Numeris

What Numeris does

Numeris is a Canadian not-for-profit, membership-based audience measurement organization owned by broadcasters and media industry members, providing the currency-grade cross-platform video and audio measurement data used by the Canadian media ecosystem for over 75 years. The company operates a national meter panel of randomly selected Canadian households (OnePanel) equipped with Portable People Meters (PPM) and FocalMeter devices that passively capture linear TV, streaming, and radio consumption, and fuses this panel data with Big Data sources such as Return Path Data from set-top boxes to produce calibrated, statistically weighted audience estimates.

Its product portfolio is organized around three pillars — OnePanel (single-source national meter), OneSolution (data integration framework aligned to global measurement standards), and ExponentialValue (scalable big-data integration) — which together power two measurement verticals: Video Measurement (TAM, Enhanced TAM, and the flagship National VAM covering 95%+ of Canadian video platforms) and Audio Measurement (radio via PPM). Supplementary modules include OneLook Insights, the VAM Insights Tool, and the NLogic Video Planner for reach/frequency analysis.

Numeris monetizes primarily through subscription-based data access sold to broadcasters, advertisers, and agencies, with additional revenue from licensed software providers (NLogic, Nielsen, Comscore, Telmar, FreeWheel, Media Ocean, and others) that embed Numeris data into planning and buying software. Pricing is not publicly disclosed, and access is gated through the password-protected Numeris Client Site and a dedicated Client Strategy & Solutions team. The company holds CRIC Gold Seal accreditation and operates bilingually in English and French, serving all major Canadian markets including Western Canada, Ontario, French Quebec, Atlantic, and the top five markets.

Name

Numeris

Legal name

Numeris

Website

https://numeris.ca

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Numeris is a Canadian not-for-profit industry utility that operates a national meter panel and Big Data infrastructure to deliver cross-platform video and audio audience measurement to broadcasters, advertisers, and agencies across Canada.

Ownership category

akta.pro rank

Product category

Audience Measurement Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Census/Server-Side Streaming Measurement for OTT/CTV/FAST (MPABAOAF)

akta.pro secondary industries

Radio Audience Measurement (PPM/Diary/Streaming Radio) (MPABAOAC), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)

Keywords

• Audience measurement services
• Video analytics platform
• Broadcast measurement data
• Cross-media measurement
• Radio audience measurement

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Data Subscription Services: Numeris provides audience measurement data to clients through subscription-based access. Data is made available to subscribers including broadcasters, advertisers, and agencies via the Numeris Client Site and licensed software providers.
2. Software Licensing: Numeris data is accessible through licensed software providers who integrate Numeris data into their software solutions for subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Numeris provides cross-platform video and audio audience measurement data and solutions to the Canadian media industry. It operates a national meter-based panel combined with big data integration to deliver unified ratings for linear TV, streaming video, and radio consumption. Its subscribers—broadcasters, advertisers, and agencies—access this measurement data through a password-protected client site and through licensed third-party software providers for media planning, buying, and programming decisions.

Product overview

Numeris is a leading Canadian data company providing audience measurement solutions for video and audio across all platforms. Its product portfolio is organized around three core framework pillars — OnePanel (a single-source national meter panel), OneSolution (data integration aligned to global standards), and ExponentialValue (scalable big data integration) — which collectively power two primary measurement verticals: Video Measurement and Audio Measurement. Video Measurement includes TAM (the foundational linear TV meter-based ratings service), Enhanced TAM (a hybrid solution combining set-top-box data with panel data), and National VAM (the flagship cross-platform video database covering 95%+ of Canadian video platforms). Audio Measurement covers radio listening via PPM technology. Accessory modules include OneLook Insights (a National VAM-powered dashboard) and NLogic Video Planner (a reach/frequency planning tool). All core measurement products are accessible via the Numeris Client Site and through licensed third-party software providers.

Differentiator

Problem solved

Functional benefit

Products and services

• National VAM Numeris's primary cross-platform video audience measurement solution delivering a unified database of linear TV and streaming video consumption across Canada, by platform, device, and standardized metrics. National VAM measures and reports over 95% of video platforms available in Canada.
• TAM (Television Audience Measurement) Numeris's foundational linear television audience measurement service providing minute-by-minute ratings data, built on a gold-standard meter panel of randomly selected Canadian households representing the national population.
• Enhanced TAM (ETAM) A hybrid measurement solution that integrates Big Data from Return Path Data (RPD) from set-top boxes with TAM panel data to increase sample stability, improve precision, capture niche and spill-station audiences, and provide a more complete view of broadcast TV audiences.
• Audio Measurement (RAM) Numeris's radio audience measurement service using Portable People Meter (PPM) technology to capture linear and streaming radio listening, including live streaming, with coverage across Canadian markets.
• OnePanel Numeris's single-source cross-platform meter panel composed of randomly selected Canadian households that passively record audio and video consumption, forming the foundation of its cross-media measurement solution.
• OneSolution A data integration framework designed for the Canadian media industry that combines large data sources for increased granularity and metrics stability, aligned to global measurement standards.
• ExponentialValue A scalable cross-platform, cross-media measurement solution architecture built to accommodate the integration of big data, providing a comprehensive picture of the evolving audio and video landscape in Canada.
• OneLook Insights An interactive dashboard offering at-a-glance visual insights into Canada's video landscape, powered by National VAM data, enabling subscribers to explore video consumption trends across platforms, devices, and demographic segments.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Parrot AnalyticsminorStrategic or Co-development PartnerNumeris combines its traditional ratings data with demand signals from Parrot Analytics to provide a more comprehensive understanding of content performance in Canada's evolving media environment. This multi-faceted approach helps capture varied audience engagement across digital platforms.
• NLogiccoreChannel Partner/ Reseller/ DistributorNLogic distributes Numeris National VAM data through their Video Planner tool, a reach and frequency calculator solution that enables analysis of unduplicated reach and frequency across the Canadian video landscape.
• Global Measurement LeaderscoreTechnology or IntegrationNumeris partners with global measurement leaders and participates in different global measurement initiatives to bring world-class enhanced audience measurement to Canada aligned with global standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Nielsen is the global leader in audience measurement and ratings for TV, radio, and digital. It directly competes with Numeris in Canada as a licensed software partner of Numeris data, while also offering its own cross-platform measurement solutions globally, making it the closest direct comparison.
• Kantar (Audience Measurement): Kantar provides global audience measurement solutions including TV, digital, and cross-platform measurement through its Audience division. It competes in many markets with Numeris and offers broader geographic reach and ad-tech integration capabilities.
• Ipsos (Audience Measurement): Ipsos is a global research firm with significant audience measurement capabilities, particularly in media and advertising research. It competes with Numeris in syndicated audience research and ad-hoc media studies across global markets.

Direct peers

• Comscore: Comscore provides cross-platform audience measurement, including digital video consumption data that Numeris integrates with via device identifier sharing. Comscore directly competes in cross-platform video measurement and is both a partner and competitor to Numeris.
• BARB (Broadcasters' Audience Research Board): BARB is the UK's industry-owned audience measurement body for television viewing, structurally analogous to Numeris as an industry utility providing official TV audience measurement. It operates a similar panel-based hybrid methodology and serves broadcasters, agencies, and advertisers in the UK.

Regional players

• Médiamétrie: Médiamétrie is France's official audience measurement organization for TV, radio, and digital, structurally similar to Numeris as an industry-owned measurement body. Comparable in mission, methodology, and client base though focused on the French market.

Emerging players

• Samba TV: Samba TV provides cross-platform TV and streaming audience measurement using automatic content recognition (ACR) data from smart TVs. It competes with Numeris's Enhanced TAM/National VAM in the cross-platform video measurement space, particularly for CTV and streaming measurement.
• iSpot.tv: iSpot.tv provides cross-platform TV and CTV ad measurement and attribution, competing with Numeris in video audience measurement with a focus on advertising outcomes and real-time cross-platform analytics.
• Parrot Analytics: Parrot Analytics measures global content demand using audience expression data. It is both a partner (combining demand signals with Numeris ratings) and a complementary competitor in cross-platform audience measurement.
• VideoAmp: VideoAmp provides currency-grade cross-platform TV measurement and ad planning in the US market, using a hybrid panel and data integration approach similar to Numeris's Enhanced TAM and National VAM. Comparable in methodology though focused on the US market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/numeris-canada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Numeris