What SEO Werkz does

SEO Werkz is a full-service digital marketing agency founded in May 2013 and headquartered in Riverton, Utah (4168 W 12600 S, Suite 300). The company was acquired-into capability through Be Locally SEO (August 2018) and Marlin Consulting Solutions (October 2022), and in 2023 rebranded to Upward Engine while continuing to operate the seowerkz.com domain. It sells and delivers a broad portfolio of services including search engine optimization (in three tiers: SEO Plus, SEO Premium, SEO Prime), pay-per-click management with a proprietary Click Shield fraud-protection add-on, social media marketing, display/retargeting, local optimization, on-site/off-site optimization with Core Web Vitals auditing, web design and development, and managed WordPress hosting. It also operates three wholly-owned sub-brands—Video Werkz, PR Werkz, and Automation Werkz—covering video production, PR distribution to 350+ news sites, and marketing automation respectively.

The company generates revenue primarily through monthly recurring SEO retainers (typical SMB range $500–$3,000/month), managed PPC engagements, recurring hosting and automation subscriptions ($50–$1,000/month across tiers), and project-based web design and video production. It serves three customer tiers: SMBs (the largest segment, supported by transparent self-serve inquiry), mid-market and enterprise accounts (with dedicated account managers and an Enterprise Services tier), and a white label reseller channel fulfilling SEO and digital marketing work for 50+ agency partners and 40+ resellers under the partners' brands. Distribution is direct-led (inside and field sales teams, dedicated enterprise client strategists) supplemented by this white label B2B channel.

Operationally, SEO Werkz runs an integrated in-house stack of SEO analysts, content writers, designers, developers, and link-builders, with 28 employees in Utah and 90+ in the Philippines yielding a staff of 100+. Reported scale includes 450 active clients, 98% client retention, over 1,000 keywords ranking on Google's first page, 100+ websites ranked/managed, and over 600 websites built. The company carries Certified Premier Google Partner status, completed four consecutive years on the Inc. 5000 (2016–2019, peaking at #246 in 2016), and has received Forbes and Clutch recognition.

Name

SEO Werkz

Legal name

SEO Werkz

Website

https://seowerkz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC), Search Engine Optimization (SEO) Services (MPAAACAA)

Keywords

• Search engine optimization
• Digital marketing services
• Pay-per-click advertising
• Web design development
• White label SEO

Headquarters

HQ city

Riverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. SEO Services (Monthly Retainers): Ongoing SEO services including on-page optimization, off-page optimization, technical SEO, link building, and monthly reporting with flexible customizable packages
2. PPC Management: Pay-per-click campaign management services with transparent pricing and ROI-focused approach
3. Web Design and Development: Custom website design, development, and WordPress management services
4. WordPress Hosting and Maintenance: Managed WordPress hosting with maintenance plans ranging from $50/month to $1000/month depending on tier
5. Video Production Services: Video production at $750 initial, $250 per additional video, including client testimonials, product demonstrations, company introductions
6. PR Werkz (Reputation Management): Content creation and reputation management services at $1,000 per release or $1,000/month for ongoing service
7. Automation Werkz: Marketing automation services with packages from $200/month to $500/month including auto-responses, CRM, workflows, and attribution tracking
8. White Label SEO Reselling: SEO fulfillment services for over 50 other agencies, providing scalable SEO and digital marketing services with branded reporting

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SEO Werkz is a full-service digital marketing agency that delivers search engine optimization, pay-per-click management, web design and development, social media marketing, local SEO, reputation management, video production, PR/content distribution, and marketing automation services to businesses primarily in the United States. Services are delivered via customizable monthly subscription packages with no long-term contracts, supported by dedicated account managers and proprietary tools such as Click Shield for click-fraud protection and Core Web Vitals optimization. The agency also runs a white-label SEO reseller program that fulfills digital marketing services for other agencies.

Product overview

SEO Werkz is a full-service digital marketing agency offering a comprehensive portfolio of interrelated services organized as core offerings and specialized sub-brands. The core platform centers on Search Engine Optimization (SEO), with three tiered service packages (SEO Plus, SEO Premium, SEO Prime) differentiated by keyword counts and feature depth. This core SEO service is complemented by Paid Advertising/PPC (including the Click Shield fraud protection add-on), Display/Retargeting Advertising, Local Optimization, and Social Media Marketing—all integrated into holistic digital marketing strategies. The Enterprise tier provides dedicated multi-channel planning for large-scale clients. Supporting the SEO foundation are On-Site Optimization, Off-Site/Link Building, and Core Web Vitals services. The agency also operates complementary sub-brands: Web Design & Development and WordPress Hosting (for website creation and maintenance); Video Werkz (video production); PR Werkz (press release and content distribution); and Automation Werkz (marketing automation across email, chat, CRM, and workflows). The White Label SEO program enables agency partners to resell these services under their own brand.

Differentiator

Problem solved

Functional benefit

Brands

• PR Werkz: Reputation management services including content creation, monitoring and page management, distributing content to over 350 authoritative news sites.
• Video Werkz
• Automation Werkz

Products and services

• Search Engine Optimization (SEO) Core SEO service encompassing on-page, off-page, and technical optimization to improve organic search rankings and drive traffic for business clients across the United States.
• PPC / Paid Advertising Pay-per-click management service including Google Ads, Bing ads, market-specific keyword research, competitor analysis, ad copy creation, split testing, and campaign optimization for immediate traffic and conversions for business clients.
• Display Advertising and Retargeting Paid media advertising across digital networks using retargeting strategies to reach audiences at different stages of the sales funnel, including contextual keyword targeting, behavioral/demographic targeting, geofencing, OTT/video, and real-time retargeting for business clients.
• Local SEO Optimization Local SEO service including Google My Business profile management, NAP consistency across directories, citation building (50-300 directories), and optimization for local search engines beyond Google, aimed at small and mid-sized business clients.
• Off-Site Optimization and Link Building Off-page SEO service focused on building external links from high-domain-authority websites to improve site credibility, relevance, and trustworthiness in search engine rankings through guest blogging and strategic backlink acquisition for business clients.
• On-Site Optimization On-page SEO service including meta data optimization (page titles, descriptions, H1 headers), alt descriptions, content quality review, keyword density analysis, and site architecture improvements for search engine crawlability for business clients.
• Reputation Management Online reputation monitoring and management service including review response, reputation repair, rebranding, and long-term reputation strategy using ethical approaches to highlight positive attributes for business clients.
• Social Media Marketing Social media marketing service including platform selection strategy, content creation, graphic design, account management, and paid social advertising across Facebook, Twitter, LinkedIn, Instagram, and Pinterest for business clients.
• Web Design and Development Website design and development service creating responsive, mobile-friendly websites with SEO optimization built-in from day one, including WordPress development, landing pages, and complete site overhauls for business clients.
• White Label SEO Reseller Program White-label SEO and digital marketing reseller program allowing other agencies to resell SEO and digital marketing services under their own brand, with scaled reporting, branded deliverables, and fulfillment for over 40 reseller partners.
• Enterprise Marketing Services Comprehensive multi-channel marketing planning and execution service with dedicated strategists, holistic marketing plan development, diversified ad spend allocation, regular performance reports, and custom-tailored deliverables for large enterprise clients.
• Video Werkz (Video Production) Video production service including client testimonials, product demonstrations, company introductions, and podcast videos with 10-day turnaround, one-hour on-site filming, unlimited revisions, and professional transitions and music, for business clients.
• PR Werkz (Press Release and Content Distribution) PR and reputation content service creating keyword-rich content such as news articles, blog posts, slideshows, audio snippets, and videos distributed to 350+ authoritative news sites including Google News and CBS, for business clients.
• Automation Werkz (Marketing Automation) Marketing automation service with three package tiers offering automated client responses, calendar integration, active email marketing, custom CRM, workflows, funnels, and attribution tracking across email, chat, SMS, and social channels for business clients.

Quantifiable outcome

• 98% client retention rate demonstrating long-term satisfaction
• +7 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Premier Google Partner for PPC advertising services. SEO Werkz manages Google Ads campaigns and has access to Google's advertising platform and tools for serving clients.
• ClutchminorOthersThird-party review platform where SEO Werkz maintains positive reviews and ratings for B2B digital marketing services.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and CRO for SMB and mid-market clients. Closely comparable on service breadth, recurring-retainer model, and enterprise client focus.
• Thrive Internet Marketing Agency: Multi-location digital marketing agency providing SEO, web design, PPC, and social media with strong SMB and mid-market positioning; competes head-to-head with SEO Werkz in the U.S. SEO services market.
• Ignite Digital: Full-service digital marketing agency focused on SEO, PPC, and web design with a similar retainer-based model and SMB-to-mid-market customer mix.
• Boostability: SMB-focused SEO services provider with a white-label/reseller channel for agencies; directly comparable on customer profile and white-label fulfillment model.
• Victorious SEO: SEO-focused agency delivering technical, on-page, and off-page optimization on a recurring engagement model; comparable in service specialization and SMB-mid-market focus.
• Higher Visibility: SEO and digital marketing agency serving SMBs and mid-market clients with retainer pricing and multi-channel service packages; closely aligned with SEO Werkz's positioning.
• Directive: B2B-focused SEO and performance marketing agency with retainer engagements for SaaS and mid-market clients; comparable on consulting-led delivery and recurring contracts.
• Coalition Technologies: Full-service digital agency providing SEO, web design, and PPC with retainer-based offerings for SMB and mid-market clients across multiple verticals.
• OuterBox: E-commerce SEO and digital marketing agency with retainer engagements and proprietary service offerings; comparable on recurring revenue model and e-commerce focus.

Broad incumbents

• HubSpot: Broad marketing software and services incumbent offering inbound marketing, SEO tooling, and agency partner program; overlaps as a higher-tier platform alternative and white-label competitor for digital agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/seowerkz
• YouTubeyoutube.com/channel/UCGBduJC3IwP9MLTB5RZ82lQ
• Facebookfacebook.com/SeoWerkz
• LinkedInlinkedin.com/company/seowerkz
• Pinterestpinterest.com/seowerkz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO Werkz