RocketReach.co
RocketReach is a B2B lead intelligence platform offering a 700M+ professional contact database with real-time email verification, used by sales, recruiting, and marketing teams at SMBs through Fortune 500 enterprises. It monetizes via tiered subscriptions and a contact data API.
- Company typePrivate
- Founded2015
- HeadquartersBellevue, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What RocketReach.co does
RocketReach is a B2B lead intelligence and sales prospecting platform built around a petabyte-scale contact database of 700M+ professional profiles and 60M+ companies, with claimed 90–98% email deliverability verified in real time. The core platform aggregates data from licensed datasets, public sources, human-verified contributions, a data-sharing cooperative, and proprietary email-verification algorithms (SMTP checks, catch-all detection, activity signals) that process 500M emails/phones verified per quarter and power 180M+ monthly email checks. Around the database sits a modular product surface: Prospect Lists with AI-assisted semantic parsing, AI-powered Recommendations (lookalike audiences trained on 46M+ search runs), Messages/Sequences for multi-step email automation, Autopilot for end-to-end workflow automation, Intent Data (35,000+ topics via Intentsify partnership), Insights (news, technographics, intent signals), RocketReach for Healthcare (NPI API), a Contact Data API spanning 4.5B records, and a Chrome extension with 300K+ users.
The company monetizes via tiered subscriptions — Email Only Essentials ($399/yr), Email + Phone Pro ($899/yr), Email + Phone Ultimate ($1,699/yr) — plus Custom Team Plans starting at $6K annually for 5+ users, with annual billing offering 50% savings. Distribution is product-led: a free 5-lookup tier feeds a self-serve funnel complemented by inside sales for 2–5-seat teams and field sales for enterprise. Native integrations with Salesforce, HubSpot, Outreach, Salesloft, Bullhorn, and Zapier embed RocketReach into core GTM stacks. The company holds SOC 2 Type II and ISO 27001 certifications and is incorporated in Washington as RocketReach LLC. Note: one source block indicates a $92M investment from Brighton Park Capital (August 2020), while the company's own characterization across marketing, careers, and PR materials consistently describes RocketReach as bootstrapped and profitable — this contradiction should be resolved via primary verification.
Customer base spans 95% of the S&P 500 (Google, Morgan Stanley, Intel, Adobe, Visa, Goldman Sachs, NBC Universal, Bombardier, iHeartMedia, Ticketmaster) alongside long-tail individual subscribers (32.6M+ total users). Leadership consists of CEO Scott Kim and co-founders Andrew Tso and Amit Shanbhag (who also serve as the company's first engineers); the team is small (51–100 employees) and globally distributed.
RocketReach.co firmographics
Firmographics- Name
- RocketReach.co
- Legal name
- RocketReach LLC
- Website
- https://rocketreach.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RocketReach is a B2B lead intelligence platform offering a 700M+ professional contact database with real-time email verification, used by sales, recruiting, and marketing teams at SMBs through Fortune 500 enterprises. It monetizes via tiered subscriptions and a contact data API.
- Ownership category
- akta.pro rank
Where RocketReach.co is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RocketReach.co business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with three individual plans (Essentials, Pro, Ultimate) billed monthly or annually. Includes set lookups, exports, and feature access. Teams and custom enterprise plans available.
- API Credits: API usage included in subscription plans with custom high-volume API packages starting at $6K annually for enterprise needs.
- Freemium/Trial: Free accounts with 5 lookups with no credit card required. Opportunity to upgrade to paid tiers.
- Enterprise Custom Plans: Custom team plans, company exports, pooled credits, and dedicated account management for larger organizations starting at $6K annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Email Only Essentials - Individuals focusing on email outreach |
| Subscription | Annual | Email + Phone Pro - Professionals using multi-channel outreach with email and phone |
| Subscription | Annual | Email + Phone Ultimate - Teams with robust prospecting and automation needs |
| Subscription | Annual | Custom Team Plans - Larger organizations with 5+ users |
| Freemium | Monthly | Free Tier - Initial access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
RocketReach.co product offering
Product offeringCore offering
RocketReach operates a global B2B contact database of 700M+ professional profiles and 60M+ companies, with real-time email verification achieving 90-98% deliverability. The platform offers modular add-ons including an email sequencing tool (Messages/Sequences), Autopilot workflow automation, Intent Data, a Contact Data API, a Chrome browser extension, and specialized healthcare provider data, sold primarily via tiered subscriptions and custom enterprise plans.
Product overview
RocketReach is a lead and sales intelligence platform built around its core Contact Database (700M+ professional profiles, 60M+ companies) with a modular product architecture. The platform consists of the central Contact Database powering discovery and enrichment, complemented by outreach engagement tools (Messages/Sequences for multi-step email automation, Autopilot for workflow automation), data enhancement modules (Intent Data via Intentsify partnership, Insights with news/technographics/intent signals, RocketReach Verify for standalone email verification), and developer tools (Contact Data API with multiple endpoints). The product also includes specialized vertical coverage (RocketReach for Healthcare with NPI data), browser extension for real-time lookup, and Organize for contact management. Integrations connect the platform to CRM systems (Salesforce, HubSpot), sales engagement platforms (Outreach, Salesloft), ATS (Bullhorn), and iPaaS (Zapier). Pricing spans individual plans ($33-$142/month) to Custom Team Plans starting at $6K annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Contact Database Flagship searchable database of 700M+ professional profiles and 60M+ companies with real-time email verification and 90-98% deliverability, used by sales, recruiting, and marketing teams for prospect discovery and enrichment.
- Prospect Lists Bulk prospect list generation tool enabling users to upload files or use List Generation to create prospect lists at scale, with AI-assisted semantic parsing and column type selection.
- Contact Data API Programmatic API providing access to 4.5B records with People Data, Company Data, Email Finder, Phone Number Finder, NPI (Healthcare), and Firmographic endpoints, supporting bulk/batch enrichment for enterprise and developer customers.
- Messages (Email Sequences) Integrated multi-step email sequencing and outreach tool enabling users to send emails, create automated follow-up sequences, and track engagement metrics (sends, replies, clicks, bounces) within RocketReach, including an AI email writer for personalized templates.
- Autopilot Automated workflow solution enabling end-to-end automation from prospecting through engagement, dynamically generating search lists and integrating with Messages for automated follow-ups.
- Intent Data B2B intent data platform revealing which companies are actively researching solutions, covering 35,000+ intent topics with AI-identified intent surges and account-level insights for prioritizing in-market buyers.
- RocketReach Verify Standalone email verification service that uses SMTP checks, activity signals, and proprietary catch-all detection to verify emails in external CRMs, powering 180M+ checks monthly.
- Browser Extension (Email Finder Extension) Chrome desktop extension enabling real-time contact and company lookup while browsing social networks and company websites, with firmographic data and 300K+ plugin users.
- RocketReach for Healthcare Specialized healthcare data module covering healthcare provider information including NPI (National Provider Identifier), specialty, and location, with an NPI API for billing, credentialing, and compliance lookups.
Quantifiable outcome
- 95% time saved for prospecting
- +5 more outcomes
Companies that use RocketReach.co
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
RocketReach.co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature5 records
RocketReach.co partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Parallel Web Systems (Index)minorLaunch partner for Index platform (compensation for AI content usage). Launch partners include The Atlantic, Fortune, PR Newswire, PitchBook, Enigma, ZoomInfo, and independent creators.
- AutoboundcoreStrategic partnership to enhance signal-driven AI prospecting capabilities. Integration of Autobound's Signal Engine into RocketReach's data ecosystem, providing access to 400+ signals including company news, job changes, patents, and social posts.
- IntentsifycoreB2B Intent Data partnership revealing which companies are actively researching solutions. Provides 35,000+ intent topics with AI-identified intent surges and account-level insights.
- SalesforcecoreCRM integration allowing sync of contact data, real-time contact availability, and Salesforce Custom Mapping for Ultimate/Custom plans.
- HubSpotcoreCRM integration to map RocketReach data to HubSpot properties, engage leads faster, and keep contacts clean and updated.
- OutreachcoreSales engagement platform integration for real-time contact availability, sequence assignment, and workflow handling.
- BullhorncoreATS/CRM integration for staffing and recruiting agencies. Export leads to Bullhorn platform for streamlined workflow automation.
- SalesloftcoreSales engagement integration with RocketReach Quick Sync for lead sourcing and cadence workflows.
Scale indicators11 records
Expansion highlights6 records
RocketReach.co competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: Market-leading B2B sales intelligence and contact data platform with $1.25B revenue; competes directly across contact database, intent, and enrichment categories where RocketReach positions itself as a more affordable alternative.
Direct peers
- Apollo.io: All-in-one sales intelligence and engagement platform with a large B2B contact database, sequencer, and PLG funnel that mirrors RocketReach's product surface area across data, messaging, and AI features.
- Lusha: B2B contact and company data provider with browser extension and API, focused on SMB and individual sales users; competes head-to-head with RocketReach on email/phone lookup and prospect list building.
- Cognism: Sales intelligence platform with strong EMEA coverage and a focus on compliant, phone-verified B2B contact data; competes with RocketReach especially in mid-market and enterprise prospecting deals.
- Seamless.AI: AI-powered B2B contact search engine with real-time email and phone verification; targets similar SMB and individual sales users as RocketReach with a PLG motion.
- Hunter.io: Domain-based email finder and verifier widely used by SMB sales and marketing teams; overlaps directly with RocketReach's email finder, verification, and small-team subscription tiers.
- LeadIQ: B2B prospecting platform combining contact data capture, enrichment, and CRM sync; competes in the same mid-market seat-based segment and overlaps on browser-extension-based workflows.
- Snov.io: All-in-one sales automation suite with email finder, verifier, drip campaigns, and CRM; targets SMB and individual users with tiered pricing similar to RocketReach's plan structure.
- Uplead: B2B contact data and email verification platform with a credit-based pricing model; competes directly with RocketReach for SMB sales teams and data enrichment buyers.
Regional players
- Dropcontact: Europe-based B2B contact data and email finder with GDPR-native positioning; competes with RocketReach in EMEA and offers an alternative for buyers prioritizing EU data residency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RocketReach.co social profiles
Digital presenceRocketReach.co compliance and trust
Trust signalCompliance2 records
RocketReach.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
RocketReach.co leadership team
Management profileNumber of profiles
Profiles3 records
RocketReach.co funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RocketReach.co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RocketReach.co
What does RocketReach.co do?
RocketReach operates a global B2B contact database of 700M+ professional profiles and 60M+ companies, with real-time email verification achieving 90-98% deliverability. The platform offers modular add-ons including an email sequencing tool (Messages/Sequences), Autopilot workflow automation, Intent Data, a Contact Data API, a Chrome browser extension, and specialized healthcare provider data, sold primarily via tiered subscriptions and custom enterprise plans.
Is RocketReach.co a public or private company?
RocketReach.co is a private company. It is classified as venture growth investor backed and is currently operating.
When was RocketReach.co founded?
RocketReach.co was founded in 2015. It employs 51 to 100 people.
Where is RocketReach.co based?
RocketReach.co is headquartered in Bellevue, United States, in the North America region.
How does RocketReach.co make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are API Credits, freemium/Trial and enterprise Custom Plans.
Who are RocketReach.co's main competitors?
ZoomInfo is listed as a broad incumbent. Direct peers are Apollo.io, Lusha, Cognism, Seamless.AI, Hunter.io, LeadIQ, Snov.io and Uplead. Dropcontact is listed as a regional player.
Does RocketReach.co have an API?
Yes. RocketReach offers a Contact Data API that provides access to 700M contacts and 60M companies with 4.5 billion records. The API includes multiple endpoints: People Data API for enriching user profiles with demographic and professional insights, Company Data API for firmographics (company size, industry, revenue, key executives), Email Finder API for instant email verification, Phone Number Finder API including international numbers, NPI API for healthcare provider information, and Firmographic Data API for detailed company insights. API is available via any subscription plan with flexible pricing for smaller needs and custom packages starting at $6K for larger organizations. Claims setup in less than an hour, bulk/batch enrichment supported, and uses the same continuously-updated database as the search platform with up to 98% accuracy for A-grade emails. Developer documentation is at docs.rocketreach.co/reference/rocketreach-api.