BetterContact
BetterContact is a French AI-powered waterfall enrichment SaaS that aggregates 20+ B2B data providers to find and verify business emails and mobile phone numbers, serving outbound sales teams, agencies, and growth teams on a credit-based subscription model.
- Company typePrivate
- Founded2022
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BetterContact does
BetterContact is a Lyon, France-based B2B SaaS company, founded in 2022 by Roman Hipp and Frédéric Bonnand, that operates an AI-powered waterfall enrichment platform for finding and verifying business email addresses and mobile phone numbers. The core product aggregates 20+ premium data providers under a single subscription, applies a proprietary BetterAI algorithm to determine the optimal provider sequence per contact, and routes results through a four-layer external verification system that only bills customers when data is verified as valid. Reported enrichment rates of 87-95% materially exceed the 60-70% benchmarks cited for single-provider alternatives, with the platform processing 150,000+ enrichments daily for 1,000+ companies.
BetterContact firmographics
Firmographics- Name
- BetterContact
- Legal name
- BETTERCONTACT
- Website
- https://bettercontact.rocks
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BetterContact is a French AI-powered waterfall enrichment SaaS that aggregates 20+ B2B data providers to find and verify business emails and mobile phone numbers, serving outbound sales teams, agencies, and growth teams on a credit-based subscription model.
- Ownership category
- akta.pro rank
BetterContact industry classification
Industry- Product category
- B2B Data Enrichment
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where BetterContact is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BetterContact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans with Credit Allocation: Customers subscribe to monthly or annual plans that include a fixed credit allocation per billing period. Credits are consumed when verified contact data is successfully found and delivered. Unused credits roll over to the next billing period up to a maximum of 2x the monthly allocation (the Credit Cap). Plans range from free (50 credits) to Enterprise ($799/month with custom allocations). This is the primary revenue stream.
- Usage-Based Credit Consumption: Each successful enrichment consumes credits: 1 credit per verified email, 10 credits per mobile phone number. Invalid/unverified data is not charged. This pay-per-result model means revenue scales with actual usage and verified outcomes.
- Referral/Affiliate Program: Affiliates earn a 20% recurring monthly commission for life on referred paying customers, plus 15% on yearly upfront payments. Enterprise referrals negotiate custom commission shares. This channel incentivizes the existing customer/GTM community to drive new customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan with 50 one-time credits |
| Subscription | Monthly | Starter: $15/month — 200 email credits or 20 phone-finding credits |
| Subscription | Monthly | Pro: $49/month — 1,000 email credits or 100 phone-finding credits |
| Subscription | Multi-year contract | Enterprise: Starting at $799/month with custom credit allocations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BetterContact product offering
Product offeringCore offering
BetterContact operates an AI-powered waterfall enrichment platform that aggregates 20+ premium B2B data providers (Apollo, RocketReach, PeopleDataLabs, Datagma, Hunter, and others) to find and verify business email addresses and mobile phone numbers for sales prospecting. Its proprietary BetterAI algorithm determines the optimal sequence of providers to query per contact, and a 4-layer external verification system ensures credits are only consumed for valid results. The platform is delivered as a SaaS web application with a public REST API, priced on a usage-based credit model with tiered subscriptions.
Product overview
BetterContact is a unified B2B contact data enrichment platform that operates as a waterfall enrichment system, aggregating 20+ premium data providers under a single subscription. The core platform is complemented by several integrations and add-ons: BetterAI (the proprietary AI algorithm that determines optimal provider sequencing), HubSpot AutoEnrich (for automated CRM enrichment), a Google Sheets App (for spreadsheet-based enrichment), and a Clay Integration App (for use within Clay's multi-provider workflows). The platform offers a credit-based usage model with tiered pricing from Starter ($15/month) to Enterprise ($799/month), charging per verified result only.
Differentiator
Problem solved
Functional benefit
Products and services
- BetterContact Waterfall Enrichment Platform AI-powered waterfall enrichment SaaS platform that finds and verifies B2B email addresses and mobile phone numbers by aggregating 20+ premium data providers. Operates on a credit-based usage model (1 credit per verified email, 10 credits per verified mobile phone), with tiered subscriptions from a free 50-credit tier through Starter ($15/mo), Pro ($49/mo), and Enterprise ($799+/mo). Designed for outbound agencies, in-house sales/RevOps teams, and SaaS platforms needing white-label enrichment.
- BetterContact Public REST API Public REST API enabling developers and enterprises to programmatically access BetterContact's waterfall email and phone enrichment capabilities and embed them into custom workflows. Documentation is available at doc.bettercontact.rocks, with a free API key obtainable from the website. Targeted at GTM engineers, RevOps teams, and SaaS platforms building integrated enrichment pipelines.
Quantifiable outcome
- 87-95% email enrichment rates vs. 60-70% from single providers
- +4 more outcomes
Companies that use BetterContact
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
BetterContact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature7 records
BetterContact partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClaycoreBetterContact announced a partnership with Clay for a Berlin-based GTM community event aimed at showcasing AI-driven GTM workflows and data enrichment solutions. Clay (a GTM development platform valued at $3.1 billion) and BetterContact demonstrated how their combined technologies enable scalable outbound system building for GTM professionals. BetterContact's waterfall enrichment is natively integrated into Clay's platform, allowing Clay users to access BetterContact's 20+ data providers directly within their enrichment workflows. The event targeted the GTM engineer and RevOps community in Berlin.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
BetterContact competitors and assessment
Company assessmentDirect peers
- Kaspr: Kaspr is a European B2B contact data platform with a focus on LinkedIn-based phone and email discovery. It overlaps with BetterContact on European SDR use cases and is a similar-stage competitor.
- Datagma: Datagma is a B2B contact and company data provider headquartered in Europe. It is both an upstream data source for BetterContact and a direct competitor to its core enrichment offering.
- Dropcontact: Dropcontact is a French B2B contact data enrichment platform with native CRM integrations. Geographically comparable to BetterContact (also France-based) and competes head-on for European sales teams seeking GDPR-compliant enrichment.
- RocketReach: RocketReach is a B2B contact database and lookup tool used by sales teams. It is explicitly listed as one of BetterContact's 20+ upstream data providers, but also competes directly as a standalone enrichment product.
- Cognism: Cognism is a B2B sales intelligence platform with strong mobile phone number coverage, particularly in EMEA. It directly competes with BetterContact's phone-finding value proposition and is a comparable stage of B2B data vendor.
- Lusha: Lusha provides B2B contact data (emails and direct phone numbers) via a browser extension and API, with a self-serve model similar to BetterContact. Both target SDRs and outbound teams and compete for the same budget line.
- Hunter.io: Hunter is one of the data providers BetterContact aggregates through waterfall enrichment, and also sells direct email-finding tools. Comparable in that it serves the same sales/marketing use case (finding and verifying professional emails).
- Apollo.io: Apollo is a sales intelligence and engagement platform that combines a B2B contact database with sequencing and dialing tools. It directly competes with BetterContact's contact-data enrichment offering while also bundling outreach execution, making it the most relevant direct competitor.
Broad incumbents
- ZoomInfo: ZoomInfo is the largest B2B sales intelligence incumbent with a proprietary contact database and intent data. BetterContact explicitly positions against ZoomInfo on price (e.g., BetterContact at $15/month vs. ZoomInfo at ~$15K/year entry), making it a frequent comparison target.
Emerging players
- Clay: Clay is a GTM development platform that orchestrates multi-source data enrichment workflows. BetterContact is a native integration within Clay's enrichment stack, and the partnership is strategic—but Clay's broader platform could also enable substitute enrichment paths, making it a partial overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BetterContact social profiles
Digital presenceBetterContact compliance and trust
Trust signalCompliance3 records
BetterContact financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterContact leadership team
Management profileNumber of profiles
Profiles2 records
BetterContact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterContact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterContact
What does BetterContact do?
BetterContact operates an AI-powered waterfall enrichment platform that aggregates 20+ premium B2B data providers (Apollo, RocketReach, PeopleDataLabs, Datagma, Hunter, and others) to find and verify business email addresses and mobile phone numbers for sales prospecting. Its proprietary BetterAI algorithm determines the optimal sequence of providers to query per contact, and a 4-layer external verification system ensures credits are only consumed for valid results. The platform is delivered as a SaaS web application with a public REST API, priced on a usage-based credit model with tiered subscriptions.
Is BetterContact a public or private company?
BetterContact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BetterContact founded?
BetterContact was founded in 2022. It employs 1 to 10 people.
Where is BetterContact based?
BetterContact is headquartered in Lyon, France, in the Europe region.
How does BetterContact make money?
Three revenue lines are on record. Subscription Plans with Credit Allocation is the primary driver. The others are usage-Based Credit Consumption and referral/Affiliate Program.
Who are BetterContact's main competitors?
Direct peers on record are Kaspr, Datagma, Dropcontact, RocketReach, Cognism, Lusha, Hunter.io and Apollo.io. ZoomInfo is listed as a broad incumbent. Clay is listed as an emerging player.
Does BetterContact have an API?
Yes. BetterContact offers a public API that enables developers to programmatically access waterfall email and phone enrichment services. The API documentation is available at doc.bettercontact.rocks and allows integration into custom workflows. Users can obtain an API key from the website to access the enrichment functionality programmatically. Developer documentation is at doc.bettercontact.rocks/quickstart.
What industry is BetterContact in?
BetterContact's product category is B2B Data Enrichment. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 51821 and its SIC code is 7372.