Pool Supply Unlimited

What Pool Supply Unlimited does

Pool Supply Unlimited is a private, direct-to-consumer e-commerce retailer of pool and spa supplies, founded in 2010 and headquartered in San Antonio, Texas. The company operates a single online storefront at poolsupplyunlimited.com that aggregates products from more than 40 manufacturers — including Hayward, Pentair, Raypak, Maytronics, Jandy, Zodiac, CaliMar, and J&J Electronics — across categories such as pool pumps, filters, heaters, salt chlorine generators, automation systems, automatic cleaners, chemicals, lighting, safety equipment, spa supplies, and adjacent backyard recreation (grills, saunas, patio furniture, water sports). Customers are served entirely online with phone-based support (bilingual English and Spanish, six days a week, 6am-6pm Central Time) and the company ships most products to customers in the 48 contiguous US states in under a week.

The business model is straightforward transactional e-commerce: per-unit pricing across a wide catalog, with transaction values ranging from roughly $20 small accessories to $5,000+ for major equipment. Revenue is generated almost entirely through direct product sales (hardware_sales), with no subscription, services, or advertising revenue streams identified. The company layers promotional financing through Bread, a loyalty points program, sales and rebates, and educational blog content to drive conversion, particularly on higher-ticket items. Two customer segments are served: residential pool owners (primary) seeking equipment replacement, maintenance supplies, and water treatment; and commercial pool operators (secondary) purchasing ADA-compliant lifts, commercial-grade chemicals, and safety equipment for hotels, schools, municipalities, and recreational facilities.

The company is independently and privately held, with no disclosed parent company, no institutional or venture funding, and no M&A history. Ryan Foster is identified as President. There is no proprietary technology, no mobile app, no API/SDK offering, and no AI or machine learning capabilities described in the available data; the underlying platform is a standard e-commerce storefront. Geographic reach is limited to the 48 contiguous United States, with Alaska, Hawaii, and international shipping not supported.

Name

Pool Supply Unlimited

Legal name

Pool Supply Unlimited

Website

https://poolsupplyunlimited.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pool Supply Unlimited is a private, direct-to-consumer e-commerce retailer founded in 2010 in San Antonio, TX, selling pool and spa supplies from 40+ manufacturers (Hayward, Pentair, Raypak, Maytronics) to residential and commercial customers across the 48 contiguous US states.

Ownership category

akta.pro rank

Product category

Pool and Spa Supplies Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool supplies retail
• Spa equipment sales
• Swimming pool chemicals
• Pool maintenance products
• Pool accessories ecommerce

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Pool Supply Unlimited generates revenue through the sale of pool and spa equipment, supplies, and accessories. The company sells products from multiple manufacturers including pumps, filters, heaters, chemicals, cleaners, and other pool-related equipment. Pricing is transaction-based with products sold at various price points from budget to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pool Supply Unlimited is an e-commerce retailer that sells pool and spa supplies directly to consumers, including pumps, filters, heaters, salt chlorine generators, automation controls, chemicals, automatic cleaners, safety equipment, pool covers, and outdoor recreation products. The company offers a comprehensive multi-brand catalog sourced from third-party manufacturers (e.g., Hayward, Pentair, Raypak, Maytronics, Jandy) and ships orders directly to customers across the 48 contiguous United States, supported by phone-based customer service and educational content.

Product overview

Pool Supply Unlimited is an e-commerce company offering a comprehensive catalog of pool and spa supplies for both residential and commercial customers. The company operates as a multi-category e-commerce platform selling equipment, chemicals, and accessories from numerous manufacturers including Hayward, Pentair, Jandy, Raypak, and others. Their product portfolio spans above ground pools, pool pumps, filters, heaters, automation systems, salt chlorine generators, chemicals, automatic cleaners, spa equipment, lighting, safety products, and outdoor recreation items. The company was founded in 2010 and is based in San Antonio, TX, shipping products to customers within the 48 contiguous states.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Equipment and Supplies Full range of swimming pool equipment and maintenance supplies, including pumps, filters (cartridge, sand, D.E.), heaters, heat pumps, salt chlorine generators, automation controls, plumbing supplies, valves, motors, ladders, handrails, tile, liners, and replacement parts, sourced from manufacturers such as Pentair, Hayward, Jandy, and Waterway. Targeted at residential and commercial pool owners.
• Pool and Spa Chemicals Water treatment chemicals and test kits for pools and spas, including sanitizers (chlorine and bromine), algaecides, pH balancers, shocks, stain removers, conditioners, and test strips from brands such as Natural Chemistry, AquaChek, and Easy Care. For residential and commercial pool/spa maintenance.
• Automatic Pool Cleaners Robotic, suction-side, and pressure-side automatic pool cleaners for automated debris removal, including the Maytronics Dolphin series, Polaris, Hayward, and Zodiac brands. Targeted at residential and commercial pool owners.
• Salt Chlorine Generators and Alternative Sanitizers Saltwater chlorination systems (cells, power centers, and replacements) from Pentair IntelliChlor, Hayward AquaRite, and AutoPilot, plus alternative sanitizers including UV, ozone, mineral ionizers, and hybrid UV/ozone systems (e.g., DEL Advanced Sanitizers, ClearBlue Ionizer). For pool owners seeking lower-chemical or saltwater sanitation.
• Above Ground Pools Pre-packaged above ground swimming pools in round, oval, and rectangular configurations from brands including CaliMar, Cornelius, INTEX, Splash-A-Round, SWIMLINE, Wilbar, and Doughboy. Targeted at residential homeowners.
• ADA Pool Lifts ADA-compliant handicap pool lifts in anchored and portable configurations to enable individuals with limited mobility to safely enter and exit pools. Targeted at commercial operators, municipalities, and accessible residential installations.
• Commercial Pool Supplies Heavy-duty commercial-grade pool equipment and supplies designed for public pools, water parks, hotels, and community facilities, including commercial chemicals, ADA-compliant lifts, and safety equipment. Targeted at commercial pool operators, hotels, and municipalities.
• Spa and Hot Tub Supplies Complete spa and hot tub supplies including pumps, blowers, heaters, jets, filters, chemicals, audio systems, control systems, covers, light kits, fragrances, and replacement parts. Targeted at residential and commercial spa/hot tub owners.
• Pool Safety Equipment and Covers Pool safety products including safety covers, winter covers, solar blankets, fencing, alarms, water rescue devices, and SVRS (Safety Vacuum Release Systems) for code compliance. Targeted at residential and commercial pool owners needing code-compliant safety solutions.
• Pool Automation and Control Systems Pool automation systems that control pumps, heaters, lights, and cleaning cycles remotely via smartphone apps or wall-mounted controls, from brands such as Pentair (EasyTouch, SunTouch, IntelliTouch), Hayward, Jandy, and Intermatic, including timer and valve/actuator products.
• Outdoor Recreation and Patio Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Hayward Pool Products InccoreTechnology or IntegrationKey brand partner offering pool pumps, filters, heaters, automation systems, and salt chlorine generators. Pool Supply Unlimited advocates for Hayward products including the WhisperFlo Variable Speed Pump and AquaRite chlorinators.
• Pentair Aquatic SystemscoreTechnology or IntegrationMajor equipment supplier providing pool pumps, filters, automation systems (EasyTouch, SunTouch, IntelliTouch), and salt chlorine generators (IntelliChlor). Recommended by Pool Supply Unlimited for automation solutions.
• Raypak Inc.coreTechnology or IntegrationPool heater manufacturer supplying both above-ground and in-ground pool heaters. Featured brand on the website with multiple heater models available.
• Maytronics UScoreTechnology or IntegrationRobotic pool cleaner manufacturer providing Dolphin series robotic cleaners for both residential and commercial pools. Featured as a recommended brand for automatic pool cleaners.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Massive online marketplace listing the same Hayward, Pentair, Maytronics, and other pool SKUs alongside third-party pool supply sellers. Relevant competitor on price, assortment depth, and shipping speed rather than specialty expertise.
• The Home Depot: Major big-box home improvement retailer with a sizable pool and spa department selling pumps, filters, chemicals, and equipment from the same manufacturers. Comparable at the product-category level but operates as a much broader home improvement business.

Direct peers

• Pool Corporation: Largest wholesale distributor of pool and spa products in the world, supplying the same Hayward, Pentair, Maytronics, and other brands that Pool Supply Unlimited retails. Comparable in product mix and supplier relationships, though predominantly B2B.
• Royal Swimming Pools: Online retailer of in-ground pools, pool kits, and pool equipment. Comparable in being a pure-play e-commerce pool supplier serving residential and commercial buyers with major-brand equipment.
• Leslie's: Largest US specialty retailer of pool and spa supplies with both physical stores and e-commerce. Directly comparable as a multi-category pool equipment, chemical, and accessory retailer serving residential and commercial customers.
• SCP Distributors: Wholesale pool supply distributor subsidiary of Pool Corporation, supplying the same categories (equipment, chemicals, parts) to service professionals and retailers. Directly comparable assortment and supplier base.
• PoolZoom: Online pool supplies retailer focused on pool and spa chemicals, equipment, and replacement parts with a similar direct-to-consumer e-commerce motion.
• Pinch A Penny: Franchised pool supply retail chain offering chemicals, equipment, parts, and service. Comparable assortment and customer base, though the franchise-based physical-store model differs from Pool Supply Unlimited's pure e-commerce approach.
• In The Swim: Online-only direct-to-consumer pool supply retailer offering chemicals, equipment, cleaners, and pool/spa accessories. Closely comparable e-commerce model and customer base to Pool Supply Unlimited.
• Doheny's Pool Supplies Fast: Long-standing pool supply retailer (online and select physical locations) selling pool equipment, parts, and chemicals from many of the same brands. Comparable product breadth and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PoolSupplyUnltd
• Facebookfacebook.com/167056116664
• LinkedInlinkedin.com/company/pool-supply-unlimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Supply Unlimited