Fresh Focus Media

What Fresh Focus Media does

Fresh Focus Media is a Calgary-based private company founded in 2001 by Kenneth Bond. It sells integrated marketing services bundled with a proprietary software platform, ROOK Connect, to small and medium-sized businesses, franchise operators, and field-service companies across North America. ROOK Connect is positioned as an ERP/CRM/dispatch/logistics system that integrates with more than 50 third-party platforms including AWS, Microsoft, Salesforce, and SAP, and is supplemented by two acquired software products — Auto Vision Software and Clinic Ace — that target specific verticals.

The company's commercial model layers four revenue streams: managed marketing services, software licensing through ROOK Connect and its subsidiaries, training programs priced at approximately $125 per hour, and custom development. It operates through a 12-division service structure that allows it to function as an outsourced marketing-and-operations department for SMB customers that cannot justify a full in-house team. Go-to-market is consultative, supplemented by a partner program, and the firm has signaled intent to expand geographically into England and Australia.

Operationally, Fresh Focus Media is a small, privately held firm with no disclosed funding rounds, headcount, or financial statements. Its 2021 activity included two acquisitions, ongoing ROOK Connect development, and multiple industry awards. The combination of SMB customer concentration, regional (Calgary) operational base, and absence of disclosed scale metrics caps the ability of external observers to triangulate revenue or growth trajectory with confidence.

Name

Fresh Focus Media

Legal name

Fresh Focus Media Inc.

Website

https://freshfocusmedia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Focus Media is a Calgary-based firm founded in 2001 that delivers integrated marketing services alongside its proprietary ROOK Connect ERP/CRM platform to SMBs, franchises, and field-service companies across North America.

Ownership category

akta.pro rank

Product category

Marketing Services & Business Management Software

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Marketing services
• Digital marketing agency
• Web design development
• CRM ERP software
• Business management software

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Project-based marketing initiatives and fully managed ongoing monthly marketing support plans covering strategy, branding, creative design, web development, SEO, SEM, social media, content, and lead generation.
2. Software/CRM Licensing: ROOK Connect software platform licensing with configurable features for CRM, ERP, dispatch, inventory, and business operations management.
3. Training & Certification: Digital efficiency training and certification programs with various workshops covering software usage, dispatch management, CRM, marketing, and operational processes. Pricing at $125/hour per staff member standard, $85/hour for charity rate.
4. Custom Software Solutions: Custom software development and implementation services for specific business requirements.
5. Marketing Support Plans: Tiered monthly marketing support plans including Marketing Director Program, Franchise Marketing Director, Marketing & CRM Manager, E-Strategies Coordinator, Digital Marketing, Service Provider Contract, ReBrand & New MKTG Strategy, and New Business Strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Fresh Focus Media delivers integrated B2B marketing services (strategy, branding, creative design, web development, SEO/SEM, social media, content, lead generation) bundled with proprietary business management software, centered on the ROOK Connect configurable CRM/ERP platform featuring dispatch, logistics, inventory, membership portals, and SMART analytics. Offerings are sold both as project-based initiatives and as recurring monthly managed marketing support plans, complemented by industry-specific software sub-brands (Auto Vision Software, Clinic Ace), custom software development, and digital efficiency training and certification.

Product overview

Fresh Focus Media is a professional marketing and software development company offering a unified platform approach centered around ROOK Connect, their flagship ERP and CRM software. ROOK Connect serves as the core platform providing coordinated scheduling, operational efficiency, and communication tools, while specialized sub-brands like Clinic Ace (clinic management) and Auto Vision Software address specific industry verticals. The company also offers FFM Software as part of their software division, complemented by ongoing FFM Support Plans that provide managed marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• ROOK Connect: Next generation business management software platform providing ERP, CRM, dispatch management, logistics, and operational efficiency solutions for businesses.
• Auto Vision Software
• Clinic Ace

Products and services

• ROOK Connect Configurable web-based business management software that automates business tools, provides coordinated scheduling, dispatch and route optimization, CRM, ERP, inventory, membership portals, and SMART analytics/reporting with integrations to AWS, Microsoft, Salesforce, SAP, Stripe, Twilio, and others. Designed for SMBs and mid-market businesses in field services, logistics, manufacturing, healthcare, and retail.
• Auto Vision Software Business automation software that coordinates scheduling and delivers lean operational efficiency for day-to-day business operations and communication.
• Clinic Ace Web-based clinic management software that enables teams to manage clinic operations, staff, contractors, patient satisfaction, and new patient intake with comprehensive real-time reporting for healthcare practices.
• Custom Software Solutions Bespoke software development and implementation services tailored to specific business requirements, delivered alongside Fresh Focus Media's marketing services.
• FFM Support Plans (Managed Marketing Services) Tiered monthly managed marketing services providing access to a full interchangeable marketing team covering strategy, branding, web design, SEO, SEM, social media, content, lead generation, and CRM systems, priced comparable to one in-house employee.
• Digital Efficiency Training & Certification Workshops Paid digital efficiency training covering software usage, CRM, dispatch, marketing, and operational processes, delivered in classroom and virtual formats for businesses implementing ROOK Connect and managed marketing plans.

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

• ROOK ConnectcoreTechnology or IntegrationROOK Connect is Fresh Focus Media's proprietary software platform partner and flagship product. It provides CRM, ERP, dispatch management, inventory management, and business intelligence capabilities. The company operates as Fresh Focus Media's software division with integrated marketing and software services.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is listed as an integrated application partner providing cloud infrastructure for hosting and running business applications.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnership includes Dynamics 365 integration and Azure cloud platform capabilities for business management solutions.
• SalesforcesupportingTechnology or IntegrationSalesforce integration available as part of the CRM and customer relationship management ecosystem.
• SAPsupportingTechnology or IntegrationSAP integration available as part of enterprise resource planning and business management solutions.
• ADPsupportingTechnology or IntegrationADP integration for payroll and human resources management within the business software ecosystem.
• StripecoreTechnology or IntegrationStripe payment processing integration for e-commerce, online transactions, and invoicing capabilities.
• TwiliocoreTechnology or IntegrationTwilio communication platform integration for SMS, voice, and messaging capabilities within the CRM and customer engagement tools.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud Platform integration for cloud infrastructure, analytics, and business intelligence capabilities.
• Microsoft AzurecoreTechnology or IntegrationAzure cloud platform integration for hosting and running business applications and software solutions.
• MailchimpsupportingTechnology or IntegrationMailchimp email marketing integration for newsletter campaigns and marketing automation.
• QuickBookssupportingTechnology or IntegrationQuickBooks accounting integration for financial management and bookkeeping within the business ecosystem.
• CeridiansupportingTechnology or IntegrationCeridian HR and payroll integration for human resources management solutions.
• PayPalsupportingTechnology or IntegrationPayPal payment processing integration for e-commerce transactions and customer payments.
• Discovery Life CentreminorStrategic or Co-development PartnerFresh Focus Media actively sponsors the Discovery Life Centre, a non-profit organization. The company also developed software for the special needs community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency that has built a proprietary software suite (MarketingCloudFX, OmniSEO) for clients and is similar in offering managed marketing services plus proprietary technology to SMB and mid-market customers.
• Disruptive Advertising: Full-service digital marketing agency offering paid media, SEO, web design, and lifecycle marketing to mid-market and enterprise clients; operates in a comparable agency-plus-tech-services model.
• Thrive Internet Marketing Agency: Integrated digital marketing agency providing web design, SEO, social media, and reputation management services to SMB and franchise clients across North America — directly overlaps FFM's customer profile.
• KlientBoost: Performance marketing agency offering paid media, SEO, and CRO plus landing-page software for B2B and SaaS clients; comparable to FFM's integrated approach combining agency services with proprietary tooling.
• Single Grain: Full-service digital marketing agency focused on SEO, paid media, content, and CRO for SaaS and mid-market clients; comparable in offering strategy plus execution through a senior team rather than junior staff.

Broad incumbents

• HubSpot: Global CRM, marketing automation, and content platform with a massive partner agency ecosystem; competes with both FFM's ROOK Connect CRM positioning and its agency services through certified partner agencies.
• Salesforce: Global CRM market leader with AppExchange partner ecosystem including marketing, consulting, and integration partners; competes directly with ROOK Connect in the CRM category and indirectly with FFM's Salesforce-implementation services.

Regional players

• Major Tom: Canadian full-service digital marketing agency with offices in Toronto, Vancouver, and New York; comparable as a North American integrated agency operating with a similar senior-team model.
• WSI (Web Synergy International): Canadian-founded global digital marketing agency franchise network providing web, SEO, and digital marketing services; comparable to FFM's franchise-targeted Marketing Director offering and Canadian roots.

Emerging players

• ActiveCampaign: SMB-focused marketing automation and CRM platform with strong email, sales automation, and CRM capabilities; overlaps with ROOK Connect in targeting the same underserved SMB-mid-market segment that FFM serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FreshFocusMedia
• Facebookfacebook.com/FreshFocusMedia
• LinkedInlinkedin.com/company/fresh-focus-media
• Instagraminstagram.com/FreshFocusMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Focus Media