What InternetReputation.com does

InternetReputation.com is a U.S.-based online reputation management (ORM) firm, founded in 2012 and operating as a subsidiary brand of Net Reputation, with its registered office in Olathe, Kansas. The company provides a portfolio of services including reputation management, reputation repair, review management, review removal, content removal, mugshot removal, personal branding, local SEO, Google Ads management, online PR, privacy monitoring, and data broker opt-out assistance. Its underlying approach is a 5-step process (Reputation Analysis, Web Property Development, Content Creation, Publishing, Content Promotion) executed with whitehat SEO tactics, in-house professional journalists, and relationships with authoritative websites for content placement. The firm also offers a DIY Reputation Dashboard for clients who want to consolidate and monitor their own online presence across domains and social channels.

The company's go-to-market is sales-led and consultative, anchored by free initial consultations and customized service plans under multi-year contracts, with dedicated account managers and weekly progress reports. It serves two primary segments: high-profile individuals seeking personal brand and privacy control, and small-to-medium businesses seeking to mitigate negative reviews and improve local search visibility, with a secondary segment of general consumers seeking privacy protection. The pricing model is bespoke ('you only pay for what you need'), and revenue is not publicly disclosed. Distribution is U.S.-domestic, supported by inbound content marketing (blog, opt-out guides, free ORM guide) and direct phone-based sales via (941) 259-4554.

The business is privately held with 11–50 employees and claims a 97% client satisfaction rating and a customer base described as 'hundreds of businesses.' There is no disclosed venture capital, private equity, or M&A activity at the InternetReputation.com entity level; ownership sits with parent company Net Reputation. Adam Petrilli is identified as Chief Executive Officer.

Name

InternetReputation.com

Legal name

InternetReputation.com

Website

https://InternetReputation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

InternetReputation.com is a U.S.-based online reputation management firm, founded in 2012 and owned by Net Reputation, serving high-profile individuals, SMBs, and consumers with customized ORM, content removal, privacy, and SEO services.

Ownership category

akta.pro rank

Product category

Online Reputation Management

NAICS

Information (51)

SIC

Services-Advertising (7310)

akta.pro primary industry

Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Social Media & Online Reputation Screening (BPACALAL)

Keywords

• Online reputation management
• Review management services
• Content removal services
• Personal branding services
• Search engine optimization

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Reputation Management Services: Customized reputation management services tailored to individual client needs. Services are selected based on client requirements and may include Online Privacy Management, Personal Brand Management, Reputation Management, and Google Autosuggest campaigns. The company uses a 'you only pay for what you need' model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

InternetReputation.com delivers online reputation management services that suppress negative search results, remove unwanted content, and promote positive online presence. The offering combines whitehat SEO, professional content creation by in-house journalists, and social media monitoring under a 5-step process (Analysis, Web Property Development, Content Creation, Publishing, Content Promotion). Services are customized for each client through a free initial consultation and supported by an in-house DIY Reputation Dashboard for ongoing visibility.

Product overview

InternetReputation.com offers a comprehensive suite of online reputation management services delivered as a service platform. The core offering centers on the DIY Reputation Dashboard—a centralized tool for consolidating, monitoring, and managing online presence. The company provides a portfolio of complementary services including Reputation Management, Reputation Repair, Privacy Monitoring, Review Management, Review Removal, Content Removal, Mugshot Removal, Local SEO, Personal Branding, Google Ads Management, Online PR, and Privacy Protection. Services are customized through a 5-step process (Reputation Analysis, Web Property Development, Content Creation, Publishing, and Content Promotion) using whitehat SEO tactics and professional content creation. The company positions itself as a U.S.-based boutique firm offering personalized reputation management strategies for individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Reputation Dashboard
• Reputation Management
• Reputation Repair
• Privacy Monitoring Services
• Review Management
• Review Removal
• Content Removal
• Mugshot Removal
• Local SEO Services
• Personal Branding
• Google Ads Management
• Online Public Relations (PR)
• Online Privacy Management

Quantifiable outcome

• 97% satisfaction rating among clients
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Net ReputationcoreOthersNet Reputation is identified as the parent company of InternetReputation.com. The website footer states 'Owned by Net Reputation.' This appears to be a subsidiary relationship where InternetReputation.com operates as a brand under the Net Reputation corporate umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WebiMax: WebiMax is a full-service digital marketing agency offering SEO, ORM, content marketing, and review management. Comparable in ORM service delivery but broader in scope, with ORM as one offering within a wider digital portfolio.
• Net Reputation: Net Reputation is the parent company of InternetReputation.com and a leading U.S. ORM services firm serving individuals, executives, and businesses. Same service portfolio (review, content, suppression), larger scale, and overlapping customer base, making it the closest direct comparator as the broader incumbent in the family.
• Thrive Internet Marketing Agency: Thrive is a larger digital marketing agency providing SEO, ORM, content marketing, and review management to SMB and mid-market clients. Same ORM services (review management, local SEO, content creation) but as part of a broader marketing services portfolio, making it a broader-incumbent peer.
• Birdeye: Birdeye is a leading customer experience and review management platform serving multi-location SMB and enterprise customers. Adjacent overlap through review monitoring/response, but with a SaaS platform model rather than services-only delivery.

Direct peers

• Reputation Defender: Reputation Defender is one of the most established direct ORM services competitors, offering personal and business reputation management, content suppression, privacy, and review services to a similar high-profile individual and SMB customer base. Highly comparable service catalog and sales-led GTM.
• StatusLabs: StatusLabs provides online reputation management, crisis communications, and digital PR services to executives, brands, and public figures. Direct peer with a similar holistic offering spanning content creation, suppression, and PR-driven reputation repair.
• SEO Image: SEO Image is an ORM-focused agency offering search suppression, content creation, review management, and personal branding services. Closely comparable positioning as an SEO-driven ORM specialist serving similar individuals and SMB clients.
• Igniyte: Igniyte is a UK- and U.S.-based ORM agency offering review management, content suppression, and SEO-led reputation services to businesses and individuals. Highly comparable service mix and B2B/B2C split to InternetReputation.com.
• BrandYourself: BrandYourself is a direct competitor focused on personal online reputation, SEO-driven suppression of negative results, and DIY tools combined with done-for-you services. Directly comparable in product (ORM-as-service), target segment (individuals and small businesses), and core mechanism (search result optimization).

Others

• Podium: Podium is a customer interaction and review management platform serving local businesses with review generation, response, and messaging tools. Adjacent ecosystem peer — not a direct ORM competitor, but addresses the same SMB pain point (online review and reputation management) via software rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InternetReputation
• Xx.com/InternetRepu
• LinkedInlinkedin.com/company/internetreputation-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InternetReputation.com