Go Fitness

What Go Fitness does

Go Fitness, legally registered as FITNESS MEANS in France on May 23, 2013, operates a network of six fitness clubs concentrated in the Île-de-France region — specifically the Essonne and Val-d'Oise departments (suburban Paris). The company serves individual consumers across fitness levels, offering gym facilities with latest-generation equipment, guided weight training, cardio training, free weights, group fitness classes (including Biking, Pilates, Zumba, BodySculpt, and Circuit Training), Brazilian Jiu-Jitsu, self-defense, and Les Mills Cinemas screen-based workouts. State-certified sports coaches (coachs diplômés d'état) provide personalized follow-up, and ancillary amenities include 'kids spaces' for parents and a women-only club format (Club de Quincy 100% femmes in Quincy-sous-Sénart).

The technology footprint is intentionally light: a corporate website (gofitness.fr) and a member mobile app (app.gofitness.fr) handle marketing, trial session booking, and account management. Les Mills Cinemas provides structured on-screen workout content. There are no disclosed APIs, SDKs, proprietary AI systems, or platform integrations beyond standard web and mobile stacks.

Go Fitness monetizes through recurring membership subscriptions, with monthly tiers ranging from €32.90 (Moins de 20 ans & Senior) to €49.90 (Liberté no-commitment), a €39.90/month Illimité plan with 12-month commitment, annual prepay at €329, and a Brazilian Jiu-Jitsu add-on at €330/year. Go-to-market is direct-to-consumer via the physical club footprint, supplemented by free trial sessions, a member app, and Facebook pages for each location. The only disclosed institutional capital is a ~$1.34M round from M Capital Partners in June 2015; the company is otherwise founder-owned and self-funded, operating as a regional chain without disclosed plans for expansion outside Île-de-France.

Name

Go Fitness

Legal name

FITNESS MEANS

Website

https://gofitness.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Fitness (legal entity FITNESS MEANS) operates six fitness clubs across the Essonne and Val-d'Oise departments of Île-de-France, offering gym access, group classes, martial arts, and state-certified coaching to individual consumers on monthly and annual subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Puiseux

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fitness Membership Subscriptions: Monthly and annual subscription fees for gym access, group fitness classes, and equipment usage. Members choose between commitment (12-month) and no-commitment plans.
2. Specialized Class Add-ons: Additional revenue from specialized programs such as Jujitsu Brazilian annual memberships (€330/year) as add-ons to standard gym access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Go Fitness operates a network of fitness clubs in Île-de-France, France, providing members access to gym facilities equipped with modern equipment, group fitness classes (Cours Collectifs), guided weight training, cardio training, free weights, Brazilian Jiu-Jitsu, self-defense, indoor cycling, and the Les Mills Cinemas on-screen workout program. Members subscribe to monthly or annual plans and can access multiple club locations with state-certified personal coaching and kids spaces for parents.

Product overview

Go Fitness operates as a network of fitness clubs in Île-de-France, France, with 6 establishments. The core offering includes gym facilities with modern equipment, guided weight training machines, free weights, and cardio equipment. The company provides group fitness classes (Cours Collectifs) led by state-certified coaches, including Biking, Pilates, Zumba, and circuit training. Specialized activities include Jiu-Jitsu Brésilien and Self-Défense martial arts programs. The Les Mills Cinemas program offers screen-based autonomous workouts. Membership tiers include ILLIMITÉ (€39.90/month), LIBERTÉ (€49.90/month), and annual options, with junior and senior discounts available. The company also offers a mobile app for member services.

Differentiator

Problem solved

Functional benefit

Products and services

• Go Fitness Salle de Sport A network of fitness clubs in Île-de-France offering gym facilities with modern equipment, personalized coaching, and group fitness classes for members across 6 locations.
• Cours Collectifs (Group Fitness Classes) Group fitness classes led by state-certified coaches, including Biking, Pilates, Zumba, BodyScult, Circuit Training, and more, available at all Go Fitness club locations.
• Musculation guidée (Guided Weight Training) Guided weight training using machines adapted to all levels, with coaching assistance for proper technique and movement execution.
• Cardio Training Cardiovascular equipment including treadmills, rowing machines, bikes, ellipticals, and steppers for endurance training.
• Force et charges libres (Free Weights Area) Free weight area with dumbbells, discs, and barbells for muscle development from maintenance to mass building.
• Jiu-Jitsu Brésilien (Brazilian Jiu-Jitsu) Brazilian Jiu-Jitsu martial arts classes teaching ground combat techniques, defense, and submission skills, with dedicated annual membership option.
• Self-Défense (Self-Defense) Self-defense classes teaching protection techniques, reflex development, and cardio fitness in a secure environment.
• Biking (Indoor Cycling) Indoor cycling group classes on stationary bikes led by certified coaches with music accompaniment.
• Les Mills Cinemas Screen-based workout program offering guided exercises on screen for autonomous training sessions.
• Go Fitness Mobile App Mobile application for members to manage their account, book trial sessions, and access club services via app.gofitness.fr.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EuropeActivemoderateStrategic or Co-development PartnerEuropeActive has launched the Next Level Leaders programme, a reimagined version of the UK Active Future Leaders Programme which marks its 10-year anniversary. The initiative aims to develop the next generation of strategic, globally-minded leaders for the fitness and physical activity sector. Go Fitness (listed as Go Fit in the article) is one of the major operators backing this programme alongside RSG Group and The Gym Group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Orange Bleue: Franchise-based French fitness club network offering coaching-led memberships with multi-club access. Comparable business model and franchise-driven regional expansion.
• Club Moving: French independent fitness club chain with multiple locations in Île-de-France. Comparable in scale, regional concentration, and mid-market subscription model.
• Neoness: Urban-focused French fitness chain with multiple Paris and Île-de-France locations offering subscription-based access to gyms and group classes. Directly comparable in geography and target demographic.
• Fitness Park: Major French low-cost fitness chain with a dense network of clubs nationwide, including strong Île-de-France presence. Directly comparable in business model (subscription, multi-club, group classes) and target segment (mass-market fitness consumer).
• Keep Cool: French mid-market fitness chain with a multi-club membership model and similar price positioning to Go Fitness. Comparable as a subscription gym network targeting mainstream French consumers.
• Basic-Fit: Europe's largest low-cost fitness chain with hundreds of clubs across France. Directly comparable as a multi-location subscription gym operator competing for the same Île-de-France consumer with aggressive pricing.

Broad incumbents

• RSG Group (McFit): Europe's largest fitness conglomerate operating McFit, John Reed, and other brands. Comparable as a broad incumbent in the same space and an existing partner via the EuropeActive Next Level Leaders programme.
• Fitness First: Established premium global fitness chain with multi-club memberships. Comparable as a broader incumbent offering premium positioning above Go Fitness's mid-market tier.
• The Gym Group: UK-listed low-cost gym operator with hundreds of locations. Comparable as a multi-club subscription gym brand and an existing co-participant with Go Fitness in the EuropeActive programme.

Regional players

• On Air: French fitness club chain with presence in Île-de-France and other French regions. Comparable as a regional player offering subscription-based multi-club gym access in overlapping French markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gofitnessfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Fitness