Videoflow
Videoflow (Twizted Design, Inc.) is a zero-code, cloud-based video engagement platform offering CMS, Player, Channels (OTT), Web3/NFT, and Widgets modules for enterprise media, broadcasting, sports, and entertainment organizations to manage, deliver, and monetize video.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Videoflow does
Videoflow (operated by Twizted Design, Inc., a New York-incorporated company) is a zero-code, cloud-based video engagement platform serving enterprise media companies, broadcasters, sports organizations, and content creators. Founded in 2016, the platform is composed of five integrated modules — CMS (content management and contribution), Player (interactive playback with overlays), Channels (white-label OTT delivery), Web3/NFT (blockchain-protected video content), and Widgets SDK (embeddable distribution) — orchestrated by a visual, node-based workflow editor that enables conditional content delivery across geo, device, and user-property dimensions. The technical stack supports both ultra-low-latency WebRTC streaming (sub-second, for mission-critical use cases such as betting and live voting) and large-scale HLS delivery, with integrations across Akamai, Fastly, AWS CloudFront, Stripe, DoubleClick, Ad Butler, Unity, and Pixellot. Monetization is multi-stream: recurring subscription SaaS fees (per-term invoicing with 30-day payment terms), transaction-based take rates via Stripe (SVOD, PPV, rentals), and advertising revenue share (pre/mid/post-roll). GTM is hybrid — enterprise field sales targeting media, broadcasting, and sports organizations globally via a "Request Demo" funnel, combined with a self-serve login portal enabling zero-code deployment. Notable enterprise deployments include NBC News (interactive elections platform reaching 12M+ viewers in 2018), NTT Sportict (OTT sports channels in Japan, 2020), Livelike/NTT Docomo (VR integration, 2019), ABC, and Asahi Shimbun. The company is privately held, with 1-10 employees, leadership headed by co-founder/CEO Jan Umansky and CTO Danny Umansky, and no disclosed institutional funding beyond Alchemist Accelerator participation in 2018.
Videoflow firmographics
Firmographics- Name
- Videoflow
- Legal name
- Twizted Design, Inc.
- Website
- https://videoflow.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Videoflow (Twizted Design, Inc.) is a zero-code, cloud-based video engagement platform offering CMS, Player, Channels (OTT), Web3/NFT, and Widgets modules for enterprise media, broadcasting, sports, and entertainment organizations to manage, deliver, and monetize video.
- Ownership category
- akta.pro rank
Videoflow industry classification
Industry- Product category
- Cloud Video Engagement Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration) (MPAHANAC), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where Videoflow is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Videoflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Customers pay a Subscription Fee per Term for access to the Videoflow platform. The subscription model is confirmed in the Terms of Service. Fees are invoiced with payment due within 30 days.
- Monetization Platform Fees: Platform facilitates viewer payments through Stripe integration for subscriptions (SVOD), pay-per-view (PPV), and rental models. Content owners can set up paywalls and the platform takes a cut of transactions.
- Advertising Revenue (AVOD): Integration with ad servers such as DoubleClick and Ad Butler for pre-roll, mid-roll, and post-roll video ads. Platform enables programmatic and manual sponsorship revenue for content owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription-based SaaS platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Videoflow product offering
Product offeringCore offering
Videoflow is an end-to-end, zero-code video engagement platform that enables brands, broadcasters, and sports organizations to upload, transcode, live stream, distribute, and monetize video content. It offers a unified solution spanning content management (CMS), an interactive player, white-label OTT channels with paywalls (SVOD/PPV/AVOD/rental), and Web3/NFT video publishing. The platform is delivered as cloud-based SaaS with developer APIs, SDKs, and embeddable widgets.
Product overview
Videoflow is an end-to-end video engagement platform consisting of a unified platform architecture with multiple integrated modules. The core platform encompasses CMS (content management and contribution), Player (interactive video playback), Channels (delivery and monetization), Web3/NFT (blockchain-based video access), and Widgets SDK (external distribution). These modules work together through a Workflow system that connects Inputs (video sources), Players, and Channels using conditional delivery logic. The CMS handles content ingestion, transcoding, and live streaming with CDN integrations; the Player delivers interactive viewing experiences with overlays and engagement features; Channels provide white-label OTT delivery with multiple monetization models (SVOD, PPV, AVOD, rental); Web3/NFT enables protected video NFTs; and Widgets allow content distribution to external websites and apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Videoflow Platform End-to-end cloud-based video engagement platform for enterprise customers, enabling content management, live streaming, transcoding, distribution at scale, custom OTT video channels, and viewer monetization, all implemented with zero code.
- CMS (Content Management & Contribution) Content management and contribution module for uploading, live streaming, and importing videos, with a node-based editor for conditional delivery workflows, geo-blocking, and real-time analytics. Targeted at media and broadcasting enterprises.
- Player Fully customizable interactive video player offering live and on-demand streaming with interactive timeline, social media integration, camera control, and monetization. Runs on browsers, smart TVs, digital displays, and set-top boxes for enterprise media customers.
- Channels White-label OTT video channel creation platform supporting SVOD, PPV, AVOD, and rental monetization models. Allows custom domains, SSL, and micro-bundling for targeting specific audience segments.
- Web3 / NFT Video Publishing NFT video publishing platform for music, film, sports, and entertainment content owners to convert videos into protected NFTs. Content stays protected behind CDN and can be accessed, collected, and traded by NFT owners.
- Widgets SDK Embeddable SDK distributing Videoflow video content on external websites and applications through Stories, Galleries, Video Grids, and Push Notifications widgets, aimed at developers and partner platforms.
Quantifiable outcome
- NBC News reached 12 million+ viewers during 2018 Midterm Elections using Videoflow's interactive platform across NBC, MSNBC, and Telemundo
Companies that use Videoflow
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Videoflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
Videoflow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and notable.
- LivelikeflagshipStrategic partnership for VR/AR video experiences. Livelike uses Videoflow's Unity plugin to enhance DocomoVR app with augmented graphics overlays on live video streams. Joint development of plugin enabling graphics creation in Unity engine controlled via Videoflow cloud platform.
- StripecorePayment processing integration enabling subscription (SVOD), pay-per-view (PPV), and rental monetization. Videoflow acts as facilitator only; Stripe handles all billing actions and payment processing. Customers must activate Stripe account separately.
- AkamaicoreCDN integration for video content delivery and distribution. Videoflow connects to existing CDN infrastructure for content streaming.
- FastlycoreCDN integration for video content delivery. Fastly supports optimized streaming and edge delivery capabilities.
- AWS (Amazon Web Services)coreInfrastructure partner and customer. AWS provides underlying cloud infrastructure for Videoflow platform operations.
- DoubleClickcoreAd server integration for video ad insertion. Supports pre-roll, mid-roll, and post-roll video ads with VAST, VMAP, and VPAID protocols.
- Ad ButlercoreAlternative ad server integration providing programmatic and manual sponsorship revenue options alongside DoubleClick.
- PixellotnotableAI-driven camera system integration for NTTSportict. Enables full playfield coverage for automated sports video capture without human camera operators.
- OBS (Open Broadcaster Software)notableOpen source streaming software compatible with Videoflow's RTMP ingest. Popular streaming tool supporting live video contribution to the Videoflow platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Videoflow competitors and assessment
Company assessmentDirect peers
- Dacast: Dacast is a unified live and VOD streaming platform with monetization and white-label OTT for broadcasters, sports, and enterprise — comparable across Videoflow's CMS, Player, and Channels stack.
- Uscreen: Uscreen is a video monetization and OTT platform for creators and media brands offering SVOD, TVOD, and AVOD — competing in the same white-label OTT SaaS category as Videoflow's Channels.
- Kaltura: Kaltura is an enterprise video platform offering live, VOD, OTT channels, monetization, and developer APIs to media, education, and enterprise customers — overlapping closely with Videoflow's enterprise OTT SaaS positioning.
- Brightcove: Brightcove is a public enterprise video hosting and OTT SaaS platform serving media companies, broadcasters, and sports organizations with live, VOD, and monetization tools — directly comparable to Videoflow's core CMS/Player/Channels stack.
- Vimeo OTT: Vimeo OTT (formerly VHX) is a white-label OTT SaaS platform for creators and media brands to launch subscription and transactional video channels — directly comparable to Videoflow's Channels product.
- Wowza Streaming Engine: Wowza provides live and on-demand video streaming infrastructure including low-latency delivery — overlapping with Videoflow's live streaming and ultra-low-latency WebRTC capability for enterprise and broadcast customers.
- Mux: Mux provides video infrastructure APIs and a player platform for streaming, VOD, and real-time video — competing in the same enterprise/developer segment with a developer-first, API-led delivery model analogous to Videoflow's API and player stack.
- JW Player (JWP): JW Player offers an enterprise video player and streaming platform with monetization and OTT capabilities, serving broadcasters and media brands — directly comparable to Videoflow's Player and Channels products.
Emerging players
- Agora.io: Agora provides real-time engagement APIs including sub-second low-latency video for interactive use cases like betting and live voting — directly comparable to Videoflow's WebRTC sub-second streaming feature.
Broad incumbents
- IBM Watson Media (IBM Video Streaming): IBM Watson Media is a cloud-based enterprise video streaming and broadcasting platform with live, VOD, and AI capabilities — a broad incumbent operating in the same enterprise video SaaS category as Videoflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Videoflow social profiles
Digital presenceVideoflow compliance and trust
Trust signalCompliance2 records
Videoflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Videoflow leadership team
Management profileNumber of profiles
Profiles3 records
Videoflow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Videoflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Videoflow
What does Videoflow do?
Videoflow is an end-to-end, zero-code video engagement platform that enables brands, broadcasters, and sports organizations to upload, transcode, live stream, distribute, and monetize video content. It offers a unified solution spanning content management (CMS), an interactive player, white-label OTT channels with paywalls (SVOD/PPV/AVOD/rental), and Web3/NFT video publishing. The platform is delivered as cloud-based SaaS with developer APIs, SDKs, and embeddable widgets.
Is Videoflow a public or private company?
Videoflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Videoflow founded?
Videoflow was founded in 2016. It employs 1 to 10 people.
Where is Videoflow based?
Videoflow is headquartered in New York, United States, in the North America region.
How does Videoflow make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are monetization Platform Fees and advertising Revenue (AVOD).
Who are Videoflow's main competitors?
Direct peers on record are Dacast, Uscreen, Kaltura, Brightcove, Vimeo OTT, Wowza Streaming Engine, Mux and JW Player (JWP). Agora.io is listed as an emerging player. IBM Watson Media (IBM Video Streaming) is listed as a broad incumbent.
Does Videoflow have an API?
Yes. Videoflow provides multiple API endpoints for controlling different aspects of the platform. CMS API provides access to entities including Inputs, Players, and Channels, allowing read and write operations for each. Engagement API enables real-time control of interactive engagement content, pushing calls to all connected Videoflow players. Webhooks notify third-party applications via POST calls configured per account. Base URL: https://apiv3.videoflow.io. Search Inputs API endpoint: GET /ch/{channel_token}/search supports q and filter_by query parameters for filtering by stream_state, name, type, token, tags, and metadata. Developer documentation is at docs.videoflow.io/reference.
What industry is Videoflow in?
Videoflow's product category is Cloud Video Engagement Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHANAC, Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration). Its NAICS code is 516210 and its SIC code is 7372.