HIGH5 Test

What HIGH5 Test does

HIGH5 Test is a Swiss-originated, Latvia-incorporated strengths assessment platform operated by HIGH5 SIA that serves individuals, teams, organizations, and professional coaches. Its core product is a free, 15-20 minute psychometric assessment that identifies a user's top five strengths out of a proprietary taxonomy of 20 strengths grouped into four families (Thinking, Doing, Feeling, Motivating), grounded in positive psychology. Over 4.26 million assessments have been completed across 195 countries as of November 2024.

The product stack is a freemium web platform (test.high5test.com) centered on the free assessment, with paid add-on reports for individual ($29.99), team ($19/person), and bundled ($49/person) use cases, plus a subscription tier for Full Platform Access that includes weekly insights, interpersonal intelligence, 360 peer feedback, team analytics, team reflections, and a Strengths Academy. Coach Certification extends distribution through a network of certified practitioners who resell the assessment, and an enterprise sales motion supports organizational pilots and demos.

The business operates without disclosed external funding, with a 1-10 person team, a registered office in Riga, Latvia, and a London mailing address. Revenue is generated through per-report transactions, subscriptions, and optional expert coaching calls, with reported customer outcomes including double-digit improvements in productivity, engagement, retention, and profitability for organizational users.

Name

HIGH5 Test

Legal name

HIGH5 SIA

Website

https://high5test.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HIGH5 Test is a freemium strengths assessment platform, operated by Latvia-incorporated HIGH5 SIA, that identifies users' top five strengths from a 20-strength taxonomy and sells paid individual, team, and subscription reports to individuals, teams, organizations, and certified coaches worldwide.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Software

NAICS

Marketing Consulting Services (541613), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Cognitive Ability & General Intelligence Testing (BPACAMAB), Psychometric Test Publishing & Norming / Validation Services (BPACAMAG), Work Sample, Simulation & Situational Judgment Tests (SJTs) (BPACAMAE)

Keywords

• Strengths assessment
• Psychometric testing
• Talent development
• Team analytics
• Positive psychology

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium Basic Assessment: Free 20-minute psychometric test provides top 5 strengths identification with basic descriptions. This drives user acquisition and serves as the primary top-of-funnel conversion mechanism.
2. Full Strengths Report (Personal): One-time purchase providing in-depth insights including development strategies, career matches, potential pitfalls, strength interactions, and full sequence of 20 strengths. Price is $29.99 per report.
3. Personal Strengths Report: One-time report at $29 per report including list of top 20 strengths, actionable development insights, watch-out areas, best partners, career applications, and one-time 360 feedback.
4. Team Strengths Report: Per-person pricing at $19 per person/report. Includes group fit score, group strengths grid, team culture profile, team watch-outs, unique contributors, workshop template, and facilitation guide.
5. Team + Personal Reports Bundle: Combined offering at $49 per person/report, bundling team and individual reports for comprehensive organizational use.
6. Full Platform Access (Subscription): Subscription-based access providing ongoing platform features including weekly insights, interpersonal intelligence, team reflections, and strengths academy. Auto-renews at billing cycle.
7. Expert Coaching Call: Optional 30-minute coaching session with certified HIGH5 coach for personalized strategy and interpretation support, add-on to Full Strengths Report.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

HIGH5 Test operates a strengths-based psychometric assessment platform offering a free 20-minute test that identifies an individual's top 5 strengths out of 20, organized across four families (Thinking, Doing, Feeling, Motivating). The company sells paid premium reports including the Full Strengths Report ($29.99), Team Strengths Report ($19/person), Career Strengths Report, and Student Strengths Report, plus a subscription-based Full Platform Access with weekly insights, team analytics, and 360 peer feedback tools.

Product overview

HIGH5 Test is a strengths-based assessment platform offering both a free core assessment and a modular suite of premium products. The flagship free HIGH5 Strengths Test is a 20-minute psychometric assessment that identifies users' top 5 strengths from 20 possible strengths. This connects to paid premium reports including the Full Strengths Report ($29.99), Team Strengths Report ($19/person), Career Strengths Report, and Student Strengths Report. The Interactive Strengths Platform serves as the central hub, integrating features like 360 Peer Feedback, Interpersonal Intelligence, Team Analytics, Weekly Insights, Team Reflections, Group Fit Analysis, Strengths Academy, and Advanced Group Management. The platform also offers Coach Certification for professionals and various physical/digital resources (Strengths Planner, Discovery Guide, Reference Sheets, Strength Cards). The architecture follows a freemium model where the core assessment is free, with paid premium reports and subscription-based Full Platform Access unlocking deeper insights and organizational tools. The assessment is grounded in positive psychology and psychometric research principles, with claims of scientific validation and reliability/validity data published on their methodology page.

Differentiator

Problem solved

Functional benefit

Products and services

• HIGH5 Strengths Test (Free) A free 15-20 minute online psychometric assessment that identifies an individual's top 5 strengths from 20 possible strengths, based on positive psychology principles. Provides instant results and is aimed at individual consumers seeking self-awareness.
• Full Strengths Report (Personal Strengths Report) An in-depth paid personal report providing comprehensive analysis of the user's top 5 strengths including development strategies, watch-out areas, best partner profiles, career applications, strength dynamics, and 360 feedback. Priced at $29.99 per report. Aimed at individuals seeking deeper insights.
• Team Strengths Report A team-level analysis report providing group fit scores, team strengths grid, team culture profile, team watch-outs, unique contributors analysis, workshop presentation templates, and facilitation guides. Priced at $19 per person/report. Aimed at team leads and managers.
• Career Strengths Report A specialized report that maps the user's top strengths to career paths, roles, and work environments where people with similar profiles tend to thrive. Aimed at individuals making career decisions.
• Student Strengths Report A report tailored for students to help them understand their strengths and apply them to academic decisions, career exploration, and personal development. Aimed at students and educational institutions.
• Full Platform Access (Subscription) Subscription-based ongoing access to the complete HIGH5 platform including unlimited personal reports, team management tools, weekly insights, interpersonal intelligence features, 360 peer feedback, team analytics, team reflections, strengths academy, and advanced group management. Auto-renews monthly.
• Coach Certification Program A formal accreditation program for coaches in strengths-based coaching, providing methodology training, client dashboard access, coach-exclusive pricing on report purchases, and a recognized credential for professional positioning.
• Expert Coaching Call A 30-minute personalized session with a certified HIGH5 coach to interpret assessment results, answer questions, and create practical action plans for applying strengths. Sold as an add-on to the Full Strengths Report.

Quantifiable outcome

• 17% higher profitability for organizations using HIGH5
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gallup CliftonStrengths: Gallup's flagship strengths assessment is the most established direct competitor to HIGH5, offering a 34-theme strengths inventory with strong enterprise adoption, deep HRIS integrations, and a long track record of psychometric validation in the same positive-psychology tradition HIGH5 draws on.
• Wiley Everything DiSC: Everything DiSC is a widely deployed workplace behavioral assessment from Wiley targeting similar HR/L&D buyers for team development, leadership, and culture work, making it a direct competitor for enterprise team-report deals.
• 16Personalities: 16Personalities is a freemium MBTI-style personality assessment with very large consumer reach; it competes with HIGH5 for the same top-of-funnel individual user and offers a comparable free-to-paid content pattern.
• Crystal Knows: Crystal Knows is a DISC-based personality and communication-style platform used by sales teams and managers; it overlaps with HIGH5's team analytics and interpersonal intelligence use cases for workplace collaboration.
• Predictive Index (PI): PI provides behavioral and cognitive assessments used for hiring, team design, and leadership development, and competes directly with HIGH5 for HR/L&D budgets at mid-market and enterprise organizations.
• Hogan Assessments: Hogan is a long-established personality assessment suite (HPI, HDS, MVPI) used primarily in executive selection, leadership development, and coaching — competing with HIGH5 in the same HR/coach buyer segment with stronger scientific credentials.

Emerging players

• Truity: Truity operates consumer and prosumer personality/strengths assessments (Enneagram, Big Five, career tests) on a freemium model, directly competing for individual and SMB buyers of HIGH5's paid reports.
• TestGorilla: TestGorilla is a pre-employment skills and personality assessment platform for hiring teams; it overlaps with HIGH5's talent development and team composition use cases but is anchored in recruitment rather than ongoing development.
• Pymetrics: Pymetrics uses neuroscience-based gamified assessments for hiring and talent matching, competing for HR budgets where HIGH5's team-fit and people-decisions positioning overlaps, with stronger AI/algorithmic differentiation.
• Traitify: Traitify offers visual, big-five-based personality assessments for recruitment and career guidance via API and embeddable products; it competes with HIGH5 for developer/HR tech integrations and career guidance use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/high5test
• Xx.com/high5test

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIGH5 Test