Rebel Interactive Group
Rebel Interactive Group (DBA Rebellion Group) is a privately held, full-service marketing agency in Cheshire, Connecticut, operating three boutique brands—Virtuoso, Rebel Studio, and 535—to deliver strategy, creative, and digital development services to enterprise and mid-market clients using psycholinguistics and behavioral intelligence.
- Company typePrivate
- Founded2013
- HeadquartersSouthington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rebel Interactive Group does
Rebel Interactive Group, doing business as Rebellion Group, is a privately held, full-service marketing and advertising agency founded in 2013 and headquartered at 535 W. Main Street, Cheshire, Connecticut. The firm operates as an "intelligence-led growth company" structured around three in-house boutique brands: Virtuoso (brand strategic consultancy), Rebel Studio (branding and design), and 535 (digital development lab for products, platforms, software, and automation). Its core methodology is built on psycholinguistics and behavioral intelligence, applied to understand the motivations and perceptions that drive consumer decisions rather than relying solely on past performance data.
The company delivers professional services spanning strategy, creative, customer engagement, and digital experience to enterprise and mid-market clients. Named engagements span automotive (Mercedes-Benz USA), higher education (Cornell University), beverage (RIPE Bar Juice), cannabis (Rodeo Cannabis Co.), government economic development (City of Stamford), hospitality and real estate (The Foundry), and celebrity lifestyle brands (Longevity with Brooke Burke). It also operates a productized merchandise and tools line, Rebelware, representing a modest extension beyond pure service revenue. In 2018, the company acquired The Pita Group for an undisclosed sum, broadening its capability footprint.
Revenue is generated primarily through project-based and retainer professional services fees. Distribution is direct enterprise engagement with no disclosed channel partners, resellers, or geographic expansion beyond Connecticut. The firm is led by founder Bryn Tindall as CEO and owner, with no disclosed outside investment, parent company, or acquisition activity beyond the 2018 Pita Group deal. Pricing is not publicly disclosed and is likely quote-driven per engagement.
Rebel Interactive Group firmographics
Firmographics- Name
- Rebel Interactive Group
- Legal name
- Rebellion Group
- Website
- https://rebelinteractivegroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rebel Interactive Group (DBA Rebellion Group) is a privately held, full-service marketing agency in Cheshire, Connecticut, operating three boutique brands—Virtuoso, Rebel Studio, and 535—to deliver strategy, creative, and digital development services to enterprise and mid-market clients using psycholinguistics and behavioral intelligence.
- Ownership category
- akta.pro rank
Rebel Interactive Group industry classification
Industry- Product category
- Digital Marketing Agency
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Rebel Interactive Group is headquartered
LocationHeadquarters
- HQ city
- Southington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rebel Interactive Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services / Agency Fees: Full-service agency providing strategy, creative, media, technology, and execution services to enterprise and mid-market clients through project-based engagements and retainer relationships
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rebel Interactive Group product offering
Product offeringCore offering
Rebel Interactive Group is a full-service marketing and advertising agency that delivers integrated strategy, creative, media, technology, and execution services to mid-market and enterprise brands. The agency operates through three in-house sub-brands—Virtuoso (strategy consultancy), Rebel Studio (branding and design), and 535 (digital development lab)—and applies psycholinguistics and behavioral intelligence to build digital products, platforms, software, automation, and performance infrastructure for clients.
Product overview
Rebellion Group is an intelligence-led growth company operating as a full-service agency with three in-house boutiques: Virtuoso (brand strategic consultancy), Rebel Studio (branding and design), and 535 (digital development lab). These divisions work together to deliver strategy, creative, customer engagement, and digital experience services, unified by behavioral and psycholinguistic intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Virtuoso: THE 'BIG IDEA' BRAND STRATEGIC CONSULTANCY - Strategic intelligence for brand, business, audience, GTM, media, and market decisions.
- Rebel (Rebel Studio)
- 535
Products and services
- Virtuoso
Companies that use Rebel Interactive Group
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Rebel Interactive Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rebel Interactive Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Rebel Interactive Group competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency focused on brand storytelling, content and integrated campaigns, similar in scale and positioning to Rebellion Group's mid-market, intelligence-led approach.
- Huge: Digital experience and design agency that combines strategy, creative, and product/technology capabilities, closely mirroring Rebellion Group's integrated full-service offering.
- GALE: Independent agency that combines brand strategy, creative, media, technology and data — a direct analogue to Rebellion Group's integrated strategy-to-execution model.
- The Martin Agency: Independent full-service creative agency based in the U.S. with enterprise clients (including automotive and education), closely matching Rebellion Group's vertical mix and agency-of-record style work.
- 72andSunny: Independent creative agency known for brand, campaign and content work with a culture-driven positioning, comparable in scope to Rebel Studio's brand and campaign mandate.
- R/GA: Global digital creative agency that integrates strategy, design, technology and growth services much like Rebellion Group's Virtuoso/Rebel/535 model, targeting enterprise clients across multiple verticals.
- Big Spaceship: Independent digital agency blending brand strategy, creative, and product/technology capabilities for enterprise clients — structurally similar in offering mix to Rebellion Group's three-boutique model.
Broad incumbents
- MullenLowe: Mid-size global network agency offering strategy, creative, media and technology services — provides a comparable integrated offering from within a holding-company structure that Rebellion Group competes against.
- Wieden+Kennedy: Large, well-established independent creative agency with global enterprise clients; represents the scale tier Rebellion Group is competing against for high-profile enterprise mandates.
- Droga5: Accenture Song-owned creative agency working with major global brands; a relevant benchmark for the kind of enterprise creative work Rebellion Group is pursuing at a much smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rebel Interactive Group social profiles
Digital presenceRebel Interactive Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebel Interactive Group leadership team
Management profileNumber of profiles
Profiles1 record
Rebel Interactive Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebel Interactive Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebel Interactive Group
What does Rebel Interactive Group do?
Rebel Interactive Group is a full-service marketing and advertising agency that delivers integrated strategy, creative, media, technology, and execution services to mid-market and enterprise brands. The agency operates through three in-house sub-brands—Virtuoso (strategy consultancy), Rebel Studio (branding and design), and 535 (digital development lab)—and applies psycholinguistics and behavioral intelligence to build digital products, platforms, software, automation, and performance infrastructure for clients.
Is Rebel Interactive Group a public or private company?
Rebel Interactive Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rebel Interactive Group founded?
Rebel Interactive Group was founded in 2013. It employs 11 to 50 people.
Where is Rebel Interactive Group based?
Rebel Interactive Group is headquartered in Southington, United States, in the North America region.
How does Rebel Interactive Group make money?
One revenue line is on record: professional Services / Agency Fees.
Who are Rebel Interactive Group's main competitors?
Direct peers on record are Mekanism, Huge, GALE, The Martin Agency, 72andSunny, R/GA and Big Spaceship. Broad incumbents are MullenLowe, Wieden+Kennedy and Droga5.
Does Rebel Interactive Group have an API?
No public API is recorded for Rebel Interactive Group.
What industry is Rebel Interactive Group in?
Rebel Interactive Group's product category is Digital Marketing Agency. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.