Visiting Angels Franchise

What Visiting Angels Franchise does

Visiting Angels Franchise is the UK master franchise operation of the international Visiting Angels home care brand, headquartered in Chapeltown, Sheffield. The business licenses independent franchisees the right to operate home care offices under the Visiting Angels brand across assigned UK territories (North, Midlands, and South), serving private-pay elderly individuals who require assistance with daily living, dementia care, companionship, and personal care to remain independent in their own homes. The franchise differentiates through a 'carer-centric' operating model that prioritises caregiver pay, contracts, paid drive time, mental health support, and career development, which it claims drives 9% staff turnover versus a 29.3% industry average and consistent CQC 'Good' ratings across assessed offices.

The franchise charges new franchisees an initial fee of £32,995 plus VAT (liquid capital ~£30,000 required, working capital £50,000–£60,000, with up to 70% bank funding available), a 5-year agreement term with renewal, and recurring royalties of 4.5% of franchisee turnover for management services plus a 1.5% national marketing fund contribution. Franchisees receive a 12-week jump-start programme, ongoing quarterly business reviews, regional meetings, an annual conference, and access to Visiting Angels University and US-headquarters resources. The UK network has grown from a single Sheffield pilot in 2017 to 70+ offices across England, Scotland, Wales, and Northern Ireland by 2025.

At the operating level, top franchisees deliver several hundred thousand to over £1 million in annual turnover: the Sheffield pilot office exceeds £100k per month (≈£1.4M annually) and Visiting Angels West London reports £1.3M turnover with a 133% profit margin. The international parent was founded by Larry Meigs in Philadelphia in 1998 and now operates 800+ locations across the USA, Canada, Mexico, South Korea, and the UK. The UK franchisor entity is Visiting Angels Living Assistance Limited, a privately-held UK company led by CEO Dan Archer, with no institutional investment disclosed in the source material.

Name

Visiting Angels Franchise

Legal name

Visiting Angels Living Assistance Limited

Website

https://visitingangelsfranchise.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Visiting Angels Franchise is the UK master franchisor of the international Visiting Angels home care brand, licensing 70+ independent franchisees to deliver private-pay elderly home care services across England, Wales, Scotland, and Northern Ireland under a carer-centric operating model.

Ownership category

akta.pro rank

Product category

Home Care Franchise

NAICS

Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industries

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Private-Duty Caregiver Staffing Agencies (HSABAMAB)

Keywords

• Home care services
• Franchise opportunities
• Private duty care
• Domiciliary care
• Senior care services

Headquarters

HQ city

Chapeltown

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Initial franchise fee paid by new franchisees upon signing the agreement. Fee brackets vary: Founding franchisees paid £9,995, later reduced to £24,995, and current standard rate is £32,995 plus VAT.
2. Management Service Fee: Ongoing royalty fee of 4.5% of turnover charged to franchisees for access to the brand, systems, training, and ongoing support.
3. National Marketing Fund: Additional 1.5% of turnover contribution for national marketing and brand-building activities.
4. Home Care Services Revenue: Franchisees generate revenue by delivering hourly home care services to private clients. The pilot Sheffield office generates over £100k monthly (£1.4M+ annually). Franchisees focus on private pay clients to avoid local authority rate constraints.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Visiting Angels Franchise sells and supports home care franchise opportunities across the UK under the international Visiting Angels brand. Franchisees operate independent home care offices delivering private-pay in-home care (elderly, dementia, personal care, companionship) to private clients in assigned UK territories. The franchisor collects an initial franchise fee, an ongoing 4.5% management service fee, and a 1.5% national marketing fund contribution.

Product overview

Visiting Angels Franchise operates as a home care franchise opportunity offering entrepreneurs the chance to own and operate their own home care business under the established Visiting Angels brand. The franchise provides in-home care services for elderly, vulnerable individuals, and persons with disabilities, with a primary focus on the private duty care market. The company offers three regional territories (North, Midlands, and South) across the UK. Franchisees receive comprehensive support including a 15-module in-house training programme, pre-launch support, ongoing business reviews, access to the Visiting Angels University, regional meetings, and annual conferences. The company differentiates itself through its 'carer-centric' approach, larger-than-average territories with 50,000 potential clients, and focus on private pay clients rather than local authority-funded care.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Franchise Opportunity A franchise opportunity for entrepreneurs to own and operate a home care business under the Visiting Angels brand, providing in-home care services to elderly individuals, vulnerable people, and persons with disabilities. Initial investment of £32,995 plus VAT plus working capital of £50,000-£60,000.
• Private Duty Care Services Private-pay home care services delivered by franchisees to self-funding clients, providing higher-quality personalised care with consistent caregivers, 1-hour minimum care calls, and a Choose Your Caregiver matching initiative.
• Franchise Support Services Comprehensive ongoing support package for franchisees including one-to-one pre-launch support, a 12-week jump-start programme with a Franchise Developer, quarterly meetings with the Managing Director, regular business reviews, Visiting Angels University, access to the pilot office team, regional meetings, and the annual conference.
• Visiting Angels North Franchise Territory Franchise territory covering North West, North East, North of England, and parts of Scotland, including locations such as Newcastle, Aberdeen, Lancaster, and the Lake District, with a potential client base of approximately 50,000 per territory.
• Visiting Angels Midlands Franchise Territory Franchise territory covering the Midlands and parts of Wales, including key locations such as Birmingham, Wrexham, Skegness, and Bury St Edmunds, with a potential client base of approximately 50,000 per territory.
• Visiting Angels South Franchise Territory Franchise territory covering the South of the UK, including prime locations like Brighton, Eastbourne, Bristol, Cardiff, Cornwall, and more, with a potential client base of approximately 50,000 per territory.

Quantifiable outcome

• 9% staff turnover rate vs 29.3% industry average (Skills for Care 2024)
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• British Franchise Association (BFA)coreOthersMember of the British Franchising Association. The BFA is the authoritative body for franchising in the UK, setting standards and providing recognition. Visiting Angels has been shortlisted for BFA awards including Leadership and Culture and Emerging Franchisor categories.
• UK Homecare Association (UKHCA)coreOthersRegulated by and member of UKHCA, the professional association for homecare providers in the UK. UKHCA represents agencies that provide care in people's homes.
• Care Quality Commission (CQC)coreOthersRegulated by the Care Quality Commission, the independent regulator of health and social care in England. All Visiting Angels offices must be registered with CQC before operating.
• Age UK (Local Partnerships)minorStrategic or Co-development PartnerIndividual franchisees partner with local Age UK branches for community engagement. For example, Hammad Cheema of West London partners with Age UK to run dementia seminars and community events.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bluebird Care: Large UK home care franchise network offering personal care and companionship services to elderly clients. Directly comparable franchise model, customer base, and territory structure to Visiting Angels UK.
• Caremark: Established UK home care franchise with a large network of offices delivering personal care and support services. Comparable franchise model and target segment (elderly and vulnerable individuals wishing to remain at home).
• Heritage Healthcare: UK home care franchise providing personal care, respite, and specialist services. Comparable in franchise model, target customer segment, and geographic distribution across UK regions.
• Comfort Keepers UK: International home care franchise (like Visiting Angels) with a UK network offering personalised in-home care to seniors. Comparable as another global franchise brand operating in the UK private-pay home care market.
• Good Oaks Home Care: UK home care franchise with a smaller but growing network of offices offering visiting and live-in care. Comparable in scale, private-pay focus, and franchise structure.
• Home Instead UK: UK home care franchise network with a similar private-pay, relationship-led model. Dan Archer previously worked at Home Instead before launching Visiting Angels UK, making it the most direct comparable in terms of model and target franchisee.
• Right at Home UK: UK franchise network providing premium private-pay home care services to older adults. Closely comparable in premium positioning, private-pay focus, and franchise-led growth model.
• Helping Hands Home Care: UK home care provider with both company-owned and franchised operations, focused on live-in and visiting care for elderly clients. Comparable in private-pay home care delivery and CQC-regulated service model.
• Radfield Home Care: UK home care franchise network focused on companionship, personal care, and dementia support. Comparable in service offering, franchise model, and elderly client segment.

Emerging players

• Homewatch CareGivers UK: International home care franchise with a smaller UK footprint. Comparable as another global franchise brand, but with weaker UK brand presence and scale than Visiting Angels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Visitin25624329
• YouTubeyoutube.com/c/VisitingAngelsFranchise
• Facebookfacebook.com/ukvisitingangelsfranchise
• LinkedInlinkedin.com/company/visitingangelsuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Angels Franchise