ZiiDMS Dealer Management System

What ZiiDMS Dealer Management System does

ZiiDMS is a cloud-based dealer management system purpose-built for large and multi-rooftop powersports and marine dealerships in the United States and Canada. Founded in 2019 and operated by Recreational Dealer Solutions, LLC out of Norfolk, Virginia, the platform combines real-time business intelligence, PCSAS-compliant enterprise accounting, RFID-enabled perpetual inventory, mobile DMS access via iPad and Surface Pro, and inter-company workflow across dealer groups. Core technical components include an API-first architecture, a built-in Electronic Parts Catalog, Avalara-driven real-time tax calculation across 12,000+ US jurisdictions, and ML-powered invoice processing and inventory/staffing forecasting layered on Microsoft BI.

The product targets enterprise multi-rooftop dealership groups requiring consolidated reporting, cross-location inventory transfers, and group-wide analytics, while also serving single-rooftop powersports and marine dealers. ZiiDMS is BRP-certified and a Polaris preferred provider, and has built an ecosystem of 40+ OEM, supplier, and software integrations including Western Power Sports, Kenect, MotoHunt, Corpay, DX1, Traffic Log Pro, and ZPlan.

The business operates a quote-based enterprise subscription model with annual billing for the DMS and additional revenue from implementation, data migration, training, and onboarding services. Go-to-market is direct, combining inbound demo requests from the company website with field presence at industry events such as Polaris Summer Dealer Meeting, Club BRP, NPDA Dealer Connect, MRAA Dealer Week, and AIMExpo, supplemented by a video content library and organic social channels. The company is privately held with 51-100 employees and has not disclosed external venture or growth financing.

Name

ZiiDMS Dealer Management System

Legal name

Recreational Dealer Solutions, LLC

Website

https://ziidms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ZiiDMS is a cloud-based dealer management system purpose-built for large and multi-rooftop powersports and marine dealerships in the US and Canada, offering enterprise accounting, RFID inventory, mobile DMS, and 40+ OEM and supplier integrations via an annual subscription model.

Ownership category

akta.pro rank

Product category

Dealer Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

Keywords

• Dealer management software
• Powersports dealer system
• Marine dealer software
• Inventory management system
• Multi-rooftop dealership

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DMS Software Subscription: Dealer Management System subscription fees for powersports and marine dealerships. Pricing is quote-based and not publicly disclosed. Includes access to core DMS features, support, and software updates.
2. Professional Services: Implementation, data migration, training, and onboarding services. Legacy dealer management system data (transactional data, accounting GL, inventory) is migrated to ZiiDMS as part of the transition process.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

ZiiDMS is a cloud-based dealer management system (DMS) purpose-built for large and multi-rooftop powersports and marine dealerships. The platform delivers real-time business intelligence, RFID-enabled perpetual inventory management, mobile DMS capabilities via iPad and Windows tablets, and PCSAS-compliant enterprise accounting with multi-store entries. It includes an API for integration with OEM, supplier, CRM, and financial reporting systems, plus complimentary offerings such as ZPlan service scheduling, DX1 website platform, and Traffic Log Pro CRM.

Product overview

ZiiDMS is a unified dealer management system (DMS) designed specifically for large and multi-rooftop Powersports and Marine dealerships. The core platform combines smart dashboards for real-time data visualization, PCSAS-compliant enterprise accounting, RFID-enabled perpetual inventory management, and mobile tablet access via iPad and Surface Pro. The system integrates with Avalara for real-time tax calculations, Microsoft BI for AI-powered analytics and reporting, and supports inter-company workflows across dealer groups. Key modules include the ZiiDMS Budget Tool for step-by-step budgeting, Historical Data Migration for legacy system transitions, and Electronic Parts Catalog built directly into the DMS. ZiiDMS also offers complementary products including ZPlan Service Scheduler, DX1 Website Platform, and Traffic Log Pro CRM. The platform provides an API for integration with dealer websites, e-commerce, leads, CRMs, and financial reporting tools.

Differentiator

Problem solved

Functional benefit

Products and services

• ZiiDMS Dealer Management System (Core Platform) Cloud-based, API-first dealer management system designed for large and multi-rooftop powersports and marine dealerships, delivering real-time business intelligence, multi-rooftop inventory management, enterprise accounting, RFID physical inventory, mobile DMS, and integrations with 40+ OEM, supplier, and software partners.
• ZPlan Service Scheduler Web-based service department scheduling application that creates real workflow, keeps service teams on task, and ensures repair orders are completed on time. Integrated with ZiiDMS and offered as a complementary product for powersports and marine dealerships.
• DX1 Website Platform Website platform providing a seamless desktop-to-mobile experience for dealership online branding, lead generation, and customer engagement, integrated with the ZiiDMS ecosystem.
• Traffic Log Pro CRM CRM for the powersports industry providing sales managers with tools to manage sales team success, track leads, and help dealers sell more units. Integrated with ZiiDMS.

Quantifiable outcome

• Inventory counting time reduced from days to hours with RFID technology
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability8 records

Feature12 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• BRP (Bombardier Recreational Products)coreTechnology or IntegrationZiiDMS is BRP certified for Bombardier Recreational Products including Can-Am, Sea-Doo, and Ski-Doo. The companies work closely together to create new features and integrations that save time, improve accuracy, and eliminate manual work for dealers.
• PolariscoreTechnology or IntegrationZiiDMS is a preferred DMS provider for Polaris brands including Slingshot, RZR, Ranger, and Timbersled. The companies continuously work together on future integrations to create dealership efficiencies.
• Western Power Sports (WPS)majorTechnology or IntegrationIntegration offers real-time parts warehouse availability and allows dealers to submit and check order status without leaving ZiiDMS, saving time and improving data accuracy.
• AvalaramajorTechnology or IntegrationAvalara AvaTax integration provides real-time tax calculations across 12,000+ US tax jurisdictions. Transactions are sent to Avalara for calculation and automatically written back for comprehensive tax reporting.
• KenectmajorTechnology or IntegrationLeading provider of text-messaging solutions used by 5,000 dealerships throughout North America. Provides business texting from main dealership number for quick customer and lead engagement.
• MotoHuntmajorTechnology or IntegrationIntegration provides immediate access to accurate market values, competitor inventory data, and lightning-fast appraisals. Offers 30-day risk-free trial for dealers.
• CorpaymajorTechnology or IntegrationPayments automation enabling comprehensive automation for all payments including virtual card benefits. Consolidates vendor payments into a single workflow for AP teams.
• DX1coreTechnology or IntegrationWebsite integration providing desktop to mobile device experience for dealership online branding, lead generation, and customer engagement.
• Traffic Log PromajorTechnology or IntegrationMost user-friendly CRM in the powersports industry, providing sales managers with tools to manage sales team success and help dealers sell more units.
• ZPlanmajorTechnology or IntegrationWeb-based service department scheduling application that creates real workflow, keeps teams on task, and ensures repair orders are completed on time.
• CFMOTOmajorTechnology or IntegrationIntegration partnership for CFMOTO powersports vehicles, expanding OEM coverage for the dealer network.
• Six MarketingminorGTM or Marketing PartnerMarketing agency and services partnership.
• MRAA (Marine Retailers Association of the Americas)minorOthersProud member of MRAA, the marine retail industry's trade association.
• NPDA (National Powersports Dealer Association)minorOthersProud member of NPDA, the national powersports dealer association.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PBS Systems: PBS Systems provides dealer management software across powersports, marine, RV, and heavy-duty truck verticals. It is a direct competitor to ZiiDMS in the marine and powersports dealer management category with overlapping customer segments.
• Frazer DMS: Frazer DMS is a dealer management system purpose-built for independent powersports, automotive, and trailer dealers. It is a direct competitor to ZiiDMS in the powersports DMS vertical with similar dealer-facing features.
• Constellation Dealer Group: Constellation Dealer Group provides software and services to marine, RV, and powersports dealerships. It is a direct vertical competitor to ZiiDMS with overlapping marine and powersports dealer customers.

Emerging players

• DealerCenter: DealerCenter offers cloud-based DMS, CRM, and inventory tools for independent used-car and powersports dealers. It is a partial-overlap competitor at the single-rooftop and small-group dealer segment.
• Karmak: Karmak provides dealer management software for heavy-duty truck, construction equipment, and powersports dealerships. It competes with ZiiDMS in the powersports vertical and adjacent outdoor-power-equipment dealer workflows.
• Lightspeed: Lightspeed provides cloud-based POS and commerce platforms used by retailers and dealers. It overlaps with ZiiDMS at the point-of-sale and inventory layer in adjacent retail-dealer environments, though it is not a dedicated DMS.

Broad incumbents

• Cox Automotive (Dealertrack): Cox Automotive's Dealertrack is a major dealer software platform with deep integration into dealer financing and inventory management. It is a broad incumbent competitor with the scale to extend into verticals ZiiDMS serves.
• CDK Global: CDK Global is one of the largest DMS providers to automotive and adjacent dealer verticals. It is a broad incumbent competing with ZiiDMS at the multi-rooftop dealer group level across overlapping dealer workflows (accounting, inventory, CRM).
• Reynolds and Reynolds: Reynolds and Reynolds provides DMS, document management, and retail solutions to franchised automotive dealers. It is a broad incumbent that competes with ZiiDMS in adjacent verticals and at multi-rooftop dealer groups that operate mixed-brand portfolios.

Others

• DX1: DX1 is a website, CRM, and digital marketing platform for powersports and marine dealers and is referenced as a partner under the same corporate umbrella as ZiiDMS. It is an adjacent ecosystem participant rather than a direct DMS competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ziidms5861
• Facebookfacebook.com/ziidms
• LinkedInlinkedin.com/company/ziidms
• Instagraminstagram.com/ziidms.insta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZiiDMS Dealer Management System