ExchangeWire
ExchangeWire is a London-based B2B media company that publishes news, research, podcasts, and video on advertising and marketing technology, and runs global ATS industry events across six cities.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
ExchangeWire firmographics
Firmographics- Name
- ExchangeWire
- Legal name
- ExchangeWire Ltd
- Website
- https://exchangewire.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ExchangeWire is a London-based B2B media company that publishes news, research, podcasts, and video on advertising and marketing technology, and runs global ATS industry events across six cities.
- Ownership category
- akta.pro rank
ExchangeWire industry classification
Industry- Product category
- Trade Media and Events
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industries
- News Agencies & Wire Services (General & Specialized) (MPAJADAE), Technology & B2B PR (MPAAADAC), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where ExchangeWire is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ExchangeWire business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Display Advertising: ExchangeWire displays advertising on its website through a combination of direct reservation deals and programmatic display advertising served by Bedrock Platform Ltd. The programmatic ads are served only after users give marketing consent via the cookie consent banner.
- Sponsored Content and Lead Generation: The company generates revenue through sponsored content and lead generation activities. When users download content sponsored by a third party or register for co-branded events, registration details may be shared with named sponsors with user consent. This includes gating content behind content lockers.
- Event Registrations: Revenue is generated from conference, awards ceremony, and event registrations. The company collects job title and nomination materials for awards submissions.
- Newsletter and Content Subscriptions: Users subscribe to newsletters and gated content. The company collects first name, last name, company size, annual revenue band, and communication preferences for audience segmentation and B2B relevance targeting.
- Research Reports and Ebooks: The company publishes and distributes research reports including ExchangeWire Research, Deep Dive analysis, Ebooks, Industry Reviews, Insights & Attitudes studies, and Indexes.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
ExchangeWire product offering
Product offeringCore offering
ExchangeWire is a B2B media and events business that tracks data-driven advertising and marketing technology (MadTech). The company produces a news website, the MadTech Podcast, TraderTalk TV whiteboard video interviews, proprietary research reports, and a multilingual press release distribution service (PressBox), and runs the ATS advertising technology summits in major global markets.
Product overview
ExchangeWire is a B2B media platform focused on data-driven advertising and marketing technology. The company operates as a content and events business rather than a software product company. Its core offerings include the MadTech Podcast, TraderTalk TV whiteboard interview series, and A Coffee With video interviews covering industry executives. The company publishes research reports through its ExchangeWire Research division (including the Media Pulse series), Deep Dive analyses, and an Industry Review. ExchangeWire also operates PressBox, a multilingual press release distribution service, and organizes ATS (Advertising Technology Summit) events across major global cities including London, Singapore, Dubai, Tokyo, Cannes, and Madrid. The platform serves media and advertising professionals seeking news, insights, and industry connections in the MadTech ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- The MadTech Podcast: Podcast focused on MadTech (Marketing, Advertising, and Technology) industry news and interviews.
- TraderTalk TV
- PressBox
- ExchangeWire Research (EWR)
Products and services
- MadTech Podcast ExchangeWire's flagship podcast covering the intersection of marketing, advertising, and technology, featuring interviews with industry leaders and analysis of MadTech trends. Distributed on Spotify, Stitcher, and TuneIn. Aimed at advertising and marketing technology professionals.
- TraderTalk TV A whiteboard-style video interview series featuring senior product and technology leaders from major advertising and marketing technology companies discussing innovations, product strategies, and industry trends. Aimed at ad tech and marketing technology professionals.
- A Coffee With... In-kitchen interview series with industry executives exploring topics such as onboarding, identity, integrations, AI applications, and omnichannel planning. Aimed at advertising and marketing technology professionals.
- ExchangeWire Research (Media Pulse) Industry research reports providing insights and attitudes data, including the Media Pulse series covering H1/H2 periods tracking advertiser and publisher sentiment. Aimed at advertisers, publishers, agencies, and ad tech professionals.
- Deep Dive Reports In-depth analytical reports on specific topics such as CTV fragmentation, programmatic DOOH, and the state of data and tech maturity for brands in APAC. Aimed at advertisers, agencies, and ad tech professionals.
- PressBox A press release distribution platform allowing companies to publish news across multiple language editions (English, German, French, Spanish, Italian) with profile pages for media outlets. Aimed at ad tech, marketing technology, and media companies seeking industry visibility.
- ATS Events (Advertising Technology Summits) Global advertising technology summits held in major markets including London, Singapore, Dubai, Tokyo, Cannes, and Madrid, featuring networking, awards, and expert panels. Aimed at advertising and marketing technology professionals.
- ExchangeWire Digest Newsletter Daily email newsletter aggregating the latest news in advertising, marketing technology, AI, CTV, retail media, and other MadTech topics, delivered to advertising and marketing technology professionals.
Companies that use ExchangeWire
Customer profileSegments4 records
Ideal customer profiles3 records
ExchangeWire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ExchangeWire partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
ExchangeWire competitors and assessment
Company assessmentDirect peers
- AdExchanger: AdExchanger is the leading US-based B2B media publication covering data-driven advertising and programmatic - the same core niche as ExchangeWire - with news, research, events, and a research subscription product. Direct competitive overlap on advertiser/agency audience and sponsor base.
- Digiday: Digiday covers the digital media and marketing industry with news, research reports, and recurring industry events (Digiday Awards, Programmatic Marketing Summit). Highly comparable B2B media business model targeting the same advertiser and agency buyer community ExchangeWire serves.
- The Drum: The Drum is a global B2B media brand covering marketing, advertising, and media with news, The Drum Awards, and proprietary research. Comparable operating model and overlapping advertiser/agency audience in EMEA, where ExchangeWire is strongest.
- Beet.TV: Beet.TV is a video-first B2B media outlet covering advertising, media, and technology through executive interviews and event programming. Closely parallels ExchangeWire's TraderTalk TV and VoxPops video franchises and targets the same ad tech executive audience.
- MediaPost: MediaPost publishes daily news, research, and newsletters across multiple advertising and media verticals (MediaDailyNews, Online Media Daily). Comparable B2B media news+newsletter model targeting agency and brand marketer readers.
- AdMonsters: AdMonsters is a B2B media and events company focused on digital media operations, programmatic, and ad tech - hosting summits for publishers and ad operations professionals. Comparable niche B2B media + events model targeting ad operations and publisher audiences also served by ExchangeWire.
Broad incumbents
- Adweek: Adweek is a long-established advertising industry trade publication covering agencies, brands, and ad tech with news, awards (Adweek Awards), events, and research. Broader scope than ExchangeWire but directly competes for the same advertising industry audience and sponsor budgets.
- Insider Intelligence (eMarketer): Insider Intelligence (formerly eMarketer) provides syndicated research and forecasts on digital advertising, marketing, and commerce, with subscription research and analyst reports. Comparable research product (Deep Dive, Media Pulse) to ExchangeWire Research but at much larger institutional scale.
- Campaign Magazine: Campaign is a long-established global advertising industry magazine covering agencies, brands, and creative campaigns. Broader creative/advertising scope than ExchangeWire's ad tech focus but overlaps significantly on EMEA advertiser audience and event sponsorship.
Others
- Ascential Events (Cannes Lions): Ascential operates Cannes Lions, the largest global advertising and creativity festival that ExchangeWire attends and references extensively. Comparable event-driven B2B media monetization model but at a vastly larger scale and broader creative (not ad tech) focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ExchangeWire social profiles
Digital presenceExchangeWire financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExchangeWire leadership team
Management profileNumber of profiles
Profiles4 records
ExchangeWire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExchangeWire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExchangeWire
What does ExchangeWire do?
ExchangeWire is a B2B media and events business that tracks data-driven advertising and marketing technology (MadTech). The company produces a news website, the MadTech Podcast, TraderTalk TV whiteboard video interviews, proprietary research reports, and a multilingual press release distribution service (PressBox), and runs the ATS advertising technology summits in major global markets.
Is ExchangeWire a public or private company?
ExchangeWire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ExchangeWire founded?
ExchangeWire was founded in 2009. It employs 11 to 50 people.
Where is ExchangeWire based?
ExchangeWire is headquartered in London, United Kingdom, in the Europe region.
How does ExchangeWire make money?
Five revenue lines are on record. Display Advertising is the primary driver. The others are sponsored Content and Lead Generation, event Registrations, newsletter and Content Subscriptions and research Reports and Ebooks.
Who are ExchangeWire's main competitors?
Direct peers on record are AdExchanger, Digiday, The Drum, Beet.TV, MediaPost and AdMonsters. Broad incumbents are Adweek, Insider Intelligence (eMarketer) and Campaign Magazine. Ascential Events (Cannes Lions) is listed as an others.
Does ExchangeWire have an API?
No public API is recorded for ExchangeWire.
What industry is ExchangeWire in?
ExchangeWire's product category is Trade Media and Events. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 51621 and its SIC code is 7311.