Easy Expense
- Company typePrivate
- Founded2019
- HeadquartersSioux Falls, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Easy Expense firmographics
Firmographics- Name
- Easy Expense
- Legal name
- Easy Expense Tracker Inc.
- Website
- https://easy-expense.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Easy Expense industry classification
Industry- Product category
- Expense Management Software
- akta.pro primary industry
- Employee Expense Capture & Reimbursement (T&E) (THACADAA)
- akta.pro secondary industries
- Expense Tracking & Financial Dashboards (FSAGADAB), Corporate Travel & Expense Booking Platforms (BPAMAIAI), Expense Management & Reimbursements Administration (BPACAIAH)
Keywords
Where Easy Expense is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy Expense business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Subscription: Freemium model with a free tier covering basic receipt scanning, mileage tracking, and one linked bank account. Premium individual plan at $74/year unlocks unlimited mileage tracking, reports, and additional features. Upsell to Teams plans provides the primary revenue expansion.
- Teams Subscription (Per-User): Teams plan at $8/user/month (billed monthly) or $12/user/month. Teams Pro at $12/user/month with advanced features including unlimited workspaces, email inbox scanning, reconcile statements, and priority support. Custom enterprise pricing available for larger teams via sales-assisted motion.
- Easy Expense Business Card: Visa business card powered by Stripe and issued by Celtic Bank. Revenue likely generated through interchange fees and card program partnerships.
- Tax Filing Service (Embedded via Column Tax): Embedded tax filing service through Column Tax partner for US-based sole proprietors and single-member LLCs. Revenue shared through partnership referral model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free plan for individuals |
| Subscription | Annual | Individual paid plan |
| Per seat | Monthly | Teams plan - per user |
| Per seat | Monthly | Teams Pro - per user |
| Subscription | Multi-year contract | Enterprise/custom team pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Easy Expense product offering
Product offeringCore offering
Easy Expense is a mobile-first SaaS platform that uses AI-powered computer vision to scan receipts, GPS to track business mileage, and bank/card integrations to automatically detect tax-deductible expenses. It sells to individuals, freelancers, and small business teams through a freemium app on iOS and Android, with paid individual subscriptions ($74/year), per-seat Teams subscriptions ($8-$12/user/month), a co-branded Visa business card, and embedded tax filing via a partner.
Product overview
Easy Expense is a mobile-first expense tracking platform built around AI-powered receipt scanning technology. The core product (Easy Expense Mobile App) uses computer vision to automatically extract and categorize data from receipt images, while the platform includes automatic mileage tracking via GPS, email inbox scanning through Gmail integration, and bank account linking via Plaid. Easy Expense for Teams extends the platform with multi-user workspace support and role-based access control. The company also offers a Business Card product powered by Stripe, an embedded tax filing service through Column Tax partnership, and free calculator tools for tax and mileage deductions. The platform is designed for small businesses, freelancers, independent contractors, and self-employed individuals to maximize tax deductions through automated bookkeeping.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Expense Mobile App AI-powered mobile expense tracking application available on iOS and Android that uses computer vision to scan and categorize receipts, GPS to log business mileage, and bank/card linking to auto-discover tax deductions; targets individuals, freelancers, and small business owners.
- Easy Expense for Teams Multi-user team expense management offering built on top of the Easy Expense app, with shared workspaces, role-based access (Member, Manager, Admin), email receipt forwarding, statement reconciliation, and consolidated reporting for accountants; sold as $8/user/month Teams and $12/user/month Teams Pro with custom enterprise pricing.
- Easy Expense Business Card Physical and virtual Visa business card distributed by Easy Expense, powered by Stripe and issued by Celtic Bank, with no annual fees and no credit check; AI scans each transaction to flag tax-deductible business expenses and auto-matches receipts.
Quantifiable outcome
- Users save an average of $2,192 per year on taxes through AI-identified deductions
- +4 more outcomes
Companies that use Easy Expense
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Easy Expense technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Easy Expense partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe powers the Easy Expense Business Card Visa program, providing the underlying card infrastructure, payment processing, and programmatic card management for the issuance of physical and virtual business cards to US-based users.
- Column TaxcoreColumn Tax is the embedded tax filing partner providing free tax filing for US-based sole proprietors and single-member LLCs through Easy Expense. Column Tax provides maximum refund and accuracy guarantees backed by its own terms of service, including up to $250 refund guarantee and up to $10,000 accuracy penalty coverage.
- PlaidcorePlaid provides bank account linking and transaction data aggregation, enabling Easy Expense to connect with over 12,000 banks from the US and Canada for automatic expense scanning and categorization.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Easy Expense competitors and assessment
Company assessmentBroad incumbents
- FreshBooks: Cloud accounting and expense management platform targeted at small businesses and freelancers. Overlaps with Easy Expense's expense tracking, mileage, and SMB team functionality, but bundled into a broader accounting suite.
- QuickBooks Self-Employed: Intuit's self-employed accounting and tax product offering mileage tracking, expense categorization, and quarterly tax estimates. Competes with Easy Expense on the freelancer/SMB persona but is part of Intuit's broader accounting platform with far more capital and brand.
- Wave Accounting: Free accounting, invoicing, and receipt scanning software for small businesses and freelancers. Comparable to Easy Expense on receipt scanning and SMB bookkeeping, with a broader accounting feature set.
Emerging players
- Stride: Provides tax, insurance, and financial tools for self-employed individuals and small business owners. Comparable to Easy Expense on serving freelancers' tax/financial management needs, with broader coverage including health insurance.
- Bonsai: All-in-one business management platform for freelancers and solopreneurs covering contracts, invoicing, expenses, and taxes. Comparable to Easy Expense on the freelancer persona and expense management workflow, with broader scope.
Direct peers
- Everlance: Mileage tracking and expense management app for freelancers, gig workers, and small businesses. Closely comparable to Easy Expense on GPS mileage tracking, receipt scanning, and tax deduction categorization for self-employed users.
- Keeper.app: Tax deduction finder and expense tracking app for contractors and freelancers (W-2 employees and 1099). Closely comparable to Easy Expense on the tax write-off discovery mechanic and contractor/SMB target persona.
- Expensify: Publicly-traded expense management platform offering receipt scanning, card programs (Expensify Card), and team expense workflows. Directly competes with Easy Expense in receipt scanning and SMB/team expense management, with a much broader feature set and far greater capital base.
- MileIQ: Automatic mileage tracking app owned by Microsoft, focused on business mileage logging for tax deductions. Directly overlaps Easy Expense's GPS mileage tracking feature for the same freelancer/employee personas.
- Hurdlr: Automated income, expense, and mileage tracker built specifically for self-employed individuals, freelancers, and gig economy workers. Directly comparable to Easy Expense's freelancer/gig-worker positioning with auto mileage tracking and tax deduction identification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Easy Expense social profiles
Digital presenceEasy Expense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Expense leadership team
Management profileNumber of profiles
Profiles1 record
Easy Expense funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Expense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Expense
What does Easy Expense do?
Easy Expense is a mobile-first SaaS platform that uses AI-powered computer vision to scan receipts, GPS to track business mileage, and bank/card integrations to automatically detect tax-deductible expenses. It sells to individuals, freelancers, and small business teams through a freemium app on iOS and Android, with paid individual subscriptions ($74/year), per-seat Teams subscriptions ($8-$12/user/month), a co-branded Visa business card, and embedded tax filing via a partner.
Is Easy Expense a public or private company?
Easy Expense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Expense founded?
Easy Expense was founded in 2019. It employs 1 to 10 people.
Where is Easy Expense based?
Easy Expense is headquartered in Sioux Falls, United States, in the North America region.
How does Easy Expense make money?
Four revenue lines are on record. Individual Subscription is the primary driver. The others are teams Subscription (Per-User), easy Expense Business Card and tax Filing Service (Embedded via Column Tax).
Who are Easy Expense's main competitors?
Broad incumbents on record are FreshBooks, QuickBooks Self-Employed and Wave Accounting. Emerging players are Stride and Bonsai. Direct peers are Everlance, Keeper.app, Expensify, MileIQ and Hurdlr.
Does Easy Expense have an API?
Yes. API access is available upon request. The pricing page mentions 'API access available upon request' as a feature of Teams Pro plans. No public API documentation, developer portal, or SDK information is available on the website.
What industry is Easy Expense in?
Easy Expense's product category is Expense Management Software. Its primary akta.pro industry code is THACADAA, Employee Expense Capture & Reimbursement (T&E), with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards.