Omniboost
Omniboost is a hospitality data integration platform that connects PMS, POS, and accounting systems for hotels, restaurants, and multi-property operators across 100+ countries, automating financial data flows through its AI-powered Data Unification Platform.
- Company typePrivate
- Founded2019
- HeadquartersTerneuzen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Omniboost does
Omniboost is a hospitality-focused data integration platform that connects Property Management Systems (PMS), Point-of-Sale (POS) platforms, and accounting software for hotels, restaurants, and multi-property operators. Founded around 2017-2019 in the Netherlands and headquartered in Terneuzen, the company operates offices in New York (SoHo) and Berlin and serves more than 5,500 hospitality businesses across 100+ countries through over 10,000 live integrations spanning 400+ solution combinations, 85+ accounting systems, and 55+ POS and PMS platforms. The core product is the Omniboost Data Unification Platform, an AI and machine learning-powered connectivity layer that automates financial data synchronization, normalizes fragmented operational data into clean compliant records, and offers self-onboarding, error management, and self-help tooling. On top of this foundation, the company delivers five modules: POS Integrations, PMS Integrations, Accounting Integrations, Insights (data warehouse and analytics), and an Owners Portal for real-time property-level visibility.
The company generates revenue primarily through subscription-based integration services priced via quote-based models tied to integration count, property count, and transaction volume, enabling land-and-expand as customers add properties or system connections. Omniboost sells through direct enterprise sales to hotel groups (Strawberry, MCR, Generator), management companies, and chains, supplemented by a partner-led distribution channel through PMS, POS, and accounting vendors (Mews, Shiji, Hogia, Toast, Lightspeed, DATEV) that recommend or co-sell the platform. The company is majority-owned by BORON, the family office of the J.A. Fentener van Vlissingen family, and emphasizes operational efficiency and a profitable growth posture over venture-backed scale.
Omniboost firmographics
Firmographics- Name
- Omniboost
- Legal name
- Omniboost B.V.
- Website
- https://omniboost.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Omniboost is a hospitality data integration platform that connects PMS, POS, and accounting systems for hotels, restaurants, and multi-property operators across 100+ countries, automating financial data flows through its AI-powered Data Unification Platform.
- Ownership category
- akta.pro rank
Where Omniboost is headquartered
LocationHeadquarters
- HQ city
- Terneuzen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Omniboost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Integration and Data Connectivity Subscriptions: Omniboost primarily generates revenue through subscription-based integration services that connect hospitality systems (PMS, POS, accounting). Customers pay for access to the data unification platform, with pricing based on the number of integrations, properties, or transaction volumes. The model supports land-and-expand dynamics as customers add more properties or system connections over time.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Omniboost product offering
Product offeringCore offering
Omniboost sells an AI/ML-powered Data Unification Platform that integrates hospitality Property Management Systems (PMS), Point-of-Sale (POS) systems, and accounting software, transforming fragmented operational data into clean, compliant financial records and business insights. The offering includes the core platform plus dedicated modules: POS Integrations, PMS Integrations, Accounting Integrations, Insights (data warehouses and reporting), and an Owners Portal for property owners. The company delivers these capabilities through subscription-based access priced per integration/property/volume.
Product overview
Omniboost is a data unification platform for hospitality finance and operations. The architecture consists of the Omniboost Data Unification Platform as the core foundation (powered by AI and machine learning), with three primary product access environments: Base for accounting integrations, DataHub for POS-PMS integrations, and Owners Portal for property owner management. On top of the platform, five solution modules address specific integration needs: POS Integrations (connecting point-of-sale to PMS and accounting), PMS Integrations (connecting property management to accounting), Accounting Integrations (automating financial data flows), Insights (data warehouses, reporting, and analytics), and the Owners Portal (real-time property overview for owners and operators). The platform supports 85+ accounting systems, 55+ POS and PMS systems, serving 3,500+ hotels and 2,700+ restaurants across 100+ countries with 10,000+ active integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Omniboost Data Unification Platform The foundational data unification platform powering the entire Omniboost ecosystem. Enables seamless connectivity and data flexibility across hospitality systems using AI and machine learning, with intuitive features like self-onboarding, error management, and self-help tools. Used by hotel groups, management companies, restaurants, and hospitality technology vendors.
- POS Integrations Connects hospitality point-of-sale systems to property management and accounting platforms. Powers real-time revenue synchronization, automated room charges, and itemized transaction flows from POS to PMS and accounting systems. Targets hotel restaurants, F&B outlets, and hospitality groups.
- PMS Integrations Connects property management systems to accounting platforms. Automates financial data transfers, simplifies the complex integration process between PMS and accounting, and supports both API-based and structured file exports. Used by hotels and management companies with supported PMS platforms.
- Accounting Integrations Connects hospitality accounting systems to operational platforms. Automates the flow of financial data from PMS and POS into leading accounting systems, eliminating manual bookings and ensuring compliant financial exports. Supports 85+ accounting systems including Datev, Exact Online, QuickBooks, Xero, NetSuite, Sage, Tripletex, and Fortnox.
- Insights Data services including data warehouses, data lakes, reporting solutions, and cross-platform connectivity. Delivers consolidated reporting, reliable KPIs (ADR, RevPar, GOP PAR, COGs), and custom data warehouse solutions that break down data silos and provide operational and financial insights.
- Owners Portal Real-time overview portal for property owners, timeshares, and resort operators. Built on top of PMS, it provides real-time availability, owner-occupied reservations, configurable financial statements, commission payouts, overhead cost tracking, invoice management, and property-level performance metrics including ADR, occupancy, and revenue.
- Full Revenue Push Functionality (Toast POS to Mews PMS) Real-time, itemized revenue synchronization from Toast POS directly into Mews PMS, including room charges, meal period mapping, sales category segmentation, and tax breakdown at the transaction level. For hotel restaurants and F&B outlets across North America.
- Datev API Certified Integration Automated, source-system-agnostic financial data delivery directly into Datev environments via API, eliminating manual email-based exports. No recertification needed per POS/PMS integration; currently supported for Guestline and Shiji via Omniboost's unified platform. Requires Datev subscription upgrade.
- Hogia API-Based Integrations Real-time API-driven connectivity between Hogia PMS/POS and accounting systems, replacing earlier export-based workflows. Enables immediate synchronization, automated error detection, encrypted authenticated API calls, and scalable automation for hospitality operators in Scandinavia and beyond.
Quantifiable outcome
- 10,000+ live integrations completed across global hospitality platforms
- +6 more outcomes
Companies that use Omniboost
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Omniboost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability2 records
Feature8 records
Omniboost partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- ShijicoreOmniboost partnered with Shiji, a global hospitality technology provider, to integrate Shiji's Daylight PMS with Omniboost's POS and accounting systems. The partnership leverages Omniboost's existing network to automate financial data transfers and reduce manual reconciliation for hotels worldwide. Shiji's Daylight PMS connects with a wide range of POS and accounting platforms through Omniboost, enabling automated room charge synchronization, closed bill transfers, and API-based accounting connectivity across Europe, North America, Asia, and the Middle East.
- HogiacoreOmniboost and Hogia strengthened their collaboration by moving from export-based workflows to API-driven integrations. The new phase enables real-time synchronization, automated error detection, and scalable connectivity between Hogia's PMS/POS and accounting software, replacing earlier periodic export-based data flows.
- DatevcoreOmniboost achieved Datev API Certified Partner status, enabling automated, source-system-agnostic financial data delivery directly into Datev environments without manual email-based exports. The certification covers integrations with Guestline, Shiji, and other PMS/POS systems through Omniboost's unified platform.
- Valk ExclusiefflagshipOmniboost and Valk Exclusief Hotels completed a complex PMS data migration pilot, developing a custom-built migration from IDPMS to Apaleo for the group's 40+ properties across the Netherlands and Germany. The pilot migration was completed in under two hours, demonstrating the feasibility of portfolio-wide rollout.
- StayntouchcoreStayntouch and Omniboost partnered to enhance access to point-of-sale and accounting system integrations for hotel customers. The partnership provides Stayntouch customers with seamless integration to a range of POS and Accounting systems through Omniboost's connectivity platform, enabling smoother cloud transitions without disrupting operations or guest experience.
- MewscoreOmniboost is a key integration partner for Mews, with deep connectivity between Mews PMS and a wide range of POS (Toast, Lightspeed) and accounting (NetSuite, QuickBooks, Exact Online) systems. The partnership enables automated revenue synchronization, room charges, and financial data flows for Mews hoteliers.
- GeneratorcoreGenerator partnered with Omniboost to implement automated data infrastructure connecting POS (Lightspeed, Ancon), PMS (Mews), and accounting (Exact Globe) across 20+ properties in Europe and North America. The partnership enables real-time revenue synchronization, daily financial exports, and consolidated group-level reporting.
- StrawberryflagshipOmniboost partnered with Strawberry (formerly Nordic Choice Hotels), a leading hospitality group with over 230 hotels in the Nordics. Omniboost delivers over 1,000 integrations to automate financial reporting, improve operational efficiency, and maintain consistency across Strawberry's internal platforms, addressing challenges around data unification and streamlining operations.
- MCRflagshipOmniboost and MCR formed a strategic partnership to reshape hospitality technology for MCR's portfolio of 140+ hotels in the United States. Omniboost implemented its Data Unification Platform to integrate PMS, accounting, and HR systems into a cohesive data ecosystem, automating workflows, enhancing reporting, and enabling scalability at the hotel and management level.
- ToastcoreOmniboost's integration with Toast POS enables automated room charge posting from Toast to Mews PMS and other supported PMS platforms, with Full Revenue Push functionality delivering itemized revenue synchronization including menu items, taxes, meal periods, and sales categories for hotel restaurants in North America.
- LightspeedcoreLightspeed POS integrations with Omniboost enable automated financial data flows from Lightspeed to PMS and accounting systems, supporting restaurant and multi-outlet hospitality operators with revenue automation and VAT-compliant reporting.
- Oracle Hospitality (Opera Cloud)coreOmniboost announced enhanced integration capabilities with Oracle's Opera Cloud and Opera On-Prem PMS systems, enabling hotels running Oracle platforms to connect with Omniboost's ecosystem of POS and accounting integrations.
- ApaleocoreApaleo cloud-native PMS integration with Omniboost enables automated financial data flows and accounting connectivity, supporting hotel groups migrating from legacy PMS systems to Apaleo.
- CloudbedscoreOmniboost integrates with Cloudbeds PMS, enabling hotels using Cloudbeds to connect with Omniboost's ecosystem of POS and accounting integrations.
- gastronovicoreOmniboost partnered with gastronovi to broaden market reach through strategic PMS integrations, combining gastronovi's restaurant management capabilities with Omniboost's connectivity platform.
- GuestlinecoreOmniboost integrates with Guestline PMS, enabling hotels running Guestline to connect with accounting systems through Omniboost's Datev API-certified integration pathway.
- Exact OnlinecoreOmniboost integrates with Exact Online accounting software, enabling automated financial data flows from hospitality systems (PMS, POS) to Exact Online for hotel and restaurant operators.
- QuickBookscoreOmniboost integrates with QuickBooks Online and QuickBooks, enabling automated journal entries from Mews and other PMS platforms directly into QuickBooks for hospitality operators globally.
- Oracle NetSuitecoreOmniboost integrates with Oracle NetSuite accounting platform, enabling automated financial data flows for enterprise hospitality groups and management companies.
- XerocoreOmniboost integrates with Xero accounting software, supporting hospitality operators seeking cloud-based accounting connectivity through Omniboost's platform.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Omniboost competitors and assessment
Company assessmentDirect peers
- Cloudbeds: Cloudbeds is a hospitality PMS platform that operates its own marketplace and integration ecosystem. It competes directly with Omniboost at the PMS level and could expand native integrations that displace third-party middleware.
- Shiji Group: Shiji provides the Daylight PMS and Infrasys POS used in hospitality, with its own integration layer. It is also a strategic partner of Omniboost, making it a dual-role comparable in the hospitality middleware space.
- Stayntouch: Stayntouch is a cloud PMS that partners with Omniboost for POS and accounting integrations. It represents a peer PMS whose integration strategy Omniboost's platform enables and could potentially be disrupted by.
- Mews: Mews is a cloud-native PMS used by many of Omniboost's enterprise customers. Mews is both a partner and a potential disintermediator as it expands its own native POS and accounting connectors via the Mews Marketplace.
- Apaleo: Apaleo is an open API-first PMS platform that competes in the same mid-market and enterprise hospitality segment. Its open API philosophy overlaps with Omniboost's integration-centric value proposition.
Broad incumbents
- Workato: Workato is a leading horizontal iPaaS platform serving enterprise customers across verticals including hospitality. It represents a broad incumbent competing for the same middleware budget at large hospitality groups.
- Tray.io: Tray.io is an enterprise iPaaS platform with broad integration capabilities. It competes for the same mid-market and enterprise integration workload that Omniboost addresses in hospitality.
- Zapier: Zapier is the largest horizontal automation platform with thousands of app integrations. It competes in the same general integration space, though it lacks hospitality-specific compliance depth.
- Make (formerly Integromat): Make is a general-purpose visual automation and iPaaS platform used across industries. It is a horizontal competitor that hospitality operators could choose for non-verticalized integration workflows.
Emerging players
- Canary Technologies: Canary Technologies provides hospitality-specific software (guest management, digital concierge, payments) and integrates with major PMS platforms. It is an emerging vertical SaaS player that competes for similar enterprise hospitality budgets and integration mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Omniboost social profiles
Digital presenceOmniboost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omniboost leadership team
Management profileNumber of profiles
Profiles4 records
Omniboost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omniboost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omniboost
What does Omniboost do?
Omniboost sells an AI/ML-powered Data Unification Platform that integrates hospitality Property Management Systems (PMS), Point-of-Sale (POS) systems, and accounting software, transforming fragmented operational data into clean, compliant financial records and business insights. The offering includes the core platform plus dedicated modules: POS Integrations, PMS Integrations, Accounting Integrations, Insights (data warehouses and reporting), and an Owners Portal for property owners. The company delivers these capabilities through subscription-based access priced per integration/property/volume.
Is Omniboost a public or private company?
Omniboost is a private company. It is classified as private equity controlled and is currently operating.
When was Omniboost founded?
Omniboost was founded in 2019. It employs 51 to 100 people.
Where is Omniboost based?
Omniboost is headquartered in Terneuzen, Netherlands, in the Europe region.
How does Omniboost make money?
One revenue line is on record: integration and Data Connectivity Subscriptions.
Who are Omniboost's main competitors?
Direct peers on record are Cloudbeds, Shiji Group, Stayntouch, Mews and Apaleo. Broad incumbents are Workato, Tray.io, Zapier and Make (formerly Integromat). Canary Technologies is listed as an emerging player.
Does Omniboost have an API?
Yes. Omniboost leverages API-based integrations as the foundation of its data unification platform. The company is a Datev API Certified Partner, enabling automated file uploads directly into customers' Datev environments. The platform also offers API-driven integrations with partners such as Hogia, supporting real-time synchronization, automated error detection, and encrypted authenticated API calls. The platform is described as source-system agnostic, with integrations sitting on top of the unified platform layer.