PoolZoom LLC
PoolZoom LLC is a family-owned e-commerce retailer of swimming pool and spa supplies, serving residential pool owners and DIY consumers across the United States through its own website, a San Antonio retail showroom, and a 50-location distribution network supporting same-day and next-day delivery.
- Company typePrivate
- Founded1978
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PoolZoom LLC does
PoolZoom LLC is a privately held, family-owned e-commerce retailer of swimming pool and spa supplies headquartered in San Antonio, Texas, with roots tracing back to 1978 through the original Poolside Sales and Service business. The company sells a comprehensive catalog across pool chemicals and water testing, automatic and robotic cleaners, pumps, filters, gas heaters and heat pumps, OEM replacement parts, spa supplies, accessories, and above-ground pools, sourced through authorized retailer relationships with major OEMs including Hayward, Pentair, Polaris, Maytronics, Raypak, Global Pool Products, and Perma-Cast.
The underlying platform is a direct-to-consumer e-commerce site augmented by an Interactive Parts Diagrams tool that lets customers identify OEM replacement parts by equipment type and brand, reducing returns and supporting DIY repairs. The company claims the largest distribution network in the pool supply industry, with 50 shipping locations across Arizona, Texas, Georgia, New Jersey, and Connecticut, enabling same-day and next-day delivery nationwide, and operates a seven-days-a-week retail showroom in central San Antonio offering water testing, filter cleaning, and bench repair services. The site is supported by phone, email, and live chat staffed by experienced pool technicians.
The business model is straightforward product resale: unit-priced hardware and consumable sales with no subscription or membership fees, price matching against competitors, and Affirm-backed installment financing (0-36% APR) for higher-ticket items. Customers are predominantly residential pool owners and DIY maintenance consumers seeking lower prices, faster delivery, and expert guidance compared with traditional pool supply retailers. Scale signals include approximately 200,000 customers served historically and 500,000 boxes shipped, supported by content marketing through The Poolguide blog, SEO, and email campaigns.
PoolZoom LLC firmographics
Firmographics- Name
- PoolZoom LLC
- Legal name
- PoolZoom LLC
- Website
- https://poolzoom.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PoolZoom LLC is a family-owned e-commerce retailer of swimming pool and spa supplies, serving residential pool owners and DIY consumers across the United States through its own website, a San Antonio retail showroom, and a 50-location distribution network supporting same-day and next-day delivery.
- Ownership category
- akta.pro rank
PoolZoom LLC industry classification
Industry- Product category
- Swimming Pool Supplies
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Pool Cleaning Robots (CRACARAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Water Testing & Chemical Balancing (HSAIALAB)
Keywords
Where PoolZoom LLC is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PoolZoom LLC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: E-commerce retail of swimming pool supplies, equipment, chemicals, and parts. Revenue generated from direct product sales to consumers through the website and retail store. Offers same-day and next-day delivery options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with no subscription required |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PoolZoom LLC product offering
Product offeringCore offering
PoolZoom LLC operates a tech-enabled e-commerce platform that retails swimming pool and spa supplies directly to consumers, including chemicals, cleaners, pumps, filters, heaters, OEM replacement parts, and accessories. The company combines online ordering with what it describes as the industry's largest distribution network (50 shipping locations), a San Antonio retail showroom, and live expert support from pool technicians.
Product overview
PoolZoom LLC operates a tech-enabled e-commerce platform for swimming pool and spa supplies, offering a broad catalog of products across multiple categories including chemicals, water testing, pool cleaners (robotic, pressure, and suction-side), pumps, filters, heaters (gas and heat pump/chill), replacement parts with interactive OEM parts diagrams, spa supplies, accessories, and above-ground pools. The company positions itself as a technology-focused distributor with an extensive network of suppliers and manufacturers (including Polaris, Hayward, Raypak, Pentair, Global Pool Products, and Perma-Cast), combining online ordering with logistics and in-store service capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Chemicals & Water Testing Pool chemicals including chlorine, shock, algaecides, balancers, water clarifiers, stain removers, phosphate removers, and borates, along with water testing strips and kits, for residential pool owners managing water chemistry.
- Pool Cleaners & Robotics Automatic, robotic, pressure-side, and suction-side pool cleaners (including brands such as Beatbot, Polaris, and Poolmate) for residential pool owners.
- Pool Pumps In-ground and above-ground pool pumps for water circulation in residential pool systems.
- Pool Filters DE filter grids, filter cartridges, and filter media for residential pool filtration systems.
- Pool Heaters Gas pool heaters and heat pumps including Raypak AVIA gas heaters and Raypak Crosswind V heat/chill pumps with WiFi and automation, sourced as a Certified Preferred Raypak Partner.
- OEM Pool Replacement Parts OEM replacement parts including skimmers, drains, jets, pump bonding kits, salt cells, PVC plumbing, filter cartridges, and repair supplies, identified via interactive parts diagrams.
- Spa & Hot Tub Supplies Spa chemicals, sanitizers, shock, balancers, mineral purifiers, stain and scale control, spa packs, air blowers, spa fittings, vacuums, and steps/rails for hot tub owners.
- Pool Accessories & Maintenance Cleaning tools, pool nets, brushes, leaf removal, vacuum equipment, maintenance kits, thermometers, chemical feeders, pool lights, handrails, ladders, covers, and safety supplies for residential pool owners.
- Diving Boards, Slides & Pool Games Diving boards, pool slides, volleyball sets, swim-up bars, and ADA-compliant pool lifts from Global Pool Products, including roto-molded slides and stainless steel diving equipment.
- Above-Ground Pools Complete above-ground pool kits and accessories for residential buyers.
- Solar Pool Covers Solar pool covers in various sizes and thicknesses (8–16 mil) for heat retention, evaporation reduction, and extending the swimming season.
Quantifiable outcome
- Nearly 5-star Google rating reflecting high customer satisfaction
- +1 more outcomes
Companies that use PoolZoom LLC
Customer profileSegments2 records
Ideal customer profiles2 records
PoolZoom LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PoolZoom LLC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RaypakcoreCertified Preferred Raypak Partner. PoolZoom is an authorized retailer of Raypak pool heaters, selling products including AVIA gas heaters and Crosswind V heat pumps. Sourced directly through authorized distribution with full warranty support and access to latest models.
- Global Pool ProductscoreAuthorized retailer of Global Pool Products, selling their diving boards, pool slides, ADA pool lifts, volleyball sets, handrails, and other pool accessories. Global Pool Products is committed to engineering and manufacturing world-class pool equipment, proudly made in the United States.
- Perma-CastcoreAuthorized retailer of Perma-Cast pool products including anchor sockets, ladder flanges, rope eyes, hydrostatic relief valves, and bonding fittings.
- PoolstylecoreAuthorized retailer of Poolstyle pool care products including sanitizers, pool shock, algaecides, thermometers, vacuums, and maintenance accessories.
- HaywardcoreAuthorized retailer of Hayward swimming pool products including pumps, filters, heaters, and automation systems.
- PentaircoreAuthorized retailer of Pentair pool products including pumps, filters, and pool equipment.
- PolariscoreAuthorized retailer of Polaris pool cleaners including robotic cleaners, pressure-side cleaners, and suction-side cleaners.
- MaytronicscoreAuthorized retailer of Maytronics products, including Dolphin robotic pool cleaners.
- BWTminorAuthorized retailer of BWT pool products including handheld vacuums, cordless pool vacuums, and Kokido products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PoolZoom LLC competitors and assessment
Company assessmentDirect peers
- Leslie's Pool Supplies: Largest U.S. specialty pool and spa supplies retailer, combining e-commerce with ~950 physical stores. Most directly comparable to PoolZoom in product breadth (chemicals, equipment, parts), target customer (residential pool owners), and authorized-OEM relationships.
- PoolSupplies.com: Long-running online-only pool supplies retailer offering chemicals, equipment, parts, and accessories with direct shipping. Closely comparable business model to PoolZoom's e-commerce-led approach without PoolZoom's physical showroom.
- InTheSwim: Direct-to-consumer e-commerce retailer of pool chemicals, equipment, cleaners, and accessories. Comparable online-only pool supplies model with similar DIY-focused customer base and price-matching strategy.
- Doheny's Water Warehouse: Family-owned pool supplies retailer combining online sales with a showroom and warehouse in California. Similar mid-size, family-operated profile and comparable product breadth across chemicals, equipment, and parts.
- Pool Warehouse: Online pool supplies retailer offering chemicals, equipment, parts, and accessories with direct shipping. Comparable DTC e-commerce model targeting residential pool owners and DIY maintenance customers.
- Splash Supercenter: Online pool supplies retailer selling chemicals, cleaners, pumps, filters, and accessories with direct-to-consumer shipping. Comparable business model and customer base to PoolZoom's e-commerce operation.
- Recreational Warehouse: Independent pool supplies e-commerce retailer offering chemicals, equipment, parts, and accessories with direct shipping. Comparable DTC model and customer base to PoolZoom, though smaller in scale.
Broad incumbents
- SCP Distributors (SCP Pool Corp): Industry-leading wholesale distributor of pool and spa products serving professionals and retailers rather than direct consumers. Comparable product breadth and supplier relationships, but operates upstream in B2B distribution rather than competing with PoolZoom at the consumer level.
- Amazon (Pool Supplies category): Massive general e-commerce marketplace with an extensive pool supplies, equipment, and parts assortment. Competes with PoolZoom on price, selection, and Prime-driven delivery speed, though without PoolZoom's specialized technician support or OEM parts-diagram tools.
- Home Depot (Pool Supplies): National home improvement retailer carrying pool chemicals, pumps, filters, and accessories both online and in stores. Competes with PoolZoom on convenience, assortment, and pickup/return options, especially in regions where PoolZoom's distribution footprint is thin.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PoolZoom LLC social profiles
Digital presencePoolZoom LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
PoolZoom LLC leadership team
Management profileNumber of profiles
Profiles1 record
PoolZoom LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PoolZoom LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PoolZoom LLC
What does PoolZoom LLC do?
PoolZoom LLC operates a tech-enabled e-commerce platform that retails swimming pool and spa supplies directly to consumers, including chemicals, cleaners, pumps, filters, heaters, OEM replacement parts, and accessories. The company combines online ordering with what it describes as the industry's largest distribution network (50 shipping locations), a San Antonio retail showroom, and live expert support from pool technicians.
Is PoolZoom LLC a public or private company?
PoolZoom LLC is a private company. It is classified as family owned and is currently operating.
When was PoolZoom LLC founded?
PoolZoom LLC was founded in 1978. It employs 11 to 50 people.
Where is PoolZoom LLC based?
PoolZoom LLC is headquartered in San Antonio, United States, in the North America region.
How does PoolZoom LLC make money?
One revenue line is on record: product Sales.
Who are PoolZoom LLC's main competitors?
Direct peers on record are Leslie's Pool Supplies, PoolSupplies.com, InTheSwim, Doheny's Water Warehouse, Pool Warehouse, Splash Supercenter and Recreational Warehouse. Broad incumbents are SCP Distributors (SCP Pool Corp), Amazon (Pool Supplies category) and Home Depot (Pool Supplies).
Does PoolZoom LLC have an API?
No public API is recorded for PoolZoom LLC.
What industry is PoolZoom LLC in?
PoolZoom LLC's product category is Swimming Pool Supplies. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of CRACARAC, Pool Cleaning Robots.