports from a phone. Available on Android and iOS.
• DJUBO Housekeeping Housekeeping management module that allows hotels to assign rooms, track cleaning status, and manage housekeeping tasks in real time from a mobile app (Android).
• DJUBO POS (Point of Sale) Cloud-based mobile point-of-sale system for hotels' restaurant, spa, or any revenue outlet. Includes Web Menu, a digital QR menu accessible via guests' mobile devices.
• DJUBO Web Check-in Web Check-in module that allows guests to check in online before arrival. Captures preferences, enables upsell upgrades, and prepares the team in advance. Features include ID upload and digital signature capture.
• DJUBO Xpress (Self Check-in Kiosk) Self Check-in Kiosk that lets guests check themselves in via a tablet kiosk in the lobby, reducing front desk queues and speeding up arrivals. Available as paid add-on.
• DJUBO Starsight (Reputation & Review Management) Reputation management module that allows hotels to monitor, analyse, and respond to guest reviews across all platforms from one dashboard. Includes sentiment analysis and rating trends.
• DJUBO Foresight (Competitor Rate Shopper) Competitor rate shopper that tracks competitor pricing across all OTAs in real time. Includes 90-day demand forecast with confidence bands and event impact modelling.
• DJUBO Agentconnekt (Booking Engine for Agents) Booking engine for offline travel agents providing a live portal to check availability and book directly without phone calls to front desk.
• DJUBO Cockpit (Hotel Chain Head Office Solution) Hotel chain head office solution providing a consolidated view of performance, rates, and operations across an entire hotel chain. Available as paid add-on.
• DJUBO Learn (Staff Training & LMS) Staff training and learning management system for onboarding and upskilling hotel staff with structured learning paths and product training modules, accessible via Moodle app on any device.
• DJUBO Material Management Material management module for tracking hotel inventory, managing stock levels, and automating purchase orders across all departments.
• DJUBO Banquet (Banquet & Events) Banquet and events management module that allows hotels to manage banquet bookings, event menus, floor plans, and billing end-to-end from one solution.
• DJUBO Petty Cash Petty cash management module for tracking and managing petty cash expenses across all hotel departments, maintaining daily cash books, approving requests, and generating expense reports.
• DJUBO Revenue Management Service Curated revenue management service combining Djubo's technology with expert human oversight to drive hotel revenue growth. Targets hotels wanting expert-curated revenue management support.

Quantifiable outcome

• Hotels process $250M+ in GMV through the platform
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and moderate.

• Booking.comcoreTechnology or IntegrationOTA integration allowing hotels to distribute inventory and manage bookings from the Djubo platform to Booking.com.
• ExpediacoreTechnology or IntegrationOTA integration enabling real-time inventory sync and reservation management for Expedia-connected hotels.
• AgodacoreTechnology or IntegrationChannel partner integration for hotels to list properties and manage reservations on Agoda platform.
• MakeMyTripcoreTechnology or IntegrationIntegration with leading Indian OTA MakeMyTrip for domestic hotel distribution and booking management.
• GoibibocoreTechnology or IntegrationChannel integration with MakeMyTrip group OTA for inventory distribution and reservation syncing.
• CleartripmoderateTechnology or IntegrationIntegration with Cleartrip OTA for hotel inventory distribution in key markets.
• RazorpaymoderateTechnology or IntegrationPayment gateway integration for secure online payment processing for hotel bookings.
• StripemoderateTechnology or IntegrationPayment processing integration for hotel online booking and transaction management.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• SiteMinder: SiteMinder is a global hotel technology platform offering channel management, booking engine, PMS and distribution analytics. It directly competes with Djubo's Channel Manager (Instaconnekt) and broader suite, serving independent hotels and chains worldwide.
• Cloudbeds: Cloudbeds provides an integrated hotel management suite covering PMS, channel manager, booking engine and reporting for independent properties. Closely comparable to Djubo's all-in-one Distribution + Operations + Intelligence offering and customer base of independent hotels.
• STAAH: STAAH is a channel manager and distribution platform widely used by hotels in Asia-Pacific and emerging markets. It is also listed as a Djubo integration partner, reflecting direct overlap in channel management and pricing-tier positioning for mid-market and boutique hotels.
• Hotelogix: Hotelogix is a cloud-based PMS, channel manager and booking engine vendor focused on independent hotels and small chains in India, Middle East and Southeast Asia. Directly comparable to Djubo in geographic focus, target customer (independent hotels), and product breadth.
• eZee Absolute: eZee Absolute is a cloud hotel PMS, channel manager and booking engine serving independent properties, hostels and small chains globally with strong presence in Asia, Africa and Latin America. Comparable to Djubo on product scope, target segment and emerging-markets focus.
• Simplotel: Simplotel is an Indian hotel SaaS company offering booking engine, website builder, channel manager and digital marketing services. Also a Djubo integration partner, competing head-to-head on direct-booking and website solutions for the same India/South Asia SMB hotel customer base.
• Little Hotelier: Little Hotelier is an all-in-one platform (PMS, channel manager, booking engine, website builder) purpose-built for small independent hotels, B&Bs and hostels. Comparable to Djubo's "Growing Hotelier" tier and SMB segment focus.
• Mews: Mews is a cloud-native hospitality PMS, POS and guest experience platform used by boutique hotels, hostels and chains. Competes with Djubo's PMS and Operations pillar for upscale and growing-chain segments.

Broad incumbents

• RateGain: RateGain is a publicly listed India-based travel and hospitality technology company offering rate intelligence, channel manager, RMS and distribution APIs at much larger scale than Djubo. Overlaps with Djubo's Channel Manager, Foresight (rate shopper) and Cerebrum (revenue manager) products.
• Shiji Group: Shiji is a global hospitality technology provider offering PMS, POS, distribution and payment platforms to enterprise hotels and chains. Overlaps with Djubo's PMS, POS and chain-head-office (Cockpit) capabilities, but serves larger enterprise customers as part of a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/djuboassist
• Facebookfacebook.com/753081501441905
• LinkedInlinkedin.com/company/djubo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Djubo - 360-degree Hotel Sales Platform