Yoga Faith

What Yoga Faith does

YogaFaith is a Christian yoga teacher training school founded in 2013 by Michelle Thielen and headquartered in Tacoma, Washington. It serves Christians seeking yoga practice aligned with biblical principles, yoga instructors pursuing faith-based credentials, wellness professionals seeking specialty certifications, and healthcare or therapeutic professionals pursuing IAYT-accredited yoga therapy training. The company's core offering is a tiered certification ladder spanning 100-hour, 200-hour, 300/500-hour, and 800-hour programs, supplemented by an extensive specialty catalog covering Trauma Sensitive, Sound Therapy, Sozo & Somatics, 12-Step Recovery, Adaptive, Prison Ministry, Children's, Yin, Meditation/Nidra, Restorative, Breathwork, and Sea Therapy tracks.

The proprietary curriculum integrates traditional yoga postures, Scripture-based meditation, Christian prayer, and worship into a single instructional framework, delivered through self-paced online e-learning modules combined with in-person and virtual immersions at venues in Tacoma WA, Buford GA (Lanier Islands Legacy Lodge), and Grand Rapids MI. YogaFaith holds IAYT accreditation for its 800-hour Yoga Therapy Program — the only such Christian-yoga credential globally — and is registered with Yoga Alliance (RYS) and the Christian Yoga Association as a Master School.

The business model is direct-to-consumer (B2C) e-commerce, with revenue derived from one-time purchases of individual modules ($295-$549), bundled certifications ($999-$4,995), in-person immersions ($2,199-$2,699), the 800-hour Yoga Therapy diploma ($4,995-$14,985), specialty courses ($295-$2,999), branded apparel ($30-$79), and book sales via Amazon. Go-to-market is product-led: self-paced online discovery, SEO/content marketing, social media, podcasting ('Mindful in Minutes'), an affiliate program, and Yoga Alliance/Google reviews drive enrollment.

Name

Yoga Faith

Legal name

YogaFaith

Website

https://yogafaith.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

YogaFaith is a founder-owned Christian yoga teacher training school founded in 2013 in Tacoma, Washington, offering IAYT-accredited 100- to 800-hour certification programs and specialty courses for Christians, wellness professionals, and healthcare practitioners seeking biblically integrated yoga credentials.

Ownership category

akta.pro rank

Product category

Yoga Teacher Training and Yoga Therapy Education

NAICS

Professional and Management Development Training (61143), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Christian yoga teacher training
• Yoga therapy certification
• Faith-based wellness education
• Yoga therapy continuing education
• Christian yoga immersion programs

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Teacher Training Courses: Online self-study modules and in-person immersion training for 100-hour, 200-hour, 300/500-hour, and 800-hour yoga therapy certifications. Students purchase individual modules or bundled packages.
2. Specialty Training Certifications: Standalone specialty courses including Trauma Sensitive, Sozo & Somatics, Sound Therapy, Children's, 12 Step & Recovery, Yin, Meditation & Nidra, Adaptive, Restorative, Prison Ministry, and more.
3. Merchandise and Apparel: Christian yoga apparel including t-shirts, tanks, jackets, and gift sets with faith-inspired messaging.
4. Books and Publications: Sale of 'Stretching Your Faith' paperback book by founder Michelle Thielen, along with digital products like the Sacred Balance PDF and guided nidra scripts.
5. Affiliate Program: Partners can earn commissions through the YogaFaith affiliate program for referring new students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

YogaFaith sells tiered Christian yoga teacher training and yoga therapy certification programs (100-hour, 200-hour, 300/500-hour, and 800-hour IAYT-accredited) delivered through self-paced online e-learning modules combined with in-person and virtual on-demand immersion experiences. The curriculum integrates traditional yoga postures with biblical principles, Scripture-based meditation, and Christian faith, and is supplemented by standalone specialty certifications (Trauma Sensitive, Sound Therapy, Sozo & Somatics, Kids, 12-Step & Recovery, Yin, Adaptive, Restorative, Prison Ministry, Meditation/Nidra, Pranayama) plus faith-based apparel and authored books sold direct-to-consumer.

Product overview

YogaFaith operates as a comprehensive Christian yoga teacher training school offering a tiered certification ecosystem. The core offerings include 100-hour, 200-hour, 300/500-hour, and 800-hour Yoga Therapy programs, all integrating biblical principles with yoga instruction. Specialty training programs encompass Trauma Sensitive, Sound Therapy, Sozo and Somatics, Kids, 12 Step Recovery, Yin, Meditation/Nidra, Adaptive, Restorative, Prison Ministry, and Breathwork (Pranayama). The company also offers continuing education products including the Sacred Balance class, AI in Yoga Business course, and meditation scripts. Apparel items featuring faith-based messaging complement the training programs. Founded in 2013 and headquartered in Seattle, it is the only Christian yoga school accredited by the International Association of Yoga Therapists (IAYT) and registered with Yoga Alliance as a Registered Yoga School (RYS).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2000+ students trained at over 100 Miracle Immersions since 2013
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Association of Yoga Therapists (IAYT)coreOthersYogaFaith is the world's only Christian yoga school accredited by IAYT. This accreditation applies to the 800-hour Yoga Therapy Program, making it the only Christian yoga therapy program with this prestigious accreditation.
• Yoga AlliancecoreOthersYogaFaith is a Registered Yoga School (RYS) with Yoga Alliance. Graduates of 200-hour and 500-hour programs are eligible to register as Registered Yoga Trainers (RYT) with Yoga Alliance. Over 300 5-star reviews on the platform.
• Christian Yoga AssociationcoreOthersYogaFaith is a Registered Christian Yoga Association Master School. Graduates are eligible for registration as R-CYAMT (Registered Christian Yoga Association Master Trainer) and R-CYATH (Registered Christian Yoga Association Therapist).
• Lanier Islands Legacy LodgeminorOthersPartner venue for in-person immersion training in Buford, Georgia. Provides accommodation at YogaFaith rate of $229/night plus tax and resort fee. Located on Lake Sidney Lanier with guest rooms and conference facilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Holy Yoga: Holy Yoga is a Christian yoga ministry that offers multi-level yoga teacher training programs (95-hour, 200-hour, 300-hour) integrating scripture and prayer with traditional yoga practice. It is the closest direct comparable to YogaFaith in terms of Christian faith integration, target audience, and core teacher training product, though YogaFaith holds the distinct IAYT accreditation advantage.
• PraiseMoves: PraiseMoves is a Christian exercise program that offers an alternative to yoga through 'praise moves' routines based on scripture. While it rejects yoga terminology in favor of Christian exercise, it targets the same audience of Christians seeking physical practices aligned with their faith, making it a direct ideological peer even though its modality differs from YogaFaith's.

Broad incumbents

• YogaFit: YogaFit is one of the largest yoga teacher training organizations globally, offering multi-level certifications used by fitness professionals, health clubs, and community programs. It is a broad incumbent competing for the same general yoga teacher training pool as YogaFaith, but without the Christian faith integration that defines YogaFaith's niche.
• CorePower Yoga: CorePower Yoga operates a large network of yoga studios and runs 200-hour and 300-hour teacher training programs. It is a broad incumbent in the yoga teacher training market with vastly greater physical and brand scale, although it does not offer faith-integrated programming.
• Baptiste Institute: Baptiste Institute (formerly Baptiste Power of Yoga) is a well-established yoga teacher training provider offering Level One, Level Two, and continuing education certifications. It competes in the same teacher training category as YogaFaith but operates as a secular, methodology-driven incumbent with significantly larger brand reach.
• YogaWorks: YogaWorks is a multi-studio yoga chain that offers 200-hour and 300-hour teacher training programs and has historically served a premium segment of the yoga education market. It is a broad incumbent in yoga teacher training without faith-based positioning.

Emerging players

• Abide: Abide is a Christian meditation and sleep app that delivers guided meditation, biblical reflections, and sleep stories to a faith-based audience. While its format (mobile app) differs from YogaFaith's certification model, it shares the same Christian wellness buyer persona and represents an adjacent emerging player in faith-based mindfulness.
• Y12SR (Yoga of 12-Step Recovery): Y12SR is a yoga-based recovery program that trains yoga teachers and addiction recovery specialists in trauma-informed yoga integrated with 12-step principles. It is an emerging player in a niche that YogaFaith also addresses through its 12 Step & Recovery certification, making it a relevant specialty competitor.

Others

• Insight Timer: Insight Timer is one of the largest meditation and mindfulness apps globally, offering free and paid content including meditation, yoga nidra, and breathwork. While secular, it is thematically adjacent to YogaFaith's Meditation/Nidra and Pranayama courses and represents an enabling ecosystem participant.
• Calm: Calm is a leading meditation, sleep, and wellness app with broad consumer reach and premium content. It is an adjacent ecosystem participant competing for the same consumer wellness dollar as YogaFaith's meditation and nidra products, though delivered through a different format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yogafaith1
• YouTubeyoutube.com/user/YOGAFAITH
• Facebookfacebook.com/YOGAFAITH1
• Instagraminstagram.com/yogafaith
• LinkedInlinkedin.com/company/yoga-faith

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Faith