What Wholesale Helper does

Wholesale Helper is a B2B software company that operates a suite of five Shopify apps enabling merchants on standard Shopify plans to run wholesale operations without upgrading to Shopify Plus ($2,300/month). The core technology is a tag-based pricing engine built natively on the Shopify API: merchants assign customer tags to pricing groups, and the app automatically displays the correct wholesale price, applies volume and tiered discounts, and enforces net payment terms at login. The portfolio spans Wholesale Pricing Discount B2B (core pricing/discounts/shipping/net terms), WSH Order Form & ReOrder (single-page bulk ordering), Wholesale Lock Manager (content gating by customer segment), plus add-on modules AReceivables (AR/net-terms tracking) and Pre-Order Helper (pre-order capture). Pricing is per-app subscription, typically $10-$50/month individually or $30-$100/month for a comprehensive stack, with free trials and 45+ Shopify ecosystem integrations including Zapiet and GemPages.

Wholesale Helper distributes exclusively through digital channels: the Shopify App Store (its primary marketplace, where it holds 'Built for Shopify' badges and 4.5-5.0 star ratings across the portfolio), its own wholesalehelper.io website, and a sales-assisted 'Book a Demo' motion for mid-market and enterprise prospects. The go-to-market is primarily product-led, with self-serve installation via Shopify App Store and organic content marketing (blog, SEO, free tools like the Wholesale Price Calculator and Wholesale Readiness Checker) feeding top-of-funnel demand. An affiliate program and partnerships with Zapiet and GemPages extend reach through channel and integration partners. The company claims to power 16,000-18,000+ Shopify merchants globally.

The business is a privately held product brand owned by Shop Circle Ltd, a UK private limited company headquartered at One Kingdom Street, Paddington Central, London. Wholesale Helper discloses no external funding, no revenue figures, and no management team data in available sources. With 11-50 employees and five apps serving a long-tail SMB merchant base across global geographies, it operates as a cash-generative, product-led micro-SaaS within the Shopify ecosystem, monetizing the cost arbitrage between standard Shopify plans and Shopify Plus for merchants requiring B2B wholesale functionality.

Name

Wholesale Helper

Legal name

Shop Circle Ltd

Website

https://wholesalehelper.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Wholesale Helper is a Shopify-native B2B wholesale app suite serving 16,000+ Shopify merchants globally. It offers tag-based tiered pricing, volume discounts, net payment terms, bulk ordering, and content gating on standard Shopify plans as a low-cost alternative to Shopify Plus.

Ownership category

akta.pro rank

Headquarters

HQ city

California

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Wholesale Pricing Discount B2B Subscription: Monthly subscription app for Shopify. Tiered pricing tiers available. Core B2B wholesale pricing, volume discounts, net terms, and shipping rules functionality.
2. WSH Order Form & ReOrder Subscription: Monthly subscription app for bulk ordering and reorder functionality.
3. Wholesale Lock Manager B2B Subscription: Monthly subscription app for content locking and access control by customer segment.
4. AReceivables Subscription: Monthly subscription app for tracking unpaid wholesale orders and net terms payment reminders.
5. Pre-Order Helper Subscription: Monthly subscription app for pre-order functionality on Shopify stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wholesale Helper sells a suite of Shopify-native B2B wholesale apps that let merchants run tiered pricing, volume discounts, net payment terms, per-tier shipping, gated catalogs, single-page bulk ordering, accounts-receivable tracking, and pre-orders directly on standard Shopify plans without paying for Shopify Plus. The portfolio of five apps is distributed via the Shopify App Store and the company's own website to over 16,000 merchants globally.

Product overview

Wholesale Helper is a suite of five Shopify apps designed to enable B2B wholesale operations on standard Shopify plans without requiring Shopify Plus. The core portfolio consists of three primary apps: Wholesale Pricing Discount B2B (for tiered pricing, net terms, and shipping rules), WSH Order Form & ReOrder (for bulk ordering workflows), and Wholesale Lock Manager: B2B (for content gating). Two additional add-on modules extend the platform: AReceivables (for invoice tracking and payment reminders) and Pre-Order Helper (for pre-order functionality). All apps share customer-tag-based logic and integrate with each other to provide an end-to-end wholesale solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Pricing Discount B2B A Shopify app that enables B2B wholesale pricing setup, including tiered and volume discounts, net payment terms (Net 30/60), per-tier shipping rates, customer-specific pricing, and wholesale signup workflows. Designed for Shopify merchants on Basic through Advanced plans who need wholesale capabilities without paying for Shopify Plus.
• WSH Order Form & ReOrder A Shopify app that provides a single-page bulk order form with multi-product ordering, saved carts, and one-click reorder for B2B and retail customers. Targeted at returning wholesale customers who already know what they want to purchase.
• Wholesale Lock Manager: B2B A Shopify app that locks or hides products, collections, prices, or specific pages on a store by customer tag, controlling which content retail and wholesale visitors can see. Used by distributors and brands needing to gate wholesale content.
• AReceivables A Shopify add-on app that tracks unpaid wholesale orders, manages net payment terms, sends automated payment reminders, and provides invoice management for B2B accounts-receivable workflows.
• Pre-Order Helper A Shopify add-on app that enables pre-order functionality for capturing demand before products are back in stock, with support for wholesale pre-orders and customizable pre-order button styling.

Quantifiable outcome

• Save $2,211/month vs Shopify Plus native B2B ($89/mo vs $2,300/mo)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• ZapietcoreTechnology or IntegrationPartnership to provide seamless wholesale order delivery experience to B2B customers. Zapiet's delivery/pickup solutions integrate with Wholesale Helper apps.
• GemPagescoreTechnology or IntegrationPartnership to provide seamless wholesale ordering experience for B2B ordering businesses. GemPages page builder integrates with Wholesale Helper apps.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bold Commerce: Bold Commerce is a Shopify-focused app developer offering Bold Custom Pricing, Bold Subscriptions, and related B2B/customer-specific pricing apps. It is the most direct functional competitor to Wholesale Helper's tag-based pricing and tiered discounts on Shopify.
• Hexta: Hexta builds the Wholesale Pricing Now Shopify app, which is a direct competitor to Wholesale Helper's flagship Wholesale Pricing Discount B2B, offering tiered pricing, customer groups, and net terms on Shopify.

Broad incumbents

• Shop Circle Ltd: Shop Circle is the parent holding company of Wholesale Helper and operates a broader portfolio of Shopify app brands (ReConvert, GemPages, Heyday, Trust, etc.). Comparable as the corporate operator behind WH and as a broader Shopify-app-suite incumbent.

Others

• Handshake: Handshake (now owned by Shopify) is a B2B wholesale marketplace for Shopify merchants. Different model (marketplace vs app) but addresses the same wholesale enablement problem for Shopify merchants and competes for the same merchant mindshare.
• Faire: Faire is a leading B2B wholesale marketplace. Wholesale Helper's own Amazon Ecology case study explicitly notes merchants shifting from Faire to direct ordering — making Faire an adjacent competitor for merchant wholesale-channel decisions, though via marketplace rather than SaaS.
• Privy: Privy is a leading Shopify app for email capture, pop-ups, and marketing automation. Adjacent ecosystem peer serving the same Shopify SMB merchant base with overlapping distribution and App Store dynamics.
• Klaviyo: Klaviyo is the dominant Shopify-focused email/SMS marketing automation platform. Not a direct competitor on functionality, but a deeply comparable Shopify-ecosystem SaaS incumbent with high merchant penetration and cross-sell dynamics.
• ReConvert: ReConvert is a sister app brand under Shop Circle Ltd (Wholesale Helper's parent), offering post-purchase upsells on Shopify. Comparable as a sibling Shopify app with shared corporate infrastructure, customer cross-sell, and support model.
• Gempages: GemPages is a Shopify page-builder app and a publicly listed integration partner of Wholesale Helper. Adjacent ecosystem peer serving the same merchant base, with shared customer and partnership overlap.

Emerging players

• Skio: Skio is a Shopify subscription management app with hybrid ordering features. It overlaps with Wholesale Helper's bulk/reorder functionality (WSH Order Form & ReOrder) and competes for the same Shopify merchant install base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/helperwholesale
• YouTubeyoutube.com/channel/UCV9X2XIuiyHMgO-Pfv3SmLg/featured
• Facebookfacebook.com/WholesaleHelper
• LinkedInlinkedin.com/company/wholesale-helper
• Instagraminstagram.com/wholesalehelper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Helper