EAccountable
EAccountable is a privately held, Denver-based digital marketing agency that delivers integrated Amazon, affiliate, paid media, SEO/GEO, and performance PR services to growth-stage and PE-backed brands in the $20M–$200M revenue range, operating as a single coordinated growth engine replacing fragmented agency relationships.
- Company typePrivate
- Founded2001
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EAccountable does
EAccountable is a Denver-based, privately held digital marketing agency founded in 2000 (with company-provided history referencing 2001) that provides integrated multi-channel performance marketing services to growth-stage and private-equity-backed brands in the $20M–$200M revenue range. Its service portfolio centers on two "superpower" disciplines — Amazon & Marketplaces and Affiliate & Content Commerce — augmented by Performance PR, Paid Media, SEO & GEO, Creative, Data & Analytics, and CX & NPS modules, plus three add-on capabilities: Amazon Revenue Recovery (FBA reimbursements, powered by Seller Investigators), Amazon Affiliate Partnerships, and Amazon Marketing Cloud (AMC) access.
The agency's technical stack includes a Premier Amazon partner designation spanning Amazon DSP, Amazon Ads, Amazon Ads Advanced, and a rare AMC seat for privacy-safe advanced analytics and custom attribution. It integrates with affiliate networks (Pepperjam, CJ, ShareASale/Awin, Rakuten Linkshare, Partnerize, Avantlink), ad platforms (Google, Microsoft/Bing, TikTok), attribution tools (Triple Whale, Northbeam, Rockerbox), and keyword research tools (Jungle Scout, Helium 10, MerchantWords). AI capabilities are embedded in service delivery rather than sold as a product, encompassing AI-powered market intelligence, predictive analytics, Generative Engine Optimization for AI-driven discovery, and anomaly detection used during peak events such as Prime Day.
EAccountable generates revenue through three streams: professional services retainers across its integrated service modules, affiliate-referral economics tied to client program management, and a 25% commission-based Amazon Revenue Recovery line. Pricing is quote-based and not publicly disclosed; multi-year engagements are typical and the agency reports that 32% of clients use multiple service modules. Distribution is sales-led and direct, with growth-stage and PE-backed brands as the primary segment (~33% PE-backed, ~65% industry disruptors), and the firm is led by President Mike McFadden (former Ogilvy EVP of Digital Transformation and Forbes Agency Council member) alongside a senior leadership team with multi-decade tenure in affiliate and marketplace marketing.
EAccountable firmographics
Firmographics- Name
- EAccountable
- Legal name
- eAccountable
- Website
- https://eaccountable.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EAccountable is a privately held, Denver-based digital marketing agency that delivers integrated Amazon, affiliate, paid media, SEO/GEO, and performance PR services to growth-stage and PE-backed brands in the $20M–$200M revenue range, operating as a single coordinated growth engine replacing fragmented agency relationships.
- Ownership category
- akta.pro rank
EAccountable industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where EAccountable is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
EAccountable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Agency Services: EAccountable generates revenue through fees for digital marketing agency services including Amazon & Marketplaces management, Affiliate & Content Commerce, Performance PR, Paid Media, SEO & GEO, Creative, Data & Analytics, and CX & NPS services. The agency structure positions them as a single coordinated growth engine for brands, replacing multiple fragmented agencies.
- Performance-Based Affiliate Marketing: Managing affiliate marketing programs where publishers promote advertiser brands/products and earn commissions based on sales driven. Affiliate typically accounts for 10-20% of e-commerce revenue for clients. Networks provide tracking, recruitment, communications, creative management, and payments.
- Amazon Revenue Recovery (FBA Reimbursements): Standalone service to recover lost FBA funds for Amazon sellers. Commission-based model charging 25% of recovered revenue. Covers lost inventory, damaged goods, customer returns, and FBA fee overcharges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Digital Marketing Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
EAccountable product offering
Product offeringCore offering
EAccountable is a performance-driven digital marketing agency that delivers multi-channel marketing services including Amazon & Marketplaces management, Affiliate & Content Commerce, Performance PR, Paid Media, SEO & GEO, Creative, Data & Analytics, and CX & NPS. The agency operates as a single coordinated growth engine for growth-stage and PE-backed brands in the $20M–$200M revenue range, replacing fragmented agency relationships with unified execution.
Product overview
EAccountable is a performance-driven digital marketing agency offering a unified ecosystem of interconnected services built around two core superpowers: Amazon & Marketplaces and Affiliate & Content Commerce. The agency provides eight integrated service modules including Performance PR, Paid Media, SEO & GEO, Creative, Data & Analytics, and CX & NPS. Add-on specialized services include Amazon Revenue Recovery (FBA reimbursement recovery), Amazon Affiliate Partnerships, and Amazon Marketing Cloud access. The company serves growth-stage and PE-backed brands in the $20M-$200M range with multi-channel execution across Amazon, Walmart, Target, TikTok Shop, and affiliate networks.
Differentiator
Problem solved
Functional benefit
Brands
- Amazon Revenue Recovery: A standalone FBA reimbursement service powered by Seller Investigators, focused on recovering lost funds from Amazon for inventory issues, damaged goods, customer returns, and fee overcharges. Available to any Amazon seller, charging 25% commission on recovered revenue.
Products and services
- Amazon & Marketplaces
- Affiliate & Content Commerce
- Performance PR
- Paid Media
- SEO & GEO
- Creative
- Data & Analytics
- CX & NPS
- Amazon Revenue Recovery
- Amazon Affiliate Partnerships
- Amazon Marketing Cloud (AMC) Analytics Service Elite analytics service providing comprehensive data integration, advanced analytics, custom reporting, enhanced attribution, and privacy-safe analysis environment for Amazon marketing, leveraging EAccountable's exclusive AMC seat.
Quantifiable outcome
- 401% revenue increase on Amazon (Juice Brand case study)
- +5 more outcomes
Companies that use EAccountable
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
EAccountable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability4 records
Feature4 records
EAccountable partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- Amazon (DSP, Ads, Marketing Cloud)corePremier Amazon partner with DSP, Amazon Ads, Amazon Ads Advanced, and Amazon Marketing Cloud (AMC) capabilities. The AMC seat is highly coveted and rare, granted only to select agencies demonstrating exceptional capabilities. EAccountable leverages Amazon's full advertising ecosystem including Sponsored Products, Sponsored Brands, Sponsored Display, and video ads.
- Google AdscoreGoogle Ads certified partner providing search, display, and YouTube advertising services to clients.
- TikTok AdscoreTikTok Ads partner providing TikTok Shop infrastructure support and paid advertising on TikTok platform. As TikTok Shop US seller base grew to ~475,000 active shops, EAccountable positioned itself as an expert in TikTok Shop readiness strategy.
- Microsoft Advertising (Bing)secondaryMicrosoft Advertising partner for Bing search advertising capabilities.
- PartnerizecoreAffiliate tracking and partnership management platform partner for managing affiliate programs.
- PepperjamcoreAffiliate network partner providing tracking, recruitment, communications, creative management and payments for affiliate programs.
- Triple WhalecoreAnalytics platform partner for attribution modeling and cross-channel performance tracking. Featured in their partner ecosystem for e-commerce intelligence.
- AWS PartnersecondaryAmazon Web Services technology partner for cloud infrastructure and data capabilities.
- AscendsecondaryTechnology partner in the e-commerce and marketing technology ecosystem.
- CJ Affiliate (Commission Junction)corePrimary affiliate network partner providing publisher recruitment, tracking technology, and payment infrastructure. One of the major affiliate networks EAccountable works with.
- ShareASale / AwincoreAffiliate network partner (Awin acquired ShareASale) providing affiliate tracking and publisher management capabilities.
- Rakuten LinksharecoreAffiliate network partner providing global affiliate marketing capabilities and publisher relationships.
- Marketplace Retailers (Walmart, Target, Nordstrom)coreMulti-marketplace strategy extending beyond Amazon to include Walmart, Target, Nordstrom, and TikTok Shop. The agency manages operations across these marketplace ecosystems.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
EAccountable competitors and assessment
Company assessmentDirect peers
- Tinuiti: Large independent performance marketing agency with deep Amazon, paid media, and affiliate expertise. Closely comparable to EAccountable on multi-channel commerce services, senior-led team, and PE-backed brand client base.
- Power Digital Marketing: Full-service digital marketing agency combining paid media, SEO, content, and analytics for growth-stage and PE-backed brands. Closely comparable to EAccountable's mid-market positioning and integrated service model.
- Wpromote: Performance marketing agency operating across paid media, SEO, affiliate, and Amazon. Comparable to EAccountable on multi-channel execution model and mid-market to enterprise client focus.
- Acceleration Partners: Specialist affiliate and partner marketing agency. Highly comparable to EAccountable on affiliate marketing expertise and senior-led delivery, though narrower in scope (no Amazon focus).
- Hawke Media: Full-service digital marketing agency providing paid media, SEO, social, and e-commerce services to mid-market brands. Comparable on integrated service offering and growth-stage client focus.
- Ignite Visibility: Digital marketing agency focused on SEO, paid media, social, and e-commerce. Comparable on multi-channel service model and mid-market positioning, though with less Amazon/marketplace specialization.
- Disruptive Advertising: Performance marketing agency emphasizing paid media, lifecycle, and analytics for growth-stage brands. Comparable on multi-channel execution and NPS-driven positioning.
Broad incumbents
- GroupM (WPP): World's largest media investment group, parent of Wavemaker, Mindshare, and Essence. Represents the incumbent tier competing for the same PE-backed brand budgets that EAccountable targets, with broader portfolio but less specialization in Amazon/affiliate.
- Publicis Groupe: Global advertising holding company with significant digital, commerce (Publicis Sapient/Performics), and media capabilities. Competes for mid-market and enterprise commerce clients with broader geographic reach than EAccountable.
Emerging players
- Perform[cb]: Affiliate and performance marketing network/agency. Comparable to EAccountable on affiliate marketing expertise, though more network/platform-oriented than full-service agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EAccountable social profiles
Digital presenceEAccountable financial estimates
Financial estimateRevenue estimate
Valuation estimate
EAccountable leadership team
Management profileNumber of profiles
Profiles8 records
EAccountable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EAccountable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EAccountable
What does EAccountable do?
EAccountable is a performance-driven digital marketing agency that delivers multi-channel marketing services including Amazon & Marketplaces management, Affiliate & Content Commerce, Performance PR, Paid Media, SEO & GEO, Creative, Data & Analytics, and CX & NPS. The agency operates as a single coordinated growth engine for growth-stage and PE-backed brands in the $20M–$200M revenue range, replacing fragmented agency relationships with unified execution.
Is EAccountable a public or private company?
EAccountable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EAccountable founded?
EAccountable was founded in 2001. It employs 11 to 50 people.
Where is EAccountable based?
EAccountable is headquartered in Denver, United States, in the North America region.
How does EAccountable make money?
Three revenue lines are on record. Digital Marketing Agency Services are the primary driver. The others are performance-Based Affiliate Marketing and amazon Revenue Recovery (FBA Reimbursements).
Who are EAccountable's main competitors?
Direct peers on record are Tinuiti, Power Digital Marketing, Wpromote, Acceleration Partners, Hawke Media, Ignite Visibility and Disruptive Advertising. Broad incumbents are GroupM (WPP) and Publicis Groupe. Perform[cb] is listed as an emerging player.
Does EAccountable have an API?
No public API is recorded for EAccountable.
What industry is EAccountable in?
EAccountable's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.