DCT Agency
DCT Agency is an Indonesian Multi-Channel Network connecting 7,500+ content creators with 600+ brands on TikTok Shop and Shopee. It delivers influencer marketing, live-streamed commerce, and social media management services, and is expanding into SaaS platform solutions.
- Company typePrivate
- Founded2022
- HeadquartersTangerang, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DCT Agency does
DCT Agency (legal entity PT DCT CAHAYA TEKNOLOGI BERSAMA) is an Indonesian Multi-Channel Network (MCN) and digital advertising company operating primarily on TikTok Shop and Shopee. Founded in 2022 (firmographics also cite 2021) and headquartered at Sinar Mas Land's Digital Hub in BSD City, Tangerang, the company connects a network of 7,500+ content creators with 600+ brands, offering end-to-end social commerce services including TikTok Shop account management, key opinion leader (KOL) matchmaking, social media management, paid TikTok advertising, and live-streamed sales. DCT generates revenue through a mix of transaction fees on influencer/brand collaborations, affiliate referral income from creator earnings, and professional services for social media management — pricing is quote-based and not publicly disclosed. Its enterprise client roster includes P&G Indonesia, Nivea, Mayora, COSRX, Shopee, and TikTok itself.
The company's core technology is its position within the TikTok Shop and Shopee social commerce ecosystems, supplemented by its own creator recruitment infrastructure, content production capabilities (including the House of TikTokers physical facility inaugurated in 2023), and brand partnership workflows. It is Indonesia's first official 5-star TikTok Shop MCN and was named TikTok Shop Agency of the Year 2023, with the company self-reporting $150M+ in cumulative GMV generated across its network.
Strategically, DCT is a venture-backed growth-stage company (pre-Series A funding led by Living Lab Ventures, the investment arm of Sinar Mas Group, in January 2023) that is shifting from a pure agency model toward a technology-enabled offering, with publicly stated plans to launch a SaaS platform solution and expand beyond TikTok. Ownership is private, with strategic backing from one of Indonesia's largest conglomerates providing both capital and ecosystem integration via the Sinar Mas Land Digital Hub.
DCT Agency firmographics
Firmographics- Name
- DCT Agency
- Legal name
- PT DCT CAHAYA TEKNOLOGI BERSAMA
- Website
- https://dctagency.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DCT Agency is an Indonesian Multi-Channel Network connecting 7,500+ content creators with 600+ brands on TikTok Shop and Shopee. It delivers influencer marketing, live-streamed commerce, and social media management services, and is expanding into SaaS platform solutions.
- Ownership category
- akta.pro rank
DCT Agency industry classification
Industry- Product category
- Social Commerce Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)
Keywords
Where DCT Agency is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
DCT Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Influencer/Brand Collaboration Services: DCT Agency earns revenue by connecting brands with influencers for marketing campaigns on TikTok and Shopee platforms. The agency facilitates brand collaborations, content creation, and live streaming sales for brand partners.
- Talent Management Services: The agency provides comprehensive content and business support to content creators, managing their affiliate performance and brand partnerships in exchange for a share of earnings.
- Social Media Management Services: DCT provides social media management services for brands to manage their presence on TikTok and Shopee platforms, including content production and live streaming.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DCT Agency product offering
Product offeringCore offering
DCT Agency is an Indonesian Multi-Channel Network (MCN) that operates as an intermediary between consumer brands and content creators on TikTok Shop and Shopee. It provides end-to-end social commerce services including TikTok Shop account management, influencer/KOL matchmaking, live streaming production, content creation, and paid TikTok Ads management. The company also recruits and manages a network of 7,500+ content creators, providing them with business support, brand collaboration opportunities, and access to its House Of TikTokers creative facility.
Product overview
DCT Agency is Indonesia's first official 5-star TikTok Shop MCN (Multi-Channel Network), offering a comprehensive suite of services for social commerce and influencer marketing on TikTok and Shopee platforms. The company operates as a talent management and digital advertising agency connecting brands with over 7,500 content creators. Their core offerings include TikTok Shop Partner Services, KOL Management, Social Media Management, TikTok MCN services, and TikTok Ads Service. The company also operates House Of TikTokers, a physical facility for creators, and has plans to develop a SaaS platform solution to expand beyond TikTok. DCT Agency serves 600+ brands and has generated 150M+ USD in total GMV.
Differentiator
Problem solved
Functional benefit
Products and services
- TikTok Shop Partner Agency Core MCN service providing end-to-end TikTok Shop management including account setup, live streaming, and affiliate marketing support for brands seeking to grow on TikTok Shop Indonesia.
- Key Opinion Leader (KOL) Management Talent management service connecting brands with influencers and managing creator partnerships for marketing campaigns on TikTok Shop and Shopee.
- Social Media Management Managed services for brands to handle their social media presence, content creation, and audience engagement on platforms like TikTok and Shopee.
- TikTok MCN Indonesia
Quantifiable outcome
- 150M+ USD Total GMV generated through platform
- +2 more outcomes
Companies that use DCT Agency
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
DCT Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DCT Agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TikTokcoreDCT Agency is an official TikTok Shop Partner and TikTok MCN Indonesia, providing services including TikTok Shop management, KOL services, social media management, and TikTok Ads Services.
- ShopeecoreDCT Agency is a Top Shopee MCN Partner, providing multi-channel network services across Shopee's e-commerce platform.
- Sinar Mas LandcoreDCT Agency is part of the Sinar Mas Land ecosystem, headquartered in their Digital Hub facility at BSD City.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
DCT Agency competitors and assessment
Company assessmentDirect peers
- IDN Media: Indonesian digital media company operating youth-focused content platforms (IDN Times, Popbela, etc.) with creator communities and brand solutions. Directly comparable to DCT as a domestic Indonesia-based creator-driven media business monetizing via brand partnerships.
- Whalar: Global creator agency representing influencers and connecting them with brands. Comparable to DCT in offering talent representation, brand-creator matchmaking, and content commerce services, though at global rather than Indonesia-only scale.
Broad incumbents
- Jellysmack: Global creator content management and distribution company. Comparable to DCT as a multi-platform creator MCN, but operates at significantly larger scale across YouTube, TikTok, Instagram, and Facebook with proprietary content optimization technology.
- Studio71: Multi-Channel Network representing creators across YouTube, TikTok, Instagram, and Facebook. Directly comparable business model to DCT (MCN with creator management and brand partnerships), but with global footprint and broader platform coverage.
- BEN Group: Global creator marketing company and MCN with offices across North America, EMEA, and APAC. Comparable to DCT in connecting brands with creators for influencer campaigns and social commerce, but at larger enterprise scale across multiple platforms.
- TheSoul Publishing: International digital media company and vertically-integrated MCN producing and distributing content across YouTube, TikTok, Facebook, and Instagram. Comparable creator-network business model to DCT, with global audience reach and a similar focus on social commerce monetization.
- Dentsu: Global advertising holding company with strong APAC presence including Indonesia. Comparable to DCT in delivering brand digital advertising and creator/KOL services, but as part of a much broader full-service agency portfolio spanning media, creative, and CX.
- Hakuhodo: Japan-headquartered Asian advertising agency network with significant Indonesia and Southeast Asia operations. Comparable to DCT in providing digital and influencer-led marketing solutions to enterprise brands, but at much larger scale across multiple Asian markets.
Regional players
- Gushcloud International: Southeast Asia-based influencer marketing and creator management agency operating across multiple SEA markets. Comparable to DCT's creator talent management and brand collaboration model, though DCT focuses exclusively on Indonesia while Gushcloud spans the region.
- Nuffnang: Asia-Pacific influencer marketing platform founded in Malaysia, connecting brands with bloggers and social media creators. Comparable to DCT in offering brand-creator matchmaking and influencer campaign services across SEA, though historically blog- rather than live-commerce-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DCT Agency social profiles
Digital presenceDCT Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
DCT Agency leadership team
Management profileNumber of profiles
Profiles1 record
DCT Agency funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DCT Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DCT Agency
What does DCT Agency do?
DCT Agency is an Indonesian Multi-Channel Network (MCN) that operates as an intermediary between consumer brands and content creators on TikTok Shop and Shopee. It provides end-to-end social commerce services including TikTok Shop account management, influencer/KOL matchmaking, live streaming production, content creation, and paid TikTok Ads management. The company also recruits and manages a network of 7,500+ content creators, providing them with business support, brand collaboration opportunities, and access to its House Of TikTokers creative facility.
Is DCT Agency a public or private company?
DCT Agency is a private company. It is classified as venture growth investor backed and is currently operating.
When was DCT Agency founded?
DCT Agency was founded in 2022. It employs 51 to 100 people.
Where is DCT Agency based?
DCT Agency is headquartered in Tangerang, Indonesia, in the Asia region.
How does DCT Agency make money?
Three revenue lines are on record. Influencer/Brand Collaboration Services are the primary driver. The others are talent Management Services and social Media Management Services.
Who are DCT Agency's main competitors?
Direct peers on record are IDN Media and Whalar. Broad incumbents are Jellysmack, Studio71, BEN Group, TheSoul Publishing, Dentsu and Hakuhodo. Regional players are Gushcloud International and Nuffnang.
Does DCT Agency have an API?
No public API is recorded for DCT Agency.
What industry is DCT Agency in?
DCT Agency's product category is Social Commerce Marketing Services. Its primary akta.pro industry code is MPACABAH, Multi-Channel Networks (MCNs) & Creator Management Platforms. Its NAICS code is 541810 and its SIC code is 7311.