doddl.ie
doddl.ie is Ireland's largest digital mortgage broker, operating a proprietary DMx portal that matches consumers with all major Irish mortgage lenders, insurers, and broker-only lenders, supported by dedicated human advisors and remunerated via lender commissions at no cost to the customer.
- Company typePrivate
- Founded2019
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
doddl.ie firmographics
Firmographics- Name
- doddl.ie
- Legal name
- Mortgage Horizons Limited
- Website
- https://doddl.ie
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- doddl.ie is Ireland's largest digital mortgage broker, operating a proprietary DMx portal that matches consumers with all major Irish mortgage lenders, insurers, and broker-only lenders, supported by dedicated human advisors and remunerated via lender commissions at no cost to the customer.
- Ownership category
- akta.pro rank
doddl.ie industry classification
Industry- Product category
- Digital Mortgage Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Insurance Agencies and Brokerages (52421)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
- akta.pro secondary industries
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Consumer Direct / Online Mortgage Origination (FSALAAAB)
Keywords
Where doddl.ie is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
doddl.ie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mortgage Broker Commission: Doddl is remunerated by commission paid by mortgage lenders on completion of mortgage business. Receives up to 1% of the loan amount for arranging mortgage finance. Commission is paid by the mortgage lender and disclosed in the ESIS (European Standardised Information Sheet) at the loan offer stage. The service is free to customers — commission replaces what would otherwise be spent on direct fees or branch overheads.
- Life and Protection Insurance Commission: Remunerated by commission and other payments from life companies and insurers on completion of insurance business. For life and investment products, recurring income forms part of remuneration for ongoing advice, with annual benefit statements provided. Commission offsets against fees where applicable.
- Fee-for-Service (Optional): Clients may choose to pay in full for services by means of a fee. Where commission exceeds the fee due, commission becomes the amount payable unless otherwise arranged. Additional fees may apply for complex cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free mortgage advisory service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
doddl.ie product offering
Product offeringCore offering
Doddl.ie is Ireland's largest digital mortgage broker, providing free mortgage brokerage services to individual consumers across Ireland for new home purchases and mortgage switching. Through its proprietary Digital Mortgage Experience (DMx) platform, customers can determine borrowing capacity, obtain mortgage approval, manage applications, and select from all major Irish lenders with dedicated advisor support through to draw down. The company also advises on mortgage protection and life insurance and refers customers to partner-provided conveyancing services.
Product overview
Doddl is Ireland's largest digital mortgage broker operating as a multi-product financial services platform. The core offering is Doddl Mortgages for new home purchases and Switch with Doddl for mortgage refinancing, both supported by dedicated advisors and access to all major Irish lenders at no cost. The proprietary Digital Mortgage Experience (DMx) platform powers the end-to-end application process from approval through drawdown. Supporting services include Mortgage Protection (life, illness, and income protection insurance), Home Buyer Helper (in-house chartered surveyor advisory), and partner-provided Conveyancing. The company also publishes the Doddl Mortgage Switching Index in partnership with the Irish Independent. In September 2025, Doddl launched Mortgage Hub with MyHome.ie. All services are regulated by the Central Bank of Ireland.
Differentiator
Problem solved
Functional benefit
Brands
- DMx (Digital Mortgage Experience): The digital mortgage experience portal allowing customers to find mortgage approval, manage applications, choose lenders, and get expert support from dedicated advisors.
Products and services
- Doddl Mortgages Digital mortgage brokerage service for first-time buyers and movers purchasing a new home; customers receive a dedicated advisor working with all major Irish lenders at no cost to the customer.
- Switch with Doddl Mortgage switching service enabling existing homeowners to transfer their mortgage to a different lender for better rates or terms, including top-up options for home improvements and equity release.
- Mortgage Protection Insurance advisory service offering life cover, mortgage protection, specified illness cover, and income protection policies from a panel of all major Irish life insurers (Aviva, Irish Life, Royal London, Zurich, New Ireland).
- Digital Mortgage Experience (DMx) Platform Proprietary online portal enabling customers to find borrowing capacity, obtain mortgage approval, upload documents (with open banking integration), select from the lender panel, and interact with a dedicated advisor through to draw down.
- Home Buyer Helper In-house property advisory service staffed by chartered surveyors, available to approved doddl mortgage clients to answer questions about property searches and properties on their shortlist.
- Mortgage Hub Joint service with MyHome.ie providing integrated property listings and doddl's mortgage application tools in a single experience, helping buyers navigate both property search and mortgage financing simultaneously.
Quantifiable outcome
- Savings of up to €647 per month (€7,764/year) by switching from highest to lowest mortgage rate on the market
- +4 more outcomes
Companies that use doddl.ie
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
doddl.ie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
doddl.ie partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- MyHome.iecoreDoddl and MyHome.ie launched Mortgage Hub, described as the first service of its kind in Ireland, combining property portal and digital mortgage platform. The Mortgage Hub provides property listings integrated with doddl's mortgage application tools, helping buyers navigate both property search and mortgage financing simultaneously.
- Beam (Sister Company)coreBeam is described as doddl's sister company providing conveyancing/legal services. Doddl customers are referred to Beam for property conveyancing at a flat fee, offering a bundled service covering mortgage and legal process. This creates a seamless end-to-end home purchase experience.
- Bank of IrelandcoreFormal agency relationship enabling doddl to advise on and arrange Bank of Ireland mortgage products. The Governor and Company of the Bank of Ireland is listed among the lenders doddl holds an agency with, offering fixed, variable, and green mortgage rates.
- AIB Group (Haven Mortgages, EBS)coreDoddl holds agency relationships with AIB Group, Haven Mortgages, and EBS, enabling it to offer their mortgage products including green mortgage rates. AIB offers some of the lowest green rates in the market (e.g., 3% fixed for A-rated homes).
- Permanent TSB plccoreFormal agency relationship for mortgage products. Permanent TSB is one of the lenders on doddl's panel offering competitive fixed and variable rate products.
- MoCocoreMoCo is a broker-only lender — a newer entrant to the Irish mortgage market with digital mortgage solutions. Available exclusively through brokers like doddl, bringing innovative products and competition to the market.
- Nua Money LimitedcoreNua Money is a broker-only lender operating on a digital-first basis. Entered the Irish mortgage market as a disruptive non-bank lender, available only through brokers like doddl.
- Bankinter S.A. (Ireland Branch)minorBankinter S.A. operates in Ireland through its Ireland branch. Listed as one of the mortgage lenders on doddl's panel. Parent company Bankinter has significant experience with variable/flexible rate products internationally.
- Dilosk DacminorDilosk Dac is a non-bank mortgage lender operating in the Irish market. Listed among doddl's panel of mortgage lenders.
- Aviva Life & Pensions Ireland DaccoreLife and pension provider on doddl's insurance panel. Doddl provides advice and arranges life cover, specified illness cover, income protection, and pension products from Aviva.
- Irish Life Assurance plccoreMajor life assurance company on doddl's insurance panel. Irish Life is one of Ireland's largest life and pension providers, offering products doddl advises on and arranges for clients.
- Royal London Insurance DacminorLife insurance provider listed on doddl's panel of life companies. Royal London offers life cover and related products.
- Zurich Life Assurance plcminorZurich Life is listed among doddl's panel of life companies for life and investment product distribution.
- New Ireland Assurance Co plcminorNew Ireland Assurance is listed as one of doddl's life company partners for life and investment products.
- Axa Insurance LtdminorAXA Insurance is listed among doddl's general insurance partners, alongside Allianz plc.
- Allianz plcminorAllianz is listed as a general insurance partner alongside AXA Insurance for products such as home insurance offered through doddl.
- SEAI (Sustainable Energy Authority of Ireland)minorSEAI administers the Home Energy Upgrade Loan Scheme (SBCI) referenced on doddl's site for financing green home improvements. Also manages the BER (Building Energy Rating) register used in the switching and green mortgage process.
- SBCI (Strategic Banking Corporation of Ireland)minorSBCI operates the Home Energy Upgrade Loan Scheme offering loans from €5,000 to €75,000 at preferential rates (from ~3% APR) for energy efficiency upgrades. Doddl references this scheme as an alternative to mortgage top-ups for financing renovations.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
doddl.ie competitors and assessment
Company assessmentEmerging players
- MoCo: Irish broker-only mortgage lender offering digital mortgage solutions exclusively through intermediaries. Comparable to doddl as an emerging player that intersects doddl's distribution moat - MoCo products are only accessible to consumers via brokers like doddl, creating a structural partnership rather than direct competition.
- Better.com: US digital mortgage lender/broker using technology to streamline the end-to-end mortgage process. Comparable to doddl as a digitally-led mortgage origination model, but operating in a much larger US market with vertically integrated capital, contrasting with doddl's pure intermediary model in Ireland.
Direct peers
- Bonkers.ie: Irish price comparison marketplace covering mortgages, insurance, broadband and banking. Comparable to doddl because it offers mortgage comparison across multiple lenders and channels switcher demand, though it operates as a broader horizontal comparison platform rather than a dedicated mortgage broker.
- MoneyWhizz: Irish financial comparison and switching platform covering mortgages, loans, and utilities. Comparable to doddl's switching-led value proposition in the Irish market, with overlapping target audience of rate-sensitive consumers.
- Habito: UK digital mortgage broker offering online comparison and advice across multiple lenders. Closest international analogue to doddl's digital-first brokerage model, combining a self-serve portal with human advisors and lender-agnostic advice, although operating in a different (UK) regulatory and lender market.
- Switcher.ie: Irish mortgage switching comparison platform that helps homeowners compare and switch mortgage products across Irish lenders. Directly competes with doddl in the switching-led digital brokerage category, targeting the same rate-sensitive existing-mortgage-holder segment.
Broad incumbents
- Bank of Ireland: One of Ireland's largest retail banks and a major mortgage lender on doddl's panel. Comparable as a broad incumbent that competes with doddl for mortgage customers through its own direct digital channels, while also being a key supplier through the broker agency relationship.
- Permanent TSB: Irish retail and mortgage bank with a strong fixed-rate mortgage franchise. Comparable to doddl as an incumbent lender pushing direct channels while also being a panel partner via doddl's formal agency relationship.
- AIB Group: Allied Irish Banks, parent of Haven Mortgages and EBS, and one of the largest mortgage lenders in Ireland. Comparable to doddl as both an incumbent competitor via direct mortgage channels and a partner via doddl's lender panel, with green mortgage products that intersect doddl's eco-upgrade cross-sell.
Others
- MyHome.ie: Ireland's largest property portal, partnered with doddl to launch the integrated Mortgage Hub combining property listings with mortgage application tools. Comparable as the strategic partner that drives doddl's top-of-funnel rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
doddl.ie social profiles
Digital presencedoddl.ie financial estimates
Financial estimateRevenue estimate
Valuation estimate
doddl.ie leadership team
Management profileNumber of profiles
Profiles4 records
doddl.ie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doddl.ie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doddl.ie
What does doddl.ie do?
Doddl.ie is Ireland's largest digital mortgage broker, providing free mortgage brokerage services to individual consumers across Ireland for new home purchases and mortgage switching. Through its proprietary Digital Mortgage Experience (DMx) platform, customers can determine borrowing capacity, obtain mortgage approval, manage applications, and select from all major Irish lenders with dedicated advisor support through to draw down. The company also advises on mortgage protection and life insurance and refers customers to partner-provided conveyancing services.
Is doddl.ie a public or private company?
doddl.ie is a private company. It is classified as venture growth investor backed and is currently operating.
When was doddl.ie founded?
doddl.ie was founded in 2019. It employs 11 to 50 people.
Where is doddl.ie based?
doddl.ie is headquartered in Dublin, Ireland, in the Europe region.
How does doddl.ie make money?
Three revenue lines are on record. Mortgage Broker Commission is the primary driver. The others are life and Protection Insurance Commission and fee-for-Service (Optional).
Who are doddl.ie's main competitors?
Emerging players on record are MoCo and Better.com. Direct peers are Bonkers.ie, MoneyWhizz, Habito and Switcher.ie. Broad incumbents are Bank of Ireland, Permanent TSB and AIB Group. MyHome.ie is listed as an others.
Does doddl.ie have an API?
No public API is recorded for doddl.ie.
What industry is doddl.ie in?
doddl.ie's product category is Digital Mortgage Brokerage. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance), with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 522310 and its SIC code is 6163.