PowerPro Equipment
PowerPro Equipment is a privately held, multi-brand outdoor power and construction equipment dealer operating 9 retail showrooms across Pennsylvania and New Jersey, serving homeowners, landscaping professionals, construction companies, and government buyers with sales, parts, service, and rentals across 25+ premium brands.
- Company typePrivate
- Founded1961
- HeadquartersNew Holland, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What PowerPro Equipment does
PowerPro Equipment is a privately held, multi-brand outdoor power equipment dealer founded in 1961 and headquartered in New Holland, Pennsylvania. The company operates 9 retail showroom locations across Pennsylvania and New Jersey, carrying 25+ premium equipment brands including Hustler, Spartan, Toro, Exmark, Stihl, Cub Cadet, Mahindra, TYM, Ventrac, Husqvarna, Branson, and XCMG. Its product portfolio spans zero-turn mowers, push mowers, lawn tractors, compact and utility tractors, snow blowers, utility vehicles, and construction equipment. The company holds exclusive dealer positions such as being the only Spartan Mowers dealer in Pennsylvania and Central PA's leading Ventrac dealer.
The business generates revenue through multiple streams: new equipment sales (primary), used equipment sales, parts sales (with 90% in-stock availability and same-day shipping), service and repair, equipment rentals (PowerPro Rents at Ringoes, NJ), and equipment financing referrals. Sub-brands include PowerPro XCMG (a dedicated construction equipment division launched in 2025), PowerPro Rents, and PowerPro Advantage Plus (a preventative maintenance program). The company also distributes construction materials from its New Holland location. Digital channels include a WordPress-based website, a Buy Online storefront, and a dedicated PowerPro XCMG website.
PowerPro serves a diverse customer base across multiple segments: homeowners, landscaping professionals and contractors, construction companies, hobby farmers and equestrian operators, government and municipal buyers, and sports field/golf course managers. Go-to-market combines direct retail showrooms, in-store consultations, test drives, phone-based inside sales, seasonal sales events (Tax-Free Days, July 4 Sale, Fall Tractor Sales), manufacturer co-marketing campaigns, a referral program, and content marketing via a blog and Yard Care Archives. The company is led by Earl Martin as Founder, Owner and President, with no disclosed external investors or PE/VC backing.
PowerPro Equipment firmographics
Firmographics- Name
- PowerPro Equipment
- Legal name
- PowerPro Equipment
- Website
- https://powerproequipment.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PowerPro Equipment is a privately held, multi-brand outdoor power and construction equipment dealer operating 9 retail showrooms across Pennsylvania and New Jersey, serving homeowners, landscaping professionals, construction companies, and government buyers with sales, parts, service, and rentals across 25+ premium brands.
- Ownership category
- akta.pro rank
PowerPro Equipment industry classification
Industry- Product category
- Outdoor Power Equipment Retail
- NAICS
- Outdoor Power Equipment Retailers (444230)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
- akta.pro secondary industry
- Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)
Keywords
Where PowerPro Equipment is headquartered
LocationHeadquarters
- HQ city
- New Holland
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
PowerPro Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Primary revenue stream — sale of new outdoor power equipment (zero-turn mowers, push mowers, lawn tractors, compact tractors, snow blowers, utility vehicles, construction equipment) from 25+ premium brands. Pricing examples: zero turns from ~$2,499, Hustler DASH ~$2,500, residential mowers $2,499–$6,000, commercial Hustler $4,000–$12,000, Branson 2205H under $13,000.
- Used Equipment Sales: Used equipment marketplace offering pre-owned mowers, tractors, and construction equipment across all categories via a dedicated Used Equipment listing.
- Equipment Rentals (PowerPro Rents): Construction and heavy equipment rentals (skid loaders, mini skid steers, telehandlers, scissor lifts, rollers, mules, excavators, wheel loaders, concrete mixers) under the PowerPro Rents brand at the Ringoes NJ location.
- Parts Sales: Sale of OEM and aftermarket parts for outdoor power equipment (air filters, carburetors, drive belts, ignition coils, starter ropes, transmission parts, wheels, mulching blades, fuel filters, spark plugs) covering all top brands with same-day shipping and 90% in-stock availability.
- Service & Repair: Lawn equipment repair, heavy equipment repair, and factory-trained technician services for all brands carried, including PowerPro Advantage Plus preventative maintenance program.
- Equipment Financing Referrals: PowerPro facilitates equipment financing through their sales team (e.g., Shawn Hunter handled an equipment finance deal), connecting customers with financing providers as part of the sales process.
- Construction Materials Distribution: PowerPro's New Holland Showroom location distributes a wide variety of construction materials to the construction industry alongside equipment sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Zero turn mowers range from ~$2,499 to $6,000; Hustler DASH entry model ~$2,500 |
| Unit Pricing | Pay-as-you-go | Lawn tractors start at ~$1,599 to $3,899 |
| Unit Pricing | Pay-as-you-go | Commercial Hustler mowers $4,000 to $12,000 |
| Unit Pricing | Pay-as-you-go | Branson 2205H compact tractor starts under $13,000 |
| Unit Pricing | Pay-as-you-go | Zero turn mower accessories priced individually: Stripe Kit $100–$150, Baggers $500–$800, Light Kits $200–$250, Blade Blocker $250–$300 |
| Other | Pay-as-you-go | Promotional pricing via seasonal sales events |
| Subscription | Annual | PowerPro Advantage Plus service program (quote-based) |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels9 records
PowerPro Equipment product offering
Product offeringCore offering
PowerPro Equipment is a multi-brand outdoor power and heavy equipment retailer serving residential and commercial customers across Pennsylvania and New Jersey through nine physical showroom locations. The company sells new and used lawn mowers, compact tractors, utility vehicles, construction equipment, snow equipment, and handheld outdoor power tools from 25+ premium brands, complemented by parts, repair, equipment rentals, and a preventative maintenance program.
Differentiator
Problem solved
Functional benefit
Brands
- PowerPro XCMG: PowerPro's dedicated division for XCMG construction equipment — sales, service, and rentals of excavators, skid steers, wheel loaders, telehandlers, lifts, articulated trucks, and motor graders, with a 5-year warranty and 72-hour service response guarantee (powerproxcmg.com).
- PowerPro Rents
- PowerPro Advantage Plus
- Passmore (Passmore Bechtelsville / Passmore Service Center)
Products and services
- Zero Turn Mowers Residential and commercial zero-turn riding mowers for homeowners, landscaping professionals, and commercial mowing contractors across multiple premium brands.
- Push Mowers Walk-behind lawn mowers including battery-powered models for residential lawn care customers with smaller properties.
- Lawn Tractors Traditional riding lawn tractors for residential property maintenance, including Husqvarna models and entry-level compact tractor offerings.
- Compact and Utility Tractors Compact and utility tractors from Mahindra, TYM, Ventrac, and Branson brands for hobby farmers, small farms, equestrian operators, and property owners needing versatile attachments.
- Utility Vehicles Side-by-side and off-road utility vehicles from Roxor and Intimidator brands for property transport and rural use.
- PowerPro XCMG Construction Equipment Dedicated XCMG construction equipment division offering excavators, skid steers, wheel loaders, telehandlers, boom lifts, scissor lifts, articulated trucks, and motor graders with 5-year warranty and 72-hour service response for construction companies and contractors.
- Construction Equipment Rental and Sales Construction and heavy equipment (skid loaders, mini skid steers, telehandlers, scissor lifts, rollers, mules, excavators, wheel loaders, concrete mixers) sold and rented to construction companies and contractors.
- Snow Removal Equipment Snow blowers and snow removal equipment from Boss, Cub Cadet, and Ventrac brands for residential and commercial winter property maintenance.
- Outdoor Power Equipment (Handheld)
Quantifiable outcome
- 90% of parts inventory always available for same-day shipping
- +6 more outcomes
Companies that use PowerPro Equipment
Customer profileSegments7 records
Ideal customer profiles5 records
PowerPro Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PowerPro Equipment partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered flagship, core and minor.
- Hustler MowersflagshipPowerPro is a top-tier Hustler dealer specializing in Hustler zero turn mowers (residential and commercial). Co-branded Hustler page exists at powerproequipment.com/hustler-products and Hustler Mower Showroom at powerproequipment.com/hustler-zero-turn-mowers. Featured in multiple buying guides and customer testimonials.
- Spartan MowersflagshipPowerPro is the only Spartan Mowers dealer in Pennsylvania. Dedicated Spartan Products page and Spartan Mower Showroom at powerproequipment.com/spartan-products and /spartan-zero-turn-mowers. Spartan mowers are featured as a core zero turn lineup (RZ, RT, SRT series).
- MahindraflagshipPowerPro is Mahindra's 'Mahindra Tractor Headquarters' for PA/NJ. Dedicated Mahindra products page, Mahindra Tractors page, and an experienced dealer of 10+ years per the blog testimonial. Mahindra USA has an assembly and distribution facility in Bloomsburg, PA — within PowerPro's Central PA backyard.
- XCMGflagshipPowerPro operates a dedicated PowerPro XCMG division (powerproxcmg.com) for XCMG's comprehensive construction equipment lineup (excavators, wheel loaders, telehandlers, skid steers, boom lifts, scissor lifts, compactors, articulated trucks, motor graders). Co-marketing includes industry-leading 5-year XCMG warranty and PowerPro's 72-hour guaranteed service response. Separate blog 'Guide to Choosing the Right XCMG Excavator' published.
- VentracflagshipPowerPro is Central Pennsylvania's leading Ventrac dealer and specialized maintenance repair shop for Ventrac tractors and parts. Carries Ventrac 3400 series and 4500 series (K, P, Y, Z variants) with 30+ attachments for year-round property care. Ventrac was recently acquired by Toro (another PowerPro partner).
- TorocorePowerPro carries Toro's full line including zero turn mowers (Titan Series), walk-behind mowers, and the GrandStand Multi Force. Toro acquired Ventrac, strengthening the portfolio relationship. Featured in multiple buying guides and as a 'Best Zero Turn Mower Brand'.
- HusqvarnacorePowerPro carries Husqvarna walk-behind mowers, riding lawn tractors, and the Husqvarna Battery Series. Featured prominently in parts and maintenance content.
- ExmarkcorePowerPro became an Exmark dealer in early 2022 through the acquisition of Passmore Service Center in Bechtelsville, PA. Carries Exmark Lazer Z S-Series and Quest S-Series zero turn mowers. Featured in buying guide content as a recommended model.
- StihlcorePowerPro is an official Stihl dealer in PA, carrying the full Stihl Battery System, chainsaws, edgers, hedge trimmers, blowers, trimmers, pole saws, and more. Stihl products are a core handheld outdoor power equipment offering.
- Cub CadetcorePowerPro is a Cub Cadet dealer through its new PowerPro Fontana and Palmyra locations, carrying Cub Cadet snow blowers and lawn equipment. Active Cub Cadet July 4 Sale promotion featured on homepage.
- TYMcorePowerPro carries TYM compact tractors as a core compact tractor brand alongside Mahindra. Active TYM 90-day pay promotional banner featured on homepage. Dedicated TYM compact tractors page exists.
- Branson TractorscorePowerPro is an official Branson dealer, with Branson named the #1 brand for Overall Dealer Satisfaction in the 2021 Equipment Dealers Association Annual Survey. Branson 2205H starts under $13,000 with 1,000-hour, 6-year manufacturer warranty.
- Spider MowersminorPowerPro carries Spider remote-controlled mowers rated for slopes up to 55 degrees, used for slope mowing, golf courses, riverbanks, orchards, and other challenging terrain. Featured in 'When a Remote-Controlled Spider is Right for You' blog.
- SolectracminorPowerPro is a Solectrac distributor for the e25 electric compact tractor across MD, DE, PA, and NJ. Solectrac is 'the world's first electric tractor manufacturer' and a USA-based company aligned with PowerPro's expansion into emission-free farm equipment.
- Hydro MobileminorPowerPro is a Hydro Mobile dealer, offering mast climbing work platforms and aerial work platforms for construction. Featured on homepage logo carousel and dedicated HydroMobile Products page.
- PettiboneminorPowerPro is a Pettibone dealer, offering Pettibone telehandlers and material handling equipment for construction applications. Featured on homepage logo carousel and dedicated Pettibone Products page.
- MerlominorPowerPro is a Merlo dealer, offering Merlo telehandlers for construction material handling. Featured on homepage logo carousel and linked to telehandlers category.
- Boss SnowplowminorPowerPro carries Boss snow removal equipment, including the BOSS SR MAG featured as 'Best Snow Removal Equipment for Sale'.
- GenieminorPowerPro carries Genie aerial work platforms and lifts, listed among trusted heavy equipment suppliers serving PA & NJ.
- ShafferminorPowerPro carries Shaffer heavy equipment, listed among trusted heavy equipment suppliers serving PA & NJ.
- GravelyminorPowerPro carries Gravely zero turn mowers as one of their 'Best Zero Turn Mower Brands' alongside Hustler, Spartan, and Toro.
- WrightminorPowerPro carries Wright mowers as part of their zero turn mower lineup.
- DeWaltminorPowerPro carries DeWalt outdoor power equipment as part of their landscaping equipment lineup.
- FerrisminorPowerPro carries Ferris ISX 3300 Zero Turn Mowers, featured for its patented suspension system enabling smooth rides at up to 12 MPH.
- MultiquipminorPowerPro carries Multiquip products, listed in sitemap as a brand category.
- MustangminorPowerPro carries Mustang skid steers and compact equipment, listed in sitemap.
- GehlminorPowerPro carries Gehl products, listed in sitemap.
- WebTekminorWebTek, a Lancaster PA web design company (100 South 7th Street, Akron, PA 17501, phone (717) 859-3250), designed PowerPro's clean, responsive, and appealing website to display their power products.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
PowerPro Equipment competitors and assessment
Company assessmentDirect peers
- Heritage Equipment: Midwest and Mid-Atlantic multi-brand outdoor power equipment dealer group (Kubota, Stihl, Husqvarna, Cub Cadet, Gravely, etc.) with parts and service operations. Comparable multi-brand dealership model with overlapping brand mix and similar customer segments.
- Hoober Inc. Mid-Atlantic (PA/MD/DE) Case IH and multi-brand agricultural, compact construction, and turf equipment dealer with multiple locations. Comparable as a long-established regional dealer network selling tractors, mowers, and light construction equipment to overlapping residential and commercial customers.
- Messick's Farm Equipment: Long-running, family-owned multi-brand agricultural and outdoor power equipment dealer based in Elizabethtown, PA. Directly comparable as a regional PA powerhouse carrying tractors, zero-turn mowers, and construction equipment with parts, service, and online ordering.
- Binkley & Hurst: Lancaster County, PA multi-brand equipment dealer serving agriculture, lawn and garden, and construction customers with sales, parts, and service. Highly comparable in geography, customer mix, and multi-line dealership structure to PowerPro.
- Stotler Power Equipment: Pennsylvania-based authorized dealer for multiple premium outdoor power equipment brands (Stihl, Hustler, Cub Cadet, Simplicity). Comparable multi-brand dealer model with similar parts, service, and small-engine focus serving residential and light commercial customers.
Broad incumbents
- RDO Equipment Co. Large, multi-state network of equipment dealerships (John Deere agriculture and construction) with sales, rental, parts, and service. Comparable in offering the full sales-rentals-parts-service bundle but at significantly greater scale and with a narrower OEM focus than PowerPro's 25-brand portfolio.
- United Rentals: Largest equipment rental company in North America, with a deep fleet of aerial work platforms, earthmoving equipment, and material handling machinery. Directly comparable to PowerPro Rents' construction equipment rental offering but at vastly larger scale and geographic reach.
- Tractor Supply Co. National rural-lifestyle retailer carrying entry- to mid-tier mowers, handheld outdoor power equipment, and small tractors. Competes for the same residential and hobby-farmer customer base that PowerPro targets but at far greater scale, lower price points, and without premium dealer exclusives like Spartan or Ventrac.
- Sunbelt Rentals: Major national equipment rental provider covering construction, industrial, and DIY segments. Comparable to PowerPro Rents' commercial and contractor customer base, particularly for telehandlers, scissor lifts, and skid steers, but operating at much larger national scale.
- Home Depot: National big-box home improvement retailer with a sizable outdoor power equipment assortment (riding mowers, push mowers, handheld tools) and pro-contractor services. Overlaps with PowerPro's DIY and small-contractor customer segments and competes aggressively on price and convenience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PowerPro Equipment social profiles
Digital presencePowerPro Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerPro Equipment leadership team
Management profileNumber of profiles
Profiles1 record
PowerPro Equipment subsidiaries and ownership
Company hierarchySubsidiaries3 records
PowerPro Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerPro Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerPro Equipment
What does PowerPro Equipment do?
PowerPro Equipment is a multi-brand outdoor power and heavy equipment retailer serving residential and commercial customers across Pennsylvania and New Jersey through nine physical showroom locations. The company sells new and used lawn mowers, compact tractors, utility vehicles, construction equipment, snow equipment, and handheld outdoor power tools from 25+ premium brands, complemented by parts, repair, equipment rentals, and a preventative maintenance program.
Is PowerPro Equipment a public or private company?
PowerPro Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerPro Equipment founded?
PowerPro Equipment was founded in 1961. It employs 51 to 100 people.
Where is PowerPro Equipment based?
PowerPro Equipment is headquartered in New Holland, United States, in the North America region.
How does PowerPro Equipment make money?
Seven revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals (PowerPro Rents), parts Sales, service & Repair, equipment Financing Referrals and construction Materials Distribution.
Who are PowerPro Equipment's main competitors?
Direct peers on record are Heritage Equipment, Hoober Inc., Messick's Farm Equipment, Binkley & Hurst and Stotler Power Equipment. Broad incumbents are RDO Equipment Co., United Rentals, Tractor Supply Co., Sunbelt Rentals and Home Depot.
Does PowerPro Equipment have an API?
No public API is recorded for PowerPro Equipment.
What industry is PowerPro Equipment in?
PowerPro Equipment's product category is Outdoor Power Equipment Retail. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail, with a secondary code of TLABAFAG, Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors). Its NAICS code is 444230 and its SIC code is 3531.