MeetMax
MeetMax is a B2B 1x1 meeting automation and event management software platform operating as a division of TWST Events. It serves financial services firms, associations, and corporations running investor conferences, roadshows, hosted buyer programs, and other B2B events across in-person, hybrid, and virtual formats.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MeetMax does
MeetMax is a B2B event management software platform specializing in 1x1 meeting automation, operating as a division of TWST Events. Founded approximately 2006 and headquartered at 622 3rd Avenue in New York, the company has served as a software platform for nearly 20 years targeting financial services firms, professional associations, and corporations that run sophisticated in-person, hybrid, and virtual events such as investor conferences, analyst days, roadshows, hosted buyer programs, and trade shows.
The platform is built around a configurable 1x1 meeting scheduling engine that lets attendees and sponsors request meetings subject to simple or complex rules over who meets whom and when. Surrounding this core engine is a full event lifecycle suite: pre-event (attendee and exhibitor registration with branded invitations and custom pages), event day (onsite check-in with on-demand badge printing, QR/RFID-based attendance tracking, branded mobile app with push notifications, virtual event portal, webcasting, digital signage, lead tracking, A/V production, and corporate networking games), and post-event (reporting and analytics with partner-data integration, plus event surveys). The software is distributed as enterprise SaaS via a direct field-sales motion with 'Book a Demo' CTAs and quote-based pricing.
MeetMax operates under the TWST Events corporate umbrella alongside two sister divisions — SummitCast and Planet AV — which provide complementary event services and audio/visual production. The company is privately held with no disclosed external funding, 1-10 employees, and is led by owner/CEO Andrew Pickup. Revenue is generated through subscription or licensing agreements with enterprise event organizers, though no pricing tiers or contract values are publicly disclosed.
MeetMax firmographics
Firmographics- Name
- MeetMax
- Legal name
- TWST Events
- Website
- https://meetmax.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MeetMax is a B2B 1x1 meeting automation and event management software platform operating as a division of TWST Events. It serves financial services firms, associations, and corporations running investor conferences, roadshows, hosted buyer programs, and other B2B events across in-person, hybrid, and virtual formats.
- Ownership category
- akta.pro rank
MeetMax industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)
Keywords
Where MeetMax is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MeetMax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licensing/Subscription: MeetMax operates as enterprise conference software with subscription or licensing model for B2B events. The platform provides comprehensive event management capabilities including registration, scheduling, attendance tracking, and analytics.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MeetMax product offering
Product offeringCore offering
MeetMax is a B2B 1x1 meeting automation and event management software platform that supports the full event lifecycle — pre-event attendee/exhibitor registration and meeting scheduling, event-day onsite check-in, badge printing, QR/RFID attendance tracking, branded mobile app, virtual event portal, webcasting and webinars, and post-event reporting and surveys. The platform is offered primarily to financial services firms, professional associations, and corporations running investor conferences, hosted buyer events, roadshows, analyst days, trade shows, and user conferences, and is sold via enterprise subscription/licensing with quote-based pricing.
Product overview
MeetMax is a unified event management platform built around 1x1 meeting automation as its core offering. The platform provides a comprehensive suite of event management modules spanning pre-event services (attendee registration, exhibitor registration, 1x1 meeting scheduling), event day services (attendance tracking, mobile app, onsite registration, virtual event portal, webcasting, lead tracking, digital signage, A/V production), and post-event services (reporting & analytics, event surveys). The core MeetMax software serves as the primary engine, with specialized modules for webinar hosting (MeetMax Webinars), and the company operates under the TWST Events umbrella alongside sister divisions SummitCast and Planet AV for specialized AV services.
Differentiator
Problem solved
Functional benefit
Products and services
- MeetMax Event Management Platform
Quantifiable outcome
- Maximize revenue from conferences through comprehensive reporting and partner data integration
Companies that use MeetMax
Customer profileSegments3 records
Ideal customer profiles3 records
MeetMax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MeetMax partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
MeetMax competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is the largest enterprise event management platform, offering registration, attendee management, and analytics for conferences and corporate events. It overlaps directly with MeetMax's registration and event-day capabilities while operating at significantly broader scale and feature depth.
- Eventbrite: Eventbrite is a large-scale event registration and ticketing platform used by organizers of all sizes. It competes with MeetMax primarily in the registration layer for associations and corporate buyers.
Direct peers
- Bizzabo: Bizzabo is a B2B event experience platform with registration, mobile apps, and analytics for in-person, virtual, and hybrid events. It competes most directly with MeetMax's full lifecycle offering to associations and corporate event buyers.
- Hopin: Hopin provides a virtual and hybrid events platform with registration, networking, and streaming. It overlaps MeetMax's webcasting, virtual event portal, and registration modules for hybrid enterprise events.
- RainFocus: RainFocus is an enterprise event marketing platform built around registration, session management, and analytics for large trade shows and conferences. It targets the same trade show and association segment that MeetMax serves.
- Splash: Splash is an event marketing platform that combines branded invitations, registration, and analytics for corporate marketing events. It overlaps MeetMax's registration, branded invitations, and reporting for corporate event programs.
- EventsAir: EventsAir is an end-to-end event management platform built for association, corporate, and financial-services conferences with registration, mobile app, and onsite tools. It competes directly with MeetMax across the same verticals.
- Aventri: Aventri (now part of EventsAir following the 2022 acquisition) is an event management platform covering registration, onsite check-in, and engagement for corporate and association events. It is positioned as a like-for-like alternative to MeetMax for mid-market and enterprise programs.
Emerging players
- Goldcast: Goldcast is a B2B event and video platform focused on webinars, virtual events, and field events for marketing teams. It addresses the same MeetMax Webinars and virtual event modules for enterprise marketing buyers.
- vFairs: vFairs provides virtual and hybrid event platforms with registration, exhibit halls, and attendee engagement. It is a comparable emerging player for the virtual event portal and trade show use cases that MeetMax supports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MeetMax social profiles
Digital presenceMeetMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeetMax leadership team
Management profileNumber of profiles
Profiles1 record
MeetMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeetMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeetMax
What does MeetMax do?
MeetMax is a B2B 1x1 meeting automation and event management software platform that supports the full event lifecycle — pre-event attendee/exhibitor registration and meeting scheduling, event-day onsite check-in, badge printing, QR/RFID attendance tracking, branded mobile app, virtual event portal, webcasting and webinars, and post-event reporting and surveys. The platform is offered primarily to financial services firms, professional associations, and corporations running investor conferences, hosted buyer events, roadshows, analyst days, trade shows, and user conferences, and is sold via enterprise subscription/licensing with quote-based pricing.
Is MeetMax a public or private company?
MeetMax is a private company. It is classified as corporate owned and is currently operating.
When was MeetMax founded?
MeetMax was founded in 2006. It employs 1 to 10 people.
Where is MeetMax based?
MeetMax is headquartered in New York, United States, in the North America region.
How does MeetMax make money?
One revenue line is on record: software Licensing/Subscription.
Who are MeetMax's main competitors?
Broad incumbents on record are Cvent and Eventbrite. Direct peers are Bizzabo, Hopin, RainFocus, Splash, EventsAir and Aventri. Emerging players are Goldcast and vFairs.
Does MeetMax have an API?
No public API is recorded for MeetMax.
What industry is MeetMax in?
MeetMax's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 561920 and its SIC code is 7370.