What Flex Rental Solutions does

Flex Rental Solutions is a privately held, founder-led SaaS company founded in 2009 by Chris Stein and headquartered in Orem, Utah. It builds web-based rental management software purpose-built for the live events industry, serving AV, lighting, staging, and production rental companies that operate 500+ serialized assets across multiple simultaneous jobs, warehouses, and geographies. The platform is architected around a single job record that connects quoting, inventory, warehouse logistics, crew scheduling, billing, and payments — eliminating double-entry between operational and financial workflows. The product portfolio spans the core Flex platform (four integrated modules: Inventory & Operations, Sales & Quoting, Warehouse & Logistics, Billing/Invoicing & Payments) plus specialized variants (Flex GTS for inventory-focused operators, Flex AssetSolutions for non-rental fleets at schools and venues) and add-on modules (Flex StaffingPlus for crew scheduling, Flex RFID Tracking with proprietary Flex Scan Pro hardware, and Flex Payments powered by PayEngine). Technology is delivered as cloud-based SaaS accessed via web browser and the Flex5 Mobile App on iOS, Android, and M-series Mac devices, with barcode/QR/RFID scanning, real-time multi-location inventory sync, and an API for custom integrations.

The company monetizes primarily through recurring SaaS subscriptions with plans starting at $510/month (unlimited users included, no per-user fees), with add-on modules layered on top (Flex StaffingPlus at $100/month introductory, RFID module via sales consultation) and direct US-only hardware sales of the Flex Scan Pro RFID reader. Go-to-market is a hybrid of enterprise field sales targeting ambitious event operators and a product-led motion via a 30-day free trial and FlexABLE guided onboarding. Customers include enterprise production companies such as Firehouse Productions, All Access, Pynx Productions, AMP'D Entertainment, Synergetic, and AV Productions; collectively, Flex customers have scanned more than 250 million assets across marquee productions including the Super Bowl halftime show and the Grammys, and 50% of customers have stayed on the platform for 10 or more years. The company remains bootstrapped with no documented external funding, operates a distributed team across the US (HQ Orem, UT plus satellite offices in Carlisle, Chicagoland, Nashville, and Norcal/Sacramento), and is structured as an LLC under the legal name Flex Rental Solutions LLC.

Name

Flex Rental Solutions

Legal name

Flex Rental Solutions LLC

Website

https://flexrentalsolutions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Flex Rental Solutions provides cloud-based, purpose-built rental management software for AV, lighting, staging, and live event production companies, connecting inventory, quoting, warehouse, and billing through a single job-record architecture serving enterprise and mid-market rental operators.

Ownership category

akta.pro rank

Product category

Event Rental Management Software

NAICS

Office Machinery and Equipment Rental and Leasing (53242), General Rental Centers (5323)

SIC

Services-Computer Rental & Leasing (7377), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Short-Term Fleet Rental / Flex Fleet (Replacement & Peak Demand) (THADAKAL)

Keywords

• Rental management software
• Event rental software
• Inventory tracking systems
• Warehouse logistics software
• Asset tracking software

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Core Software Subscription: SaaS subscription model with plans starting at $510/month. Includes unlimited users. No per-user fees. Includes free support, onboarding, and 30-day free trial. Revenue is recurring on a monthly or annual billing cadence.
2. Flex StaffingPlus Add-on: StaffingPlus module priced at $100/month as an add-on to the core subscription. Includes all staffing features and unlimited contact inquiries. Introductory pricing extended.
3. RFID Module Add-on: RFID tracking is an add-on module layered on top of the core Flex subscription (which covers barcode/QR scanning and inventory management). Pricing determined via sales consultation. RFID hardware (Flex Scan Pro) also available as separate purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Flex Rental Solutions is a cloud-based SaaS rental management platform purpose-built for AV, lighting, staging, and production rental companies. The core Flex platform connects quoting, real-time inventory tracking, warehouse and logistics, and billing/invoicing through a single job record, and is sold as a monthly subscription (from $510/month) with a 30-day free trial, unlimited users, and free onboarding/support.

Product overview

Flex Rental Solutions offers a modular, all-in-one event rental management software platform built for AV, lighting, staging, and production companies. The core Flex platform consists of four integrated modules — Inventory & Operations, Sales & Quoting, Warehouse & Logistics, and Billing/Invoicing & Payments — all connected through a single job record acting as the source of truth. The product portfolio includes two specialized variants: Flex GTS (GearTracking Solutions) for production companies focused on inventory movement without sales/billing needs, and Flex AssetSolutions for schools, venues, and businesses managing owned equipment. Add-on modules include Flex StaffingPlus for crew scheduling and labor management, Flex Payments for integrated payment processing via PayEngine, and an RFID Tracking add-on for bulk scanning of serialized assets via dedicated RFID hardware. The platform is cloud-based SaaS, accessible via web browser and iOS/Android mobile apps, with a pricing starting at $510/month and a 30-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Flex GearTracking Solutions: Best for production companies, venues, and rental houses focused on inventory movement and logistics. Includes inventory, reservations & availability, scanning, maintenance, and task management.
• Flex AssetSolutions
• Flex StaffingPlus
• Flex Payments

Products and services

• Flex (Core Platform) The primary all-in-one event rental management SaaS platform for AV, lighting, staging, and production rental companies, spanning inventory & operations, sales & quoting, warehouse & logistics, and billing & invoicing — all connected through a single job record acting as the center of gravity for every workflow. Subscription starts at $510/month with unlimited users, free onboarding, free support, and a 30-day free trial.
• Flex GTS (GearTracking Solutions) Specialized Flex variant for production companies, venues, and rental houses focused on inventory movement and logistics. Includes inventory, reservations & availability, scanning, maintenance, and task management; excludes sales & quoting, crew & scheduling, and billing & invoicing for buyers who don't need the full rental workflow.
• Flex AssetSolutions Specialized Flex variant for schools, venues, and businesses that need to track, maintain, and manage owned equipment. Includes inventory, asset tracking, scanning, maintenance, and task management; excludes sales & quoting, crew & scheduling, billing & invoicing, and reservations & availability.
• Flex StaffingPlus Event crew scheduling and labor management module that streamlines staffing by enabling availability inquiries, job offers, call time management, purchase order generation, Gantt view scheduling, and real-time notifications — all integrated within the Flex platform. Priced at $100/month add-on with introductory pricing, including all staffing features and unlimited contact inquiries.
• Flex RFID Tracking (Add-on Module) RFID warehouse asset tracking module layered on top of the core Flex subscription (which covers barcode/QR scanning and inventory management). Enables bulk scanning of serialized assets via RFID readers, delivering a 6–10x speed improvement over barcode scanning. Includes the Flex Scan Pro all-in-one RFID reader hardware, an RFID Proof of Concept Kit, and compatibility with third-party RFID hardware and tags.
• Flex Payments Integrated payment processing module powered by PayEngine, enabling clients to pay invoices directly within Flex via credit card or ACH. Supports full and partial payments, deposits, next-day credit card funding, and secure PCI-compliant transactions. Requires a PayEngine merchant account.

Quantifiable outcome

• 250M+ assets scanned by Flex customers across productions including the Super Bowl halftime show and Grammys
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pro Subrental Marketplace (PSM)coreTechnology or Integration · 27 May 2026PSM integration allows Flex customers to publish their inventory to a global sub-rental network without leaving the Flex platform. Gear that would otherwise sit idle between gigs can be listed on the marketplace, enabling rental companies to monetize unused capacity.
• DocuSigncoreTechnology or IntegrationDocuSign is integrated into Flex for e-signature capabilities on contracts and proposals. Clients can sign contracts digitally from any device. E-signatures are fully compliant with ESIGN and UETA legislation. The integration turns quotes into legally binding contracts with one-click approval and automatic notification to teams.
• QuickBookscoreTechnology or IntegrationQuickBooks integration connects Flex's inventory and billing data with accounting systems, avoiding double-entry and ensuring accurate ledgers. Flex invoices, payments, and inventory data sync with QuickBooks for seamless reconciliation.
• PayEnginecoreTechnology or IntegrationPayEngine powers Flex Payments for integrated, PCI-compliant payment processing. Supports credit card and ACH payments directly within Flex. Next-day credit card funding included. Merchants need to establish a PayEngine merchant account to use Flex Payments.
• Seuic (via UK Partner [email protected])minorChannel Partner/ Reseller/ DistributorFor international customers outside the US, Flex recommends Seuic AUTOID UTouch 2 UHF RFID Reader through UK partner Jimmy Bhagwagar ([email protected]). This is a regional distributor arrangement for RFID hardware supporting international customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rentman: Rentman is a cloud-based rental management software designed specifically for the event and production rental industry, covering inventory, crew scheduling, quotes, and invoicing. It is the closest direct competitor to Flex in event/AV rental management, targeting the same AV, lighting, and staging rental companies with similar feature sets.
• Booqable: Booqable is rental software for businesses of all sizes managing equipment and product rentals, with online booking, inventory tracking, and payment integrations. While broader in vertical, it competes with Flex for entry-level and mid-market event rental operators and offers a self-serve PLG motion similar to Flex's 30-day free trial.
• Current RMS: Current RMS provides cloud-based rental management software for AV, event production, and staging rental companies, with features for inventory tracking, job management, and barcode scanning. It directly competes with Flex on the same customer segment and core workflow features (quoting, inventory, scanning).
• Goodshuffle Pro: Goodshuffle Pro is rental management software built for event rental companies, covering inventory, proposals, contracts, and payments. It targets a slightly broader event rental base (including party and tent rental) but overlaps materially with Flex in AV/staging segments where features like quoting and inventory tracking compete head-to-head.

Broad incumbents

• Salesforce: Salesforce is a broad CRM and platform incumbent that some event rental companies use as a quoting, contact management, and contract backbone layer. While not a direct rental management competitor, it represents the horizontal SaaS alternative that enterprise buyers may default to — and that could encroach on Flex's quoting/CRM functionality over time.
• Alert Rental Management: Alert Rental Management provides rental software for the equipment rental industry, covering inventory, contracts, dispatch, and billing for general equipment rental operators. It is a broad incumbent that overlaps with Flex on core rental workflows but is not specialized for live event production use cases like RFID-driven tour manifest management.
• Rental Essentials: Rental Essentials is a cloud-based rental management solution for equipment rental companies, offering inventory, reservations, contracts, and invoicing functionality. It is a broad incumbent in the rental software market with comparable core features to Flex, though its specialization is less concentrated in the live event production vertical.
• Point of Rental Software: Point of Rental Software is an established rental management software provider serving equipment rental companies across multiple verticals, including construction, event, and AV. It is a broad incumbent with deeper resources and a longer enterprise track record, but less domain specialization in live events than Flex.

Emerging players

• IntelliEvent: IntelliEvent is an event operations and rental platform targeting event professionals with inventory, quoting, and order management features. As an emerging player, it has partial overlap with Flex's event production workflows but typically targets smaller or differently-segmented event operators rather than enterprise AV/production rental houses.
• Rentrax: Rentrax is an emerging cloud-based rental management platform offering inventory tracking, contract management, and billing for equipment rental operators. It targets AV and event rental segments comparable to Flex but is earlier-stage, with a more limited feature set and integration ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flexrental
• YouTubeyoutube.com/user/flexrental
• Facebookfacebook.com/flexrentalsolutions
• LinkedInlinkedin.com/company/flex-rental-solutions
• Instagraminstagram.com/flex_rental_solutions/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex Rental Solutions