What ManageYOURiD does

ManageYOURiD is a US-based, direct-to-consumer privacy protection company founded in Reston, Virginia (firmographics indicate 2013; detailed company history references 2016). The company's core product is an automated subscription service that locates a customer's personal information across more than 100 people finder and data broker websites, initiates removal requests, and continuously monitors for repopulation. Technology components include an Anonymized Record Locator that scans broker sites, an Auto-Remover that manages opt-out submissions, Protect-Bots that perform continuous re-monitoring, and a Privacy Dashboard that displays a real-time Risk Score alongside pending and completed removals.

The business is monetized through three annual subscription tiers sold directly through the company website: Individual at $99 per year for one profile, Couple at $179 per year for two profiles, and Family at $339 per year for up to five profiles. The go-to-market motion is fully self-serve with no sales team; customer acquisition and onboarding happen online, and support is provided by phone (888-759-7866) and email ([email protected]). The platform is accessible via PC and mobile browsers, and there is no native mobile app, no public API, no disclosed integrations beyond the list of data broker targets, and no enterprise or B2B offering. The company has no disclosed funding rounds, no known institutional investors, no parent company, and no disclosed management team in the source data, indicating a likely bootstrapped, independent operator. Geographic scope is limited to the United States, and the value proposition centers on removing and monitoring personal information across a defined set of US-centric data broker and people finder sites.

Name

ManageYOURiD

Legal name

MANAGEYOURID.COM

Website

https://manageyourid.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Privacy Protection Software

NAICS

Web Search Portals and All Other Information Services (519290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Investigation and Personal Background Check Services (561611)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Secure Data Sanitization & Privacy Cleanup (Accounts/Permissions) (HSAFAGAL)

akta.pro secondary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Privacy protection services
• Data broker removal
• Personal information monitoring
• Identity theft prevention
• Online privacy management

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Annual subscription-based revenue model with three tiers: Individual ($99/year), Couple ($179/year), and Family ($179/year). Each plan provides automated data broker removal services, continuous monitoring via Protect-Bots, and access to privacy dashboards.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

ManageYOURiD operates an automated privacy protection platform that scans 100+ people finder and data broker websites to locate, remove, and continuously monitor users' personal information. Its proprietary technology stack includes an Anonymized Record Locator (automated discovery), an Auto-Remover (automated opt-out submissions), and Protect-Bots (continuous re-monitoring for repopulated data). The service is delivered through three annual subscription tiers — Individual ($99/year), Couple ($179/year), and Family ($339/year for up to 5 profiles) — accessed via a personalized privacy dashboard with a real-time Risk Score.

Product overview

ManageYOURiD is a personal privacy protection company that operates a platform of three subscription plans (Individual, Couple, and Family) designed to remove and monitor personal information from people finder sites and data broker databases. The service uses an automated search platform to locate user data across over 100 data broker sites, manages automated removal requests, and employs continuous Protect-Bot monitoring to detect and remove any repopulated personal information. Each plan tier includes a personalized privacy dashboard with real-time Risk Score assessment, detailed removal status reports, email alerts for new data discoveries, and 24/7 support across PC and mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• Protect-Bots: Continuous monitoring technology that scans for reappearance of personal information on data broker sites and initiates automatic removal requests.

Products and services

• Individual Plan

Quantifiable outcome

• Removes personal information from 100+ data broker and people finder websites

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Direct peers

• Privacy Duck: Data broker opt-out and personal information removal service for individuals. Smaller direct competitor with comparable subscription offering.
• Kanary: Consumer privacy tool that scans data broker sites, removes exposed personal information, and monitors for re-exposure. Direct competitor with similar subscription model.
• DeleteMe (Abine): The category-leading consumer data broker removal service offering automated opt-out from data broker sites plus privacy reports. Most direct comparable to ManageYOURiD in product, target customer, and pricing model.
• Incogni (Surfshark): Surfshark-owned consumer service that removes personal data from data broker databases with continuous monitoring. Directly competes with ManageYOURiD on the same value proposition at similar subscription price points.
• OneRep: Consumer-focused privacy service that removes personal information from dozens of data broker and people-search sites. Closely comparable offering, customer base, and pricing tier structure to ManageYOURiD.
• Optery: Automated personal data removal service targeting both consumers and businesses across many data broker sites. Overlapping product functionality and go-to-market motion.

Broad incumbents

• Aura: Broader identity protection and digital security suite that includes data broker removal as one feature alongside VPN, antivirus, and credit monitoring. Targets the same consumer with a wider portfolio.
• Identity Guard: Established consumer identity theft protection product that includes some data broker removal capabilities within a broader monitoring offering. Competes for the same privacy-conscious consumer wallet.
• Reputation Defender: Personal online privacy and reputation management service that includes removal of personal information from data brokers. Comparable privacy positioning targeting individual consumers.
• Surfshark (parent of Incogni): Major VPN/privacy company that bundles Incogni's data broker removal with its VPN suite. Represents the bundled-incumbent threat ManageYOURiD faces as privacy tools consolidate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/manageurid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManageYOURiD