Aix
Aix Inc. is a Japan-headquartered growth marketing agency that helps global app and game developers enter Japan and Korea markets through AI-powered ASO tools, localization, influencer marketing, and paid user acquisition. It serves 250+ clients across gaming, lifestyle, and productivity verticals.
- Company typePrivate
- Founded2021
- HeadquartersShibuya, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Aix does
Aix Inc. (株式会社aix) is a Japan-incorporated, founder-controlled growth marketing agency specializing in app and game market entry into Japan and Korea. Founded in May 2021 by Min Kyung-jun (CEO) and Lee Minki (CSO), the company operates from a Tokyo headquarters in Shibuya-ku and a regional hub in Seocho-gu, Seoul, with a cumulative base of 250+ clients and 50+ partners across more than 10 languages. Its core offerings span three productized platforms — ASO Index (AI-powered app store optimization SaaS with proprietary Korean/Japanese morpheme analysis), Rocket A (CPE reward-based user acquisition for Japan), and NEVER SNOOZE (a three-tier influencer marketing service) — supplemented by a full-service consultancy covering localization, ASO/SEO consulting, branding, creative production, market research, SNS operations, paid user acquisition, CRM, and tracking/attribution.
The underlying technology stack is anchored by ASO Index, which processes 3 million apps and 2 million+ keywords daily using a proprietary language-analysis algorithm paired with GPT-powered keyword suggestions and a Generative AI ASO engine. Aix monetizes through three streams: bespoke professional services on quote-based, multi-year engagements; SaaS subscription access to ASO Index; and an advertising platform on Rocket A. The customer base is a mix of global enterprise clients (data.ai, Line Games, Helio Games, Phone Guardian) and growth-stage startups (Slopes, Tiimo, Luni, Tower Royale), with engagement structures ranging from ASO projects to full-stack market entry campaigns. Strategic distribution is built through partnerships with Tomato (LLM engineering), Adapty (subscription monetization), Wessist/ADrics (influencer automation), AAA Agency (influencer network), and Apptica (ad intelligence), and Aix received a strategic investment from Delight Room, the developer of the Alarmy app, in July 2025 to accelerate DARO ad monetization expansion. The company is privately held with no parent entity and no disclosed institutional funding rounds.
Aix firmographics
Firmographics- Name
- Aix
- Legal name
- 株式会社aix
- Website
- https://aixinc.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aix Inc. is a Japan-headquartered growth marketing agency that helps global app and game developers enter Japan and Korea markets through AI-powered ASO tools, localization, influencer marketing, and paid user acquisition. It serves 250+ clients across gaming, lifestyle, and productivity verticals.
- Ownership category
- akta.pro rank
Where Aix is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Aix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Services: Comprehensive growth marketing services including localization, ASO/SEO consulting, branding, SNS marketing, user acquisition, and creative studio services. Bespoke Marketing solutions tailored to each client's specific needs.
- ASO Index SaaS Platform: All-in-one app store optimization analysis tool with AI-powered keyword analysis, competitive intelligence, and market trend analysis. Subscription-based access to the platform.
- Rocket A - CPE Advertising Platform: Cost Per Engagement (CPE) type user acquisition platform for Japan market. Rewarded advertising service helping apps acquire engaged users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Aix product offering
Product offeringCore offering
Aix is a bespoke growth marketing agency and SaaS provider specializing in helping global app and game developers succeed in Japan and Korea markets. The company delivers end-to-end marketing services — including localization, ASO/SEO consulting, branding, creative production, user acquisition, and SNS/influencer marketing — alongside proprietary AI-powered platforms such as ASO Index (app store optimization SaaS), Rocket A (CPE reward advertising), and NEVER SNOOZE (influencer marketing service).
Product overview
Aix Inc. is a Bespoke Growth Marketing & Creative agency offering a comprehensive portfolio of app marketing services and AI-powered SaaS products. The core offerings include ASO Index (an All-in-One ASO Analysis Platform developed in Japan with GPT-powered AI keyword suggestions and proprietary morpheme analysis for Korean/Japanese languages), Rocket A (a CPE-type user acquisition platform for Japan market using reward advertising), and NEVER SNOOZE (a social network and influencer marketing service for Japan and Korea). These products are complemented by professional services including Localization, ASO & SEO Consulting, Branding & PR, Creative Studio, Market Research, SNS & Influencer Marketing, User Acquisition, Customer Engagement (CRM), and Tracking & Attribution, all specialized for Japan and Korea markets.
Differentiator
Problem solved
Functional benefit
Brands
- ASO Index: AI-driven All-in-One App Store Optimization analysis platform supporting Japanese and Korean language keyword analysis, competitor tracking, and creative optimization.
- Rocket A
- NEVER SNOOZE
Products and services
- ASO Index AI-powered All-in-One App Store Optimization analysis platform that helps app and game marketers perform keyword analysis, competitor tracking, and market trend analysis for Japanese and Korean app stores.
- Rocket A CPE (Cost Per Engagement) reward-based user acquisition platform that helps overseas game and app publishers acquire engaged users in the Japanese market through reward advertising.
- NEVER SNOOZE Social network and influencer marketing service targeting Japan and Korea markets, combining macro influencer campaigns, a nano/micro influencer network of 100+, and official account management.
- Localization Services Multilingual translation and cultural adaptation services for websites, apps, and games, including text translation, image/button/interface adjustments, voiceovers, and game-mechanic modifications tailored for Japan and Korea.
- ASO & SEO Consulting App store optimization and search engine optimization consulting including keyword analysis and prioritization, creative A/B testing, review optimization, SEO-focused content creation, and media platform building and operations.
- Branding & PR Brand building, media relations, event management, social media strategy, and crisis communication services aimed at enhancing brand image and market awareness for international clients in Japan.
- Creative Studio Creative design services including BI/BX brand identity, video production, web design, performance creative, UX/UI design consulting, and playable ad creation for app and game publishers.
- Market Research Marketing research services utilizing approximately 3 million monitors (including partnerships) to design precise surveys and select optimal participants for various research methodologies.
- SNS & Influencer Marketing Social media operations, event planning, social listening, influencer matching, and collaboration campaign services tailored for Japan and Korea markets.
- User Acquisition (UA) Paid user acquisition services including advertising campaign design and implementation, media selection, optimized ad creative production, and CPE reward-based campaigns run through Japan's point-site network.
- Customer Engagement (CRM) Customer engagement and retention services including push notifications, pop-ups, and retention strategy optimization to drive user loyalty.
- Tracking & Attribution
Quantifiable outcome
- Tiimo achieved +71.07% iOS downloads increase, +58.13% iOS CVR improvement through ASO strategy
- +4 more outcomes
Companies that use Aix
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Aix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature4 records
Aix partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Jeju National University (RISE)coreAcademic-industry partnership with Jeju National University's Regional Innovation Talent Development (RISE) program for AI-powered app marketing DX research and education. Aims to develop DX talent bridging Japan and Korea, with joint research, internships, and international conferences over 3 years.
- WessistcoreStrategic partnership with Wessist to offer ADrics, an influencer marketing automation solution. The partnership enables automated SNS ad response collection and integrated analysis for TikTok, Instagram, and YouTube, allowing clients to manage campaigns efficiently and maximize results.
- AdaptycorePartnership with Adapty, a global subscription management platform, to provide Asia-focused mobile app monetization solutions. Combines Adapty's tools (analytics dashboard, A/B testing, paywall solutions) with Aix's market expertise for Japan and Korea markets.
- AAA AgencycoreStrategic partnership with AAA Agency, an international influencer marketing agency with extensive network including Wargaming, NCSoft, Lilith Games. Partnership aims to strengthen influencer marketing and brand advocacy across East-West markets. AAA Agency achieved 28M reach in 2024 campaigns.
- LunicorePartnership with French app developer Luni for Japan market expansion. Following successful Omada project collaboration, the partnership focuses on comprehensive marketing strategy execution including new app development support, targeting Japanese users.
- ADINNOVATIONminorPartnership with ADINNOVATION, a Japanese advertising specialist, to promote ASO Index and provide comprehensive app promotion strategies. ADINNOVATION provides localized advertising expertise while Aix offers AI-powered ASO tools.
- DESIGNSORIminorPartnership with DESIGNSORI for Asia Design Prize operations. Aix supports marketing and promotion of the design award in Japan, helping Japanese companies and creators gain recognition in the Asian design community.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Aix competitors and assessment
Company assessmentDirect peers
- Phiture: Berlin-based mobile growth consultancy specializing in ASO, user acquisition, and subscription optimization. Directly comparable to Aix as an agency-style ASO/UA services firm, although Phiture focuses on Western markets rather than Japan/Korea.
- AppTweak: App Store Optimization intelligence and keyword research SaaS platform. Directly comparable to Aix's ASO Index product as a competing AI-driven ASO tool used by app marketers globally.
- SplitMetrics: SaaS platform for app store A/B testing, ad automation, and ASO combined with UA services. Competes directly with Aix's ASO Index and Rocket A capabilities for app-marketer budgets.
- Yodel Mobile: Mobile marketing agency with deep ASO, UA, and creative specialization. Closest agency-based peer to Aix's bespoke growth marketing offering, though Yodel's primary footprint is in Europe.
- The ASO Company: App store optimization agency and tooling provider. Direct services competitor to Aix for ASO consulting engagements across publisher and enterprise clients.
- Moburst: Global mobile-first marketing agency offering ASO, UA, and creative services. Comparable to Aix as a full-stack mobile growth agency, with strong APAC exposure.
- Headway Inc. Mobile growth agency with strong Japan and Korea market presence offering ASO, UA, and localization services. One of the closest competitors to Aix in the JP/KR corridor.
Broad incumbents
- Sensor Tower: Leading app market intelligence platform covering downloads, revenue, and ad intelligence. Overlaps with Aix's ASO Index on app store analytics and competitive intelligence at much larger scale.
- data.ai (App Annie): App market analytics and insights platform with broad enterprise coverage. Comparable to ASO Index on competitive intelligence and is also an Aix client (data.ai listed as a select customer for Japan influencer/SEO work).
Emerging players
- AdQuantum: Mobile user acquisition and ad mediation platform focused on app developers. Comparable to Aix's Rocket A CPE-based user acquisition offering for app publishers seeking performance UA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aix social profiles
Digital presenceAix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aix leadership team
Management profileNumber of profiles
Profiles3 records
Aix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aix
What does Aix do?
Aix is a bespoke growth marketing agency and SaaS provider specializing in helping global app and game developers succeed in Japan and Korea markets. The company delivers end-to-end marketing services — including localization, ASO/SEO consulting, branding, creative production, user acquisition, and SNS/influencer marketing — alongside proprietary AI-powered platforms such as ASO Index (app store optimization SaaS), Rocket A (CPE reward advertising), and NEVER SNOOZE (influencer marketing service).
Is Aix a public or private company?
Aix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aix founded?
Aix was founded in 2021. It employs 1 to 10 people.
Where is Aix based?
Aix is headquartered in Shibuya, Japan, in the Asia region.
How does Aix make money?
Three revenue lines are on record. Marketing Services are the primary driver. The others are ASO Index SaaS Platform and rocket A - CPE Advertising Platform.
Who are Aix's main competitors?
Direct peers on record are Phiture, AppTweak, SplitMetrics, Yodel Mobile, The ASO Company, Moburst and Headway Inc.. Broad incumbents are Sensor Tower and data.ai (App Annie). AdQuantum is listed as an emerging player.
Does Aix have an API?
No public API is recorded for Aix.