The Sedona Group (Quad Cities)

What The Sedona Group (Quad Cities) does

The Sedona Group is a privately held, Quad Cities-headquartered workforce management solutions company founded in 1986 (originally as TemPro Services in Bettendorf, Iowa) and led by President and CEO Rick John. It is organized into three wholly owned operating divisions: Sedona Staffing (light-industrial, clerical, technical, and professional temporary and direct-hire placements), Sedona Technologies (outsourced engineering, software development, web content management, and network support), and Sedona Government Services (STGS), formed in 2013 to serve public-sector buyers. Corporate headquarters are at 602 35th Avenue, Moline, Illinois, with 34 branches nationwide operated through a mix of partner-owned and corporate offices across the Midwest, Texas, Oregon, California, and Kansas.

The company's core technology stack centers on Sedona Compass, a proprietary web-based staffing platform launched in 2008 that supports candidate registration, job applications, account management, and EEOC compliance, supplemented by Sedona PerForma (workflow software, 2004; cloud versions released 2012), Sales Workflow in the Cloud (2012), DealerCustomerPortal.com (2013), and a Kentico-based web content management practice hosting 250+ websites. Sedona Technologies has held certified-partner status with Microsoft (2004), Kentico, and Endeca (2006). The group is ISO 9001:2000 certified (since 2000), is a member of the American Staffing Association, and has been independently ranked in the top 1% of U.S. staffing firms (Staffing Industry Analyst, 2005). Named enterprise customers are concentrated in equipment manufacturing — notably John Deere (multi-decade strategic partner spanning Central Business Office administration, a 3-year Ag Division software implementation, and Pro E 3D CAD engineering support), CNH, Olympic Steel, and HON.

The Sedona Group's revenue model is hybrid and transaction-based: staffing services generate placement and payroll-billing fees (193,000 weekly payroll hours were recorded in 2005), while Sedona Technologies generates professional-services revenue from software development, outsourced engineering, and CMS hosting, and STGS delivers managed services to government clients. Pricing is quote-based and customized per client. The company has grown entirely organically — no private-equity, venture, or institutional capital is disclosed — and has never pursued an external funding round. Disclosed group revenue reached $120M in 2005 (up from $100M in 2004 on 31% enterprise-wide growth); current revenue is not publicly disclosed.

Name

The Sedona Group (Quad Cities)

Legal name

The Sedona Group Ltd.

Website

https://sedonagroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

The Sedona Group is a privately held Quad Cities workforce management company operating Sedona Staffing, Sedona Technologies, and Sedona Government Services across 34 U.S. branches, serving enterprise manufacturing and government clients through staffing placements, IT services, and proprietary software.

Ownership category

akta.pro rank

Product category

Staffing and Workforce Management Services

NAICS

Temporary Help Services (561320), Temporary Help Services (56132), Professional Employer Organizations (56133), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Computer Programming Services (7371)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industries

Multi-Site / Branch Network Staffing (BPACACAJ), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Clerical & Customer Support Temp Staffing (BPACACAC)

Keywords

• Workforce management solutions
• Temporary staffing services
• Direct hire staffing
• Industrial staffing services
• Government workforce services

Headquarters

HQ city

Moline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Staffing Services: Temporary and direct hire staffing services covering light industrial, clerical, and professional placements. The company payrolls workers weekly with 193,000 weekly payroll hours recorded in 2005.
2. Technology Services: Software development, web content management, outsourced engineering services, and network support services provided through Sedona Technologies.
3. Government Services: Sedona Technologies Government Services division formed in 2013, providing workforce solutions for government clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Sedona Group provides total workforce management solutions through three operating divisions: Sedona Staffing delivers temporary and direct-hire staffing for light industrial, clerical, technical, and professional roles; Sedona Technologies offers IT services, software development, outsourced engineering, web content management, and network support; and STGS (Sedona Government Services) supplies workforce solutions for government clients. The company supports these services with proprietary platforms including Sedona Compass and Sedona PerForma, serving enterprise customers such as John Deere, CNH, HON, and Olympic Steel through a network of 34 branches nationwide.

Product overview

The Sedona Group is a privately-owned workforce management solutions company organized into three primary divisions: Sedona Staffing Services (traditional and specialized staffing), Sedona Technologies (IT services, software, and web solutions), and STGS (Sedona Government Services). The company operates the Sedona Compass web-based staffing platform as its core software product, supplemented by software products including Sedona PerForma (workflow management), Sales Workflow in the Cloud, and DealerCustomerPortal.com. Sedona Technologies also offers specialized services including Kentico web content management, Endeca search applications, and outsourced engineering services. The company serves manufacturing clients including John Deere and CNH through its technical and engineering divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Sedona Compass: Web-based software system for staffing operations providing improved efficiency, client reporting, and growth opportunities.
• Sedona PerForma
• Sedona Tower

Products and services

• Sedona Staffing Services Temporary and direct-hire staffing services providing light industrial, clerical, technical, and professional placements to clients across multiple industries. Operates through 34 partner-owned and corporate branches nationwide.
• Sedona Technologies IT Services IT services division providing outsourced engineering services, software development, web content management, network support, and technical staffing solutions to enterprise clients.
• Sedona Government Services (STGS) Government services division providing workforce management solutions for government sector clients.
• Sedona Compass Web-based proprietary staffing software platform providing improved efficiency, client reporting, candidate registration, job applications, account management, and EEOC compliance for Sedona Staffing operations.
• Sedona PerForma Workflow and process management software product designed for enterprise operations, with cloud-based versions including PerForma Enterprise and Sales Workflow in the Cloud.
• DealerCustomerPortal.com Customer portal solution providing online access for dealer-customer interactions, launched by the Sedona Technologies Website division.
• Web Content Management Services Kentico-based web content management services including website development, hosting, and CMS solutions, leveraging certified Kentico partner status with 250+ hosted customers and 225+ Kentico websites.
• Endeca Search Application Services Enterprise search application services delivered as an Endeca certified partner, with implementations for Fortune 500 clients.
• Outsourced Engineering Services Outsourced engineering and Pro E 3D CAD system support services provided to equipment manufacturers and technology companies.

Quantifiable outcome

• 193,000 weekly payroll hours achieved in 2005
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• American Staffing AssociationminorOthersThe Sedona Group is a member of the American Staffing Association, the leading trade association representing the US staffing industry. Membership demonstrates commitment to industry standards and best practices.
• MicrosoftcoreTechnology or IntegrationSedona Technologies became a certified Microsoft partner in 2004, enabling delivery of Microsoft-based technology solutions and services to clients.
• KenticocoreTechnology or IntegrationSedona Technologies became a certified Kentico partner for web content management. By 2010, Sedona had created and hosted over 225 Kentico websites, demonstrating deep partnership integration.
• EndecacoreTechnology or IntegrationSedona Technologies became an Endeca certified partner in 2006 and implemented its first Endeca search application for Fortune 500 company HON.
• John DeerecoreStrategic or Co-development PartnerMulti-year strategic partnership including Central Business Office providing administration and medical billing services for John Deere Health Centers, 3-year software implementation project for John Deere Ag Division (Ag BRE), and Pro E 3D CAD system assistance for engineers at John Deere facilities.
• United WayminorGTM or Marketing PartnerThe Sedona Group partners with United Way of the Quad Cities through community involvement programs including the United for Equity Investor initiative and United Way Give Advocate Volunteer Campaign.
• Western Illinois UniversityminorStrategic or Co-development PartnerSedona Technologies serves on an advisory committee for the Tech/Engineering department at Western Illinois University, supporting workforce development and curriculum input.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Express Employment Professionals: One of the largest US franchised staffing firms with a national generalist model covering commercial, professional, and light-industrial placements. Closest structural analog to Sedona's partner-owned branch approach and mid-market generalist positioning.
• Kelly Services: Publicly traded national generalist staffing firm with strong light-industrial, clerical, and professional placement franchises plus a dedicated technology services arm (Kelly OCG). Highly comparable across both Sedona's staffing and technology-services divisions.
• Aerotek: Specializes in engineering, technical, and industrial staffing with deep exposure to manufacturing and aerospace OEMs. Directly comparable to Sedona Technologies' Pro/E CAD and outsourced engineering services for John Deere, CNH, and similar industrial clients.
• Insight Global: Large US staffing firm focused on IT, engineering, and professional placements with a partner-branch model similar to Sedona's. Overlaps with Sedona Technologies' technical-staffing and software-development offerings.
• TEKsystems: Allegis Group's IT staffing and services arm focused on technology and engineering talent, application management, and consulting. Closely comparable to Sedona Technologies' IT staffing, software development, and outsourced engineering offerings.
• CoWorx Staffing Services: Mid-market US staffing firm providing light-industrial, administrative, and technical placements through a multi-site branch network. Similar scale and segment mix to Sedona Staffing's generalist offerings.

Broad incumbents

• ManpowerGroup: Global staffing leader (Manpower, Experis, Right Management) operating broad generalist and specialized talent solutions. Larger incumbent covering the same light-industrial, clerical, and professional placement categories Sedona serves.
• Adecco Group: One of the world's largest staffing and workforce-solutions groups (Akkodis, LHH, Adecco). Overlaps with Sedona across generalist staffing, IT/engineering resourcing, and government workforce solutions.
• Robert Half International: Specialized staffing leader in finance/accounting, administrative, and technology talent. Comparable to Sedona's clerical and professional placement book and to the technology-services division's higher-margin specializations.
• Randstad US: Major international staffing group (Randstad, Randstad Technologies, Randstad Government) with deep US presence across generalist, technology, and public-sector workforce solutions. Comparable across all three Sedona divisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thesedonagroup
• LinkedInlinkedin.com/company/the-sedona-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sedona Group (Quad Cities)