What Snowball does

Snowball (legally Swoop In Technologies LLC, operating as Snowball Fundraising) is a cloud-based SaaS fundraising platform founded in 2011 and headquartered in Albuquerque, New Mexico. The company serves approximately 15,000 nonprofit organizations with an integrated suite that combines mobile-optimized donation processing, SMS-based Text-to-Give (including Text-to-Tithe for churches and Text-to-Bid for auctions), online auction management with mobile bidding, event ticketing, donor CRM, and email/SMS outreach. Payment processing is built on Stripe's PCI-DSS Level 1 infrastructure; Snowball states it does not capture, transmit, or store credit card data, with donor payment details held in a third-party vault that allows repeat giving without account creation.

Snowball operates a hybrid go-to-market combining a freemium self-service signup for smaller nonprofits with demo-led sales for larger and enterprise accounts. The platform is monetized through a five-tier annual subscription ladder (Free, Essential, Premium, Professional, Enterprise), per-transaction credit card processing fees on donations, usage-based charges for additional SMS and email blasts beyond plan allocations, and optional professional design services. Enterprise customers can bring their own payment gateway (Authorize.net, Blackbaud, CardConnect, First Data). The customer base spans nine verticals including churches and faith-based organizations, human services, animal welfare, schools, public benefit, political, healthcare, environmental, and medical research nonprofits. The company has approximately 1-10 employees, has raised a single disclosed $3.5M funding round in 2012, and has no public AI/ML capabilities disclosed.

Name

Snowball

Legal name

Swoop In Technologies LLC

Website

https://snowballfundraising.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Snowball Fundraising is a cloud-based SaaS platform that provides nonprofits with integrated donation processing, SMS-based Text-to-Give, online auctions, event ticketing, donor CRM, and outreach tools, serving 15,000+ organizations across nine verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Annual subscription plans (Free, Essential, Premium, Professional, Enterprise) that provide access to fundraising tools. Plans include supporter management, engagement tools, reporting, and varying levels of blast messages. All plans include unlimited admin users and custom branding.
2. Transaction Processing Fees: Per-transaction credit card processing fees on donations. Lowest per-transaction rates in the industry with no hidden platform fees, monthly merchant account fees, or threshold penalties. Donors can optionally cover processing fees.
3. Additional Blast Messages: Additional email and SMS blast messages available for purchase when organizations exceed their plan allocation. Premium plans: 10,000 extra emails for $100. Professional and Enterprise: 50,000 extra emails for $250 or 3,000 extra SMS for $150.
4. Design Services: Custom design consultation services including videos, branding, marketing materials, and graphic design for nonprofits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Snowball Fundraising is an all-in-one cloud-based SaaS platform that enables nonprofits, churches, and community organizations to accept online donations, run mobile text-to-give campaigns, manage charity auctions with mobile bidding, sell event tickets, process recurring gifts, and communicate with donors via SMS and email blasts. The platform combines donation collection, donor CRM, event ticketing, secure payment processing, and fundraising analytics within a single integrated system powered by Stripe.

Product overview

Snowball Fundraising is an all-in-one nonprofit fundraising platform that combines multiple modules into a unified system. The core Snowball Fundraising Platform serves as the central hub, with integrated modules including Snowball Auctions for charity auction management with Text-to-Bid mobile bidding, Text-to-Give for SMS-based mobile donations (including Text-to-Tithe for churches and Text-to-Ticket for events), Fundraising Campaigns for customizable donation pages, Event Ticketing for registration and ticketing, Supporter Management (CRM) for donor relationship management, Secure Payments powered by Stripe with multiple gateway options, Donor Engagement Outreach Tools for SMS and email blasts, and an Online Store for nonprofit merchandise sales. Design Services are offered as a separate professional service. All modules share data and integrate within the single platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Snowball Fundraising Platform All-in-one cloud-based fundraising platform providing nonprofits, churches, and organizations with tools to raise money, manage donors, and run fundraising campaigns. Combines donation processing, event management, donor communication, and reporting in a unified system.
• Snowball Auctions Charity auction software with mobile bidding allowing nonprofits to run unlimited auctions with unlimited items and bidders. Supports virtual and in-person events with Text-to-Bid functionality, automatic notifications, and streamlined checkout.
• Text-to-Give Mobile fundraising tool enabling donors to give via SMS text messages directly from smartphones. Supports unlimited inbound text messages, custom trigger words, and recurring donations. Includes Text-to-Bid for auctions, Text-to-Ticket for events, and Text-to-Tithe for churches.
• Fundraising Campaigns Mobile-optimized campaign pages for accepting online donations with customizable donation forms, unlimited giving levels, fundraising thermometers, and recurring gift options. Supports multiple concurrent campaigns with unique URLs and custom branding.
• Event Ticketing Online event ticketing and registration system for charity events, galas, and gatherings. Supports paid and free registrations, capacity limits, automatic emailed receipts and tickets, and integration with Text-to-Give.
• Supporter Management (CRM) Donor relationship management software enabling organizations to add, update, and track supporter information. Features include bulk importing, notes and contribution history, search and filter capabilities, and data export functions.
• Secure Payments PCI-compliant payment processing supporting major credit cards (Visa, MasterCard, American Express, Discover), scheduled fund transfers to bank accounts, and multiple payment gateway integrations including Stripe, Authorize.net, Blackbaud, CardConnect, and First Data.
• Donor Engagement Outreach Tools Donor communication suite featuring SMS blasts with 98% open rates, branded mass email campaigns, and segmented supporter lists. Enables targeted marketing based on campaign activity, donation history, and custom criteria.
• Design Services Professional design consultation services for nonprofits including custom video production, graphic design for marketing materials, branding assistance, and design consultation to help organizations communicate their mission effectively.
• Online Store for Nonprofits Ecommerce storefront functionality for selling merchandise online. Includes customizable design, secure payment processing, inventory management, and integration with Text-to-Bid triggers for hybrid auctions.
• Fundraising Reports Consolidated reporting dashboard for tracking donations and donor data. Pulls reports from campaigns and events, tracks fundraising progress against goals, and supports donor recognition for public and anonymous giving.

Quantifiable outcome

• 32% increase in overall donations for churches that accept tithing online
• +4 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is Snowball's primary payment processing partner. Stripe is a PCI Data Security Standard (PCI-DSS) Level 1 provider—the highest safety rating possible. Snowball's payment processing is built on Stripe's infrastructure, providing secure donation collection and fund disbursement to nonprofit bank accounts.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Stripe: Core payment-processing infrastructure partner for Snowball and a potential long-term competitor via Stripe's own nonprofit fundraising tooling and Atlas/Checkout offerings.

Direct peers

• Givebutter: Direct competitor offering an all-in-one nonprofit fundraising platform with donation forms, text-to-give, events, auctions, and CRM—competing head-to-head with Snowball in the same SMB/mid-market nonprofit segment.
• Funraise: Nonprofit fundraising software focused on donor management, online giving, events, and peer-to-peer campaigns; targets similar nonprofit verticals as Snowball with comparable subscription + transaction pricing.
• Donorbox: Online donation platform for nonprofits with recurring giving, text-to-donate, events, and donor management; very directly comparable to Snowball in product surface and target customer.
• QGiv: Long-standing nonprofit fundraising software with online giving, event registration, and auction tools; directly comparable feature set to Snowball and targets the same church/NPO customer base.
• Bloomerang: Donor management CRM and fundraising platform built for small and mid-sized nonprofits; overlaps with Snowball's Supporter CRM, donation forms, and reporting modules.
• Givebutter: Listed separately as the closest PLG-style direct competitor with the most aggressive feature and pricing overlap in SMB nonprofit fundraising.

Broad incumbents

• Bonterra (Network for Good / GiveWP): Broader social-good software suite encompassing donation forms, CRM, grant management, and case management; overlaps with Snowball in donation processing but serves a wider nonprofit operating stack.
• Classy (by GoFundMe Pro): Established nonprofit fundraising platform owned by GoFundMe, focused on mid-market and enterprise nonprofits; competes with Snowball's Enterprise tier on donation forms, events, and peer-to-peer fundraising.
• Blackbaud: Largest enterprise nonprofit software incumbent offering Raiser's Edge NXT, Luminate Online, and a payments gateway. Snowball Enterprise explicitly supports Blackbaud integration, signaling overlap at the high end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SnowballFund
• Facebookfacebook.com/SnowballFundraising
• LinkedInlinkedin.com/company/snowballfundraising
• Instagraminstagram.com/snowballfundraising

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowball