What AutoRevo does

AutoRevo, LTD is a privately held, Plano, Texas-based vertical SaaS and digital marketing platform founded in 2004 by Randy Roberts to serve independent and franchise automotive dealerships across the United States. The company operates a cloud-based platform anchored by Powersites — a mobile-first, responsive dealer-website product offered in three tiers ($299, $499, $999+ setup) — and built around a core Vehicle Management System (VMS) that decodes VINs via DataOne, imports inventory from hundreds of sources, and pushes daily exports to AutoTrader, Cars.com, CarGurus, Edmunds, TrueCar, and Facebook Marketplace. Surrounding the VMS are proprietary modules including InLine Text (SMS with Square payments, Facebook/Google Business Messenger, and real-time translation in 100 languages), InLine Pricing (CARFAX-powered market comparison), a centralized ADF-integrated Lead Management System, DealerDoc for out-of-state titling, an InLine Mobile App, and two October 2024 generative AI add-ons: the AI Vehicle Description Builder ($99–$199/month) and the AI Review Builder Tool. The company is a Google Certified Partner (2018) and approved Meta inventory provider (2019), and earns revenue from one-time website setup fees, recurring subscriptions, per-transaction titling fees, and managed digital advertising services for Meta and Google. AutoRevo reports serving thousands of dealers with 4+ year average retention, operates without disclosed external funding, and remains founder-led with Ken Roberts as CEO since 2013.

Name

AutoRevo

Legal name

AutoRevo, LTD

Website

https://autorevo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoRevo is a Plano, Texas-based vertical SaaS platform founded in 2004 that provides websites, inventory management, SMS communications, digital advertising, and AI-powered listing tools to thousands of independent and franchise automotive dealerships across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Car Dealer Website Packages: AutoRevo offers three tiers of dealer websites: Powersite ($299 setup), Customized Powersite ($499 setup), and Fully Custom Powersite ($999+). These are one-time setup fees with ongoing website hosting and maintenance.
2. AI Vehicle Description Builder: AI-powered vehicle description tool priced at $99-$199/month, providing ongoing subscription revenue for automated description generation.
3. Digital Advertising Services: AutoRevo provides digital advertising management services including Meta Dynamic Inventory Ads and Google Vehicle Ads, with certified digital marketing experts providing campaign management and optimization.
4. Inventory Management System (VMS): Vehicle Management System included in packages that enables inventory listing, distribution to classified sites, and integration with third-party data providers.
5. DealerDoc Out-of-State Titling: Out-of-state titling and registration service with text notifications, pre-populated documents, guaranteed fees, and 24-hour turnaround for cross-state vehicle transactions.
6. Window Stickers: Custom designed window stickers for auto dealers, available to both AutoRevo customers and non-customers, with design, printing, and delivery services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AutoRevo provides a cloud-based digital marketing and software platform for independent automotive dealers, including responsive dealer websites (Powersites), a Vehicle Management System (VMS) with VIN decoding and classified distribution, a proprietary SMS/text messaging service (InLine Text), AI-powered vehicle description and review tools, lead management, market pricing analytics, and managed digital advertising across Meta and Google.

Product overview

AutoRevo is a dealer-focused digital marketing and software platform for independent automotive dealers, founded in 2004 and headquartered in Plano, TX. The platform is built around Powersites — a mobile-first, responsive website platform offered in three tiers (Powersite, Customized Powersite, and Fully Custom Powersite) — which serves as the hub for the broader product ecosystem. This core website integrates with InLine Text, AutoRevo's proprietary SMS/text messaging service that centralizes all dealer-customer communications (including Facebook Messenger and Google Business Messenger), appointments, language translation, and Square-powered deposit payments. The InLine VMS (Vehicle Management System) handles inventory management with DataOne-powered VIN decoding and daily exports to major classifieds (AutoTrader, Cars.com, CarGurus, Edmunds, TrueCar, Craigslist). Supporting products include: InLine Pricing Tool (CarFax-powered vehicle valuation and market comparison), Lead Management System (centralized ADF-integrated inbox), DealerDoc (out-of-state titling/registration), AI Vehicle Description Builder ($99–$199/month — generative AI for vehicle listings), AI Review Builder Tool (generative AI for Google reviews, integrated into InLine Text), Automotive SEO Services, Digital Advertising (Meta Dynamic Inventory Ads, Google Vehicle Ads, Craigslist Automation), Window Stickers, and eBrochures. The platform integrates Google Workspace (Gmail, Calendar, Drive, Chat), CarFax, AutoCheck, JD Power, BlackBook, DealerDoc, Call Source, and Square. AutoRevo has been serving dealers since 2004 and positions itself as 'built by dealers, for dealers.'

Differentiator

Problem solved

Functional benefit

Brands

• inLine Text: Proprietary dealer text messaging service that enables SMS communication directly with customers, integrated with customer management and sales tools.
• inLine Pricing
• inLine Mobile App
• Powersites
• DealerDoc

Products and services

• Powersites (Car Dealer Websites) Responsive, mobile-first website platform for auto dealers offered in three tiers — Powersite ($299 setup, plug-and-play template), Customized Powersite ($499 setup, theme customization with design team), and Fully Custom Powersite ($999+, fully custom with professional consultation). All tiers include inventory display, third-party add-on integration, and access to the broader AutoRevo product ecosystem.
• InLine Text Proprietary SMS/text messaging service that centralizes dealer-customer communications, featuring two-way texting, real-time language translation in 100 languages, appointment scheduling, integrated inventory sharing, Facebook Messenger and Google Business Messenger integration, Square deposit payments, digital business cards, and OneTap quick replies. Includes the AI Review Builder tool.
• InLine VMS (Vehicle Management System) Cloud-based inventory management system enabling dealers to manage vehicle inventory online from any device, with manual entry or automated import from hundreds of sources. Uses DataOne-powered VIN decoding, integrates CARFAX and AutoCheck vehicle history reports, and distributes inventory to dealer websites and third-party listing sites. Integrates with Google Workspace, DealerDoc, and Call Source.
• InLine Mobile App iOS mobile application that enables dealers to manage their dealership from a phone or tablet, including VIN scanning and decoding, vehicle appraisal, photo capture and upload, inventory management, customer information access, and InLine Text communication.
• AI Vehicle Description Builder Generative AI tool that automatically creates SEO-optimized vehicle descriptions for every piece of dealer inventory by analyzing make, model, year, mileage, options, and other vehicle data. Priced at $99–$199 per month.
• AI Review Builder Tool Generative AI tool integrated within InLine Text that helps dealers gather more Google Business Profile reviews. Attaches customer sales data, generates a ready-to-use review, and lets customers edit or approve before one-click submission to Google, with in-app dealer response and photo attachments.
• InLine Pricing Tool Vehicle pricing and market comparison tool that allows dealers to price vehicles against similar vehicles matched by year, make, model, mileage, trim, drivetrain, transmission, and cylinders. Pulls CARFAX data and displays comparable vehicles with five-zone price graphs, mileage-to-price trend highlighting, and color-based value adjustments. Included in every AutoRevo package.
• Lead Management System Centralized lead inbox that aggregates and manages all dealer leads from multiple sources (dealer website, eBay Motors, credit applications, and more) in real time. ADF-integrated with other ILM providers. Features lead tracking, follow-up tasks, custom lead statuses, role-based employee logins, appointment scheduling, flip reports for cross-selling, and email/text notifications.
• DealerDoc Out-of-State Titling Out-of-state titling and registration service integrated into the VMS, providing automated fee lookups, state-specific document generation, deal desking with state tax and fee calculations, F&I payment calculations, and portfolio management for lien holders and service vendors. Includes 24-hour turnaround and text notifications.
• Automotive SEO Services Managed SEO service with dedicated automotive SEO experts focused on local and national search engine optimization, including Google Business Profile optimization, review management, website content management, and brand/messaging strategies designed to drive qualified organic traffic to dealerships.
• Digital Advertising for Car Dealers Certified digital marketing and advertising service covering Facebook Dynamic Automotive Inventory Ads, Google Ads (including Google Vehicle Ads), Instagram, Threads, and automated Craigslist posting, with 1-on-1 consultation, Meta Pixel and Google Tag retargeting, prospecting campaigns, and full campaign optimization.
• Meta Dynamic Inventory Ads Dynamic advertising solution using Meta's AI to automatically create custom ads for each vehicle in dealer inventory, with real-time inventory sync, Meta Pixel and Conversions API integration, and creative optimization. Supports Single Image Ads, Carousel Ads (up to 10 images/videos), and Video Ads across Facebook Feed, Marketplace, Stories, Reels, and Threads.
• Google Vehicle Ads Google-certified advertising service enabling Vehicle Ads on Google Search with high-resolution vehicle images and details. AutoRevo handles Google Merchant Center setup, automated vehicle data feed management, Google Business Profile linking, and Performance Max campaign optimization to drive traffic to Vehicle Detail Pages.
• Craigslist Automation Automated Craigslist posting tool that delivers SEO-optimized, information-packed listings powered by DataOne VIN decoding, automatically updates listings to keep inventory fresh, and maximizes exposure on Craigslist.
• eBrochures Electronic brochure tool that generates shareable vehicle brochures from Vehicle Detail Page data, including dealer information, Google Maps preview, vehicle features and options, CARFAX report access, and factory/aftermarket options. Free offering included with car dealer websites.
• Online Classified Integration Automated daily inventory export service distributing dealer inventory to major auto shopping websites including AutoTrader, CarGurus, Cars.com, Edmunds, and TrueCar, using AutoRevo's custom description builder tailored for each platform.
• Window Stickers Custom-designed window sticker service for auto dealers available to both AutoRevo customers and non-customers, with QR codes linking to inventory or any URL. Includes design, printing, and delivery to the dealer's door.

Quantifiable outcome

• Dealers average over four years of continued service with AutoRevo
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Meta (Facebook)coreTechnology or Integration · 1 January 2019AutoRevo became an approved inventory provider for Facebook Marketplace in 2019 and developed Meta Dynamic Inventory Ads for automotive dealers. The partnership enables automated inventory advertising across Facebook, Instagram, and Threads platforms with real-time data synchronization.
• GooglecoreTechnology or Integration · 1 January 2018AutoRevo became a Google Certified Partner in 2018 and deeply integrated Google's Workplace into their product offering. The partnership includes Google Business Profile optimization, Google Merchant Center setup assistance, Google Ads campaign management (Google Vehicle Ads), and Gmail integration through Google Workspace.
• CARFAXcoreTechnology or IntegrationCARFAX vehicle history reports are integrated into AutoRevo's Vehicle Management System and advertising campaigns. CARFAX data is also used in the InLine Pricing tool for vehicle valuations and in the AI Vehicle Description Builder for accurate vehicle reporting.
• DataOne (DataOne BII)coreTechnology or IntegrationDataOne provides VIN decoding services powering AutoRevo's listings with factory installed options, standard options, and vehicle descriptions. The DataOne-powered VIN decoder ensures quick, accurate listings of all vehicle options, equipment, and factory paint colors.
• eBay MotorsminorChannel Partner/ Reseller/ DistributorAutoRevo integrates with eBay Motors for dealer inventory listings. The partnership allows dealers to list vehicles on eBay Motors and import leads from eBay directly into the AutoRevo Lead Management System.
• AutoTraderminorChannel Partner/ Reseller/ DistributorAutoRevo exports dealer inventory to AutoTrader as part of its online classified integration service, distributing inventory across major automotive shopping websites.
• Cars.comminorChannel Partner/ Reseller/ DistributorAutoRevo exports dealer inventory to Cars.com as part of its automated daily exports to leading auto shopping websites.
• CarGurusminorChannel Partner/ Reseller/ DistributorAutoRevo exports dealer inventory to CarGurus as part of its online classified integration service for automotive dealers.
• EdmundsminorChannel Partner/ Reseller/ DistributorAutoRevo exports dealer inventory to Edmunds as part of its automated daily exports to leading auto shopping websites.
• TrueCarminorChannel Partner/ Reseller/ DistributorAutoRevo exports dealer inventory to TrueCar as part of its online classified integration service for automotive dealers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DealerSocket (VinSolutions): VinSolutions, part of DealerSocket under Cox Automotive, provides dealer CRM, inventory management, and digital marketing tools. Comparable to AutoRevo in product scope (CRM, desking, inventory, marketing) but skewed toward franchise dealer groups with deeper-pocketed budgets.
• DealerInspire: DealerInspire builds responsive dealer websites, inventory management, and digital advertising solutions for automotive retailers. Direct competitor to AutoRevo's Powersites and digital advertising product lines with comparable integration approach.
• DealerOn: DealerOn provides responsive dealer websites, SEO, paid search, and digital marketing services for automotive dealers. Most directly comparable to AutoRevo's Powersites and SEO/managed-services offering for independent and franchise dealers.
• DealerCenter: DealerCenter (formerly Auto/Mate) is a cloud-based dealer management system targeting independent and small franchise dealers. Directly comparable to AutoRevo in serving the SMB auto dealer market with website, CRM, inventory, and DMS functionality.

Emerging players

• Tekion: Tekion is a cloud-native automotive retail platform serving dealers with a unified DMS, CRM, and consumer experience suite. Emerging competitor with meaningful overlap to AutoRevo's all-in-one platform vision, but with significant venture backing and broader enterprise ambitions.
• Podium: Podium provides customer messaging, review management, and payment tools for local businesses with strong penetration in automotive dealerships. Directly comparable to AutoRevo's InLine Text and AI Review Builder offerings, with broader multi-vertical scale.

Regional players

• DealerSiteBuilder: DealerSiteBuilder is a digital marketing provider focused on building websites and inventory management tools for independent and franchise auto dealers. Comparable to AutoRevo's Powersites tier with overlapping SMB-dealer focus and similar pricing tiers.

Broad incumbents

• CDK Global: CDK Global is a major provider of DMS, CRM, websites, and marketing solutions to franchise auto dealers and OEMs. Overlaps with AutoRevo's website, CRM, and inventory product lines but serves a much larger and more enterprise customer base as the broad incumbent.
• Cox Automotive: Cox Automotive is the parent of VinSolutions, Dealertrack, Kelley Blue Book, Autotrader, and Cars.com. Competes with AutoRevo in dealer websites, CRM, inventory syndication, and digital advertising via multiple overlapping brands across the dealer ecosystem.
• Reynolds and Reynolds: Reynolds and Reynolds provides dealership management systems, forms, and retail management solutions primarily to franchise auto dealers. Broad incumbent comparable to AutoRevo's DMS-adjacent capabilities with significantly deeper enterprise install base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/autorevo
• Facebookfacebook.com/autorevo
• LinkedInlinkedin.com/company/autorevo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoRevo