Roberta's

What Roberta's does

Roberta's is a Brooklyn-born, multi-unit full-service restaurant group founded in 2008 by Brandon Hoy and Carlo Mirarchi, built around wood-fired Neapolitan-style pizza with naturally fermented dough made fresh daily and seasonal, thoughtfully sourced ingredients. The menu extends beyond pizza to house-cured meats, handmade pasta, seasonal seafood and vegetable dishes, and desserts, served across five full-service locations in Bushwick, Domino Park, and Penn District (NYC), Culver City (Los Angeles), and East Nashville, supplemented by two R Slice quick-service outposts. The culinary concept is the product, with no proprietary technology platform; operations are supported by standard restaurant tech integrations including OpenTable for reservations, order.online for pickup and delivery, ezCater for drop-off catering, and Goldbelly for nationwide frozen pizza distribution.

The business operates a multi-channel revenue model. Core dine-in restaurant sales at owned locations form the base, complemented by takeout and delivery, drop-off and full-service catering (including a mobile wood-fired pizza oven offering in NYC, LA, and Nashville), national frozen pizza sales through Goldbelly, branded merchandise and cookbooks via a direct e-commerce shop, and digital gift cards. Customer segments split between individual diners and food enthusiasts (primary), corporate and private event organizers (catering), and brand loyalists purchasing merchandise or gift cards. Related concepts include the R Slice sub-brand and Ezio's Steakhouse, a separate restaurant co-founded by Mirarchi.

Roberta's is a privately held, founder-owned company with no disclosed outside institutional investment, no parent company, and no funding rounds on record. Headcount sits at 51-100 employees, indicating a lean central team supporting a distributed multi-location operation. The company has expanded gradually since founding (LA in 2018, Nashville in 2020, Domino Park in 2021, Penn District in 2024) and has earned Eater's 'Best Pizza in NYC' designation, signaling durable brand equity in its core market.

Name

Roberta's

Legal name

Roberta's Pizza

Website

https://robertaspizza.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Roberta's is a Brooklyn-founded, multi-unit restaurant group operating five full-service wood-fired Neapolitan pizzerias and two R Slice outposts across NYC, Los Angeles, and Nashville, serving individual diners, corporate/private event clients, and national DTC customers via Goldbelly frozen pizza and branded merchandise.

Ownership category

akta.pro rank

Product category

Full-Service Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (72232), Mobile Food Services (72233)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Brasseries, Bistros & Trattorias (THAFACAI), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Wood-fired pizza
• Neapolitan-style pizza
• Full-service restaurants
• Pizza catering services
• Frozen pizza retail

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant operations at multiple locations offering wood-fired Neapolitan pizzas, house-cured meats, handmade pasta, seasonal seafood, vegetable dishes, and desserts with full bar service including cocktails, wine, and spirits.
2. Takeout and Delivery: Direct online ordering for pickup and delivery through order.online platform at select locations. Customers can order full menu items for at-home consumption.
3. Catering Services: Drop-off style catering at all locations, mobile pizza oven full-service catering in NYC, Los Angeles, and Nashville, and turnkey event production including food, drinks, and private dining/buyout options.
4. Frozen Pizza Sales: National distribution of frozen pizzas through Goldbelly platform, allowing customers nationwide to purchase and prepare Roberta's pizzas at home.
5. Merchandise and Consumer Goods: Online shop selling branded merchandise including apparel (t-shirts, hoodies, hats, bucket hats), cookbooks, chili oil, and gift sets.
6. Gift Cards: Digital gift cards accepted at all locations except Penn District, providing one-time revenue and encouraging future customer visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Roberta's is a multi-location restaurant group that serves wood-fired Neapolitan-style pizzas and a seasonally focused menu (house-cured meats, handmade pasta, seasonal seafood and vegetable dishes, desserts) across full-service restaurants in NYC, LA, and Nashville. Beyond dine-in, it offers catering and mobile wood-fired pizza oven events, nationwide frozen pizza via Goldbelly, branded merchandise (apparel, cookbooks, chili oil), and digital gift cards.

Product overview

Roberta's is a multi-location restaurant group founded in Brooklyn in 2008, built around wood-fired Neapolitan-style pizza as its core offering. The company operates a platform of full-service restaurant locations (Bushwick, Domino Park, and Penn District in NYC; Culver City in LA; Nashville), complemented by quick-service R Slice outposts. The product portfolio extends beyond dine-in through frozen pizza (via Goldbelly), online ordering for pickup/delivery, and catering services with mobile pizza ovens. Ancillary revenue streams include branded merchandise (apparel, cookbooks, chili oil) and gift cards. Related concepts include Ezio's Steakhouse and R Slice (casual pizza outlets).

Differentiator

Problem solved

Functional benefit

Brands

• R Slice: Pizza outpost concept operating at Penn District, NYC and Nashville, offering a more casual pizza experience
• Roberta's Racing

Products and services

• Roberta's Full-Service Pizza Restaurants Full-service restaurants serving wood-fired Neapolitan-style pizzas, house-cured meats, handmade pasta, seasonal seafood and vegetable dishes, desserts, and full bar service at five locations in NYC, LA, and Nashville.
• Catering and Mobile Pizza Oven Events

Quantifiable outcome

• Named 'The Best Pizza in NYC' by Eater
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• StreetEasy (Zillow Group)minorGTM or Marketing Partner · 29 May 2026StreetEasy partnered with Mother New York to launch a 'Reserve Your Future' campaign for its 20th anniversary. Roberta's Pizza was selected as one of 12 participating venues, allowing people to book reservations at NYC restaurants and cultural institutions for the year 2046. All initial reservations were fully booked with a waitlist available.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRoberta's uses OpenTable for table reservations across all full-service locations including Bushwick, Domino Park, Culver City, and Penn District. Customers can book directly through OpenTable links on the website.
• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly distributes Roberta's frozen pizzas nationwide, allowing customers across the country to order and enjoy Roberta's pizza at home.
• ezCatercoreChannel Partner/ Reseller/ DistributorRoberta's partners with ezCater for drop-off catering orders at all locations, providing a platform for customers to easily order catering services.
• order.onlinecoreChannel Partner/ Reseller/ DistributorOnline ordering platform for Roberta's pickup and delivery services across multiple locations, enabling customers to order directly through the website.
• Brooklyn GrangeminorStrategic or Co-development PartnerCo-founder Brandon Hoy co-founded Brooklyn Grange, a 40,000 sq ft urban farm. Brooklyn Grange provides fresh, locally grown produce that aligns with Roberta's commitment to high-quality, seasonal ingredients.
• Mother New YorkminorGTM or Marketing PartnerCreative agency partner for StreetEasy's 'Reserve Your Future' campaign. Mother New York conceptualized and launched the forward-thinking community-building initiative.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Lucali: Cult-status Brooklyn/Neapolitan pizzeria operating from Carroll Gardens and Miami. Highly comparable artisanal, no-reservation-style full-service pizza experience with strong cult brand equity.
• Paulie Gee's: Brooklyn-based Neapolitan pizzeria with multiple locations and a strong chef-driven identity. Directly comparable on wood-fired technique, neighborhood origins, and casual-yet-premium positioning.
• Joe's Pizza: Iconic NYC pizzeria with multiple Manhattan locations and a recognized national brand. Comparable multi-location NYC pizza operator with strong consumer recognition, though more slice-focused than Roberta's.
• Prince Street Pizza: Multi-location NYC pizzeria famous for its pepperoni slice and cult following. Comparable on brand-driven NYC pizza positioning and multi-unit operations in the metro.
• Di Fara Pizza: Legendary single-location Brooklyn pizzeria widely regarded as one of NYC's best. Comparable on artisanal craft positioning and cult consumer following, though smaller-scale than Roberta's.
• Motorino: Neapolitan pizzeria with multiple NYC and international locations. Directly comparable on Neapolitan-style technique, full-service experience, and multi-city expansion playbook.

Emerging players

• &pizza: Fast-casual custom pizza chain with a design-forward, millennial-skewed brand. Comparable on creative pizza concept and cultural brand positioning, though at a different price point and service model.

Broad incumbents

• Blaze Pizza: Large fast-casual pizza chain with hundreds of US locations. Competes for the same pizza occasion at a lower price point and broader scale; useful comparable for chain-pizza economics.
• MOD Pizza: Established fast-casual custom pizza chain with national footprint. Comparable on artisanal-style fast-casual pizza, though structurally different on service model and unit economics.

Others

• Goldbelly: E-commerce marketplace that distributes Roberta's frozen pizzas nationally. Functions as Roberta's primary national-retail channel partner rather than a direct competitor; included for ecosystem context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/robertaspizza
• Xx.com/robertaspizza
• Facebookfacebook.com/robertasrestaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberta's