NamaStay Sober

What NamaStay Sober does

NamaStay Sober is a 501(c)(3) nonprofit founded in 2015 in Boston by Nicoletta Longo, after the death of a close friend to opiate addiction. The organization provides addiction recovery support through trauma-informed yoga, fitness, meditation, and wellness-focused community events delivered across a network of 25 partner studios and venues in Greater Boston, with a recently announced expansion into Worcester County. Its core service portfolio includes a Scholarship Program (27 active scholarships), Community Membership, on-demand classes, the Sobruary Challenge ($28 pledge), an annual Golf Tournament fundraiser, and seasonal Beach Programming funded through the Save the Harbor Better Beaches Grant (received six consecutive years).

The underlying methodology is a domain-specialized trauma-informed yoga practice designed for nervous system regulation and relapse prevention, taught by instructors with lived recovery experience. Digital distribution is light: a website hosting on-demand classes, an Instagram presence (~6.5K followers), an email newsletter, and a recently introduced Skool community platform. No AI, app, or proprietary software product is in evidence.

The revenue model is diversified across donations, low-dollar recurring community memberships, challenge pledges, golf tournament sponsorships (Tee Sponsorships at $250, Silver tiers and a Cadillac hole-in-one prize), e-commerce shop proceeds (100% to programming), and a recurring municipal grant. The customer base is individuals in addiction recovery and the "sober curious," with corporate sponsors and event participants as the secondary economic counterparty. Leadership transitioned in 2025 from founder Nicoletta Longo to new Board President Joe Annotti, a consulting industry veteran and founder of Skull & Bogeys Golf Company, who brings personal recovery experience and commercial fundraising capacity.

Name

NamaStay Sober

Legal name

NamaStay Sober

Website

https://namastaysober.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NamaStay Sober is a Boston-based 501(c)(3) nonprofit founded in 2015 that supports individuals in addiction recovery through trauma-informed yoga, fitness, meditation, and wellness events delivered across 25 partner studios in Massachusetts.

Ownership category

akta.pro rank

Product category

Addiction Recovery Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Voluntary Health Organizations (813212)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Addiction recovery support
• Recovery yoga classes
• Sober community programs
• Wellness event fundraising
• Trauma-informed fitness

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Tax-deductible donations from individuals and organizations supporting addiction recovery programming. Fundraisers include events, campaigns, and corporate sponsorships.
2. Membership Fees: Community membership provides ongoing access to classes, events, and the recovery community. Revenue supports operational costs and helps fund scholarships.
3. Event Revenue: Annual golf tournament with sponsorship tiers (Silver Sponsors, Tee Sponsorships at $250), silent auction, and hole-in-one prizes generate significant fundraising revenue.
4. Shop Proceeds: E-commerce shop where 100% of proceeds directly support NamaStay Sober programming for addiction recovery.
5. Challenge Participation Fees: Sobruary Challenge pledges (e.g., $28 pledge) provide both fundraising and participant engagement, with pledged amounts funding scholarships and unlocking wellness perks.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NamaStay Sober is a 501(c)(3) nonprofit that supports individuals recovering from addiction through trauma-informed yoga, fitness, meditation, and wellness-focused community events. It delivers programming via a 25-location partner studio network in Greater Boston and on-demand online classes, with scholarships funded by donations and fundraisers making memberships accessible to those who cannot pay full price. Core offerings include the Scholarship Program, Community Membership, On-Demand Classes, the Sobruary Challenge, Beach Programming, and the annual Golf Tournament.

Product overview

NamaStay Sober is a 501(c)(3) non-profit organization founded in 2015 that provides addiction recovery support through yoga, fitness, meditation, and wellness-focused community events. The organization operates a portfolio of interconnected programs: Scholarship Programs that fund memberships for individuals in recovery, Community Membership providing ongoing access to classes and peer support, On-Demand Classes for remote participation, the Sobruary Challenge month-long sobriety and wellness initiative, annual Golf Tournament fundraisers, and seasonal Beach Programming. The organization served 20,000+ individuals across 25 locations in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Scholarship Program Year-long scholarships providing access to yoga, fitness, meditation, and wellness-focused classes for individuals in addiction recovery, funded through donations and fundraisers to make memberships affordable for those who cannot pay full price.
• Community Membership Monthly membership providing ongoing access to yoga, fitness, and meditation classes plus a sober peer community focused on relapse prevention through structure, consistency, and accountability.
• On-Demand Classes Remote, on-demand yoga, fitness, and meditation classes delivered via the NamaStay Sober website so members can participate in trauma-informed wellness sessions from anywhere.
• Sobruary Challenge Annual month-long sobriety and wellness initiative in which participants pledge $28 to support scholarships and unlock partner wellness perks and access to exclusive in-person and virtual recovery-focused events.
• Golf Tournament Annual signature fundraising golf tournament (e.g., 2026 event at Overlook Golf Club) with corporate sponsorship tiers, individual participation, silent auction, and hole-in-one prizes to support addiction recovery programs and scholarships.
• Beach Programming Seasonal outdoor yoga (Beach Yoga) and fitness (Beach Bootcamp) events at Boston-area beaches including Revere Beach, Wollaston, and Nahant, funded by the Save the Harbor Better Beaches Grant Program.

Quantifiable outcome

• In first year, 4 of 5 scholarship recipients maintained sobriety (80% success rate)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, supporting and minor.

• LululemoncoreGTM or Marketing PartnerAthletic apparel brand partnership providing support for wellness and recovery community events and programming
• Back Bay Yoga UnioncoreStrategic or Co-development PartnerPrimary partner studio hosting regular community yoga classes and fundraising events
• Breathe CambridgecoreStrategic or Co-development PartnerPartner yoga studio hosting community classes and wellness events for recovery community
• SOMA Yoga CentercoreStrategic or Co-development PartnerPartner studio in North End hosting regular community yoga events and special programming
• Skull & Bogeys Golf CompanycoreGTM or Marketing PartnerGolf apparel brand founded by Board President Joe Annotti; commits 25% of profits to addiction recovery; provides golf tournament sponsorship and cart sponsorship
• Save the HarborcoreGTM or Marketing PartnerGrant program recipient for 6 years; supports beach yoga and bootcamp programming at Boston-area beaches including Revere Beach
• EverybodyFightssupportingStrategic or Co-development PartnerFitness studio partner supporting recovery community through wellness programming
• Revere Parks & RecreationsupportingStrategic or Co-development PartnerMunicipal partner for beach programming and community wellness events in Revere
• BTONE MiddletonsupportingStrategic or Co-development PartnerPartner yoga/fitness studio hosting community classes
• SoulCitysupportingStrategic or Co-development PartnerPartner wellness studio contributing to community programming
• The Handle BarsupportingStrategic or Co-development PartnerPartner cycling studio supporting community wellness events
• BostoniasupportingGTM or Marketing PartnerPartner providing support for community events and programming
• Recover HospitalitysupportingGTM or Marketing PartnerSilver Sponsor for golf tournament; mission-driven hospitality company serving recovery community
• Realty BostonsupportingGTM or Marketing PartnerReal estate company sponsoring golf tournament and community events
• Meredith Lane AestheticsminorGTM or Marketing PartnerDonated skincare package ($1,060 value) to golf tournament silent auction
• Seagrass SupplyminorGTM or Marketing PartnerDonated custom golf shoes to golf tournament auction
• LPY (Love Peace Yoga)supportingStrategic or Co-development PartnerPartner yoga studio contributing to community programming

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Phoenix: A nonprofit sober-active community offering free CrossFit, yoga, climbing, and other fitness to individuals in recovery. Closest direct peer—mission (fitness for addiction recovery), target population (people in recovery), and revenue model (donation-funded, free programming) align almost exactly with NamaStay Sober.
• Liberation Yoga Project (formerly Yoga Behind Bars): Nonprofit providing trauma-informed yoga to incarcerated and recovery populations. Comparable in trauma-informed methodology, volunteer- and donation-driven model, and focus on marginalized populations navigating recovery or justice involvement.
• Y12SR (Yoga of 12-Step Recovery): Curriculum and community combining yoga with 12-step recovery principles, offering trauma-informed yoga teacher trainings. Direct peer in the niche of yoga-for-recovery methodology, with overlapping scholarship and teacher-certification pathways.
• Yoga for Addiction Recovery (similar regional programs): Network of yoga teachers and studios offering recovery-specific yoga classes. Direct peer in trauma-informed yoga methodology for addiction recovery populations, with similar teacher-training and community-class models to NamaStay Sober.

Emerging players

• Loosid: Digital sober community platform with events, meetups, and dating for sober-curious individuals. Comparable as a recovery-focused community/membership model but operating digitally rather than via studio partners; represents the digital trajectory NamaStay Sober's Skool presence is starting to follow.
• Tempest: Digital recovery media, treatment-finding, and teletherapy platform. Adjacent in addressing the recovery population but with a clinical/digital model rather than wellness/yoga. Useful benchmark for how a recovery brand can scale programmatically beyond a single city.

Broad incumbents

• Hazelden Betty Ford Foundation: Large established addiction treatment provider with treatment centers, publishing, and education programs. Shares NamaStay Sober's relapse-prevention mission but operates at vastly greater scale via clinical/inpatient care rather than community wellness.
• Headspace: Consumer meditation and mindfulness platform. Overlaps with NamaStay Sober's mindfulness and meditation offerings at the broader level, but Headspace is a scaled, venture-backed consumer app rather than a recovery-focused nonprofit.
• Calm: Major meditation and sleep app. Comparable in delivering meditation and on-demand classes but as a broad-population consumer product, not a recovery-specific nonprofit. Represents the digital scale NamaStay Sober's on-demand layer could grow into.

Regional players

• YMCA of Greater Boston: Regional community wellness organization in the same Boston geography with broad fitness programming. Serves the same local population and competes for wellness-sponsorship dollars, but operates a far broader community-membership portfolio rather than recovery-specialized programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/namastaysober
• Xx.com/namastay_sober
• Facebookfacebook.com/NamaStaySober
• LinkedInlinkedin.com/company/namastaysober

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NamaStay Sober