Mahabis

What Mahabis does

Mahabis (legally ECA Footwear 21 Ltd) is a privately held, UK-incorporated premium footwear brand that designs, markets, and sells slippers, sandals, and sneakers through a direct-to-consumer e-commerce model. Founded with the stated intent to modernize the traditional slipper into design-forward indoor/outdoor footwear, the company offers approximately nine core product lines — including Classic slippers ($169), NEO slippers with FlotActiv EnergyFlow™ sole ($219), Curve slippers with ReWooly™ recycled felt ($219), Dreamer Sandals with the UK's first EnergyFlow™ sole ($219), Solar slippers ($169), Lite slippers ($119), Volare trainers ($139), Meribel ($250), and Tova ($219) — supported by digital gift cards, package protection, and a tote bag accessory line. The business monetizes via one-time unit sales with layered conversion levers (10% newsletter welcome, buy-2-save-20% bundles, tiered promo codes BUY1/BUY2/BUY3 at 15/20/25%, Blue Light Card 20%, recycling 15% voucher) and a 7.5% affiliate commission via AWIN; it does not run a subscription model.

Products are designed in London and manufactured by two family-owned factories in Portugal (over 90% of production since May 2020). Distribution is global via mahabis.com, with shipping to over 100 countries and localized multi-currency checkout. Underlying technology spans the EnergyFlow™ grid-rebound sole, FlotActiv EnergyFlow™ variant, signature neoprene heel cradle, ComfortPlus™ dual memory-foam insole, detachable indoor/outdoor soles, ReWooly™ Global Recycling Standard-certified recycled wool felt from the Bigagli mill in Florence, EcoCert organic wool lining, Pura-Latex™ natural rubber soles, Tencel™ cellulosic fibers, and a graphene/merino wool blend used in the Volare trainer. Sustainability initiatives are central to the brand narrative: one tree planted per pair sold through Ecologi, 100% recyclable FSC-certified packaging using 30% less material, carbon-neutral shipping via Swap/Tree Nation, and a First Mile recycling scheme that has processed 570+ pairs to date.

Marketing operates through a multi-channel mix including Instagram, Facebook, TikTok, Twitter/X, Pinterest, earned media in The Telegraph, The Times, GQ, Stylist, The Independent, The Mirror, T3, and Culture Whisper, a blog/interview content series, an AWIN-powered affiliate program, and Loyalty Lion. The e-commerce stack is built on Shopify with Klaviyo and Ometria for email automation, Hotjar and Google Analytics for behavior analytics, Trustpilot and Yotpo for reviews, Zendesk for support, and Shop Pay/Klarna/PayPal/Amazon Payments/Checkout.com for checkout. Ownership is private with no disclosed venture capital, private equity, or institutional investors; no parent company, subsidiaries, management team roster, funding history, or revenue figures are publicly disclosed in the source material.

Name

Mahabis

Legal name

ECA Footwear 21 Ltd

Website

https://mahabis.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mahabis is a privately held UK-designed, Portugal-manufactured premium footwear brand selling slippers, sandals, and trainers direct-to-consumer globally via mahabis.com, targeting modern home workers and seasonal buyers with comfort-focused, sustainable indoor/outdoor footwear priced $119-$250.

Ownership category

akta.pro rank

Product category

Premium Lifestyle Footwear

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Luxury & Designer Footwear (CRAAACAI), Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Premium slippers
• Indoor outdoor footwear
• Sustainable footwear
• Comfort sandals
• Designer sneakers

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for slippers, sandals, and sneakers sold directly to consumers through mahabis.com with global shipping.
2. Digital Gift Cards: Digital gift cards available in preset denominations ($25, $50, $79, $100, $150, $200) or specific product values, delivered instantly via email.
3. Bundle Offers: Buy 2 full-price pairs and save 20% with automatic discount application.
4. Affiliate Commission: Through AWIN partnership, affiliates earn 7.5% commission on sales driven from their platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Mahabis designs and sells premium comfort-focused footwear—slippers, sandals and sneakers—through its own e-commerce site mahabis.com. Products are designed in London and crafted in Portugal, featuring proprietary sole technologies (EnergyFlow™, FlotActiv) and sustainable materials. The brand sells directly to individual consumers globally with bundle offers, digital gift cards and add-on services such as Swap package protection.

Product overview

Mahabis is a premium footwear brand offering a portfolio of comfort-focused slippers, sandals, and sneakers designed in London and crafted in Portugal. The core product line includes Classic slippers (suede with detachable soles), Neo slippers (lightweight micro-tech with EnergyFlow™ sole), Curve slippers (eco-friendly with ReWooly™ recycled wool), Dreamer sandals (city sandals with EnergyFlow™), Solar slippers (breathable mesh for summer), Volare trainers (recycled knit with graphene lining), and Lite slippers (Tencel™ summer option). The brand differentiates through innovative sole technologies (EnergyFlow™, FlotActiv), sustainable materials (ReWooly™, EcoCert wool, Pura-Latex rubber), and Scandinavian-inspired design suitable for both indoor and outdoor use. Supporting products include digital gift cards, package protection via Swap, and a recycling scheme. The company positions itself as combining artisan craftsmanship with modern comfort technology for contemporary lifestyle footwear.

Differentiator

Problem solved

Functional benefit

Products and services

• Mahabis Classic Slippers The original mahabis slipper with premium suede upper, signature neoprene heel-lock and detachable soles enabling seamless indoor-to-outdoor transition; priced at $169 per pair and targeted at consumers seeking stylish, comfortable home-and-street footwear.
• Mahabis Neo Slippers Lightweight indoor/outdoor slipper featuring FlotActiv EnergyFlow™ sole technology for responsive rebound and shock reduction, breathable micro-tech upper and machine-washable design (30°C); priced at $219 with free UK shipping for Neo purchases.
• Mahabis Curve Slippers Premium sustainable slipper featuring ReWooly™ felt upper made from Global Recycling Standard-certified recycled wool (≥50%), EcoCert organic wool lining and Pura-Latex™ natural rubber sole; priced at $219 per pair and positioned for eco-conscious consumers.
• Mahabis Dreamer Sandals City sandal featuring EnergyFlow™ grid rebound sole technology, Leather Working Group-certified suede upper, breathable design and signature neoprene heel-lock; priced at $219 (duties and taxes included) and targeted at warm-weather, casual-outdoor wear.
• Mahabis Solar Slippers Lightweight summer slipper with dual-layered nylon mesh upper, moisture-wicking cork-topped insole and TPU sole designed for indoor/outdoor warm-weather wear; priced at $169, currently on sale at $152.
• Mahabis Volare Trainers Mahabis's first lightweight everyday sneaker featuring a technical knit upper with 31.5% recycled PET, merino wool and graphene blend lining, and ComfortPlus™ dual memory foam, shock-absorbing insole; priced at $139 per pair.
• Mahabis Lite Slippers Lightweight summer slipper with Tencel™ cellulosic fibre upper and hybrid EVA sole with Pura-Latex rubber; priced at $119 with a sale price of $102.
• Mahabis Tova Slippers Premium mahabis slipper style (Tova) priced at $219 per pair, included in the brand's slipper collection and sold through mahabis.com.
• Mahabis Meribel Slippers Premium Meribel slipper in the mahabis range, listed at $250 per pair and sold through mahabis.com.
• Mahabis Digital Gift Card Digital gift cards available in preset denominations ($25, $50, $79, $100, $150, $200) or specific product values, delivered instantly via email to recipients.
• Mahabis Recycling Scheme Customer recycling program in partnership with First Mile that converts returned pre-loved mahabis into playground surfacing, roads and boxing bag inners; participants receive a 15% off voucher toward future purchases.
• Swap Package Protection Optional checkout add-on shipping protection via Swap that covers loss, theft or damage in transit with instant resolution, 24/7 claim support and free carbon-neutral shipping through Tree Nation.

Quantifiable outcome

• 100% carbon neutral shipping offered free of charge through Swap Protect partnership
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AWINcoreChannel Partner/ Reseller/ DistributorAWIN is mahabis's affiliate partner providing access, assets, tracking sales, and commission payment services for the mahabis affiliate program offering 7.5% commission on sales.
• EcologicoreStrategic or Co-development PartnerCarbon offsetting partnership through which mahabis plants one tree for every pair sold and offsets the personal and professional carbon footprint of their team to create a climate-friendly workforce.
• First MileminorStrategic or Co-development PartnerEnvironmental partnership for the mahabis recycling scheme to prevent pre-loved mahabis from going into landfill. Customers receive 15% off voucher for participating. Recycled materials transformed into playground surfacing, roads, boxing bag inners.
• Tree NationminorStrategic or Co-development PartnerCarbon offset partner for Swap's carbon neutral shipping program, neutralizing delivery footprint for protected purchases.
• BigaglicoreStrategic or Co-development Partner50-year-old mill in North West of Florence, Italy, providing ReWooly™ felt - Global Recycling Standard-certified felt containing at least 50% recycled wool fibres.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting provider powering mahabis.com website and online store operations.
• TrustpilotminorGTM or Marketing PartnerReview platform for collecting customer feedback to improve services and products.
• MailchimpminorGTM or Marketing PartnerEmail marketing service for managing email contacts and sending marketing messages.
• KlaviyominorGTM or Marketing PartnerEmail address management and message sending service for personalized marketing campaigns.
• Loyalty LionminorGTM or Marketing PartnerLoyalty points program for customers to receive rewards for their purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allbirds: Premium DTC footwear brand focused on sustainable materials (wool, eucalyptus, sugarcane) with a strong sustainability narrative and global DTC + wholesale distribution. Closely comparable to Mahabis on positioning, materials strategy, and direct-to-consumer model.
• Birdies: US-based DTC women's slipper and indoor-outdoor shoe brand marketed as 'the slipper you can wear outside.' Direct competitor to Mahabis in the elevated slipper category with similar design-led, premium pricing strategy.
• Rothy's: DTC footwear brand built around sustainable materials (recycled plastic bottles in knit uppers) and machine-washable design. Comparable to Mahabis on premium DTC positioning, sustainability-led marketing, and women's lifestyle focus.
• Vessi: Canadian DTC footwear brand specializing in waterproof knit sneakers with a direct-to-consumer model and emphasis on versatile, weather-friendly everyday footwear — overlapping with Mahabis's indoor/outdoor lifestyle proposition.
• Haflinger: German footwear maker best known for wool-felt slippers and clog-style house shoes with a strong eco/wool positioning. Highly comparable to Mahabis's Curve and Classic wool-felt slipper lines on materials and category.

Broad incumbents

• UGG: Global premium slipper and sheepskin boot brand owned by Deckers. Direct category overlap with Mahabis slippers but vastly larger scale, broader distribution, and a much wider product portfolio — representing the established incumbent Mahabis competes against.
• Dearfoams: Established US comfort slipper brand with wide mass-market distribution. Comparable in core category (slippers) but operates at a lower price point and broader channel mix than Mahabis's premium positioning.

Emerging players

• Oofos: DTC recovery and comfort footwear brand using proprietary OOfoam technology — comparable to Mahabis's EnergyFlow in being a proprietary comfort/sole technology marketed to consumers seeking all-day comfort.
• Glerups: Premium Danish wool-felt house slipper brand with a Scandinavian design heritage. Highly comparable on Scandinavian-inspired design and wool-felt slipper materials, though with a smaller scale and narrower product range.

Others

• Bombas: DTC apparel and sock brand with a strong social-impact (one-for-one donation) narrative. Comparable to Mahabis on DTC-led growth, premium positioning, and a mission-driven brand story — though operating in socks/apparel rather than footwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mahabis
• Facebookfacebook.com/mahabis
• Instagraminstagram.com/mahabis
• TikToktiktok.com/@mahabis
• Pinterestpinterest.com/mahabis
• LinkedInlinkedin.com/company/mahabis

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahabis