What HealthAware does

HealthAware, operating commercially as Unlock Health, is a Denver-based B2B healthcare technology company that sells health risk assessment (HRA) solutions to hospitals, health systems, and provider organizations. Founded in 2004 and operating with 11-50 employees, the company has accumulated more than 20 years of experience serving over 2,000 care facilities and facilitating over 3 million completed assessments. Its commercial focus is on helping healthcare organizations identify at-risk patients across multiple therapeutic verticals, drive service-line growth, and convert identified risk into scheduled care encounters.

The core product is a HIPAA-compliant, HITRUST r2-certified HRA platform built around behavioral science-based design principles. The platform delivers condition-specific assessments covering 20+ conditions across oncology (breast, colon, lung, prostate cancer), behavioral health (anxiety, depression, substance use), cardiovascular (heart, stroke, peripheral artery disease), orthopedic and neurology (back/neck, knee/hip, shoulder/elbow), weight management, pulmonology (COPD, sleep), internal medicine (acid reflux, bladder control, diabetes), and women's health (menopause). Assessments are written in plain language and delivered in a mobile-first, accessible format, with select assessments available in Spanish. The platform's intelligence is logic-driven rather than AI/ML-based, using condition-specific branching rules to guide patients toward recommended next actions such as scheduling care, registering for screenings, or finding a provider. Completed assessment data is integrated into clients' CRM, EHR, and marketing automation systems to enable automated follow-up, segmentation, and outcome reporting. Documented performance from a 16-location Southwestern U.S. hospital system case study includes 95 million impressions, 10,264 HRA completions, 26,071 ad clicks, and a 20:1 campaign ROI in a cardiology service-line engagement.

The business model is a subscription or recurring service model sold through an enterprise field sales motion directly to hospitals, health systems, and physician specialty groups. Pricing is quote-based and not publicly disclosed. The go-to-market is anchored on demonstrated ROI case studies and reference customers, with the company supporting client configuration, promotional deployment, system integration, and ongoing personalized nurturing program development. Notable gaps in the input data include the absence of disclosed revenue, funding history, ownership structure, management team beyond a CTO (Corey Maul), and explicit AI/ML capability claims.

Name

HealthAware

Website

https://healthaware.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthAware (operating as Unlock Health) provides HIPAA-compliant, HITRUST r2-certified health risk assessment solutions to hospitals, health systems, and provider organizations. Its platform enables condition-specific patient identification across 20+ conditions and drives service-line growth through CRM/EHR-integrated patient journeys.

Ownership category

akta.pro rank

Product category

Patient Engagement Software

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Health risk assessments
• Patient engagement software
• Healthcare marketing platform
• Patient acquisition tools
• Care journey automation

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Health Risk Assessment Services: B2B services to healthcare organizations including HRA configuration, promotion support, system integration, and patient nurturing program development. Operates on a subscription/service model with healthcare organizations (hospitals, health systems, provider groups) as clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HealthAware (operating as Unlock Health) provides a HIPAA-compliant, HITRUST r2-certified Health Risk Assessment (HRA) platform sold to hospitals, health systems, and provider organizations. The platform delivers condition-specific assessments across 20+ conditions (oncology, behavioral health, cardiovascular, orthopedic, weight management, pulmonology, internal medicine, and women's health) with behavioral science-based plain-language design, mobile-first accessibility, logic-driven patient journeys, and CRM/EHR integration. The company also provides configuration, integration, and patient-nurturing program services as part of deployment to enterprise healthcare clients.

Product overview

Unlock Health offers a unified platform of Health Risk Assessments (HRAs) designed to identify at-risk patients across 20+ conditions and service lines. The core product is a behavioral science-based HRA platform that delivers personalized health reports, connects data to CRM/EHR systems, and drives patient acquisition through conversion-focused design. The platform encompasses condition-specific assessment modules across oncology (breast, colon, lung, prostate cancer), behavioral health (anxiety, depression, substance use), cardiovascular (heart, stroke, PAD), orthopedic/neurology (back, knee, hip, shoulder), weight management, pulmonology (COPD, sleep), internal medicine (acid reflux, bladder control, diabetes), and women's health (menopause). Additional capabilities include personalized patient journeys with logic-driven automation, healthcare data collection and reporting, and seamless CRM/EHR integration for follow-up.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Risk Assessments (HRAs) Platform

Quantifiable outcome

• 20:1 campaign ROI for cardiology service line
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Emerging players

• Doctor.com: Healthcare provider digital marketing and reputation platform with patient acquisition workflows; addresses a similar provider-buyer pain point (online patient acquisition) on a smaller scale than Unlock Health's enterprise hospital focus.
• PatientPop (Tebra): Patient acquisition and practice growth platform focused on independent physician practices rather than large health systems; partial overlap with Unlock Health on patient acquisition intent but a smaller-buyer, narrower segment.

Broad incumbents

• Healthgrades: Hospital and physician marketing platform that drives patient acquisition for health systems; an adjacent function to Unlock Health's HRA-led service-line growth and patient acquisition offering.
• Press Ganey: Large healthcare patient experience company serving most U.S. hospitals with surveys, analytics, and engagement tools; broader portfolio than Unlock Health but addresses overlapping hospital buyer stakeholders and screening/survey workflows.

Direct peers

• WebMD Ignite: Patient engagement and education platform (built on Krames and Staywell assets) offering health risk assessments, behavior change programs, and patient communications to hospitals and health systems; the closest direct competitive overlap on HRA content and buyer.
• Binary Fountain: Patient experience and feedback management platform with online patient surveys and screening tools sold to hospitals and provider groups; overlapping HRA-adjacent survey technology and buyer profile.
• Sharecare: Digital health engagement platform known for its RealAge HRA and chronic condition programs sold to employers, health systems, and payers; comparable HRA-centric engagement product and similar enterprise healthcare buyer profile.
• Loyal Health: Patient engagement platform serving hospitals and health systems with screening, outreach, and journey automation capabilities; directly comparable to Unlock Health's HRA-driven patient acquisition and engagement model for similar enterprise hospital buyers.
• Solutionreach: Patient engagement and communication platform with intake, screening, recall, and outreach tools used by health systems and group practices; comparable in HRA-adjacent screening and follow-up workflow capabilities.
• PatientPoint: Patient engagement platform operating at the point of care in physician offices and hospitals; serves overlapping buyer base and offers risk-awareness and condition-specific content similar in function to Unlock Health's HRAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/healthaware3

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthAware